BrewDog has addressed the huge backlash it received this week, which stemmed from the brewery declaring itself an ‘anti-sponsor’ of the World Cup in Qatar while still screening the games in its bars.
The Scottish beer brand has been accused of hypocrisy and of profiting from the tournament, despite taking a very public stance against Qatar.
Its ‘World F*Cup’ campaign will see profits from all Lost Lager sold during the World Cup given to fight human rights abuse.
BrewDog said: “Football’s been dragged through the mud, before a single ball’s been kicked. Let’s be honest: Qatar won it through bribery. On an industrial scale.
“Football is meant to be for everyone. But in Qatar, homosexuality is illegal, flogging is an accepted form of punishment, and it’s OK for 6,500 workers to die building your stadium.
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“That’s why we’re kicking off. And we’re putting our money where our mouth is, with all the profits from our Lost Lager sold during the tournament going to fight human rights abuse.
BrewDog’s anti-World Cup posters. Credit: Saatchi & Saatchi / BrewDog
“We’re proud to be launching BrewDog as an anti-sponsor of the World F*Cup. To be clear we love football, we just don’t love corruption, abuse and death.
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“So join us. Let’s raise a glass to the players. To the fans. To free speech. And two fingers to anyone who thinks a World Cup in Qatar makes sense.”
The campaign has been described as ‘superficial and meaningless’ after the brewery confirmed its bars across the country would still be showing the games.
They replied to one critic on Twitter to say: “We are, because don’t want to stop people watching the football. Corruption shouldn’t stop this. Besides, the more football we show, the more Lost is sold, the more money goes to charity.”
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BrewDog co-founder James Watt has now addressed the criticism in a post on LinkedIn, saying that the company thought ‘long and hard’ about its decision to screen the World Cup matches.
He said that BrewDog didn’t want to ‘deny our loyal customers the chance to enjoy them together just because FIFA bizarrely chose to award the world cup to Qatar in very questionable circumstances’.
He also wrote: “All profits from Lost Lager sold during the tournament will be donated to human rights charities. The truth is, we will raise more money to do good if we show the matches in our bars.”
James’ post said: “People are still going to watch the games – so giving them the opportunity to watch the games both to raise awareness and raise money to drive positive change at the same time is worthwhile.
“To be very clear, in doing so we aren’t supporting FIFA or Qatar’s human rights track record, we are supporting those that love the game and hate to see it dragged through the mud like this.”
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He continued: “We will never please all the people all the time. We are now very used to our critics piling in. But in the space of 24 hours we’ve massively raised awareness of this incredibly important issue and we will follow this up, we hope, with a sizeable donation to charity to further support the cause.
“At BrewDog we have always taken a stand for the things that we believe it and that is something we will always continue to do.”
Featured image: Saatchi & Saatchi / BrewDog
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Spike in antisemitic incidents reported after Manchester synagogue terror attack
Emily Sergeant
A new report has revealed that there was a rise in antisemitic incidents reported following the Manchester synagogue terror attack.
In case you need a reminder, the shocking knife and car attack took place on 2 October 2025 on Yom Kippur – the holiest day in the Jewish calendar – at the Heaton Park Hebrew Congregation Synagogue, and during the incident, two men sadly lost their lives during the attack – Adrian Daulby, 53, who was shot dead by Greater Manchester Police (GMP) while trying to stop the attacker from entering the synagogue, and Melvin Cravitz, 66, a worshipper who also helped stop the attacker.
The attacker was named as 35-year-old Jihad al Shamie – a 35-year-old British citizen of Syrian descent who lived in Prestwich – who at the time was on bail for an alleged rape, before being shot dead by police.
In the wake of the attack, the Community Security Trust (CST), which monitors antisemitism in the UK, said 40 antisemitic incidents were reported on 2 October last year, and a further 40 were reported the day after – more than half of which involved direct reactions to the deadly attack.
These were the highest daily totals in 2025.
A spike in antisemitic incidents were reported after the Manchester synagogue terror attack / Credit: Google Maps | GMP
Three of the reported incidents on 2 and 3 October involved ‘face-to-face taunting and celebration of the attack to Jewish people’, according to the CST.
39 of the reported incidents were antisemitic social media posts referencing the attack, abusive responses to public condemnations of the attack from Jewish organisations and individuals, or antagonistic emails sent to Jewish people and institutions.
The Manchester synagogue attack was the first fatal antisemitic terror attack in the UK since the CST started recording incidents in 1984.
Overall, 3,700 anti-Jewish hate incidents were recorded in 2025 – which is said to be up 4% on the incidents recorded in the year before – and the CST revealed that this the second-highest annual total ever recorded.
There was also a spike in reported anti-Jewish hate incidents following the Bondi Beach killings in Sydney in December of last year too, the CST said.
Dave Rich, who is the director of police at CST, told Sky News in a statement: “We need a more robust approach to the kind of extremism that drives antisemitism.
“Jewish people in Britain used to be able to go about their lives without ever thinking about antisemitism, and now it’s the topic of conversation around every dinner table. That’s new.
“It feels for a lot of Jewish people like we’re in a different world now, the atmosphere is different, the climate has changed for Jewish people and the amount of antisemitism is part of that.”
Featured Image – GMP
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Trailer released for new romcom Finding Emily set and filmed all across Manchester
Emily Sergeant
The first trailer for a new romcom that’s set and filmed all across Manchester has been released.
The film, titled Finding Emily, tells the story of a lovesick musician, played by Spike Fearn, who meets his dream girl on a night out, but ends up with the wrong phone number, and so teams up with a driven psychology student, played by Angourie Rice, in a bid to find her.
Together, the unlikely duo spark a hilarious campus-wide frenzy that tests their own hearts and ambitions along the way.
The film – which is directed by Alicia MacDonald, and based on a screenplay written by Rachel Hirons – is produced by Working Title Films, is set in the fictional Manchester City University, and is due to be distributed by Focus Features and Universal Pictures across the UK and internationally this spring.
The talented ensemble cast groups together big names like Minnie Driver with rising stars like Ella Maisy Purvis, Yali Topal Margalith, and Kat Ronney, as well as other established actors including Timothy Innes and Nadia Parkes.
Filming took place in Manchester between August and September 2024.
The two and a half-minute trailer has been shared with the world today, and when we say it’s a Manc film, we mean it… we quite literally lost count of how many of our city’s famous locations can be spotted in just the trailer alone.
The trailer has been released for new romcom Finding Emily set and filmed in Manchester / Credit: Universal Pictures & Focus Features (via YouTube)
There’s everything from Manchester Central Library and Piccadilly Records, to Canal Street and the Gay Village, the Northern Quarter, the Crown & Kettle pub in Ancoats, and even the Emmeline Pankhurst statue in St Peter’s Square featured for all to see, alongside what’ll, presumably, be dozens of other famous locations.
Oh, and not to mention, if you keep your eyes peeled when watching the trailer, you can even see a small clip of Stockport band Blossoms playing a gig in there too.
Daisy Jackson -
9th November 2022 
