Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Teen sentenced after deliberately driving into a female police officer in Stockport
Emily Sergeant
A teen who deliberately drove into a female police officer at a retail park Stockport earlier this year has been sentenced.
Harvey Bell was at a retail park on Wilmslow Road in Cheadle back on 25 January 2025 when he seriously injured a Greater Manchester Police (GMP) officer during a shocking incident – which left the officer requiring hospital treatment.
At the time, the 19-year-old from Knutsford was present while police were investigating reports of class C drug use in a car park.
Police parked in front of an Audi and the officer signalled for Bell to remain stationary and turn the engine off, but instead he reversed, and as the officer approached the front windscreen, Bell drove at the officer, knocking her to the ground.
He then proceeded to drive over her legs with both sets of wheels, before heading out of the car park at speed.
#JAILED | A man who deliberately drove into a police officer in Stockport has been jailed.
Harvey Bell (12/08/2005) has been sentenced to 31 months in a Young Offenders Institute and was disqualified from driving for two years.
— Stockport Police (GMP) (@GMPStockport) June 4, 2025
Bell was subsequently arrested the following day and made no comment in his police interview, but then went on to plead guilty to causing serious injury by dangerous driving, as well as possession of cannabis on 27 March 2025.
The teen appeared at Manchester Crown Court this week where he was sentenced to 31 months in a Young Offenders Institute, and was also disqualified from driving for two years – which will take effect when he is released.
“What [Bell] did to me is permanently in the back of my mind, every call I go to, I feel the apprehension, the fear that any incident, no matter how innocuous it appears, can end with being assaulted or hurt,” the officer explained in a powerful victim impact statement read in court.
“This is an unseen result of Bell’s assault on me.”
She continued: “I know that Bell’s abhorrent behaviour is an exception, and the majority of the public we serve do not wish us harm, but assaults on police need to stop. An attack on a police officer is an attack on us all.
“Bell is a danger to society and had total disregard for my life.”
Featured Image – GMP
News
IKEA announces decision to close popular Greater Manchester site
Emily Sergeant
It’s the end of the road for one of IKEA’s popular Greater Manchester sites.
The Swedish furniture giant has announced its decision to close its ‘Plan and Order Point’ over in Stockport in a couple of weeks time.
The store – which is located in Stockport town centre’s Merseyway Shopping Centre – launched to huge success back in March 2023, and at the time, was the second of this ‘test and trial’ format to open in the UK, becoming a smaller space dedicated to kitchen and home planning, as well as ordering items.
IKEA says the closure comes as a result of ‘valuable learnings’ which plan to take this conceptual format in a direction to ‘better suit the needs of UK customers’.
IKEA is closing its close popular Stockport site this month / Credit: Jon Super (via IKEA)
Since the opening of the Stockport Plan and Order Point, IKEA claims it has seen an increased demand for Click and Collect services, a desire by customers to shop a smaller selection of home furnishing accessories, as well as the ability to return goods to physical IKEA units, and this is all something which the current location is unable to offer.
Learning from this change in consumer habits, the company says its future Plan and Order Point openings – including in those in other northern cities like Hull and York – will offer these services.
IKEA says it also remains ‘committed’ to trialling new formats, such as its upcoming small stores, one of which will open in nearby Chester later this year.
Luckily for IKEA fans, the retailer has confirmed that its major Greater Manchester store in Ashton-under-Lyne, as well as the neighbouring store in Warrington, will remain open as normal, offering all the services available at Stockport and more.
The Swedish furniture says the closure comes as a result of ‘valuable learnings’ about customer needs / Credit: Jon Super (via IKEA)
In addition to the upcoming opening of a smaller store in Chester, IKEA has revealed that the North West continues to be an area of interest for future expansion.
“After careful evaluation, we’ve made the difficult decision to close the IKEA Plan and Order Point at Merseyway Shopping Centre,” explained Salma Azad, who is one of IKEA’s Area Managers.
“In the two years since opening, we’ve taken valuable learnings, including how our customers prefer to meet IKEA, and we’ll take these insights into future openings, to serve shoppers in a more impactful way.”
Thanks to last year’s Click and Collect expansion, Stockport residents can now pick up purchases from Tesco Extra Stockport and Tesco Extra Stretford, as well as the Manchester store and the upcoming small store in Chester.
Stockport Plan and Order Point’s final day of trading will be on 16 June.
Georgina Pellant -
19th May 2022 
