A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Parklife pumps more than £155,000 back into Greater Manchester community projects
Danny Jones
Parklife is once again proving why it’s such an important event for Greater Manchester, not just in terms of music and culture, but through the money it pumps back into the community through grassroots projects.
The annual music festival at Heaton Park raises significant funds for local initiatives with each edition via the official Parklife Community Fund.
Partnered with the Manchester, Bury, and Rochdale councils, the finances generated through those who attend not only Parklife but also other concerts held at the outdoor venue, such as the recent Oasis shows, help local groups that make a positive, tangible difference in their neighbourhoods.
This year alone, the total includes £55,000 raised from guest list donations by festival attendees, as well as a further £100k generated from other events held in Heaton Park, making 2025 one of, if not the biggest, years for donations to date.
Distributed by the City Council and the local authorities in Bury and Rochdale throughout the respective boroughs, the aim is not only to give back but to enhance local life, through everything from important youth programmes to community wellbeing and improvement schemes.
Launched back in 2017, the festival fund is approaching nearly half a million pounds raised on behalf of local causes, strengthening its connection with the nearby communities surrounding its host site.
The region’s vast and stunning green space is a huge tourist attraction in itself, meaning literal grassroots causes like the woodland management group are vital to maintaining that beauty and status.
Other projects include an astronomy group, as well as fitness drives like ‘RockFit’ (seen above), which now meets at Heaton Park regularly to promote exercise for both physical and mental health.
It’s also worth noting that the fund covers surrounding areas like Higher Blackley and Crumpsall; Sedgley, Holyrood, St Mary’s and even South Middleton.
You can see more examples of the charitable community work in action down below.
Credit: Supplied
Sam Kandel, founder of Parklife Festival, said of the fund: “Parklife is proud to call Heaton Park home, and it’s really important to us that the festival has a lasting, positive impact on the local community.
“The Community Fund is our way of saying thank you to residents and supporting the brilliant grassroots projects that make Manchester, Bury, and Rochdale such special places to live.”
Councillor Lee-Ann Igbon (Exec Member for Vibrant Neighbourhoods) added: “Parklife brings people from Manchester and beyond to our wonderful Heaton Park, and it is right that the communities living close by benefit from the event through reinvestment in local initiatives that will leave a legacy for all.
“The Parklife community fund means that local communities choose what’s important to them and they have the opportunity to bid for funds to invest in projects that enhance local amenities, strengthen community connections and wellbeing for the benefit of everyone.”
Those looking to benefit from the fund can apply online now and you can find out more information by contacting the relevant councils’ neighbourhood pages.
Work finally begins on Greater Manchester’s new ‘innovation hub’ in Atom Valley creating 20,000 jobs
Emily Sergeant
It’s official… work has finally begun on the first major development in Atom Valley.
If you’re not familiar with Atom Valley, this new project is set to be a unique innovation ‘cluster’ – plans of which were approved by local leaders all the way back in summer 2022 – with the potential to create up to 20,000 new jobs in Greater Manchester once it’s complete.
Greater Manchester wants Atom Valley to become a ‘springboard’ for new and emerging companies and researchers, giving them the support and the opportunities they need to trial and commercialise their innovations right here in our region.
The new development which ground has now been broken on is a Sustainable Materials and Manufacturing Centre (SMMC) – which is set to become a thriving hub of innovation.
Today is a big day for GM.
We break ground on a new research centre at Atom Valley – our emerging world-class cluster in advanced materials and manufacturing.
Here, start-ups and emerging companies will be able to pioneer new technologies and scale up their ambitions, all while creating jobs and driving growth across the region in the process.
Located next to the Kingsway Business Park in Rochdale, it will offer 30,000 sq ft of new laboratory space, workshops, and design studios, as well as a lecture theatre, meeting rooms, office space, and flexible workspace for start-ups.
With the ‘right’ support, local leaders say the SMMC will also be a vital link between Atom Valley and the Oxford Road Corridor, ultimately forging a pathway for new companies and projects to expand from the city centre out into the wider city region.
Work has finally begun on Greater Manchester’s new ‘innovation hub’ in Atom Valley / Credit: DLA Architecture
Mayor Andy Burnham says this is the ‘most ambitious development’ in Atom Valley so far
“It will help unleash the untapped potential of the world-leading research taking place across our city region, bridging that crucial gap from invention to bringing those new innovations to the market,” he explained. “And it will create a new hi-tech corridor from the out to the north of Greater Manchester, creating jobs and new opportunities for start-ups to scale up their ambitions.
“This is integrated, well-connected development in action, and a clear sign of our mission to spread the benefits of growth right across our city region.”
Emily Sergeant -
25th July 2022 
