BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
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“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
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“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
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BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
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He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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Trafford Centre announces opening hours for 2025/26 festive season – including Boxing Day
Emily Sergeant
Trafford Centre has published its full list of opening hours for this current festive season.
We all know that the Christmas period is one of the busiest times of the year for the retail industry, with people flocking to the shops in their millions to snap up festive gifts for their loved ones, and it only gets busier from Boxing Day onwards too when all the sales launch, offering shoppers some unmissable deals and bargains.
And nowhere in Greater Manchester gets busier during the festive season than the Trafford Centre. After all, with more than 200 stores all under one room, it’s not hard to see why.
This year, shoppers can make the most of extended opening hours at the Trafford Centre right through to New Year’s Day – with late night shopping until 11pm on selected dates in December leading up to the big day.
Alongside being a one-stop-shop for gifts, there’s also dozens of festive events and new Christmas lights to enjoy at the Trafford Centre too, so visitors can tick everything off their list and have a great day out while they’re at it.
The shopping centre will be open from 9am – 5pm on Christmas Eve, so you can whip round and grab any last-minute presents, before it’s closed fully on Christmas Day, and then opens again bright and early at 8am on Boxing Day.
Trafford Centre Christmas Opening Hours 2025/26
18 and 19 December: 10am – 11pm
20 December: 10am – 10pm
21 December: 12pm – 6pm
22 and 23 December: 10am – 11pm
Christmas: 9am – 5pm
Christmas Day: Closed
26 December: 8am – 8pm (some stores may be closed, please check with individual brands)
27 December: 10am – 9pm
28 December: 12pm – 6pm
29 and 30 December: 10pm – 10pm
New Year’s Eve: 9am – 5pm
New Year’s Day: 12pm – 6pm
It’s also worth noting, however, that not every store inside the Trafford Centre will be open on Boxing Day, so you’ll need to check with individual brands ahead of time.
For the restaurants, stores, and leisure venues that are open, you can check their specific trading hours on the Trafford Centre website here.
When it comes to festive event, The Grotto is open until Christmas Eve for pre-bookings only, and the Christmas fairground and ice rink, Big Wheel, and Gandeys Snowstorm Firebird show are all open until 4 January (closed Christmas Day).
Featured Image – Trafford Centre (Supplied)
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Greater Manchester’s ‘clean taxi’ plans backed by government funding
Danny Jones
The Greater Manchester Combined Authority’s (GMCA) ‘clean taxi’ initiative has been officially backed by the UK government, with an extra boost coming from a leading electric vehicle brand.
Millions of pounds are set to be pumped into the scheme over the coming years as the North West at large strives to become greener.
The Mayor himself, Andy Burnham, has made environmentally conscious travel a core part of his plans for the city region ever since he took up the post back in 2017; now he and his team are helping link up with connections in the capital to secure further investment.
With the new £8 million Hackney Support Fund being put into action as we speak, a further £2m is now set to go towards Manchester city centre and its surrounding boroughs via LEVC.
LEVC (London Electric Vehicle Company) have done away with classic petrol and diesel engines in their particular corner of the automotive industry, setting a more eco-friendly example for metropolitan cities up and down Great Britain.
As a result, Manchester City Council and the GMCA as a whole are looking to take a leaf out of their book as part of their wider carbon reduction targets, with local authorities having recently reaffirmed their five-year ‘climate change action plan’.
For context, the Hackney Support Fund in question is a series of government-backed grants aimed at helping taxi drivers replace older black cabs with more modern, zero-emission capable vehicles.
Not only that, but LEVC will also be offering licensed carriage drivers extended warranties on new and used TX cabs – like their new ‘eCity powetrain’ pictured above – as well as taxi scrappage allowance on other models.
Like any part of the country, our region itself has its own clean air goals, and with the continued expansion of the Bee Network continuing to advance that progress, we’re heading in the right direction.
It goes without saying that adding a fully-fledged fleet of cleaner, more energy-efficient EV taxis into that mix could help benefit these greener pursuits.
Managing Director at LEVC, Chris Allen, noted that the company has “helped the capital achieve legal air quality targets for the first time” and strongly believes that they can do the same up North.
Andy Burnham, Mayor of Greater Manchester, said: “Our taxi trade is a vital part of Greater Manchester’s transport network and supports the local economy.
“That’s why we’re working hard to secure funding and practical support to help drivers upgrade to cleaner, greener vehicles – improving air quality for everyone, while protecting livelihoods. By backing our taxi trade, we’re building a fairer, healthier city-region for all.”
Daisy Jackson -
9th November 2022 
