A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Manchester to fall silent today to mark 80th anniversary of VJ Day
Emily Sergeant
Manchester will mark the 80th anniversary of Victory over Japan (VJ Day) with a poignant ceremony at the city’s Cenotaph today.
While VE Day in May 1945 signified the end of World War II in Europe, thousands of British, Commonwealth, and Allied troops continued to fight in Asia and the Pacific – but VJ Day, which was declared on 15 August 1945, brought a final end to the global conflict.
The day remains a powerful reminder of the enduring spirit of those who fought for freedom, and Manchester‘s commemorations today will aim to honour their courage, resilience, and sacrifice.
The event will bring together veterans, civic leaders, cadets, and members of the public in a shared moment of reflection and gratitude.
This year’s commemorations in the city centre will begin at 11:50am.
15 August 1945 marked Victory over Japan.
Join us tomorrow at 11:40am at the Cenotaph to commemorate the 80th anniversary of WWII in the Far East and honour those who served🫡
A two minute silence will be held at 12 noon, marked by a maroon.
Commemorations will start with opening remarks from The Very Reverend Rogers Govender, followed by a solemn programme of remembrance.
The service will begin at 11:58am with The Exhortation recited by Brigadier AG Ross OBE, followed by The Last Post sounded by WO2 Nick Burroughs, and then at midday, a national two-minute silence will be observed – which will be marked by the firing of a maroon.
Brigadier Ross will then recite the Kohima Epitaph, leading into the wreath laying ceremony featuring cadets from the Manchester Trafalgar Unit Sea Cadets, and the Lord Mayor of Manchester.
The service will conclude with the singing of the National Anthem.
Manchester to fall silent today to mark 80th anniversary of VJ Day / Credit: Manchester City Council
Iconic buildings and landmarks in Manchester, including the Manchester Civic Quarter Heat Network (CQHN) tower, will illuminate their facades from 9pm tonight to honour VJ Day.
“Today, Manchester stands united in remembrance and respect,” commented Councillor Carmine Grimshaw, who is the Lord Mayor of Manchester. “The 80th anniversary of VJ Day is not only a tribute to those who served and sacrificed, but also a celebration of peace and resilience.
“Manchester’s commemorations today reflect the deep gratitude we hold for those who gave so much for the freedoms we have today.”
Featured Image – Manchester City Council
News
First look at Chester Zoo’s new luxury safari-style lodges where you can sleep amongst the animals
Emily Sergeant
The first look at Chester Zoo’s new luxury safari-style resort has been released to the public, and it looks stunning.
In case you missed it, artist impression images of the highly anticipated wildlife lodge experience at Chester Zoo, called The Reserve, were unveiled earlier this year ahead of its grand opening to the public this month following several years in the works… but now opening day is right around the corner, the first official images have been shared.
The Reserve at Chester Zoo features 51 beautifully-designed lodges, with some overlooking a private savannah where giraffes, zebras, and blesbok antelope roam free, while others are nestled beside a peaceful lake.
Guests can choose from a variety of different lodges to stay in, available for up to nine people.
The lodges have been crafted using natural and sustainable materials, with the décor being inspired by landscapes in Africa, and it’s already being described as ‘the ultimate African safari experience right here in the UK’.
Combining luxurious accommodation with exclusive behind-the-scenes access to the zoo’s world-renowned wildlife, Chester Zoo says the new resort is set to transform how travellers experience conservation in the UK.
Those behind the project say the innovative concept – where every stay directly-funds the protection of threatened species globally – will help to strengthen the zoo’s role as ‘one of the country’s most loved and most impactful conservation charities’.
Chester Zoo has given the first look at its new luxury safari-style lodges / Credit: Chester Zoo
“The Reserve at Chester Zoo is a game-changer, not just for luxury travel but for conservation,” commented Jamie Christon, who is the CEO at Chester Zoo.
“Born from our long-standing commitment to protecting African wildlife, we’ve created a truly immersive, safari-style experience right here in the UK, where guests may wake up to giraffes on their doorstep, enjoy unforgettable wildlife encounters and relax in beautifully designed lodges surrounded by nature.
“But what makes The Reserve truly unique is its purpose.
“Guests at The Reserve aren’t just going to enjoy a luxury break – they’re going to power our conservation movement for generations to come.”
Stays at the resort are now available to book online / Credit: Chester Zoo
In the off-season, prices for the lodges start from £375, while one-night stays in summer start from £672.50.
And then in peak season, for the more luxurious lodges, prices can go all the way up to £2,486, but it is worth noting, however, that this does include guided safari tours and going behind the scenes with the giraffes.
Emily Sergeant -
25th July 2022 
