A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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There may be a #heatwave at the moment, but the water is still cold. If you got into difficulty in cold water, would you know what to do? Your instinct is to thrash around, but cold water shock can make you gasp uncontrollably. Instead, #FloatToLive. pic.twitter.com/Ka26jYvFIU
The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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As we approach the summer school holidays in parts of the UK, we are asking those visiting coastal areas to:
✓ Choose a lifeguarded beach ✓ If you're struggling in the water, #FloatToLive ✓ If you have children, teach them to float
— Canal & River Trust (@CanalRiverTrust) July 15, 2022
The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI encourages those who find themselves in difficulty in the water to float to “increase your chances of survival” / Credit: RNLI
The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Body of woman found in River Mersey last year finally identified after ‘extensive’ investigation
Emily Sergeant
The body of woman who was found in the River Mersey last year has finally been identified.
Following what has been described as an ‘extensive investigation’ by Greater Manchester Police‘s (GMP) Major Incident Team to determine the identity of the body, which was sadly discovered in the river adjacent to Chorlton Water Park on 21 March 2024, the family of the victim has now been informed and supported by specialist officers.
The victim has been formally named as 38-year-old Laura Stanley, who was originally from Derbyshire but was living in Stockport.
After the body was discovered, and ‘exhaustive and determined’ investigation by GMP officers began to identify here, including detailed checks of both national and international databases.
The Major Incident Team (MIT) also closely worked in collaboration with specialist forensic service providers to create an anthropological profile, which eventually culminated in the creation of a facial reconstruction image.
Following several media appeals, a relative of Laura contacted officers and then a DNA match was confirmed through a familial link.
“Laura was a kind and gentle person with a great sense of fun and adventure,” Laura’s family said in a heartbreaking tribute to her.
“She was generous, thoughtful, caring and always keen to volunteer within the community. Laura was a proud and loving mum and she will be greatly missed by her girls and all of her friends and family who loved her dearly.”
The River Mersey, across from Chorlton Water Park, where Laura’s body was discovered / Credit: Wikimedia Commons
While Laura has now been identified, police say further investigations will take place to understand her last movements, the events that led to her death, and her discovery in the river.
Additionally, as is standard practice, GMP’s Professional Standards Directorate is also reviewing a previous missing report relating to Laura in the time before the discovery of her body, which will determine prior contact relating to Laura, and whether the appropriate measures were enacted.
#UPDATE | A woman who was discovered in the River Mersey last year has been identified following an extensive investigation by officers in GMP’s Major Incident Team.
Thank you to those of you who have shared our appeals over the last year.
Anyone who knew Laura and thinks they may be able to assist with the investigation is asked to contact police by calling 101, or by using the Live Chat Service at gmp.police.uk, quoting log number 1191 of 21 March 2024.
Alternatively, you can contact the Major Incident Team Syndicate 3 directly on 0161 856 9479, or the independent charity Crimestoppers anonymously on 0800 555 111.
It is currently believed that Laura was last seen around January 2024.
Featured Image – GMP
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More than 70,000 home buyers set to pay thousands after missing stamp duty relief deadline
Emily Sergeant
More than 70,000 home buyers across England are estimated to have missed the stamp duty relief deadline.
This sadly means they’ll be required to fork out thousands of pounds extra.
In case you hadn’t heard, up until yesterday (31 March 2025), anyone who was moving and had bought a home in the past was not required to pay Stamp Duty Land Tax, better-known as just stamp duty, on the portion of the property price up to £250,000.
But from today (1 April), this threshold has now fallen back to £125,000, which unfortunately means that property purchasers are facing an extra £2,500 in moving costs, on average.
While the end of the stamp duty relief will mostly affect those Greater Manchester buyers who had already previously purchased properties, first time buyers are sadly not exempt from the deadline changes too, as their current stamp duty threshold of £425,000 has now fallen back to £300,000 as of today.
Person holding the keys to a new house in their hand / Credit: Maria Ziegler (via Unsplash)
Given that the average property price for a first time buyer-type home is currently around £227,965, according to Rightmove, the new £300,000 threshold may hit those purchasing properties in more expensive areas – particularly the South East.
A third of those estimated 70,000 home buyers who have missed the deadline are thought to be first time buyers.
Leading property platform Rightmove published an analysis in February into just how much of an impact the end of the stamp duty relief would have on home buyers, all while calling on the UK Government to announce a short extension to the deadline to help people in the middle of the property purchasing process avoid potentially thousands of pounds in extra moving costs.
But despite these calls from industry leaders, there was no extension to the deadline announced in the last week’s latest Spring Statement.
“It’s extremely disappointing that the Government has not used the Spring Statement as an opportunity to extend the impending stamp duty deadline for those currently going through the home-moving process,” commented Rightmove’s property expert Colleen Babcock.
“We estimate over 70,000 people are going to miss the deadline and complete in April instead, and a third of those are first time buyers.”
Emily Sergeant -
25th July 2022 
