In an amusing bit of PR, Stockport County and Runaway Brewery have collaborated to come up with a brand-new beer to sell at Edgeley Park ahead of the new season.
Teaming up with the local Stopfordian brewing company based just down the road from County‘s home ground, the club have created a tasty new pale ale inspired by their promotion-winning manager, Dave Challinor, and his now-famous post-match catchphrase.
Challinor, 47, is known not only for his honest and very matter-of-fact approach to post-match press conferences but also for ending virtually every single interview by saying, “Cheers, thank you”.
Having become a bit of a running joke amongst the staff, the players and the fan base, the club decided to lean into the gag and as they were looking for a name to give their beer, it turned out the answer was staring them in them right in the face. Introducing the ‘Cheers, Thank You’ pale ale:
🍻 We've teamed up with @RunawayBrewery this season, to bring you a brand new pale ale!
'Cheers, Thank You' will be available exclusively from the County Courtyard on a matchday, starting this Saturday ahead of our game against Gillingham!#StockportCounty
The Stockport County manager might have been hoping to have his name next to a trophy this season, but we’d hazard a guess he wasn’t expecting to have inspired a beer.
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It’s not the first time they’ve had some fun with this particular pun, either: the club previously sold a limited edition run of Dave Challinor-inspired ‘Cheers, Thank You’ mugs not long ago too.
Now, though, the Chester-born coach’s signature sign-off phrase has given its name to the new 4% pale which is said to offer “citrus notes with a clean and refreshing bitterness, delivering a modern, hoppy beer, perfect for a Saturday afternoon.” Can’t lie, sounds glorious.
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Being sold exclusively at the stadium on matchdays and joining the likes of Great North Pie Co. at the not long opened County Courtyard, the ‘Cheers, Thank You’ pale ale with be available all season long starting from the Hatter’s opening League Two game against Gillingham this Saturday 5 August.
Speaking on the collaboration, Mark Welsby, Head Brewer at Runaway, said: “The club sits at the heart of the town in every sense, so we jumped at the chance to collaborate on this speciality beer.
“County fans create an amazing atmosphere out of the Cheadle End, which we can often hear down at the brewery. We’re both proud and excited to know our beer ‘Cheers, thank you’ will be a part of the fans’ match day experience”.
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As for the club’s chief exec Jonny Vaughan, he said that “partnering with Runaway further enhances our commitment to supporting local businesses and we are excited for fans to try the beer in our first match of the season against Gillingham.”
But it isn’t just beer and pies they’ll be serving along Hardcastle Road, the County Courtyard is promising a rotating menu of the very best street food in the world. We’re still thinking about that PCD (portable Christmas dinner — obviously)…
New Amazon Prime Video docuseries to show Pep Guardiola’s final seasons at Manchester City
Emily Sergeant
A new all-access docuseries featuring Pep Guardiola’s final few seasons at Manchester City is set to air this summer.
Coming exclusively to Prime Video in the UK and Ireland, the four-part documentary is set to take Manchester City fans and neutral viewers alike inside the club as the players and manager – who delivered an era of dominance -make way for a new generation.
Filmed over the past two seasons, this is the ultimate account of an emotional farewell that marks the end of an era in English football, and will offer unfiltered access to Guardiola, his squad, and the City boardroom.
After 10 trophy-filled years – which included six Premier League titles, the UEFA Champions League, three FA Cups, and five EFL Cups – Pep Guardiola called time on his tenure in Manchester last month, alongside fan favourite players Bernardo Silva and John Stones, as well as Kevin De Bruyne the season prior.
This new docuseries was there to follow them every step of the process.
Fans can follow City from a disappointing 2024/25 campaign right through to a domestic double the following season, charting the raw emotion of a squad in transition.
The series is directed by Academy and BAFTA award-winning filmmaker, Kevin Macdonald, alongside City Studios’ John De Caux, and is produced by Kevin Macdonald for Plan B/KM Films and Gavin Johnson and Ged Doherty for City Studios.
“This is the ultimate account of an emotional farewell that marks the end of an era in English football,” Amazon Prime Video said in a statement.
Joining Prime Video’s wide selection of sports programming, the series will be available to watch at no additional cost to Prime members this summer.
It’ll be ready to stream on 19 August.
Featured Image – Prime Video
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Here’s our petition for ‘Wonderwall’ to become England’s new football anthem
Danny Jones
All things considered, England have made a great start to the 2026 World Cup, pitching themselves as one of the great entertainers this tournament, and the scenes of the supporters and players alike serenading an entire stadium with ‘Wonderwall’ after the full-time whistle gave us chills.
So why not time for a change?
After all, that feels a lot like what this World Cup squad is about: a new manager, new teammates, not clinging to the previous ways of playing – and perhaps it’s time to put ‘Sweet Caroline’ to one side.
Now, we’re by no means saying that we’re ‘done’ with the Neil Diamond anthem that has been reborn as a Three Lions anthem, but look at how good it was watching England belting out Oasis with the fans.
“Today is gonna be the day that England beat Croatia 4-2”, as BBC’s Match of the Day cleverly quipped.
Obviously, we’re biased as Mancs, but we also think there’s something special about having that particular track feel so good to hear again.
As much as we love Oasis, for a long time, it felt like we couldn’t enjoy arguably their biggest-ever single anywhere near as much as we once did.
We assume it’s something akin to hearing ‘Mr Brightside’ non-stop for what felt like millennia, and in truth, hearing those repetitions of “ba, ba, ba… SO GOOD, SO GOOD!” over and over again at sporting fixtures beyond just national team games has taken the magic out of it at times.
Perhaps it’s just a case of saturation in certain settings and songs simply being overplayed – FIFA’s co-hosts over in the US certainly helped see to that when it came to ‘Wonderwall’ for a long time.
On the other hand, it feels like we’ve now come full circle; singing those famous lyrics at the top of our lungs in a sea of Mancs and fans travelling from all over to Heaton Park for Live ’25 last year felt better than ever, and like we’d all remembered how great a tune it’s always been. So did this…
In fact, this felt so emotional that you’ve got people who aren’t even English praising both those on the pitch and up in the stands for the moment online.
Even the admittedly rather American Man vs Food himself, Adam Richman (though he does have British ancestry), felt compelled to write a moving response on social media: “Shut up. You’re the one that’s crying. Bravo, England.”
He’s far from the only one who was left bowled over by the atmosphere – us included.
What do you think? Is it time for a new go-to tournament anthem for the Three Lions moving forward?
Danny Jones -
4th August 2023 
