In an amusing bit of PR, Stockport County and Runaway Brewery have collaborated to come up with a brand-new beer to sell at Edgeley Park ahead of the new season.
Teaming up with the local Stopfordian brewing company based just down the road from County‘s home ground, the club have created a tasty new pale ale inspired by their promotion-winning manager, Dave Challinor, and his now-famous post-match catchphrase.
Challinor, 47, is known not only for his honest and very matter-of-fact approach to post-match press conferences but also for ending virtually every single interview by saying, “Cheers, thank you”.
Having become a bit of a running joke amongst the staff, the players and the fan base, the club decided to lean into the gag and as they were looking for a name to give their beer, it turned out the answer was staring them in them right in the face. Introducing the ‘Cheers, Thank You’ pale ale:
🍻 We've teamed up with @RunawayBrewery this season, to bring you a brand new pale ale!
'Cheers, Thank You' will be available exclusively from the County Courtyard on a matchday, starting this Saturday ahead of our game against Gillingham!#StockportCounty
The Stockport County manager might have been hoping to have his name next to a trophy this season, but we’d hazard a guess he wasn’t expecting to have inspired a beer.
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It’s not the first time they’ve had some fun with this particular pun, either: the club previously sold a limited edition run of Dave Challinor-inspired ‘Cheers, Thank You’ mugs not long ago too.
Now, though, the Chester-born coach’s signature sign-off phrase has given its name to the new 4% pale which is said to offer “citrus notes with a clean and refreshing bitterness, delivering a modern, hoppy beer, perfect for a Saturday afternoon.” Can’t lie, sounds glorious.
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Being sold exclusively at the stadium on matchdays and joining the likes of Great North Pie Co. at the not long opened County Courtyard, the ‘Cheers, Thank You’ pale ale with be available all season long starting from the Hatter’s opening League Two game against Gillingham this Saturday 5 August.
Speaking on the collaboration, Mark Welsby, Head Brewer at Runaway, said: “The club sits at the heart of the town in every sense, so we jumped at the chance to collaborate on this speciality beer.
“County fans create an amazing atmosphere out of the Cheadle End, which we can often hear down at the brewery. We’re both proud and excited to know our beer ‘Cheers, thank you’ will be a part of the fans’ match day experience”.
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As for the club’s chief exec Jonny Vaughan, he said that “partnering with Runaway further enhances our commitment to supporting local businesses and we are excited for fans to try the beer in our first match of the season against Gillingham.”
But it isn’t just beer and pies they’ll be serving along Hardcastle Road, the County Courtyard is promising a rotating menu of the very best street food in the world. We’re still thinking about that PCD (portable Christmas dinner — obviously)…
Alex Sanderson summons Rudyard Kipling as Sale Sharks scrape into the semi-finals
Danny Jones
Director of Rugby Alex Sanderson referenced the famous Rudyard Kipling after Sale Sharks managed to book their place in the playoffs of this year’s Gallagher Premiership following a nail-biter of a fixture against Exeter Chiefs.
The Sharks sealed their spot in the semi-finals with a 30-26 win over the Chiefs on Saturday night, with a trio of tries, a singular pen and calmness when it came to conversions proving just enough to make it to full time.
Speaking on the narrow score at Sandy Park, Sanderson himself applauded that same composure during his post-match duties, casually quoting Kipling ahead of the next big game.
Writing on social media after nerves had just about settled, the club simply said: “Apologies for raising the heart rate, Sharks Family… but Saturday we go again.”
Beginning with an expression of that same defiant spirit that has seen them across the line on so many occasions, the 45-year-old told TNT Sports, “We got another Monday in us.”
The Sale Sharks coach went on to add: “So if you can keep your head, when everybody else is losing theirs – I think that’s the old Rudyard Kipling poem – you’re in such a better place on the back of that, knowing what we can fix from the Leicester game and what we can do better from today.”
It’s not every day you hear sportsmen calling up the poetic words of the beloved British-India writer, but it certainly impressed plenty of supporters, though Sanderson has always been popular among fans for his candour and charisma in interviews.
Ultimately, it was Rekeiti Ma’asi-White, Bevan Rodd, Luke Cowan-Dickie and George Ford that the Greater Manchester outfit had to thank for the electrifying finish
You can see how much it meant, clear as day…
Not done yet…
Thank you for your support Sharks Family, it’s truly appreciated!
Sale Sharks will now take on Leicester Tigers (who the local side finished just behind in third place following the result against the Chiefs) in the Premiership semis as they look to get revenge for previous painful meetings
Are you feeling hopeful, Sharks Family?
You can see the full highlights from Sale Sharks’ tense victory over the Exeter Chiefs down below.
Alex Sanderson channelled Rudyard Kipling and Sale scrapped like true Sharks.
Luxury Manchester gym Blok confirms permanent closure after weeks of uncertainty
Daisy Jackson
Blok Manchester has announced its permanent closure, weeks after the doors to the premium fitness facility mysteriously closed.
Around a fortnight ago, members began to arrive to their classes to find the gym on Ducie Street locked up and a forfeiture notice on the door – but at the time, Blok said that it was fighting to reopen.
Sadly, in an email sent to members today, its founder has confirmed that the studio is now permanently closed.
Blok – which has several very successful sites down in London – said that its relationship with its landlord has ‘broken down to a point where trust has been lost’.
The gym wrote that it’s been left with ‘no workable way forward’.
They said: “BLOK Manchester was a space built by our loyal and dedicated community. Whether you joined us for one class or one hundred, we are deeply grateful. You helped create something genuinely special in an incredible city.”
In the immediate future, they said they’ll be supporting the team of fantastic trainers who worked here, as well as looking after members.
Members will be contacted within a few hours with options and refunds owed.
Blok Manchester has announced its permanent closure. Credit: The Manc Group
CEO and founder Ed Stanbury said: “While this marks the end of a chapter, we don’t see it as the end of our story in Manchester. We’re already speaking with developers about potential future sites and remain committed to returning to the city when the time is right.
“Thank you for being part of our story so far. Let’s shape the future of wellness. The mission continues.”
Commenting on Blok’s Instagram post – its first in almost a fortnight – people have been sharing their sadness at the closure of its Manchester site.
One person wrote: “beautiful space, beautiful staff and beautiful community.”
Another said: “Sending love to all the instructors !! :(((( gutted”
Someone else commented: “THE BEST CLASSES. I’m gutted.”
Danny Jones -
4th August 2023 
