Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Government to ban the sale of energy drinks to children under 16
Emily Sergeant
The Government is to consult on banning the sale of ‘high-caffeine’ energy drinks to children under the age of 16.
Currently, it’s thought that around 100,000 children consume at least one high caffeine energy drink every day, and there is said to be ‘growing evidence’ that links these drinks to harmful effects on children – including things like disrupted sleep, increased anxiety, poor concentration, and reduced educational outcomes.
So, in a bid to ‘boost kids’ health’, both physical and mental, plans set out today will stop retailers from selling the drinks to those under 16.
The Government believes this move could prevent obesity in up to 40,000 children and deliver health benefits worth tens of millions of pounds.
The proposal would make it illegal to sell high-caffeine energy drinks containing more than 150mg of caffeine per litre to anyone aged under 16 years across all retailers – including online, in shops, restaurants, cafes and vending machines.
The proposals would not affect lower-caffeine soft drinks nor tea and coffee.
Government to ban the sale of energy drinks to children under 16 / Credit: NeedPic
Many major retailers already voluntarily restrict sales, but research suggests that some smaller convenience stores continue selling to children.
Leaders and ministers say early intervention is ‘crucial’ if they are to deliver on their pledge to create the healthiest generation of children ever.
The move to ban energy drinks for under 16s is backed by parents, teachers, and also teaching unions who report on pupils being unable to concentrate and focus because of them, and even so far as to negatively affecting grades and academic performance.
Acting now to improve children’s wellbeing will not only help give them the best start in life and prevent them from a lifetime of poor health, the Government claims, but also deliver tens of millions of pounds of health benefits, as well as future savings for the NHS and increased economic productivity.
The proposal aims to boost kids’ health, both physically and mentally / Credit: Pexels
“How can we expect children to do well at school if they have the equivalent of four cans of cola in their system on a daily basis?” commented Health and Social Care Secretary, Wes Streeting.
“Energy drinks might seem harmless, but the sleep, concentration, and wellbeing of today’s kids are all being impacted, while high sugar versions damage their teeth and contribute to obesity
“As part of our Plan for Change and shift from treatment to prevention, we’re acting on the concerns of parents and teachers and tackling the root causes of poor health and educational attainment head on.
“By preventing shops from selling these drinks to kids, we’re helping build the foundations for healthier and happier generations to come.”
Featured Image – Jorge Franganillo (via Flickr)
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A FREE week-long event dedicated to Japan is coming to Manchester
Thomas Melia
An event dedicated to the East Asian country of Japan is making its way to Manchester city centre this month.
Simply titled ‘Japan Week’, this cultural ceremony aims to package up all the things this East Asian country has to offer, such as music and theatre, compiling them into a fantastic five-day showcase.
Taking place this weekend and based over in the ever-flourishing First Street complex – which will serve as the main hub – the festival is open to all.
We love anything that shows off just how multicultural this city is.
On Friday, 5 September, from 3-5pm, you can watch the Japan Week opening ceremony, which is taking place on an outdoor stage at First Street with the running order including dance acts and even ceremonial-style samurai performances.
With so many artistic events and cultural dates taking place in the growing mini-district that is First St (including Jack Rosenthal Street and Tony Wilson Place), it’s the perfect site for this month’s showcase.
This opening procedure is actually called ‘Kagami Biraki’, and if you attend on the day, you’ll be able to see the traditional opening of the sake barrel, which symbolises unlocking good fortune and the spirit of celebration.
Japan Week is coming to First Street in the city centre from Thursday, 4 September to Tuesday, 9 September, and, perhaps best of all, there are absolutely no tickets required.
More events on the Japan Week 2025 programme will also be taking place at other venues too.
Yes, as the goal of the festivities is to spread awareness and celebrate Japanese heritage and its connection to Manchester, the event is completely FREE – as it should be.
Georgina Pellant -
19th May 2022 
