The band formerly known as Easy Life have now officially changed their name following a legal battle with easyJet’s owners.
In case you aren’t quite up-to-speed with the ongoing controversy, the alternative indie pop group – which formed in Leicester in 2017 – announced back in October of last year that they were being sued by easyJet airline’s owners, easyGroup, due to their name being too similar and therefore supposedly infringing on copyright.
After fans initially thought the band may have been joking about the legal battle, presuming the budget airline group couldn’t possibly be that bothered about the use of the word ‘easy’, it soon transpired that this wasn’t the case, and that it was, unfortunately, all very genuine.
As well as the band’s name, easyGroup – which is owned by Cypriot billionaire Stelios Haji-Ioannou, and has many companies within its conglomerate using the prefix ‘easy’ – also pointed out that the band had used an image of an orange and white plane, similar to the branding for easyJet, on a poster promoting their ‘Life’s A Beach’ tour.
Mr Haji-Ioannou labelled the band “brand thieves” in a statement at the the time.
Frontman Murray Matravers then issued an emotional statement in a video posted to the band’s Instagram a few days later, admitting that the case was going to be “extremely expensive to fight in the High Court”.
“We would be undertaking an absolutely massive, potentially two-year-long fight against a billion-dollar corporation,” he continued. “We’re not a limited company. It’s our name on the lawsuit, they could take everything and we could be completely financially ruined – they know that and they are extremely aggressive”.
Easy Life have officially changed their band name following a legal row with easyJet / Credit: Hard Life (via Facebook)
While the group had initially hoped to fight the case, they were later forced to concede defeat due to finances and realising it was essentially a case of, what they called, “David vs Goliath – and our British legal system favours Goliath”.
And now, coming up to nine months since the initial announcement, the group has officially relaunched and released their first single under their new name, Hard Life.
The new single is called ‘tears’, and it’s essentially one big diss track to easyJet.
Announcing the new single, alongside an accompanying music, with a short statement shared to their official social media platforms yesterday, Hard Life briefly explained what had been happening during their absence.
“Hey it’s been a while. Safe to say the last 9 months haven’t been easy. New song tears out now,” the statement reads.
The band’s new single, ‘tears’, is instead how they’ve chosen to delve further into the legal battle situation, and, as fans have been thoroughly dissecting in the less than 24-hours since its release, contains a handful of lyrics referencing both their new name, as well as some which are obviously directed and poking fun at easyJet.
“It’s a hard life, I can’t lie, it’s been a rush. In the hard times, luck I got friends that I trust. It was easy in my twenties, now I got to lawyer up, give me air-miles or a fair trial,” one of the most prominent lyrics reads.
Another lyric reads: “There’s no use crying over oat milk, seen artists come and go, now I’ve got survivor’s guilt, but I’ll (keep those teardrops from falling).”
It’s uncertain, at this moment in time, what the band – who released their first single, ‘pockets’ under their former name in 2017, and has two UK top 10 albums – intends to do next, but it’s expected that more music under the name Hard Life is to be shared with the world in due course.
Credit – Island Records / Hard Life (via Facebook)
Trending
Nearly a quarter of Brits are making cups of tea ‘all wrong’, new survey reveals
Emily Sergeant
A new survey has found that a staggering 127 million cups of tea are drunk in Britain each year, but apparently, a quarter of us are making them ‘all wrong’.
Nothing is arguably more British than a brew, right?
Whether you take it builder’s, milky, with sugar or sweetener, decaf, green, or even herbal, popping the kettle on and making a brew can be a sacred daily ritual for us tea-loving Brits, with everyone having their own personal tastes and preferences on how to make it the perfect cup.
But what is the correct way to make a cup of tea? Now that’s up for debate, but after finding out that nearly three quarters (72%) of Brits drink an average of four cups a day, Aldi has commissioned some new research to try and get to the bottom of it once and for all, and has polled the nation to discover what really does make the perfect cuppa.
Apparently, 78% of the population is so passionate about a good brew that they have to give exact instructions to someone if they offer to make them a cup.
A new survey has revealed that nearly a quarter of Brits are making cups of tea ‘all wrong’ / Credit: PickPik
English Breakfast tea was found to be the go-to choice of tea, with 67% of survey respondents calling it their favourite, but there does appear to be a bit of discrepancy when it comes to how to make it though – as 78% say they like to add the water first before letting the bag stew for two minutes to achieve the ultimate ‘toffee brown’ shade.
Almost half (49%) agreed that a splash of semi-skimmed milk should then be added to help bring the temperature down, and two in five (38%) prefer no sugar in their liquid gold… but that’s where the similarities seem to end.
According to Aldi’s research, almost a quarter (22%) of people are making their tea ‘wrong’ by putting the milk in first.
“It’s clear that tea remains a very important part of our lives, with the average Brit consuming a staggering 1,460 cups a year,” commented etiquette consultant, Jo Bryant.
“I’m with the majority, as I love a cup of English Breakfast tea, freshly-brewed for around two minutes, with a moderate amount of milk, and it’s always tea first, milk last – it is good manners when making someone else a cup of tea to check how they like it.
“Most people simply ask about milk and sugar, but it is better tea-making etiquette to also enquire about strength and any other preferences.
“Try to take the time to make perfect brews for friends, colleagues and family, and make sure you remember just how they like it for next time.”
Featured Image – Flickr
Trending
Levi’s are the latest fashion brand to launch an Oasis collection
Danny Jones
In case you missed it amid the tidal wave of merch currently flooding our feeds and shops everywhere, global fashion brand Levi’s has become the latest label to launch an Oasis collection.
With the Live ’25 world tour now officially underway, it feels like not only are Oasis back on top, but that there’s a large-scale Britpop revival happening here in the UK and overseas.
In terms of fashion, the 1990s and early 2000s style has been steadily making its way into contemporary culture once again in recent years, but with seemingly every big name trying to hop on the marketing machine that is the Oasis reunion bandwagon, you can’t move for crossover.
Be they official collaborations like the one with Manchester City, adidas Originals; American fashion brand Abercrombie & Fitch bashing out merch, or a local t-shirt maker on Bury Market, that famous logo is absolutely everywhere – cue Levi’s latest launch:
Releasing just five or five main pieces (not including individual item variations), Levi’s Oasis gear has been kept pretty straightforward, simply relying on a less is more philosophy and the quality that the denim specialists are renowned for.
Nevertheless, there is an undeniably 90s feel to the approach.
As well as the standard Oasis band tee design, available in the brand’s main red, white and blue colour, as well as black, white and light blue – the Manchester City influences never stray too far, after all – there are a couple of other types of tee.
However, while we’re sure plenty of people might have a penchant for the parka, the undeniable star of the show for us is the Type II Trucker Jacket with the group’s name and ‘Live Forever’ stitched on the breast pocket.
Still, at £170, these sure-to-be collectors’ items don’t come cheap, and that’s not even the most expensive in the Levi’s x Oasis collection. Regardless, if you fancy treating yourself, you can find them here in Manchester and at the likes of The Trafford Centre.
Any of it pique your interest?
Don’t worry if not because, as mentioned, there is absolutely tonnes of Oasis clobber at various different price points all over the place at the minute.