When we take a look back at the past 18 months, it’s difficult to see another industry that’s taken a harder hit than the Night Time Economy.
As the reality of the COVID-19 crisis began to set in back in March 2020, nightclubs and culture venues were forced to close their doors and largely remain shuttered until merely a few weeks ago, and while theatres and live music venues were able to reopen for short periods of time to stage performances, this had been under strict restrictions around capacity, movement, mask wearing, and social distancing to keep people safe.
Those ongoing restrictions, combined with “insufficient sector specific financial support from government”, at one point meant that the sector and its supply chains were at real risk of collapse.
A dedicated group of cross-party MPs, peers, and leading industry figures even had to come together in December 2020 to establish an All-Party Parliamentary Group (APPG) to represent the best interests of the sector – which it said had been particularly under-represented politically, and undervalued both culturally and economically by government.
The group stated that the Night Time Economy had “borne the brunt of COVID restrictions”, and that it believed the crisis was an “existential threat” to the industry.
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“The sector has faced enormous challenges, and thousands of bars, nightclubs, and live events businesses are at risk of collapse,” Labour MP for Manchester Withington Jeff Smith said at the time the AAPG was formed.
To put it simply, it wasn’t looking good.
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And for a region with a cultural footprint as significant as Greater Manchester’s, and a proud tradition of music, arts and entertainment – with music tourism alone having been said to generate £169 million for the local economy pre-pandemic – it truly could have been devastating.
But when the final stage of the government’s roadmap to lifting lockdown was confirmed to commence from 19 July, venues were finally given the long-awaited green light to reopen as normal, and the struggling industry could breathe a collective sigh of relief.
While reopening may have been the goal, the challenge was far from over though.
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Our venues arguably needed support from the community at this time more than ever, and so to make sure were doing our bit to help Greater Manchester get back on its feet, The Manc teamed up with multi award-winning streaming platform StreamGM last month to show some serious love and support to the region’s renowned theatres, nightclubs and live music hubs with the launch of SeeGM – a digital campaign to shine a bright spotlight on many of the amazing events, club nights, gigs and shows in our region.
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The aim of the #SeeGM campaign was to inspire residents to revisit their favourite haunts, buy tickets for future events, and safely experience more of the region’s vibrant culture and nightlife.
“Greater Manchester is the city of 24-hour party people,” our Brand Director Anna Gledson said on the launch of the SeeGM campaign last month.
“We hope with everyone’s support, our region’s venues will be thriving again very soon.”
We were keen to encourage people to take to social media to post both their happy memories of times spent at gigs, shows and events gone by, as well as share their first experiences of heading ‘out-out’ after 19 July, all while promoting being kind and respectful to staff, other audience members, and partygoers.
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We did this through a dedicated social and editorial content strategy that involved the views and suggestions of our audience of over one million loyal Mancunians across our social media platforms – touching on everything from the best nights out in Greater Manchester, to some of the best arts and culture events to visit this summer.
We also had the pleasure of speaking to some leading industry figures for the SeeGM video series to get their take on why Greater Manchester’s nightlife is so world-renowned.
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Speaking on the wealth of content created for the SeeGM campaign over the last month, Laura Graham – co-founder of StreamGM – said: “For the SeeGM video series, we interviewed different people who curate, promote, perform, or work in these places and ask them about reopening, what safety measures they have in place and why they think Manchester is the best for nightlife and culture.
“We got some real insight, charisma and heartfelt quotes from our interviewees, and this helped to raise awareness and remind people why Manchester is just a cut about the rest.
“Our grassroots venues, nightclubs and performance spaces are helping us heal emotionally from the pandemic through enjoying shared experiences and being able to socialise properly again.”
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Touching on the success of the campaign, Laura added: “It’s been ace getting positive feedback from local operators about SeeGM and so good to see people out in these places having a blast and dancing together again.
“A huge thank you to everyone who took part in the campaign for helping make SeeGM so much fun to create.”
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The #SeeGM campaign may be drawing to a close, but Greater Manchester is still thriving.
So, what can you keep doing to help? Well, as the region continues to open up and adapt to the new normal over the next few months, the support of residents will still be as important as ever, so make sure you experience all the region has to offer as safely you possibly can, while respecting staff, surroundings, locals and fellow partygoers – and most of all, keep making Manchester proud.
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Don’t forget to check out all our content from the #SeeGM campaign over on Facebook, Twitter, and Instagram, as well as on themanc.com.
StreamGM launch brand new livestreamed DJ series, ‘Room Two’, at The Yard
Emily Johnson
Starting this Friday, 8 November, StreamGM and Audio North are bringing the next big names in dance music directly to fans through ‘Room Two‘ – a weekly DJ series broadcasting from StreamGM HQ, The Yard, over in Cheetham Hill.
This new initiative champions the freshest talents from Greater Manchester’s dynamic underground dance scene, giving viewers worldwide a chance to experience exclusive, high-energy sets across house, garage, jungle, techno, dubstep, bassline and more.
Every Friday at 7pm for the next six weeks, you can tune in for an hour-long, genre-defying mix featuring six standout artists and collectives — all handpicked for their unique takes on the UK dance scene.
Here’s their debut lineup:
StreamGM x Audio North + The Yard = ‘Room Two’, a.k.a. the Manc music scene’s best-kept new secret.
For fans of raw talent and boundary-pushing beats, Room Two promises a weekly showcase of Manchester’s most exciting rising stars — completely free to watch on StreamGM’s website and social channels.
Let’s get to know the talent.
Meet the artists taking over Room Two
Credit: Press Images (supplied)
Shimrise
Kicking off the series, Shimrise is the female duo who’ve made waves in Manchester’s house music scene, known for their fearless high-energy performances and risk-taking setlists.
Recently featured at Parklife and supporting the likes of Tarsza (NTS, 6 Music), Vanessa Maria (Foundation FM), and Kennedy Taylor (Capital Xtra), Shimrise’s sets blend dance classics with unexpected twists, creating a nostalgic yet electrifying vibe.
Prepare for a captivating opener as they set the tone for Room Two. You can watch our interview with the impressive pair of DJs down below:
Renowned for his mastery of grime, garage, bassline and house, Oldboy merges authentic UK sounds with modern twists, capturing the gritty energy of pirate radio and evolving it for today’s club scene.
His sets, steeped in UK bass culture, showcase explosive productions on labels like Untitled Dist. and his own Front Toward Enemy, making him a perfect choice to bring the classic Manchester rave vibe to Room Two.
A top talent well worth keeping your eyes on.
One of the most exciting names coming to the new StreamGM event at The Yard. (Credit: Press Images/The Manc Group)
Lapalace
With dreamy synths and classic drum breaks, Lapalace’s ambient dance project combines nostalgia with cutting-edge soundscapes.
Since launching in 2020, this Manchester-based artist has built a loyal following, recently crafting a new EP that expands her sonic palette beyond breaks, ambient, and jungle, creating an introspective yet powerful listening experience.
Genre-bending and certainly one to watch.
Credit: Supplied
Ghoulish
Speaking of which, as one of UKF and Mixmag’s ‘Ones to Watch’, Ghoulish is also setting the UK club scene alight with genre-blurring productions and intense DJ sets.
From euphoric dance to core-rattling dubstep, he blends a broad spectrum of sounds, recently earning a release on Skream’s label I FEEL and a spot on Warehouse ProjectRecords.
Expect a high-octane set that defies genres and pushes boundaries.
Credit: Press Images (supplied)
Me Gusta Collective
Taking fans on a global musical journey, Me Gusta Collective brings a rhythmic mix of Latin house, reggaeton, broken Beat, Gqom, afro-techno and house.
Known for uniting diverse sounds and creating an inclusive dance floor atmosphere, Me Gusta Collective’s sets resonate with anyone looking for beats that transcend borders.
Also, goes without saying but… great f***ing name, isn’t it?
Credit: Press Images (supplied)
Finn
Inspired by both Manchester’s electric dance scene and US West Coast influences, Finn has cultivated a reputation for soulful, high-energy tracks.
With hits like ‘Keep Calling’ and ‘Do What You Want Forever’, his releases have become dancefloor staples.
A regular on NTS and a curator at SOUP and A Party Called, Finn’s sets are a celebration of Manchester’s underground energy with global appeal.
Finn rounds out the first wave of Room 2 acts set to play for StreamGM at The Yard (Credit: Supplied)
Join the launch this Friday, 8 November, at 7 pm with Shimrise, and catch all upcoming sets on StreamGM’s website and the Facebook pages of The Manc and StreamGM.
With an exhilarating line-up set to redefine Manchester’s underground scene, Room Two is where the future of dance music begins.
Featured Images — Press Images (supplied)/The Manc Group
Gigs & Nightlife
Wunderhorse toast stellar year with their biggest headline shows yet – including a massive Manchester gig
Danny Jones
Riding side-by-side with the likes of Fontaines D.C., Wunderhorse are arguably one of the biggest bands on the planet at the moment, and as a huge 2024 for them is drawing towards a close, they have just announced more dates next May – including a truly massive Manchester gig.
Wunderhorse smashed their Manchester Academy only last month – a concert which we dubbed “one of the best of our lives” – and were just announced as the support act yet again for Sam Fender’s huge arena shows this December, as well as landing some huge festival slots this year.
A landmark show at Alexandra Palace in London had already been announced earlier this year after all of the 2024 UK tour dates had sold out but now the Newquay-formed band have added four more huge dates which will be their “biggest headline shows” to date.
Still only a few short years into their career under the Wunderhorse moniker and they’re now set to play the O2 Victoria Warehouse right here in Manchester.
If you’ve ever been to a proper rock show inside the iconic and former Warehouse Project space, you’ll know it’s guaranteed to be a rager, especially with a band like this playing.
Having recently landed significant PR spots on the likes of online show Track Star* and even The Late Show with Stephen Colbert over on US TV, the modern rock, indie, alternative and post-punk outfit is really riding a wave of growing fandom right now.
The four-piece went on the road with fellow high-flying contemporaries Fontaines on their recent European tour and are set to join them again for their Oceania dates in Japan, Australia and New Zealand next year, and their increasing profile has also seen them land a sizeable US tour of their own.
Known for loud, in-your-face, grungey guitars as well as powerful vocals, the energy – and especially on-stage antics from lead singer Jacob Slater – at their live shows has seen them go viral on social media on numerous occasions and made them an instant hit across multiple generations of gig-goers.
Tickets go live at 10am HERE but you can access a pre-sale code by registering via the mailing list on their website and O2 customers can get priority access this Wednesday from the same time.
Be warned, this show will sell out in a flash so you best be quick if you want to see scenes like this…