A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
ADVERTISEMENT
There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
ADVERTISEMENT
As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
ADVERTISEMENT
The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
A Manchester-based runner has broken an ultramarathon record by running across the desert
Danny Jones
Greater Manchester has a growing obsession with running and endurance events, in particular, did you hear about a locally based runner who’s set the record for legging it across a literal desert?
That’s some ‘Hardest Geezer’ stuff right there.
Yes, whether it’s the likes of the Great MCR Run and October Half, the fully fledged Manchester Marathon, or dare we say it, an extra hard ultra, the region seems to be absolutely chock-full of runners and events these days.
That being said, despite being inspired by countless individuals over the past few years, the feat that has impressed us most this year is the incredible achievement by one man: Alex Welch from Wilmslow.
We’re pretty sure this is the bloke The Pretenders must have been talking about.
Based right here in 0161, by day Alex Welch is employed as a senior cyber security sales specialist at a major European IT services company, SCC, over in Stretford.
However, by both day and night for a full working week late last month, the 29-year-old swapped his computers for a very sturdy pair of running trainers; trail shoes, to be specific, as he trekked across the Namib Desert in Africa.
Stretching more than 2,000 kilometres in total, spanning the reaches of Angola, Namibia and parts of South Africa, the talented distance runner ran approximately 12.5% of that entire landmass over the course of five days.
Broken up into five stages – 50km, 50k, 42k and 22k, as well as a truly brutal 92k day to finish – not only did the indefinable Cheshire-born bloke reach the finish line, but he did so in record time.
Let’s be honest, anyone challenging themselves with the course is clearly an absolute machine, but as seen above and now fully verified, Alex here did so in 24 hours and 27 minutes.
Taking just over a day to complete the entire thing, Alex led every beating everyone else in every single stage and ended up surpassing legendary American ultra runner and now race director Adam Kimble’s time from 2018 by almost 40 whole minutes. Utterly staggering stuff.
Signing up as an official OOSH-sponsored athlete for the event, having only just podiumed at the Ice Ultra round the Arctic Circle back in February, AND the Mountain Ultra across Kyrgyzstan this past June, he’s quite literally ‘endured blistering cold and scorching desert’ (one for Shrek 2 fans, there).
Commenting on the unbelievable achievement, the local lad said: “Namibia was unlike anything I’d ever experienced. The heat was on another level, and every stage demanded absolute focus. To come away with the win – and a course record – is overwhelming.
“After the Arctic and Kyrgyzstan, this was the challenge I had been building towards all season. I’m grateful for everyone who has supported me, particularly my colleagues at SCC who have backed me every step of the way.”
Well done, Alex – we’re off to have a lie down because we’re tired just thinking about what you’ve just done, so hope you’ve at least got a few weeks of relaxation and victory pints lined up. That’s how we toasted our taste of an ultra, anyway…
8 million Brits are predicted to write their Christmas cards using AI this year, new research finds
Emily Sergeant
Millions of Brits are predicted to use AI to help them write their Christmas cards this year.
According to some new Royal Mail research, AI is most likely to be used for researching gifts (19%), festive party ideas (13%), and decoration inspiration (13%) throughout this festive season, but in what is a revelation many will find surprising – and even alarming – it’ll even be used for the timeless tradition of sending Christmas cards.
2,000 UK adults who celebrate Christmas were surveyed by the postal service early last month on how they plan to make use of technology this festive season.
The new research found that 11% of respondents will be using AI to help write the messages for their Christmas cards, which works out to be around eight million people.
It’s the under-55s who are driving the trend, as you can probably imagine – with 57% of this age group planning to lean on AI for guidance, compared to just 14% of those over 55.
Oh, and you’ll want to keep an extra eye on the Christmas cards that come from the men in your life too, as men are 67% more likely than women to use AI to help them.
Eight million Brits are predicted to write their Christmas cards using AI this year / Credit: KoolShooters
Although it may be largely frowned upon, it’s fairly easy to see why people are turning to tech to find the right words, as the Royal Mail’s research found that nearly one in five (19%) Brits say they don’t know what to write in cards, and this figure rises even further to 31% when it comes to 18-24-year-olds.
Despite the use of AI as a helping hand, three quarters of Brits (74%) do still think it’s important to keep the tradition of sending handwritten Christmas cards alive.
“AI is becoming part of everyday life for many people,” says technology journalist and broadcaster, Georgie Barrat. “So it’s natural we’ll see it used during the festive season. When it comes to writing cards, it can help you go beyond a simple ‘Merry Christmas’ and choose words that feel more unique.
“Often, people know what they want to say – they just need a little help expressing it.”
Richard Travers, who is the Managing Director of Letters at Royal Mail, concluded: “No matter what you include in your card, or how you choose to write your message, cards are truly a way of spreading festive cheer.”
Emily Sergeant -
25th July 2022 
