Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Digital driving licences will be introduced across the UK later this year
Emily Sergeant
Digital driving licences are set to be introduced across the UK later this year, it has been announced.
Science Secretary Peter Kyle has announced today that, before 2025 is out, Brits will be given the option to use a digital version of their driver’s licence from their phone to easily prove their age when buying age restricted items online and in person, as well as proving their right to drive.
A mobile driver’s licence is set to be one of the first digital documents in a GOV.UK wallet app that’s being launched later this year.
— Department for Science, Innovation and Technology (@SciTechgovuk) January 21, 2025
The new wallet will allow users to securely store Government-issued documents on their phone, such as DBS checks, Veteran Cards, and loads more, as well as driving licences, and use them easily when needed by making use of a range of security features that are built into modern smart phones – including facial recognition checks.
According to the Government, the new service means that digital documents will be more secure, even if a device is lost.
Traditional physical documents will still remain available, however.
Digital driving licences will be introduced across the UK later this year / Credit: GDS
The mobile driver’s licence will be piloted later in 2025, and all Government services will have to offer a digital alternative, alongside paper or card credentials, by the end of 2027 under plans set out by the blueprint for digital Government.
“This is a game changer for the millions of people who use their driving licence as ID,” commented Transport Secretary, Heidi Alexander.
“The innovation puts power back in the hands of the people, making everyday interactions faster, easier, and more secure. We are delivering on the Plan for Change by making public services work for everyone.”
Featured Image – Pxhere
News
Plans to bring Greater Manchester’s rail services onto the Bee Network unveiled
Emily Sergeant
Ambitious plans to bring all rail services in Greater Manchester onto the Bee Network have been unveiled this week.
After the success of all the region’s buses returning to local control at the start of the year, Mayor Andy Burnham has set out Greater Manchester’s step-by-step plan to bring rail into the Bee Network by 2028, working alongside the rail industry to do this as the next part of his joined-up ‘London-style’ public transport system, which is intended to boost passenger numbers, and drive growth across the region.
Developed in partnership with the rail industry, Department for Transport (DfT) and Shadow Great British Rail, Mr Burnham says his plan is aimed at not only improving transport but unlocking major regeneration and housing opportunities on land around the region’s stations too.
Greater Manchester’s proposition is for eight commuter rail lines, covering 64 stations, to be brought into the Bee Network in three phases over the next five years.
Under the plan, the first two lines – which will work to connect Manchester to Glossop and Stalybridge, in Tameside – will join the Bee Network by December 2026, and then a further 32 stations, and all lines within Greater Manchester, would join by 2030.
Not only that, but Greater Manchester leaders have also committed to working with the Government and the rail industry to “improve reliability” and “implement service changes” to help drive growth too.
If all goes to plan, the first branded Bee Network train will be running by the end of 2026.
Bus, tram and train will finally be united in a tap-in, tap-out payment system with a daily cap offering much better value for money than existing rail fares.
Another major change is that TfGM has said it will work with the rail industry to accelerate the delivery of accessibility improvements – with more than 60% of stations on the eight lines set to have step-free access by 2028, compared to 43% at the end of 2024.
“Our rail system today is acting as a brake on growth and, as the UK’s fastest growing city-region, Greater Manchester deserves better,” commented Mayor Andy Burnham, as he unveiled his plans this week.
“We need a railway that is reliable and fully integrated with the rest of the Bee Network to drive growth and deliver new homes with public transport connections on the doorstep.
“Our plan puts passengers first by delivering a simplified, joined-up public transport network, with better services, stations and overall experience. Only by making travel by train more reliable, simpler, flexible and accessible to everyone, will we convince more people to leave the car at home and make the switch to the Bee Network.”
Georgina Pellant -
19th May 2022 
