Social Avenue: The Manchester promoters throwing safe parties in a pandemic
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have - against all odds - proven to be a huge triumph.
There’s some amazing footage doing the rounds on social media right now showing thousands of people packed inside a pool party – floating on top of inflatable dinghies whilst electronic music buzzes overhead.
But what’s most striking about these images isn’t the colossal crowd or the pounding soundtrack. It’s the fact that they’re broadcast from Wuhan.
Yes, that Wuhan – the same place where coronavirus first reared its ugly head before ravaging the world.
Just a few short weeks ago, scenes like this were utterly unimaginable. Most of the people in the video were confined to their homes as recently as April – with the city severed from the rest of the country.
But this part of Hubei, once a terrifying picture of sickness and panic, is back partying like COVID never happened.
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Seeing the return of the festival in Wuhan has stoked feelings of surprise, astonishment and even envy in the western world.
But these images also offer an optimistic glimpse into the future.
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One day, that will be us again.
We’re not there yet, sadly. But, hopefully in the months ahead, full-scale raving will return.
And in the meantime, Social Avenue – the safe dancing event series based right here in Manchester – is helping us get there, one step at a time.
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Social Avenue founders, Brian & Jorge
Whilst the UK continues to try and shake off the lingering symptoms of coronavirus; bars, restaurants and exercise centres have all cautiously returned to action.
But parties and festivals have remained largely banned.
Between the loud volume, close contact and big crowds, experts consider music events to be some of the most likely gatherings to cause an outbreak.
However, Social Avenue’s ‘dance at a distance’ series has found a way to tick the safety boxes whilst treating electronic music lovers to their first live raves since March.
Superstar record spinners Eats Everything, Darius Syrossian, Alan Fitzpatrick, Judge Jules and Skream have all signed up to feature on the bills for the socially-distanced events at Trafford Park, which have – against all odds – proven to be a huge triumph.
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Social Avenue
Social Avenue events see people partying in their own little pockets at allocated tables – with drinks and grub available to order from start to finish.
One-way systems are in place around the car park – as well as hygiene stations and social distancing measures.
Face coverings are also encouraged and handed out to every person on arrival.
The pair behind the promotion, Brian and Jorge, thought about the idea shortly after events stopped completely in March. They couldn’t help but wonder if there was another way for live music to continue.
“We slowly started to work more on the idea of a socially distant event series which seemed very ambitious at the time,” the duo said.
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“But once Boris announced that outdoor social distancing events could go ahead, we immediately pushed forward with our planning.”
Two weeks later on July 25 – Social Avenue was born, and summer was saved.
Social Avenue
Whilst the first few events were challenging, the promotion soon found its feet.
The team found a way to welcome 500 people into Trafford Park by working closely with local authorities; investing in a health and safety team to go above and beyond the guidelines set by the local council and government.
Brian and Jorge said: “Our Health & Safety Officer, Brian Cleary has taken no shortcuts on our site and has made sure that every possible guideline and more has been covered for everyone’s safety.
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“It’s been stressful and the hours have most definitely been excessively more than any other project but our full team at JBM Music have been amazing throughout!
“We are definitely happy with the current outcome, the feedback we are getting from attendees is very positive. We hope to carry on this same momentum and keep building the blocks to the safest socially distant event series in the UK. “
Brian and Jorge say the events industry “has been left in the dark in regards to guidance and help”, and they’ve had to think outside of the box to ensure maximum safely for all ticket-holders at Social Avenue.
Extra measures include hand sanitiser being on tables and toilets – as well as site supervisors and door staff handing out extra masks out in case someone loses theirs.
But of course, all of the measures in the world are still utterly ineffective if the public don’t follow the rules.
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Fortunately, so far at Social Avenue, the crowd has been compliant.
“The general feeling and way people have acted have been absolutely brilliant,” explained the promoters.
‘Those who have attended Social Avenue have really embraced the new measures in place, and this really helps us do our job safely and even better.”
Despite the major success of Social Avenue so far, the future still hangs in the balance. Brian and Jorge know everything can change in an instant – which is why they’re doing everything they can to ensure the series continues for as long as possible.
Social Avenue
“We want to keep our JBM Music staff in work as well as provide work for bar staff, site crew, security, cleaners, lighting/audio engineers etc,” explain the promoters.
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“The whole entertainment industry itself has been turned upside down with no real vision still to how it will return or what measures are going to be in place for the return in the future.
“Lots more events are beginning to pop up with social distancing in place. Whilst these will not be to everybody’s taste, it is really crucial to urge people to support small businesses, as the amount of people it benefits within our industry is huge. Where possible we urge people to hang onto tickets for postponed gigs, too.”
“If social distancing events are something we have to carry in to next year due to the pandemic we are ready to do so.
“We’re also ready to build on our current idea to create something much bigger for Manchester!”
Find out more about Social Avenue and grab tickets for their parties here.
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Pulp announce full UK tour with massive Manchester date
Danny Jones
Britpop legends Pulp are well and truly back, with the Yorkshire band confirming a whole new raft of domestic dates, including one absolutely massive gig here in Manchester.
The alternative, art rock and indie pop tastemakers of the 1990s originally booked in a run of summer shows last year after announcing an official reunion along with a first return to North America in more than a decade back in March, and now the Sheffield stars are making it a proper tour.
With Jarvis Cocker, Candida Doyle, Nick Banks and Mark Webber all set for a proper UK and Ireland comeback, we can’t wait to see them up on stage again.
And as far as Manchester venues, it quite literally doesn’t get bigger than this.
While their long-waited homecoming appearance at Tramlines Festival at Hillsborough Park already nailed on as a sell-out, especially after having handpicked the 2025 lineup, we’re all in with a chance to see them back in the North.
Pulp enjoyed a short reunion back in 2011 and couldn’t resist playing a number of special performances in the summer of 2023 either; it looks as though the reception from the fans who’d been patiently waiting for them to grace us once again.
Informing the masses on socials, Cocker wrote, “You deserve more – and we have more. In fact, we have More – (but that’s a whole other story… you’ll have to wait a little more time to hear that one). In the meantime: see you this Summer!”
Make of that somewhat cryptic middle bit what you will but yes, sir: you will indeed be seeing us and we can’t wait to scream ‘Do You Remember the First Time?’ in perfect pitch, we promise.
Scheduling their return to Manchester as what is now not just the biggest indoor entertainment arena in the city but one of the largest and most state-of-the-art in Europe, Pulp will be heading to Glasgow and Dublin before a double bill in London and a stop off in Birmingham before their Co-op Live debut.
Jarvis Cocker on IG:
"we have more to tell you – but that's another story, you'll hace to wait a little more time to hear that one"
General sale tickets to see Pulp in Manchester at the Co-op Live arena will be available from 9:30am next Friday, 21 February, but pre-sale for the gig will be available to those on the mailing list on Tuesday (18 Feb). Official Co-op members can also access it the following day (Wed, 19 Feb).
The sensational summer date is set for Saturday, 21 June – get ready to grab yours HERE.
Now is probably a good time as any to ask that fateful question: which is the best Pulp song of all time? I think you already know our answer.
Featured Images — Lauren Krohn (press shot supplied)
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Moovin Festival announces 2025 lineup for much-loved Stockport event
Danny Jones
The much-loved Moovin live music festival over in Stockport is back for 2025 and the lineup is looking udderly brilliant.
Sorry…
In all seriousness, the increasingly popular festival is one of the Greater Manchester borough’s biggest dates on the calendar and we can’t wait to mosey back on over to Whitebottom Farm this summer.
Set to return for it’s 11th year, Moovin Fest is shaping up to be one the best yet, as proven by every single one of the early bird tickets being snapped up in a flash – here’s the lineup:
Moovin Festival lineup 2025Last year was a stormer
Taking place at the idyllic and eco-friendly outdoor space located within Etherow Country Park in the villahge of Compstall, Whitebottom is often used for weddings and other special events – but none quite as big as Moovin.
It may have started out with a little over a few hundred people back in 2014 but since the flag-flying Stockport music festival has grown to a capacity over more than 5,000; while it’s still a fairly modest affair compared to other Northern contemporaries, its just as rich in culture and entertainment.
As you can see, the 2025 lineup is headlined by the revolutionary jazz-fusion ensemble, Ezra Collective, whose innovative sound has garnered international acclaim.
Fresh from their awe-inspiring Wembley show, a Mercury Prize win back in 2023 and a four BRITs nominations thus far, Ezra’s music is a masterful blend of jazz, afrobeat and soul, characterized by infectious grooves, intricate melodies – music you simply have to dance to.
Joining the festivities will be the French house maestro and WHP favourite, Folamour, renowned for his soulful and emotive sound, as well as his captivating onstage charisma, making his performance an absolute must-see.
The lineup continues to impress with the inclusion of drum and bass pioneers Fabio and Grooverider as well as Roni Size; local funk and soul luminary Craig Charles, Manc legends Graeme Park and DJ Paulette, hip-hop royalty in The Sugarhill Gang and MANY more.
Be it rising stars or old-school Hacienda icons doing what they’ve done best for the past few decades, there’s something for everyone.
They’ve welcome everyone from Orbital and Groove Armada to De La Soul, Basement Jaxx, DJ Jazzy Jeff, Lee Scratch Perry and countless others in the past and we’ve never heard bad word about this lively but equally family-friendly weekend.
Speaking ahead of this year’s return, the organisers said: “Moovin Festival is an exceptional celebration of sonic brilliance, eclectic music and quirkiness, all set within a beautiful and intimate environment.”
“Attendees can expect a lot of quirkiness and a host of amazing DJs and bands playing across cutting-edge sound systems alongside holistic healing treatments, yoga sessions, and captivating circus performances, all infused with a warm and welcoming vibe.”
As they go on to add: “There are no VIP areas, no overbearing security teams—just a hint of 90s free party magic and a close-knit community of music lovers who welcome everyone with open arms.”
Spread across six fantastic stages, including the aptly named ‘Barn’, the next Moovin Festival takes place from Friday, 13 to Sunday, 15 June 2025.
Meanwhile, Stopfordians are being forced to wait a little longer for their fist taste of festival season as another cult favourite has sadly been postponed.