People in the UK are buying more frozen food to keep their costs down, it has been revealed, as figures show UK annual food bills have risen by £1,378.
The average weekly food shop has risen by £26.50, almost three times the national living wage, as it’s revealed that worrying shoppers are turning to the frozen aisles to save money.
The increase means that food shoppers will be spending an additional £1,378 a year on their annual food bill and, according to new research, the rising price of fresh food is worrying 87% of Brits as the cost-of-living crisis starts to impact their shopping habits.
The average household size in the UK means that homeowners are now spending, on average, £132 on their weekly food shop.
With prices rising and Brits feeling the pinch, shoppers have now turned to buy more frozen goods.
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According to the research conducted by Kirsty’s, three quarters of Britons are now buying more frozen products than ever before to save money.
UK shoppers said that, aside from the cost saving, other reasons for this switch to buying frozen is that the food lasts longer (77%), it’s cheaper (60%) and it makes for less fresh food waste (39%).
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Kirsty Henshaw, founder of Kirsty’s said: “The cost-of-living crisis is having a huge impact on shopping habits, and whilst shoppers still like the convenience of chilled meals when making choices for their evening meal, but when it comes to the weekly shop, we are seeing more shoppers than ever buying frozen.
“The increases in costs are also obviously impacting food manufacturers, earlier this year we were prompted to start making frozen meals because of a global free-from manufacturer deciding to no longer serve the UK due to spiraling transport costs.”
Londoners have been hit the hardest when it comes to their food bill with their weekly shop rising £33.20, whilst in the north west shopping bills have risen to an average of £27.40.
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Kirsty’s recently addressed the cost-of-living crisis amongst its own staff and handed all factory-based colleagues a 5% wage increase.
Despite efforts to fend off inflation, British consumers continue to suffer from spiking prices on essentials like grocery shopping.
According to Kantar, food prices reached 13.9% inflation in September 2022 – the highest figure ever recorded
Recent news also shows shoppers are resorting to purchasing discounted produce to help battle price rise with “Tesco Perfectly Imperfect” and “Morrisons Naturally Wonky” sales rising drastically.
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Research from grocery retail app Ubamarket indicates that 60% of shoppers in Britain carry out their weekly food shop across multiple retailers in a bid to keep their expenditures down.
Nonetheless, a shocking 64% of respondents revealed supermarket price matching and on-shelf offers don’t go far enough to alleviate their increasing food bills during the cost-of-living crisis.
Although most retailers have begun national discounts and promotional campaigns, consumers are still finding it hard.
This Manchester bar serves a bottomless cheese fondue with endless beer and wine
Georgina Pellant
There’s a bar in Manchester serving a bottomless cheese fondue with endless wine and beer, and it honestly sounds like the perfect treat.
While it might scream cosy winter night in, with a huge outdoor terrace, The Mews is also a firm favourite during the summer months.
Add in a board of melt-in-the-mouth charcuterie, springy pieces of garlic sourdough and a host of crunchy cheese biscuits, and you’ve got yourself the ideal afternoon if you ask us.
But there’s more. Alongside all that cheese and meat and bread, included in the price of The Mews’ bottomless fondue, cheese lovers can also enjoy 90 minutes of non-stop drinks.
Bottomless cheese fondue at The Mews on Deansgate in Manchester. (Credit: The Manc Eats)
Costing £37.50 each, included in the deal is a huge pot of melted Italian Fontina cheese served with homemade garlic croutons, sourdough crackers, and slices of British charcuterie.
You’ll also get to enjoy an hour and a half of endless pints of house pilsner and carafes of red or white wine to enjoy alongside.
Serving up to six people, the bottomless cheese fondue is available only when you pre-book, so make sure to get in touch ahead of your visit to let The Mews know that you’re coming.
If you’re not on the sauce, you can opt for the cheese fondue alone. Without the booze, it’s quite a bit cheaper at £25 for one, and £2.50 on top for any additional people who want to get stuck in.
Housed up on Deansgate Mews, just behind the main hustle and bustle of Deansgate, there’s plenty of space inside as well as a large, secluded terrace that is quite the suntrap (when the Manchester sun is shining).
‘The average cost of a pint’ in the UK by region, according to the latest data
Danny Jones
Does it feel like pints keep getting more and more expensive almost every week at this point? Yes. Yes, it does, and while you can’t expect a city as big as Manchester to be one of the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the ‘average cost of a pint’ is down south, up North and everywhere in between.
While the latest statistics provided by the group aren’t granular enough to educate us on Greater Manchester’s pint game exactly, we can show you how our particular geographic region is looking on the leaderboard at the moment.
That’s right, we Mancunians and the rest of the North West are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th – according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) – who also use AI and the latest technology to deliver their insights – we can accept it might seem like it’s been a while since you’ve paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don’t shoot the messenger, as they say; unless, of course, they’re trying to rob you blind for a bev. Fortunately, we’ve turned bargain hunting at Manchester bars into a sport at this point.
We might not boast the lowest ‘average’ pint cost in the UK, but we still have some bloody good places to keep drinking affordable.
London tops the charts (pretends to be shocked)
While some of you may have scratched your eyes at the supposed average pint prices here in the North West, it won’t surprise any of you to see that London leads the way when it came to the most expensive pint when it came to average cost in the UK.
To be honest, £5.44 doesn’t just sound cheap but virtually unheard of these days.
CGA has it that the average cost of a beer in the British capital is actually down 15p from its price last September, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much par for the course the closer you get to London.
Yet more reason you can be glad you live around here, eh? And in case you thought you were leaving this article with very little, think again…
Georgina Pellant -
18th October 2022 
