The band formerly known as Easy Life have now officially changed their name following a legal battle with easyJet’s owners.
In case you aren’t quite up-to-speed with the ongoing controversy, the alternative indie pop group – which formed in Leicester in 2017 – announced back in October of last year that they were being sued by easyJet airline’s owners, easyGroup, due to their name being too similar and therefore supposedly infringing on copyright.
After fans initially thought the band may have been joking about the legal battle, presuming the budget airline group couldn’t possibly be that bothered about the use of the word ‘easy’, it soon transpired that this wasn’t the case, and that it was, unfortunately, all very genuine.
As well as the band’s name, easyGroup – which is owned by Cypriot billionaire Stelios Haji-Ioannou, and has many companies within its conglomerate using the prefix ‘easy’ – also pointed out that the band had used an image of an orange and white plane, similar to the branding for easyJet, on a poster promoting their ‘Life’s A Beach’ tour.
Mr Haji-Ioannou labelled the band “brand thieves” in a statement at the the time.
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Frontman Murray Matravers then issued an emotional statement in a video posted to the band’s Instagram a few days later, admitting that the case was going to be “extremely expensive to fight in the High Court”.
“We would be undertaking an absolutely massive, potentially two-year-long fight against a billion-dollar corporation,” he continued. “We’re not a limited company. It’s our name on the lawsuit, they could take everything and we could be completely financially ruined – they know that and they are extremely aggressive”.
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Easy Life have officially changed their band name following a legal row with easyJet / Credit: Hard Life (via Facebook)
While the group had initially hoped to fight the case, they were later forced to concede defeat due to finances and realising it was essentially a case of, what they called, “David vs Goliath – and our British legal system favours Goliath”.
And now, coming up to nine months since the initial announcement, the group has officially relaunched and released their first single under their new name, Hard Life.
The new single is called ‘tears’, and it’s essentially one big diss track to easyJet.
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Announcing the new single, alongside an accompanying music, with a short statement shared to their official social media platforms yesterday, Hard Life briefly explained what had been happening during their absence.
“Hey it’s been a while. Safe to say the last 9 months haven’t been easy. New song tears out now,” the statement reads.
The band’s new single, ‘tears’, is instead how they’ve chosen to delve further into the legal battle situation, and, as fans have been thoroughly dissecting in the less than 24-hours since its release, contains a handful of lyrics referencing both their new name, as well as some which are obviously directed and poking fun at easyJet.
“It’s a hard life, I can’t lie, it’s been a rush. In the hard times, luck I got friends that I trust. It was easy in my twenties, now I got to lawyer up, give me air-miles or a fair trial,” one of the most prominent lyrics reads.
Another lyric reads: “There’s no use crying over oat milk, seen artists come and go, now I’ve got survivor’s guilt, but I’ll (keep those teardrops from falling).”
It’s uncertain, at this moment in time, what the band – who released their first single, ‘pockets’ under their former name in 2017, and has two UK top 10 albums – intends to do next, but it’s expected that more music under the name Hard Life is to be shared with the world in due course.
Credit – Island Records / Hard Life (via Facebook)
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The shop where people queue OVERNIGHT for viral toys is coming to Trafford Centre
Thomas Melia
There’s a viral shop in Manchester where people queue for hours to get their hands on viral toys, and it’s now making its way to the Trafford Centre.
After already taking Manchester by storm when it initially opened back in March this year, viral toy shop Pop Mart now has its sights set on another new spot in one of the North West’s most iconic and popular shopping malls.
Known for stocking all the latest viral collectable crazes, Pop Mart is set to open its second Manchester site at none other than the Trafford Centre (TC) and will definitely bring in the same queues as its Market Street predecessor.
The Chinese toy and collectable shop has become in high demand for stocking just one certain toy character: Labubu
This cheeky toy character is quite a marmite topic for some, with many finding the plush toys to be cute and cuddly, while others deem Labubu ‘monsters’ to be a bit creepy and off-putting.
Are we pulling from an internal office debate? Maybe…
Regardless, Labubu are widely recognisable around the world, famed for their bunny-like ears and big, wide eyes; soft, shiny fur and, most notably, a large smile with their teeth on display.
It seems everyone is after one of these Labubu character toys, with Mancs making their commute to work through the city centre, startled by the sheer length of the queues at Pop Mart.
There’s a huge amount of Labubu characters to collect.Labubu has blown up online and will now be stocked across two Pop Mart locations across Greater Manchester.Credit: Pop Mart
One social media user even commented, “I went past on the tram at 7.30 this morning and there were half a dozen people in the queue already!”
Trends may come and go, but it seems this latest viral craze is here to stay as it’s now having a second resurgence thanks to lots of celebrity endorsements, including Love Island star Olivia Attwood.
We’re sure the Trafford Centre venue will be just as healthily stocked.
At present, there’s no official opening date for Pop Mart’s Trafford Centre store besides the ‘Coming Soon’ signage outside the shop front, but we’re sure it won’t be too long before you can get your next Labubu fix – we wouldn’t be surprised to see even more Greater Manchester locations follow.
Manchester United to wear special one-off shirt for important awareness campaign
Danny Jones
Just to pre-empt any Manchester United fans fearing they’re still in total delirium the next time they see that iconic red shirt, we can confirm it isn’t just your rose-tinted glasses deceiving you – the club will be wearing a special one-off shirt with a notable difference very soon.
All eyes may now be on Wednesday, 21 May but this limited edition kit has already caught the eye of many supporters for one very obvious reason.
In case you haven’t seen it for yourselves already, Man United have confirmed that both the men’s and women’s squads will be will be wearing a slight variation on their home shirt for their next two matches as part of a special campaign for an important charitable cause.
Joining forces with their usual primary shirt sponsors Snapdragon and global health campaigners Product RED, this one-off alternative strip will be unveiled on the pitch this week.
Product Red, or simply (RED) as it will read on the jersey itself, is a worldwide charity that’s been working to fight global health crises since 2006.
(RED)’s key aim is to end the AIDS epidemic and related injustices by raising money for the Global Fund to Fight AIDS, Tuberculosis, and Malaria.
The organisation officially partnered with the club and Snapdragon back in January in an effort to help drive awareness and generate further backing for their work – it just so happens that teaming up with one the planet’s biggest brands and one synomyous with that colour made for the perfect collaboration.
With that in mind, putting together a one-off Man United kit with (RED) slap bang in the middle as is close to a commercial/charitable tap-in as you’re probably ever going to get.
Set to be debuted by Manchester United Women in their WSL fixutre against Arsenal this Saturday, 10 May and then again by Ruben Amorim’s side in the Premier League the following day (Sun, 11 May); plus, a select few limited edition replicas shirts will be made available for fans to purchase.
Be first in the know, Reds 👀
Get notified when our limited-edition @RED collection drops ⤵️#MUFC || @Snapdragon
It goes without saying that given the nature of the front-of-shirt sponsor swap, these will no doubt become somewhat of a special item among kit collectors from the off.
More importantly, however, the funds raised through selling these one-off Man United shirts will provide much-needed income for the non-profit and their crucial efforts.
The unveiling of the comes not long after the bedlam that ensued inside Old Trafford during the second leg against Athletic Club, in which United booked their return trip back to Bilbao for the Europa League final, leaving plenty of fans of seeing nothing but the colour red ever since.
MUWFC also sealed their spot in the Women’s Champions League next season to with an important point in the Manchester Derby this past weekend, confirming a finish above Man City this year.
Safe to say it’s been a good few days to be a (RED).
Emily Sergeant -
12th June 2024 
