A total of 50 organisations have joined forces to back the launch of a new campaign targeted at preventing drownings in the UK.
After the latest figures have shown that 277 people sadly lost their lives in accidents in the water in the UK in the past 12 months alone, health and safety campaigners have come together today, on what is World Drowning Prevention Day, to launch the joint campaign – which is called Respect the Water.
Run by the National Water Safety Forum (NWSF), Respect the Water aims to reduce the number of water-related deaths and accidents, and looks to highlight the potential dangers of water, and encourage people to reconsider their actions and adopt safer behaviour.
“We want you to enjoy the water, but we also want you to recognise its dangers and never underestimate its power,” the NWSF explains of the campaign.
By 2026, the campaign is aiming to halve the number of people in the UK who accidentally die in the water each year.
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The World Health Organisation (WHO) statistics estimate 235,600 people drown every year globally, and it is among the 10 leading causes of death for children.
More than 90% of drowning deaths occur in rivers, lakes, wells, domestic water storage vessels, and swimming pools in poorer countries – with children and adolescents in rural areas disproportionately affected.
The NWSF also explains that current drowning figures show a clear gender divide, with men accounting for the vast majority of those who die, so while it says the campaign is “primarily aimed at men”, the safety advice is just as relevant for anyone who finds themselves in difficulty in open water – both at the coast or inland.
The joint campaign has been launched as temperatures have been soaring across the UK as of late, and are set to continue over the summer, and also comes after two teenagers tragically lost their lives in separate incidents in Greater Manchester within the last two weeks alone – a 16-year-old boy in Salford Quays, and another 16-year-old boy in Dawber Delph quarry in Appley Bridge, near Wigan.
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The 50 groups backing the campaign are nationwide – including the RNLI, HM Coastguard, the National Fire Chiefs Council, the Royal Society for Prevention of Accidents, the Royal Lifesaving Society, Swim England, Water Safety Scotland and Water Safety Wales.
“Contrary perhaps to popular imagination, most accidental drownings occur inland: 168 or 62% in 2021,” said a spokesperson for the Respect the Water campaign group.
“With all UK schools now out for summer, rivers, lakes, canals, flooded quarries and reservoirs are set to get increasingly busy, though many are perhaps unaware of the dangers that these cold, freshwater settings can pose, even when air temperatures are very high.”
277 people died after drowning in the UK in 2021, which is compared to 254 in 2020, and 233 in 2019.
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The RNLI and the Respect the Water campaign says there are “two simple skills” everyone should know that could save a life.
“If you find yourself in difficulty in the water, float to increase your chances of survival,” the RNLI says.
Fight your instinct to thrash around.
Lean back, extend your arms and legs.
If you need to, gently move them around to help you float.
Float until you can control your breathing.
Only then, call for help, swim to safety or continue floating until help arrives.
If you see someone else in trouble in the water, call 999 or 112 and ask for the Coastguard.
Man United broadcaster FlexUTD responds after suffering ‘awful’ racist abuse on camera
Danny Jones
Manchester United content creator, YouTuber and digital presenter, FlexUTD, has shared a disappointed but defiant response following a racist incident captured during a video after the game this weekend.
Flex – real name Flex Alexander – is a familiar face among Man United fans and a well-known personality across the online English football culture, having previously worked with another popular fan channel in The United Stand before founding his own brand, United View.
Whilst recording his regular post-match analysis outside Old Trafford after the 1-1 draw against Chelsea on Sunday, the social media influencer was interrupted by a woman and fellow United supporter.
After seemingly giving someone a quick shout-out, she then proceeds to wander out of frame before appearing to utter a racial slur off-camera in the form of an offensive twist on the fan base’s famous anti-Glazer chant.
In the video shared to the official YouTube channel, he is visibly stunned by the racist outburst and members of the crew behind the camera can also be heard asking, “Did you just see what I think you said?”, adding “There’s always one or two.”
The identity of the female United fan is still unknown and although her face remains blurred for legal reasons, Flex himself did come out on social media to ask people to “find this woman” in order for the club to identify her and the authorities to punish her accordingly.
Still taken aback by the racial slur, Flex simply goes on to describe the off-hand abuse as “crazy” before insisting that the moment will be staying the full edit so as not to let the incident go unnoticed.
Ever since the video was released, other Reds, football fans and content creators alike have been sharing their support online.
One person wrote, “It’s 2024 and we’re still seeing people saying racist things and they think they can get away with it. Hope Flex gets justice for this.”, while another tagged the club and added: “Can’t be having these type of fans enter the stadium.”
Flex has since responded online in a separate video, thanking people for their heartfelt messages, but despite assuring that he has a “thick skin”, he quite rightly went on to add that people of colour shouldn’t have to deal with that kind of intolerable behaviour and he is simply “tired”.
Disgraceful. Hope your ok @FlexUTD we are all united together ❤️
Retired striker and former United coach Benni McCarthy also reached out online to offer some kind words, writing: “Hi mate, hope you [are] ok. That was absolutely unnecessary and you shouldn’t have to deal with such behaviour. Stay strong bro and behind you all the way.”
The club themselves are yet to issue a statement regarding the incident but with both current players and former staff responding, it likely won’t be long before the individual is identified and issued with a ban. United had to deal with similar incidents regarding racism and homophobia last season.
It goes without saying that we condemn discrimination in all its forms; our thoughts go out to Flex and everyone else affected by the incident and hope the incident is dealt with swiftly. The beautiful game is for everyone and there’s no room for racism in any walk of life. #KickItOut.
You can watch Flex’s full video addressing the situation, in which he urged people to “stay strong, keep fighting” and “stick together”, down below:
FlexUTD’s full response following the appalling racist incident on 4/11/2024.
Featured Images — United We Stand (via YouTube)/FlexUTD (via X)
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Family pays tribute to ‘big family man’ found dead 10 days after going missing
Daisy Jackson
The family of a man who was found dead in Wigan 10 days after he was reported missing have now paid a touching tribute to him.
David Edmonds, 55, has been described by his loved ones as a ‘big family man’ who loved sports, travel and his family.
David had been missing for nine days after last being seen in the Bodmin Drive area of Platt Bridge at around 11pm on Sunday 20 October.
Tragically after extensive searches, on Wednesday 30 October police found a body, later confirmed as David.
His wife has now released a statement on behalf of his family, describing him as a ‘happy chap’ who was well-loved by his family, friends and colleagues.
She said: “He was a hard worker and worked all his life. His first job was with his father at a local factory, and he worked there from a young age up until recently.
“He was a big Everton supporter and loved going to the matches. He held season tickets since he was a child. David liked all sports and watching anything with a ball, cricket, football, and rugby, especially Wigan rugby.
“He also liked horse racing; we would go to the races in York every year.
“He loved going on holiday and we travelled a lot together, we went to Australia, New York, Tenerife, and Benidorm.
“David was a big family man and adored his three nephews. He will be missed by all of us, he was so loved.
“We would like to thank the police and everyone who shared appeals on social media or went out searching for David.”
David’s family have asked for privacy whilst they grieve his loss.