BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
"Yeah Qatar sucks, so come watch it in our bars and if you buy this one specific drink we'll give some of the proceeds to a charity"
Brewdog is just repeatedly being shown as superficial shite, aren't they. What a meaningless stance to take. https://t.co/OXnUy99Pes
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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You can stay in an aircraft, old school bus, or even a helicopter at this glamping pod near Manchester
Thomas Melia
There’s a glamping retreat near Manchester offering extraordinary stays in an aircraft, helicopter, old school bus and more.
Over in Blackpool at Manor House Glamping, there is a range of static vehicles that you can have an overnight stay or two in, and according to the pictures on its website, there’s even a resident emu.
You can stay in various modes of transport, such as an aircraft, an iconic yellow school bus, a campervan or a military green truck.
Each has its own perks ranging from a hot tub, outdoor bath, fire pit, sandpit and more. Whatever type of getaway or retreat you’re looking for, you’ll find everything you need right here.
The most eye-catching of the company’s stays is certainly the aircraft, which has kept its original cockpit features, although it’s safe to say the interior has definitely had a makeover.
There’s no such thing as a bad in-flight experience with this guest house, as you can get cocktails delivered to the cockpit after taking a dip in your own personal hot tub – not too shabby, eh?
With the bright and unmissable yellow school bus, there are plenty of decorations that help continue this theme in the form of various American road signs, one of which acts as your headboard for the night.
If you’re after a more toned-down chance to unwind, you can step into a pale-white camper van with cosy cushions and a snug haystack-turned-sofa adorned with some gorgeous blankets.
And if you’re looking at going all out, then your Manor House Glamping accommodation of choice has to be the chopper, which was once used by the Royal Navy.
Worried this option might be a tad nippy? Fear not, because this helicopter is fully kitted out to suit your glamping needs with two fluffy-lined cushions on each seat of this vintage heli.
Anyone who experiences cabin fever, fear not, because all the aircraft and vehicles are static and aren’t planning on making a long-haul journey anytime soon, you’ll still be able to keep your feet firmly on the ground.
Manor House Glamping has a variety of vehicle-themed guest houses, both old and new, for you to stay in overnight and if you’re interested or after any further information.
If you fancy staying within the boundaries of Greater Manchester but still fancy getting the feel for a cockpit, though, there’s a very fun day out over at Barton’s City Airport.
More than 100 ‘unsafe’ counterfeit Labubus seized in Oldham
Daisy Jackson
More than 100 counterfeit Labubus and accessories have been seized in Oldham, the council has announced.
The Labubu dolls – a plush collectible with giant smiles and bunny ears – have been seized because they are fake, and unsafe.
The haul of 104 Labubus has been given a street value of between £800 and £1000 – but if they were the real deal, they’d be worth more than three times as much.
The poorly-made figures were being sold for a fraction of the price of a real Labubu, which are manufactured by Chinese company Pop Mart (it’s set to open its second Manchester store in the Trafford Centre next week).
Oldham Council’s Trading Standards team said it seized the counterfeit Labubus from local businesses and found that they were unsafe and poorly made.
Officers raised concerns about the safety of the dolls, which had small parts such as eyes, hands and feet broke off easily, creating a choking hazard.
What a genuine Labubu should look like. Credit: The Hoot Leeds
They were also missing legally required safety marks such as the CE or UKCA labels, and lacked the name and address of a UK supplier, which is another legal requirement.
Councillor Elaine Taylor, Oldham Council’s Cabinet Member for Housing and Licensing, said: “Oldham Trading Standards carries out regular checks to help keep unsafe products off the shelves. In this case, these counterfeit toys failed safety standards and have now been removed from sale.
“We know it can be tempting to buy toys that look like a bargain, but parents need to be extra careful. Fake toys like these may be cheaper, but they can put children in real danger if they’re not made to strict safety standards.
“If anyone has concerns about toys they’ve purchased, or if they see unsafe products on sale locally, we’d encourage them to get in touch with Trading Standards through the Consumer Helpline on 0808 223 1133.”
Daisy Jackson -
9th November 2022 
