The quirky Manchester brewery with some of the funniest beer names in the city
Having co-founded Cloudwater Brew Co and spent thirteen years at Marble before that, Sureshot's head brewer is as knowledgeable about beer as his wit is dry.
Independent breweries and taprooms have been having a real moment in Manchester.
Over the past decade, there’s been a real gold rush with the advent of Piccadilly’s beer mile heralding a whole new era for local brewers and drinkers alike.
In fact, the choice nowadays is overwhelming – with some feeling a bit out of their depth given the never-ending element of choice. For others, though, that is the fun of the whole thing.
As a keen beer drinker and taproom fan, it has been a treat to have so many exciting indie breweries springing up in recent years.
Even if a few sadly had to close their doors because of rising energy costs, we’ve still got plenty left – not least relative newcomer Sureshot, a quirky Manchester brewery with some of the funniest beer names in the city.
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Brewed ‘from the belly of Manchester’, this fairly young brewery is all about not taking itself too seriously. If you were in any doubt, all you need to do is scan its beer list which is chock full of silly names like Have Thee Nowt Moist, Jabroni, Pugh, Pugh, Barney McGrew,Underwhelming Kazoo Party, and (my personal favourite) Eighteen Free Personalised Fridge Magnets.
Some reference TV shows, like the Arrested Development-inspired IPA They’re Not Tricks They’re Illusions, or the Mr. Blobby-inspired Dunblobbin, promoted by the team at last year’s Indy Man Beer Con by one of their team strolling around in a life-size pink, white and yellow costume.
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Image: Supplied
Image: Supplied
The Sureshot Brewery beer list. / Image: The Manc Eats
Others are reflective of in-jokes shared by the small brewing team, who manage to churn out tens of thousands of pints a week according to head brewer James Campbell.
With decades of experience under his belt, James is as knowledgeable about beer as his wit is dry. The result is that in just three years Sureshot has cemented itself firmly in the ranks with some of the city’s most exciting breweries.
Having co-founded Cloudwater Brew Co in 2014 after thirteen years spent heading up the brewing operation at Marble Beers, James has spent decades living and breathing all things beer, not to mention shaping the direction of some of Manchester’s most popular breweries on the way.
But whilst the beer inside Sureshot’s cans is made of serious stuff, everything else about this young, fun brewery is decidedly unserious – and that’s the whole joy of it.
Sitting down with James, he outlines his background a little and it soon becomes clear that this is a man who knows his stuff. As he puts it, he’s been brewing “since God knows when, I think 96, a long time, yeah.”
A serial head brewer at some of the city’s most respected breweries, today he runs Sureshot with his business partner Michael.
Image: The Manc Eats
Image: The Manc Eats
“I was at Marble for thirteen years as the head brewer there, and then I did a year of consultancy, I was involved in Brewsmith and Runaway and Barcelona Beer Cat.
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“Whilst I was doing that, I was involved in setting up Cloudwater,” he adds, revealing he wrote the first five hundred recipes for Cloudwater before moving on in 2018 with a plan to start his own brewery.
“This is it,” he deadpans, as if I didn’t know we were sitting in it.
In the time it took to set Sureshot up, he also worked as a project lead on the DEYA and Verdant brewery plant builds – but maintains that, whilst they were great jobs, there is no better feeling than having his own place.
“So myself and Mike had a lot of chat about it and a lot of thought about it. Our original beer was with Vocation, that was during the middle of lockdown, they offered us the opportunity to do a beer with them.
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“Matt at Vocation I’ve known since Marble days, he’s a good lad and he’s a really good brewer so we said yeah, why the hell not, did a double IPA with them and it ended up in Tesco.”
“It was quite weird [for our first beer to go onto the supermarket shelves], but it was a very weird time. You know, it was the middle of lockdown, there were no pubs open and, it was like, well, ‘how are we going to do this'” he laughs.
Image: Supplied
Image: The Manc Eats
“That all came together nicely. So, er, we were looking at ways of doing this and how to, how to skin a cat basically, which is unfortunate if you’re a cat.”
“Track had bought a new brewery, I mean we wanted to go for something a bit bigger than this originally but nobody knew what shape the world was going to be the other side of lockdown so, er it makes people risk averse and borrowing expensive so we spoke to Sam at Track and said ‘what are you doing with that brewery you no longer need?'”
After arriving at a figure and buying the brewery, Sureshot officially moved in on 25 January 2022 and stuck the first brew, called How Much Does Water Weigh, through that same day. Within a month, beer number one was out for sale in the world – and the rest, as they say, is history.
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Three years on from its inception, Sureshot’s name is up there with some of the most established brewers in the city.
At its taproom, the team hosts regular events – welcoming in pop-up supper clubs such as Our Place and The Little Sri Lankan, as well as working alongside its neighbouring breweries to host big block parties where beer fans can go from bar to bar, sampling different drinks as they go.
As well as brewing up a storm from its Sheffield Street location, you can also just pop in for a quiet pint with the taproom open from Wednesday to Sunday every week.
The next Block Party takes place this month, with Sureshot, Cloudwater, Track, and Balance Brewing all joining forces on 15 July for a big. boisterous summer edition celebrating the Piccadilly area’s established and growing craft beer scene.
Featured image – The Manc Eats
Feature
The viral factory in Oldham that sells £2 Colin the Caterpillar cakes
Thomas Melia
A factory in Oldham has gone viral online after sweet fiends discover they sell ‘Colin the Caterpillar’ cakes for less than half price.
There are some things that just go hand in hand: a brew and a biscuit, peanut butter and jelly and Brits and their crazy obsession with a character chocolate cake from M&S called Colin the Caterpillar.
Since hitting the shelves in 1990, more than 15 million Colin the Caterpillars have made their way from supermarket shop floor to our sweet-treat-awaiting plates.
Who would’ve ever guessed that the home to this cheeky chappy, who M&S have made their unofficial mascot (after Percy Pig, of course), has been crafted and created right here in Oldham?
The utterly delicious Colin the Caterpillar cake which you can get for £2 at Park Cakes.The shelves at Park Cakes are stacked with Colins and Connies.Credit: The Manc Eats
Established in 1937, The Park Cake Bakeries – or just Park Cakes, colloquially – has been serving up this critter-inspired cake for over 30 years, and savvy shoppers have flocked to their factory shop to get their hands on some very sweet savings.
There’s a whole range of cakes on offer at this Oldham dessert factory shop, including slabs, sponges, loaves and even sweet pies too.
Whether you’re a firm believer that the birthday person deserves all of Colin’s white-choc face or you precisely cut it up so everyone gets some, Park Cakes has the solution, selling bags of the character’s chocolatey face so you can have one all to yourself.
The cake isn’t the only thing that leaves a sweet taste in your mouth, as the prices will too. Colin the Caterpillar, who normally retails for just under a tenner, is sold for around £2 at this Oldham factory shop.
It’s always the ones that look unassuming, isn’t it?
Alongside producing one of the most adored cakes in the UK, they’re also responsible for lots more of your favourite supermarket sweet treats, and we’re definitely not complaining.
You can let your sweet tooth go wild in this factory shop as they sell everything from rainbow birthday cakes to sticky toffee puddings.
There’s so much on offer too, how about a giant bag packed to the brim with misshapen golden flapjacks that’ll last you over a week and cost you less than a fiver? Sounds like a plan to me.
If you haven’t had enough of your Easter chocolate fix, why not trek over to Oldham and stock up on even more chocolate and sweet treats? Trust us, there’s plenty to choose from.
Park Cakes factory shop can be found on Ashton Road in Oldham and is open from 10am-4pm, so go and grab yourself a seriously sweet deal before everyone else beats you to it.
Mini Colins, small in size but still packed with all that chocolatey goodness.Flapjacks and cookie dough bites are just some of the wonderful treats you might be able to get hold of.Credit: The Manc
Featured Images — The Manc Group/Adam Higgin (via Facebook)
Feature
Taemin at AO Arena: Take the K-pop world’s ‘Advice’ – you need to watch him live
Thomas Melia
This time last month, South Korean star, SHINee and SuperM boyband member, Taemin showed Manchester the real meaning of ‘The Rizzness’. It was our first K-pop gig and won’t be our last.
Normally, if you ask me what I’m getting up to on a Tuesday night, I’d respond with the usual: “Nothing.” Ask me this random but eye-opening night back in March 2025, and I’d say, “Watching the ‘Ephemeral Glaze’ tour”.
Opening with a song labelled ‘Déjà vu’, ironically, felt from the truth, as the minute the performer stepped onto the stage, the whole crowd was watching what felt like an all-new spectacle come to life – even for some of the already inducted K-pop fans inside the AO Arena.
Following up with ‘Guilty’, I’d be lying if I told you we didn’t love this performance. It wasn’t overshadowed by that unbelievable grand opening either – if anything, it was even better.
A majestic pose from Taemin at AO Arena in Manchester, performing to a lively crowd.Credit: Audio North
This was a setlist that just keeps on giving: after this, ‘Advice’ greets our ears and fans erupt in various screams and cries, to which Taemin, 31, certainly appreciated.
It’s high energy through and through, as the next song, ‘Idea’, felt like the missing piece of the jigsaw puzzle for those of us not so used to this kind of music, well and truly captivating the Manc crowd.
Closing what was merely his opening segment with this song was definitely a good ‘Idea’… (sorry).
Its title may draw from a comedic viral term used to describe someone with great flirting skills, a.k.a. ‘rizz’, but ‘The Rizzness’ is no laughing matter.
Fans caught on quickly, and as soon as the first note was pumped out into the arena, the atmosphere reached whole new heights and those familiar screams at an other-worldly pitch returned.
I never thought I’d see the day where AO Arena screamed, “You know I got the rizz, the rizzness”, but there’s a first time for everything, I guess.
Taemin and his dancers were electric at AO Arena.Credit: The Manc Group
Being from Korea, 31-year-old Taemin tried his best to communicate with the crowd throughout the night, taking breaks after back-to-back performances to gauge the audience’s reactions.
The South Korean superstar didn’t take long to warm up to the crowd and showed off his cheeky side, telling the arena, “Only 4 more songs” before finishing the sentence with “I lied”.
‘Criminal’ had me and the rest of Manchester weak in the knees; the choreography was flawless throughout, but this was a true highlight. Ending with ‘Say Less’, Taemin knew exactly what he was doing, putting a song that catchy right at the end, as this was all that replayed in my head on the train home.
Put it this way, we may still be relative newbies to the world of Korean pop music, but with another big name heading to Manchester, we’re definitely keen to find out more.