An artificial grass business in Oldham has been ordered to take down a huge advertising billboard after people complained it was ‘offensive, harmful and irresponsible’.
The advert for Great Grass MCR featured a woman wearing ‘only thong-style underwear’ laying on the lawn, alongside the strap line ‘Get laid by the best’.
The massive poster just off the M60 also featured the words ‘ARTIFICIAL GRARSE EXPERTS’.
Complaints made to the Advertising Standards Agency said that the ad ‘objectified and sexualised women’.
The ASA decided to uphold complaints made about the latest Great Grass MCR poster, saying that it ‘was sexually suggestive and would be seen as presenting the model as a sexual object’.
A previous Great Grass billboard. Credit: Google Maps
The ruling states: “The ASA considered that those who saw the ad would understand that it featured a woman. The model was dressed only in underpants and was lying on her front on the grass which exposed her buttocks.
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“Large text above the image stated, “ARTIFICIAL GRARSE EXPERTS”. We noted that the word ‘grass’ was spelt incorrectly to include the word “arse”. We considered that was likely to be understood by readers to be a reference to the model’s buttocks and had the effect of making that exposed part of her body the focus, thereby drawing attention to the ad.
“The ad also stated, “Get laid by the best”. We considered “get laid” would be understood by readers as a slang reference to sexual intercourse. We considered that text, together with the model’s pose and state of undress, was sexually suggestive and would be seen as presenting the model as a sexual object.
“We acknowledged that while sunbathing, people might recline on a lawn wearing revealing clothing. However, we considered that in the context of the ad, in particular the references to “arse” and “get laid”, the model was portrayed as a sexual object, rather than someone who was sunbathing.
“For those reasons, we concluded that the ad objectified and stereotyped women as sexual objects, was irresponsible and likely to cause serious offence.”
Great Grass said that ‘Get laid by the best’ is a slogan they’ve used for years, and added that only three complaints were made about an advert seen by thousands.
The ruling also added: “Great Grass also said that to assume that the person featured in the ad was a woman was wrong and offensive to the transgender community.”
The ASA continued: “Vision Advertising, the media owner, said that Great Grass had been using the slogan ‘Get laid by the best’ on their marketing material for many years, and it meant that they believed they were the best at laying artificial grass.
“They said the image of the person sunbathing on their new lawn was not offensive as that was something that most people would do.
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“They did not believe that the ad objectified and sexualised women and they also said that identifying the person in the ad as a woman was debatable and a matter of opinion.
“Vision Advertising confirmed they had received no complaints.”
Featured image: ASA
News
Andy Burnham announces ‘fundamental’ changes to the UK’s education system
Emily Sergeant
The Prime Minister will unveil a fundamental change to the education system today with the launch of new prestigious technical educational routes.
Andy Burnham says he is ‘determined’ to put technical education on an equal footing with the traditional academic path to ensure there are no so-called ‘dead ends’ for young people coming out of the education system by providing them high-quality alternative routes that are valued and respected by students, parents, and employers alike.
The new pathways will provide 14-year-olds with ‘valuable’ early access to technical skills, work experience, and connections with local employers.
Building on successful local initiatives – such as the MBacc, launched by Andy Burnham here in Greater Manchester when he was Mayor – the new technical routes will mean young people can develop the technical knowledge and skills needed to progress in areas like engineering, healthcare, and digital technology.
It will aim to ‘skill them up’ with the specific knowledge and capabilities that local employers need.
Andy Burnham has announced ‘fundamental’ changes to the UK’s education system / Credit: MChe Lee (via Unsplash) | Wikimedia Commons
So, how will it all work then? Well, when students enter Year 10, they will have the chance to combine core academic subjects – including English, Maths, and Science – with a high-quality technical education that’s linked to the jobs available in their area.
During these courses, students will be able to spend time with employers and gain valuable real-world experience.
Regional mayors, local leaders, schools, colleges, and employers will work together to shape these new technical education pathways, rather than relying on a one-size-fits-all system.
To support this, the Government says it will prioritise funding towards high-quality technical education and practical routes into work, and will also change the way school performance is measured so that inspectors recognise the schools support young people to develop the skills, experience, and confidence employers want.
This way, no matter whether young people choose university, an apprenticeship, further education, or direct entry into a skilled profession, they will able to see a clear route from education into employment.
“For too long in this country, students have been told that you must take the academic path to do well and to be respected,” explained Prime Minister Andy Burnham.
“The whole school system has been built around it and that has let down young people seeking technical qualifications.
“I want an education system based on parity between academic and technical which gives all young people a clear path in life.
“From today, Britain will value the hard hat every bit as much as the graduation cap.”
Featured Image – MChe Lee (via Unsplash)
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When does the UK’s fourth heatwave of the year hit Greater Manchester?
Danny Jones
Brace yourselves: ANOTHER heatwave is set to hit the UK – the fourth in 2026 so far – and, understandably, Greater Manchester residents are already preparing for the latest blast of hot weather and wondering when it gets here.
Yes, in case you missed the news, more high temperatures are set to spread across Great Britain and Ireland this month and heading into August.
The increase will gradually build throughout this week, with Wednesday tipped to be the hottest day according to various meteorological sources.
Fortunately for us here in the North West, parts of the Midlands and the usual suspects down south are set to hit the highest numbers, but the thermometers are still on course to reach around the mid-20s over the coming days.
Temperatures are set to rise this week across some areas, bringing a return to hotter conditions 🥵
The heat looks to be fairly short-lived, however, with temperatures expected to fall again towards the end of the week 🌡️ pic.twitter.com/IKsunEdwhU
Estimates of 26°C have been predicted for this coming Tuesday, with the levels floating in and around 24/25 on the following Wednesday.
The heat is then due to drop off slowly, with top scores of no higher than 21°C on the cards for Thursday and Friday. Although the weekend forecast is less certain at present, one thing that has been announced is reduced rainfall.
Aside from a few more trickles today (Mon, 27 July), the showers or lack thereof cease rather soon, with some of the driest parts of the country already having various effects; for instance, parched parts of Wales have even revealed lost archaeological sites last Friday (24/7/2026).
It would be remiss if we didn’t mention the obvious moorland fires across our region, which were sadly exacerbated by hot weather earlier this month.
Following on from the hottest June on record, the Dovestone and Tinwhistle areas of Oldham and parts of Derbyshire saw hundreds of hectares turn into a deeply dangerous blaze for several days.
As per the latest statistics, it’s said that the equivalent of 1,250 football pitches were scorched following the alarming wildfire, which also raised concerns for wildlife and surrounding air quality.
Daisy Jackson -
16th November 2022 
