A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Police pursuing civil action after reports of women being filmed without consent on nights out in Manchester
Emily Sergeant
Civil action is now being pursued after a police investigation into reports of women being filmed on nights out in Manchester.
Greater Manchester Police (GMP) has confirmed in a statement that it is ‘exploring’ civil action in connection with ‘several’ reports of women being filmed without their consent on nights out in Manchester city centre, particularly around the Deansgate and Peter Street areas, following an investigation which began after social media videos of this nature were brought to its attention.
The police‘s subsequent public appeal lead to multiple women coming forward to report the impact finding themselves in these videos, and the commentary by the public, had on them.
GMP says it had to conclude its criminal investigation ‘due to limitations within the current legislation’, which is why it working with Manchester City Council to look at other routes of taking action.
“We took the reports from women who came forward, as well as the public feeling towards this behaviour, really seriously,” explained Superintendent Nicola Williams, from GMP’s City of Manchester district.
“The arrest of an individual in November 2024 was the first in the country and was our commitment to acting on all the information we have received.
“Throughout our investigation, we explored all lines of enquiry thoroughly, including digital forensic examination of various devices. The investigation was also reviewed by an experienced, senior detective to ensure no stone was left unturned.
Police are pursuing civil action after reports of women being filmed without their consent on nights out in Manchester / Credit: GMP
“Predatory behaviour is completely unacceptable, and tackling this has been a priority for our night time economy policing operation.”
GMP says it encourages anyone who experiences anything that ‘makes them feel unsettled or unsafe’ on a night out to report it, as all information received helps build a picture of the issues, allocate our resources effectively, and take action under our the dedicated nighttime policing operation, Op Safer Streets.
Reports can be made to GMP via 101, or on the website or Live Chat service, but you should always call 999 in an emergency.
Featured Image – GMP
News
Entertainment union Equity makes £1 bid for Manchester Pride to protect workers from ‘further exploitation’
Emily Sergeant
Performing arts and entertainment trade union Equity has made a £1 bid for Manchester Pride.
You may remember that, back in October last year, Manchester Pride – the charity / organisation that ran the Manchester Pride Festival – entered into voluntary liquidation, and news emerged last week that the assets were being sold off to the highest bidder by liquidators.
By offering a ‘symbolic’ £1 for the assets – which include the Manchester Pride brand name and associated domain names – Equity says its bid has been made to give workers the opportunity to ‘decide the future’ of the event.
The bid is also said to have been made to prevent a repeat of 2025 – which apparently left Equity union members more than £70,000 out-of-pocket in unpaid fees.
Equity’s variety organiser, Nick Keegan, warned that selling the Manchester Pride brand to a commercial buyer risks ‘undermining the values’ of the event and the community that built it.
He worried it could also leave performers and workers ‘vulnerable to further exploitation’.
“Manchester Pride is not just a city-wide party,” Mr Keegan explained. “Its roots in protest are as important today as then.”
He added: “Manchester Pride was built by the LGBTQ+ workers of Canal St and beyond who provide a space and a community for LGBTQ+ people all year round. The event should not be treated as a commodity to be bought and sold off to the highest bidder.
“The cultural workforce are at the heart of Pride, without them, there is no festival.
“After what happened in 2025, with members left tens of thousands of pounds out of pocket, we don’t want to see history repeat itself.”
Equity says that if its bid is successful, the workers will have control over who the ‘asset’ goes to.
“Our bid is about protecting Pride as a community asset, not a commercial one,” the union’s statement continued.
“Allowing the people whose labour was used to build this ‘asset’ to decide how the trademark of Manchester Pride is used in the future will help protect them from further exploitation, as well as preserve the values and the longevity of the event itself.”
Emily Sergeant -
25th July 2022 
