BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
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“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
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“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
"Yeah Qatar sucks, so come watch it in our bars and if you buy this one specific drink we'll give some of the proceeds to a charity"
Brewdog is just repeatedly being shown as superficial shite, aren't they. What a meaningless stance to take. https://t.co/OXnUy99Pes
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
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BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
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He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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Get Baked owner offers lifeline to hospitality staff after sudden closure of Almost Famous
Danny Jones
The owner of viral sweet treat brand, Get Baked, has given a potential lifeline to local hospitality staff in Manchester following the sudden news of Almost Famous’ nationwide closure.
Confirmation that the Northern foodie favourites and dirty burger pioneers would be shutting down all of their sites across the country hit the likes of Manchester, Leeds and Liverpool like a freight train on a truly sad Monday mourning.
Although countless customers expressed their condolences online and bid farewell to the more than decade-old institution, the question of what is/will happen to their numerous staff was quickly put to the forefront.
With Almost Famous employees informing The Manc that they had been given no notice of the immediate closure and some still being owed wages, many have sadly found themselves in a crisis. Step up, Leeds-born baker and businessman, Rich Myers.
Yes, Yorkshire’s very own ‘Mr Sprinkles’ – who is slowly building a small but solid and superbly sweet dessert empire in the North – dropped a comment underneath our announcement post and kindly slid into our DMs to help get the word to those who need it most.
With Get Baked’s first-ever Manchester store set to open this year, Myers and his team are on the lookout for staff to make sure it hits the ground running.
That being said, upon learning of AF’s gutting closure, Myers messaged: “Hi everyone. We are opening a new site in NQ on February 28th, and want to do what we can to help any ex-AF staff get into new employment.
Although Get Baked is now planning to move to a different location in Manchester city centre, the opening date is still edging ever closer and we literally cannot wait.
The brand’s original home in Headingley has become internet-famous for its viral take on the legendary ‘Matilda cake’.
It’s unclear as to whether Get Baked have vacancies beyond Manchester but it’s still well worth expressing your interest if you don’t mind a job switch that revolves around sweet instead of savoury.
As for those who have unfortunately been let go by the long-standing burger joint, we sincerely hope that as many of them are snapped up by other local hospitality businesses as possible – and fast.
Almost Famous has been hit with a fair amount of criticism following the mass shutdown; reflecting on this and a raft of recent closures, one person wrote: “I feel sorry for the hospitality industry as a whole and Manchester. But not for AF if they treat their staff with such contempt!
A former employee added: “As a staff member who hasn’t received any direct communication from the business about the immediate redundancy of my contract and no payment of owed wages – the ‘top priority’ comment doesn’t exactly ring true.”
Featured Images — Get Baked (via Instagram)/The Manc Group
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Beloved Deansgate bar shares CCTV footage of customers stealing their… cushions?
Danny Jones
Beloved Manchester gin venue Atlas Bar has shared CCTV footage of two customers caught red-handed stealing their cushions this past weekend.
Firstly, don’t do that and secondly, what a random thing to steal.
Atlas on the corner of Deansgate has been an institution of the local hospitality scene for nearly three years, opening back in 1996 as one of the go-to pre-drinks destinations for those heading to the Hacienda.
Taken over and turned into the gin bar that’s popular day and night as we know it today back in 2012, it remains one of Manchester’s longest-standing independent boozers, so we were gutted and more than a bit puzzled to see them sharing images of patrons stealing property from their premises.
Sharing an understandably frustrated post, the bar wrote: “These two women decided that they needed to borrow (or maybe steal) two of our cushions last night [Sunday].
“We would be grateful if they brought them back soon! Hospitality is hard enough, without people taking what isn’t theirs to take! We would hate to have to involve the police.”
Now, we’re not going to play dumb and pretend people don’t nick the odd coaster or maybe even a pint pot from time to time – many of you reading might even be guilty of this minor sin (don’t worry, this isn’t an official investigation) – but we don’t think we’ve anyone try to sneak out with fabrics.
Petty theft it may be but it’s still theft nonetheless.
One commenter wrote: “Life is hard for hospitality at the moment and if they can afford to go out and drink they can afford to buy their own cushions”; another asked: “Are they expensive? – not the point I know but wondered why they would steal them.”
A third simply added, “What are people like? Fancy stealing a bloody cushion.”
As rightly pointed out by followers, there is plenty of stuff going against the food and drink sector as it is at the moment, so completely avoidable inconveniences like this are just as thoughtless as they are daft.
Atlas has been serving the local community for nearly thirty years, so we think it’s safe to say don’t deserve this kind of treatment, no matter how small it may seem to some.
Luckily for the mystery women pictured in the screengrab, the owners appear willing to welcome the pillow pillagers back to return the cushion without taking any further action and just be done with the whole thing.
Daisy Jackson -
9th November 2022 
