Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Altrincham named one of the UK’s best places to live in 2026 in The Sunday Times’ annual ranking
Emily Sergeant
A popular Greater Manchester town has been named among the UK’s best places to live by the Sunday Times in its annual ranking.
That’s right… it’s that time of year, once again.
The Sunday Times is known for pulling together a list of what it considers to be the most sought-after places to live in the UK every year, and 2026’s ranking has officially been published today – with dozens of locations across the country making up the comprehensive guide, and six of those coveted locations being right here in the North West.
The Sunday Times’s expert judges have visited all locations on the list, and assessed factors such as schools, transport, culture, broadband speeds, access to green spaces, the health of the high streets, and much more to devise the always-talked-about annual ranking.
Macclesfield in Cheshire, Eden Valley in Cumbria, Lancaster in Lancashire, and Aigburth in Liverpool are just some of the North West areas named by the publication in the 2026 list.
Altrincham has been named one of the best places to live in the UK / Credit: The Manc Group
A spotlight has also been shone on two Greater Manchester towns, and one of two has even been given the regional North West title… but which are they?
Where has taken the top spot as the best place to live in the North West for 2026, and is therefore one of the best places to live in the whole of the country? Well, that honour has been given to none other than Greater Manchester’s very-own Altrincham.
The publication described the Trafford town as ‘classy, cool and effortlessly comfortable’.
“Altrincham is a top-notch town brimming with independent businesses and big brands, and now it’s flying even higher,” The Sunday Times said.
The fact that co-working has now arrived on the high street thanks to the conversion of the old Rackhams department store, and that the town’s cultural and creative ‘cachet’ is also on the rise, have been highlighted as reasons as to why Altrincham has been chosen as the North West’s winner, as well its newly-flourishing fitness scene.
Of course, the town has also been praised for its transport links into Manchester city centre and across the region, as well as it being a great place for families thanks to the excellent local schools on offer.
Didsbury was the other Greater Manchester town chosen to represent the best of the North West – with the Manchester suburb described as being ‘stylish, solid, safe, and, yes, a little bit smug in parts… but that’s okay’.
You can read the full Altrincham feature here, and see where else The Sunday Times included in its list for 2026 here.
Featured Image – Geograph
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11 arrested and £70k cash seized during early-morning police drug raids across Greater Manchester
Emily Sergeant
11 people have been arrested, as well as a large amount of cash and drugs seized, during early-morning raids across Greater Manchester.
The raids took place during the early hours of the morning yesterday (Thursday 19 March 2026), where Greater Manchester Police (GMP) successfully executed eight warrants simultaneously across Tameside, Oldham, and Rochdale to tackle a ‘suspected criminal network’ involved in the distribution of class A drugs and firearms.
Officers from Tameside Programme Challenger team, the District Intelligence Unit (DIU), and GMP’s Tactical Aid Unit (TAU) were deployed to each of the addresses.
Following weeks of intelligence gathering and preparation, a total of 11 people – each aged between 24 and 77 – were arrested on suspicion of drug-related offences during the raids.
Eight men and three women were arrested on suspicion of a range of offences, including conspiracy to supply class A and B drugs, being part of an organised crime group, possession with intent to supply, money laundering, and possession of an offensive weapon.
They all remain in police custody for questioning at this time, GMP confirmed.
During searches of the addresses, various class A, B and C drugs – including crack cocaine, heroin, cannabis, and nitrous oxide – were seized, while further recoveries of £70,000 in cash, a zombie knife, a BB gun, and four vehicles were also made at the same time.
Speaking following the success of the raids yesterday, Chief Superintendent Shan Nasim, District Commander for Tameside, said: “[This] operation has been a powerful example of our continued, determined effort to dismantle organised crime in our district and Greater Manchester.
“We have 11 people in custody being questioned by our investigation teams in relation to an organised crime group (OCG) that have been causing widespread harm across our communities.
“This action caused significant disruption of an organised crime group (OCG) and has prevented drugs and weapons from reaching the streets, as well as the associated harms that come hand in hand with organised crime.
“Organised criminals exploit vulnerable people and blight our communities; we will take robust action to catch offenders, keep our communities safe, and protect vulnerable people across Greater Manchester.”
Georgina Pellant -
19th May 2022 
