Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Police appeal after teen was killed in collision between car and e-bike in Middleton
Emily Sergeant
Police have issued a public appeal for information after a teenage boy was killed in a collision between a car and an e-bike.
Greater Manchester Police (GMP) explained that, at around 11:55am on Monday 21 July, officers responded to reports of a collision on Rowrah Crescent in the Middleton area, and emergency services immediately attended – but despite their best efforts, a 15-year-old boy was sadly pronounced dead at the scene.
An investigation has been launched following the distressing incident, and police are are working to establish the full circumstances.
A 59-year-old man has been arrested on suspicion of murder, and remains in custody for questioning at this time.
Police are appealing after a teenager was killed in a collision between a car and an e-bike in Middleton / Credit: GMP | Pxfuel
Police are also investigating allegations of a theft in the events leading up to collision, and another boy, also aged 15, has been arrested on suspicion of theft as part of that ongoing work.
“This terrible incident has seen the death of a teenage boy, and we are working hard to establish the full facts of this case, in what is the very early stages of an investigation,” commented Detective Chief Inspector Christopher Dean, from GMP’s Rochdale district.
“A man has been arrested on suspicion of murder and will be questioned in due course.
“While officers are already in place to support the family of the boy who has died today, I want to remind people that at the heart of this is a grieving family, and I would ask the community to not speculate on social media while we piece together the events of earlier today.”
Rowrah Crescent in Middleton, where the collision happened / Credit: Google Maps
A scene remains in place on Rowrah Crescent, and GMP says officers will be able to assist any locals with queries or concerns they may have.
Now that the investigation is ongoing, police are now appealing to the public for information – with DCI Dean adding: “As our work progresses, I would ask anyone with information to please come forward – whether you witnessed anything, or have any dashcam, CCTV, or doorbell footage from the area.”
Any information or footage can be submitted by contacting GMP via 101, or on the Live Chat service at gmp.police.uk, quoting log 1364 of 22/07/25.
Alternatively, you can contact Crimestoppers, anonymously, on 0800 555 111.
Featured Image – Google Maps
News
Live football to be prescribed by some GPs to help treat patients with depression
Danny Jones
Live football looks set to be prescribed by a section of the NHS in an effort to try and help people suffering from depression.
As part of the experimental new wellbeing and mental healthcare initiative, GPs across the UK could soon be able to suggest watching football in person as part of their wider treatment plans.
While it may sound like a somewhat unorthodox approach, it’s sparked plenty of conversation on social media and is already gathering some steam up and down the country.
The scheme is being pioneered by Labour MP, Dr Simon Opher, the representative for Stroud, as well as Ecotricity owner and green industrialist, Dale Vince.
Today we’ve announced Football On Prescription. Football clubs up and down the country and up and down the leagues can take part in this – and I hope they will. Mental health is a big issue, as are loneliness and isolation. One of the superpowers of football is its inclusivity -… pic.twitter.com/OWNOag6Fcc
‘Prescribed footy’, to coin a somewhat jarring colloquialism, is set to be rolled out to relevant patients across the Gloucestershire region diagnosed with depression and some other mental health conditions.
Those on the receiving end of these prescriptions will be offered free tickets to watch local National League side, Forest Green Rovers (FGR), based in the town of Nailsworth.
Vince, who founded Ecotricity – formerly known as Renewable Energy Company – back in 1995, bought Forest Green back in 2010 and is just passionate about football and mental health as the push for clean energy and environmental causes.
Speaking to Greatest Hits Radio in an interview on Tuesday, 22 July, the 64-year-old Norfolk-born OBE said: “We just do the things that we see, that we think could be done, should be done, that will help; whether it’s helping our planet, our country – people here [in Gloucestershire]…
“When you attend football matches, particularly regularly, you find yourself a part of something, a part of a group of people with a common purpose. It’s a wonderful social experience that we think would be really good for people suffering from mental health problems.”
Despite some doubters and detractors questioning his motives online and in the media, he insists the sentiment is purely altruistic, and FGR hope to aligning itself with big causes like mental health, even making the first fully vegan-certified football kits ahead of the 2025/26 season.
He also went on to add, “We also won’t take adverts or sponsorship from gambling companies: they do great harm in our society.”
As for Dr Opher, he has continued to champion ‘social prescribing’ across his medical and political career, backing it as a viable alternative to common medication such as antidepressants for some individuals with mild-moderate depression.
The live football on presecption concept has been met with plenty of pushback online, including lots of discourse surrounding priorities and the NHS remaining underfunded, but only time will tell how well these early trials go.
What do you make of the idea of football being put forward as an aid for depression and do you think it should be considered by the NHS at large?
Georgina Pellant -
19th May 2022 
