A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Pep Guardiola delivers important reminder about multiculturalism after Jim Ratcliffe controversy
Danny Jones
Manchester City manager Pep Guardiola has delivered an important message about the power of multiculturalism in his most recent press conference.
Guardiola’s comments come after the high-profile controversy surrounding his rival club across the city, Man United, whose co-owner, Sir Jim Ratcliffe, saw some of his recent remarks fall under major scrutiny.
In case you somehow missed it, the Failsworth-born British billionaire was heavily criticised after claiming he believes the UK has been “colonised by immigrants”.
Fast forward a couple of days, and while the club and the fan base are still dealing with the fallout of the story, Pep acknowledged the debate by reminding people that “embracing other cultures” makes for a “better society”.
Well put, Pep – in fact, we couldn’t have said it better ourselves.
Although he didn’t reference the 74-year-old directly after being probed on the subject by journalists, the Man City boss reiterated that his time spent living and working across the world has only broadened his mind and enriched his life.
That goes for both his professional and personal spheres, by the way, as the Catalan coach has often spoken of his love for English culture and the Manc people, specifically.
Speaking ahead of this weekend’s FA Cup game against local side Salford City, Pep described the attitudes towards immigrants around the world as a “big problem” despite most people simply leaving their country in search of “a better life”.
He also drew attention to the fact that he, like so many others in football – a sporting industry loved the world round by people from all walks of life and that the likes of Ratcliffe directly benefit from – is an immigrant working and contributing to not just the game but the British economy by being here.
Meanwhile, Manchester United have since shared a public statement on their club website and across social media, reiterating to fans and supporters the world over that they are an “inclusive club”.
‘We will continue to represent our people, our city and our fans with purpose and pride.’
The INEOS chairman, CEO and minority stakeholder in Manchester United Football Club, has since apologised (at least in part) for his “choice of language” following the divisive interview with Sky News.
In a world where plenty of people are quick to pessimism, negativity and turn to division almost by default, Pep’s message is one echoed by so many and is one that we should all keep in mind.
And for anyone who needs a more light-hearted bit of content on their timeline this week, here’s what else Pep said in his pre-match presser…
Pep Guardiola responding to a really intelligent question from a reporter:
‘Do you want to be my assistant coach, fucking hell, you are brilliant…’
Featured Images — Hayters TV (screenshot via YouTube)
News
Chester Zoo becomes first UK zoo to gain important international status
Danny Jones
The North West’s beloved Chester Zoo has been awarded a highly coveted global status, being named as the first international botanical garden in the entire UK.
With so many well-deserved awards, accolades and plaudits from within the world of wildlife preservation over the year, it’s no surprise.
A gem in Cheshire and the wider region’s crown, which continues to express its extreme commitment to ecological and environmental causes year in and year out, Chester Zoo is regularly ranked the best in the country and one of the top facilities in all of Europe, and now its worldwide reputation is growing too.
Taking its already sterling CV one further this year, 2026 marks the inaugural year of not only Chester Zoo existing as a recognised international botanical garden, but a big moment for Great Britain’s conservation status in general, as it’s been over 150 years since it last held the status.
Writing on social media in response to the huge honour, they wrote: “We’re officially the FIRST UK zoo recognised as a globally important botanic garden!
“We care for hundreds of rare plants, protect species at risk of extinction, and create beautiful gardens that encourage visitors to slow down and connect with nature.
“Global plant conservation organisation [Botanic Gardens Conservation International] assessed us against 22 criteria before awarding us Conservation Practitioner status – a recognition that now lets us do even more to protect native wildlife alongside our incredible conservation partners!”
Incredible stuff.
They signed off by adding that their efforts are “all made possible by YOU”, with 2025 marking an all-around groundbreaking year for the venue, as a total of 2,136,224 visitors came through the gates to surpass their previous record tally back in 2019 (2,086,785).
BGCI’s awarding of Conservation Practitioner is yet more proof of just how much work Chester Zoo does throughout the annual calendar, not least of all the incredible fundraising they do via various activations like their hugely successful charity run.
They signed off by adding that their efforts are “all made possible by YOU”, with 2025 marking an all-around groundbreaking year for the venue, as a total of 2,136,224 individuals came through the gates to surpass their previous record tally back in 2019 (2,086,785).
Speaking directly on the watershed moment, the zoo’s head of plants, Philip Esseen, said in an official press release: “This recognition shows that our plant work has real conservation value.
“We’re caring for species that are threatened with extinction in the wild, and that carries a responsibility to protect them, propagate them and share our expertise with others.
“The accreditation will help us work more closely with other horticultural and conservation organisations and increase the amount of conservation work we can do, particularly to support native species.”
Congratulations once again to Chester Zoo on such a significant achievement, and with around 10k people visiting each day – be that staff, field-expert guests or visitors – the proof is in the pudding: it really is the best in Britain doing some of the most vital work possible.
The UK has lost half of it's hedgehogs in the last 20 years, so here's 3 simple things you can do to make your garden a hedgehog haven 👇
🏡 Create a cosy hideout – piles of leaves, logs, or a hedgehog house give them a safe spot to rest Make a hedgehog highway – leave a…
Emily Sergeant -
25th July 2022 
