A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Spike in antisemitic incidents reported after Manchester synagogue terror attack
Emily Sergeant
A new report has revealed that there was a rise in antisemitic incidents reported following the Manchester synagogue terror attack.
In case you need a reminder, the shocking knife and car attack took place on 2 October 2025 on Yom Kippur – the holiest day in the Jewish calendar – at the Heaton Park Hebrew Congregation Synagogue, and during the incident, two men sadly lost their lives during the attack – Adrian Daulby, 53, who was shot dead by Greater Manchester Police (GMP) while trying to stop the attacker from entering the synagogue, and Melvin Cravitz, 66, a worshipper who also helped stop the attacker.
The attacker was named as 35-year-old Jihad al Shamie – a 35-year-old British citizen of Syrian descent who lived in Prestwich – who at the time was on bail for an alleged rape, before being shot dead by police.
In the wake of the attack, the Community Security Trust (CST), which monitors antisemitism in the UK, said 40 antisemitic incidents were reported on 2 October last year, and a further 40 were reported the day after – more than half of which involved direct reactions to the deadly attack.
These were the highest daily totals in 2025.
A spike in antisemitic incidents were reported after the Manchester synagogue terror attack / Credit: Google Maps | GMP
Three of the reported incidents on 2 and 3 October involved ‘face-to-face taunting and celebration of the attack to Jewish people’, according to the CST.
39 of the reported incidents were antisemitic social media posts referencing the attack, abusive responses to public condemnations of the attack from Jewish organisations and individuals, or antagonistic emails sent to Jewish people and institutions.
The Manchester synagogue attack was the first fatal antisemitic terror attack in the UK since the CST started recording incidents in 1984.
Overall, 3,700 anti-Jewish hate incidents were recorded in 2025 – which is said to be up 4% on the incidents recorded in the year before – and the CST revealed that this the second-highest annual total ever recorded.
There was also a spike in reported anti-Jewish hate incidents following the Bondi Beach killings in Sydney in December of last year too, the CST said.
Dave Rich, who is the director of police at CST, told Sky News in a statement: “We need a more robust approach to the kind of extremism that drives antisemitism.
“Jewish people in Britain used to be able to go about their lives without ever thinking about antisemitism, and now it’s the topic of conversation around every dinner table. That’s new.
“It feels for a lot of Jewish people like we’re in a different world now, the atmosphere is different, the climate has changed for Jewish people and the amount of antisemitism is part of that.”
Featured Image – GMP
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Trailer released for new romcom Finding Emily set and filmed all across Manchester
Emily Sergeant
The first trailer for a new romcom that’s set and filmed all across Manchester has been released.
The film, titled Finding Emily, tells the story of a lovesick musician, played by Spike Fearn, who meets his dream girl on a night out, but ends up with the wrong phone number, and so teams up with a driven psychology student, played by Angourie Rice, in a bid to find her.
Together, the unlikely duo spark a hilarious campus-wide frenzy that tests their own hearts and ambitions along the way.
The film – which is directed by Alicia MacDonald, and based on a screenplay written by Rachel Hirons – is produced by Working Title Films, is set in the fictional Manchester City University, and is due to be distributed by Focus Features and Universal Pictures across the UK and internationally this spring.
The talented ensemble cast groups together big names like Minnie Driver with rising stars like Ella Maisy Purvis, Yali Topal Margalith, and Kat Ronney, as well as other established actors including Timothy Innes and Nadia Parkes.
Filming took place in Manchester between August and September 2024.
The two and a half-minute trailer has been shared with the world today, and when we say it’s a Manc film, we mean it… we quite literally lost count of how many of our city’s famous locations can be spotted in just the trailer alone.
The trailer has been released for new romcom Finding Emily set and filmed in Manchester / Credit: Universal Pictures & Focus Features (via YouTube)
There’s everything from Manchester Central Library and Piccadilly Records, to Canal Street and the Gay Village, the Northern Quarter, the Crown & Kettle pub in Ancoats, and even the Emmeline Pankhurst statue in St Peter’s Square featured for all to see, alongside what’ll, presumably, be dozens of other famous locations.
Oh, and not to mention, if you keep your eyes peeled when watching the trailer, you can even see a small clip of Stockport band Blossoms playing a gig in there too.
Emily Sergeant -
25th July 2022 
