BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
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“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
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“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
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BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
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He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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Manchester councillor Bev Craig has been awarded an OBE in the New Year Honours List
Danny Jones
The leader of Manchester City Council and representative for Burnage, Bev Craig, has officially been awarded the Order of the British Empire (OBE) in the New Year Honours List for 2026.
Councillor Craig, who has held her leadership position since October 2021, received the OBE for her services to local government.
She joins several other regional councillors to be named by King Charles III.
First elected by Burnage residents back in 2011, she has spent more than a decade and a half devoting her professional life to the community, as well as nearly a whole five years of that time at the highest level within the Council.
The University of Manchester graduate has played several key roles throughout her career, including giving back to higher education, helping trade unions, as well as serving as an executive member for adult social care and health during the pandemic, before serving as Deputy and eventually Leader.
Speaking in an official statement, Craig said: “To receive an OBE is a huge privilege, and to get awarded it for what I’ve been able to give back to our city is all the more special.
“Manchester is an incredible city, made special by its people and a place I’m proud to call home.
“Leading our city is a privilege I don’t take for granted, so to get awarded an OBE for what we’ve been doing to make Manchester an even better place to live and improve the lives of Manchester people, while creating a city that is fairer and more inclusive for generations to come, is the real honour.”
With the Council having also confirmed two special NYE events on either side of the Town Hall this year, it feels like a fitting celebration.
Congratulations to Bev Craig on the well-deserved accolade and title; we have no doubt she’ll continue to excel in her post.
You can find the King’s 2026 New Year Honours List HERE.
As for the discussion around knighthoods, many Brits are currently calling for a change in the rules in hopes of making OBE, CBE and MBE, Kevin Sinfield a Sir.
Featured Images — Publicity picture (via Manchester City Council)
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VAR audio requested as Nottingham Forest prepare complaint after Man City defeat
Danny Jones
Nottingham Forest have requested that the VAR audio from their game against Manchester City be released, as they are considering launching a formal complaint following the defeat.
Forest hosted Man City at home this past weekend and went on to lose 2-1.
However, Sean Dyche’s side are said to be ‘extremely unhappy’ with some of the refereeing decisions made by first official, Rob Jones, on the day.
As a result, they are now asking the Professional Game Match Officials Limited (PGMOL) to share some of the conversations between on-pitch officials and the VAR team at Stockley Park in West London.
"I'm scratching my head and I can't believe it!" 😳
Sean Dyche wasn't happy with the officiating in their loss to Man City 😬
As you can see, Dyche initially said that “there’s no point” in pushing the refs on their performance, as he feels they usually only “get in trouble”, but it looks as though his employers have advocated for him.
Nottingham Forest had a problem with the final call in a number of instances during the festive fixture on Saturday, 27 December, but none more so than in one key moment.
The manager and his coaching team felt that Rayan Cherki’s 83rd-minute winner should have been cancelled out following a foul by Nico O’Reilly on Morgan Gibbs-White in the preceding corner, which may have prevented Cherki from scoring another decisive finish.
Dyche also argued that another City defender, Ruben Dias, was due a second yellow card and therefore dismissal from the pitch for a challenge after the break, but there was ultimately nothing doing.
You can see the collision here:
"I do have sympathy for Sean Dyche… it is a second yellow card!"
Ref Watch discuss whether Ruben Dias should have been sent off against Nottingham Forest. pic.twitter.com/dxTYmGsEqZ
According to Sky Sports News, Nottingham have already requested more information from the refereeing body, with this not being the first time they’ve felt hard done by.
As they put it, the hope/belief is that raising the issue could help “start a broader discussion around officiating this season.”
What do you make of Forest’s concerns against Manchester City, and do you think they’re worthy of launching an official complaint against the PGMOL and Premier League?
You can see the highlights from the game and perhaps decide for yourself down below.
Daisy Jackson -
9th November 2022 
