BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
"Yeah Qatar sucks, so come watch it in our bars and if you buy this one specific drink we'll give some of the proceeds to a charity"
Brewdog is just repeatedly being shown as superficial shite, aren't they. What a meaningless stance to take. https://t.co/OXnUy99Pes
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
News
Def Leppard announce HUGE arena gig in Manchester next year
Thomas Melia
English Glam Rock band Def Leppard have announced a brand new UK tour which features a stop in one of Manchester’s big arenas next year.
Known for hits like ‘Pour Some Sugar on Me’, ‘Animal’, ‘Love Bites’ and more, Def Leppard are back on the road and they’re heading out on a UK tour.
The band has achieved worldwide acclaim since entering the rock scene with their first-ever single, ‘Wasted’, back in 1979, and their success resulted in getting inducted into the Rock & Roll Hall of Fame in 2019.
In 2023, Def Leppard teamed up with fellow metalheads Motley Crüe for the ultimate ‘Rock of Ages’, playing a spell-bounding gig at Wembley Stadium in front of 90,000 people.
The rock legends are continuing their career-highlight streak as now they’re about to play one of Manchester’s largest arenas, Co-op Live, sending 23,500 fans into ‘Hysteria’.
This upcoming Def Leppard UK tour sees the band making their way to Glasgow, Sheffield, London and Birmingham before visiting the music capital of the North.
The love for these rockers isn’t slowing down either, as their latest album ‘Drastic Symphonies’, a collaboration with the Royal Philharmonic Orchestra, scored Def Leppard their highest charting record in 32 years, debuting at number 4.
Fans will be over the moon to know that the five-piece visiting Co-op Live next year includes the same band lineup since 1992, with Joe Elliot, Rick Allen, Phil Collen, Rick Savage and Vivian Campbell playing out on the night.
The Rock Brigade will always make sure to remember Steve Clark, founding member and adorned- ‘Riffmaster’, and although the guitarist won’t be playing this innovative live music venue, fans will still give it their all for the current ‘Gods of War’.
These Sheffield-formed musicians have sold more than 110 million albums worldwide, so there will be no ‘Foolin’ around when it comes to screaming their lyrics at the top of your lungs next summer.
Def Leppard are coming to Co-op Live in Manchester on Monday 5 July, with tickets going on sale from 10am on Friday 5 September
Bolton man jailed for life after killing ‘vulnerable’ woman and hiding her body in his shed
Emily Sergeant
A man has been jailed for life after murdering a vulnerable woman and then proceeding to hide her body in a shed at his house in Bolton.
Christopher Barlow killed Mariann Borocz back in December 2024 after randomly meeting her at a shop and inviting her to his house, before killing her and then going on to dump her body in a locked shed in his garden.
55-year-old Mariann, who was originally from Hungary, was reported missing on Sunday 15 December having been last seen alive in the early hours of the previous day.
During the police search and investigation, CCTV showed Barlow following Mariann into a shop near his house and then back out again, and after Barlow was arrested on suspicion of assault on 23 December, officers found the keys to his shed – which is when they, sadly, discovered Mariann’s body.
Barlow was charged with murder, but the 63-year-old first denied this charge, and also denied any contact with Mariann.
The case was then handed over to Greater Manchester Police‘s (GMP) Major Incident Team, led by Detective Chief Inspector Tony Platten.
#JAILED | This is the moment Christopher Barlow was arrested for the murder of Mariann Borocz.
We made extensive efforts to locate Mariann, and our thoughts continue to be with her family.
A three-week trial then began at Manchester Crown Court, and when forensic evidence linked Barlow to Mariann’s body, he then when on to admit during the trial that he had invited her into his house, and found her not breathing in his kitchen about 40 minutes later.
Despite maintaining he did dot murder her, the jury returned its guilty verdict after less than a day of deliberation.
Last week, Barlow was sentenced to life in prison and must serve a minimum term of 20 years behind bars.
Detective Sergeant Fiona Manning described this as a ‘harrowing’ investigation and subsequent trial for Mariann’s family.
“Barlow befriended Mariann and she believed she could trust him,” DS Manning said, “That could not have been further from reality.”
DS Manning then assured that GMP remains ‘steadfast’ in its commitment to ensuring the safety and security of women in Greater Manchester‘s communities, and will continue to work ‘tirelessly’ to uphold justice.
She concluded: “Women should be able to go out freely and without fear that something may happen to them.”
Daisy Jackson -
9th November 2022 
