A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Four rare African ducklings have been hatched at Chester Zoo for the very first time
Danny Jones
More conversation celebration down the road at Chester Zoo, as the award-winning wildlife park has welcomed four African ducklings who belong to a rare breed.
As is so often the case with the work they do all year-round, their arrival could help signal the species’ survival in the long run, whose status was sadly upgraded from vulnerable to endangered on the official IUCN Red List.
The particular type of fowl we’re referring to is the Maccao duck, a stiff-tailed bird that typically belongs to the fresh and brackish inland waters of Eastern and Southern Africa.
Medium-sized, chunky, with big bills and subtle striping around their heads, they’re gorgeous creatures as is, but especially so as ducklings…
If you didn’t say ‘awww’ out loud, then you’re just lying.
As the Zoo itself put it, they are “rare, fluffy and VERY cute.” Celebrating what is “a breeding breakthrough for one of Africa’s rarest ducks […] so these little guys are kind of a big deal.”
These little delightful little duckies are known for diving down to the bottom of lakes and riverbeds to forage for aquatic invertebrates and plants; in fact, given the choice, they tend to prefer going underwater over flying pretty much full-stop.
As a resident species that doesn’t migrate like many other birds, they are native to nations like Namibia, Zimbabwe and Ethiopia. They’re identifiable by their dark black heads, blue bills (among the males, at least) and presence within the wetlands.
However, their estimated numbers continue to drop, and unfortunately, just 14 of their kind currently remain in Kenya and only 100 in Tanzania, with fewer than 5,000 believed to be left across the entire African continent.
Not only is this the first time the species has ever been successfully bred by bird experts at Chester Zoo, but conservationists hope ducklings will put a spotlight on the threatened species.
Their scientific name is ‘Oxyura maccoa’.Just like human babies, they prone to stuff all over their face.As far as ducklings go, these adorable little African variants are pretty special. (Credit: Supplied)
The zoo’s Head of Birds, Andrew Owen, said of their birth: “As one of just seven zoos in Europe – and 12 zoos globally – that care for Maccoa ducks, these ducklings are very special as they’re the first of their kind to ever hatch here at the zoo – making it a really historic moment for our team,
“This success gives a real boost to the future of the species, and these vital new additions will contribute to the safety-net population in zoos. These birds are facing rapid decline in the wild, so every hatchling really does count.
“To see them now out on the water inside our new Heart of Africa habitat, which is dedicated to helping Africa’s most threatened species thrive, makes this milestone even more special.”
Nothing short of brilliant news, we’re sure you’ll agree; better still, in addition to the crucially charitable and conversation-based tourist attraction being named one of England’s most popular destinations once again, but these are the only rare birds welcome by the zookeepers this month.
Vogue’s immersive ‘Inventing the Runway’ show is coming to Manchester
Thomas Melia
A Vogue immersive show titled ‘Inventing the Runway’ is coming to Manchester, and it’s even co-created by Anna Wintour herself.
Ever fancied learning more about the fashion world? Well, now’s your chance to hear everything you need to know from global fashion leaders and lifestyle magazine Vogue.
The Anna Wintour-approved immersive experience comes alongside the announcement of Factory International‘s Winter lineup, which features another new event all about voyaging to the moon.
This Vogue-fronted experience will incorporate interviews, visual media and more to help attendees visualise fashion shows of the past, present and future.
As well as understanding how fashion shows became the pinnacle of a designer’s vision, this runway-themed display also includes looking back at iconic moments of fashion and pop culture.
‘Inventing the Runway’ by Vogue is focusing on outfits worn by models and A-listers alike, with narration from the one and only Cate Blanchett.
You can expect to see curated pieces by significant creative minds in fashion history like Alexander McQueen, Balenciaga, Stella McCartney, Vivienne Westwood and lots more.
Throughout the Vogue experience, as well as coming visually face to face with fashion, you will also hear a soundscape that perfectly reflects this innovative industry with a fusion of classical and pop music.
This fashion exhibition uses the same Lightroom technology behind the impressive David Hockney experience that opened back in December.
Vogue is using this show to honour anyone who has made an impact in the fashion world.The Met Gala has become a staple in everyone’s calendar year in and year out.First Northern Quarter’s Chanel show, now this… Très chic. (Credit: Wikimedia Commons/GoodFon)
Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue said: “At Vogue, we’ve been lucky enough over the decades to see many incredible runway shows, which have often told the story of fashion as much as the clothes themselves.”
“This Lightroom experience is a wonderful opportunity for a lot more people to experience first-hand the thrill of watching the history of fashion unfold right in front of them.”
You can experience Vogue’s ‘Inventing the Runway’ immersive show from 18 December to 10 January when it visits Aviva Studios this winter.
Find out more information and grab your tickets HERE.
Emily Sergeant -
25th July 2022 
