Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
The 2027 World Climbing Series is coming to Manchester
Danny Jones
In yet more huge sporting news for Greater Manchester, the 2027 World Climbing Series is coming to 0161 later this year.
We’ve had plenty of big peaks of late, but things seem to just keep going up and up.
Set to host the global event for the first time in our history, Manchester will welcome the World Climbing Series (WCS), which is set to include both Olympic and Paralympic disciplines ahead of the next Summer Games in 2028.
2027 will mark the 38th edition of the series, which will also be one of only a handful to be held in the North – it’s just down to our city to make it the best.
Officially announced on Friday, 16 January, the British Mountaineering Council (BMC) confirmed the return to the UK.
Founded back in 1989, the International Federation of Sport Climbing (IFSC) is coming up on four decades since the competition first began – Leeds being chosen as the inaugural hosts – the event has come a long way since then.
The IFSC’s rebranding of the annual bouldering, lead and speed trials to the modern WSC, which began last year, was initially revealed back in 2023.
Welcoming continental talent right down to the youth level, the upcoming 2026 World Climbing Series is taking place in the summer and will be hosted by the city of Innsbruck in Austria.
As for the WSC’s Manchester debut, which is being organised in collaboration with the City Council, Manchester Accommodation BID, MCR Active and the National Lottery via UK Sport investment.
It’s not the only big sporting celebration that the Council will be supporting in 2027.
Paul Ratcliffe, CEO of the British Mountaineering Council, said in an official statement: “It’s exciting to be able to confirm that a World Series climbing event will return to the UK in 2027 as part of the BMC’s major event programme.
“Hosting a competition of this scale in Manchester is a strong statement about the UK’s place on the international climbing stage and a great opportunity for our athletes, fans, the climbing community and the wider public to experience the sport at the very highest level.
“Our ‘Route to Adventure’ strategy sets out how we will build on moments like this to support people into climbing and help them progress, whatever their starting point. Using major events to inspire participation, strengthen pathways and reinforce our commitment to inclusion is central to our long-term approach.”
Scheduled to take place in June, you can find out more information about the 2027 World Climbing Series in Manchester by signing up for the official event mailing list HERE.
The Tour de France is coming to Manchester
Danny Jones
It’s official: both the male and female Tour de France are coming to Greater Manchester and nine other destinations across the UK in 2027.
As one of the biggest locations on the list, it’s another big sporting landmark for us Mancs.
Confirmed on Thursday, 15 January, the men’s race and the Tour de France Femmes (TdFF) will be passing through our region next summer.
Revealing the news in an exciting announcement video on social media, you can see the other cities and towns that the world-famous endurance event will be hitting here:
With Greater Manchester boasting not only the National Cycling Centre, but having already hosted the Tour of Britain – which has passed through Altrincham on multiple ocassions – we’re well-versed when it comes to the sport.
It’s been more than a decade since the Tour de France last took place in the UK, with London and Yorkshire hosting three stages of the biggest date on the annual cycling calendar back in 2014.
Fast forward a dozen years, and not only will they both be participating again, but Great Britain will see dual Grand Départs for men and women for the very first time.
Not only are we buzzing that the racing will be returning to our friends in Leeds and Sheffield, but also nice to see other Northern regions lending their roads and stunning landscapes, such as the Lake District and wider parts of Cumbria.
You can see the full route map broken down below.
🇬🇧 Leeds, Manchester, Sheffield, London 🇬🇧
💛 Grand Départ Great Britain 2027: in the footsteps of the pioneers!
— Le Tour de France Femmes avec Zwift (@LeTourFemmes) January 15, 2026
Speaking in an official press release, race director Christian Prudhomme said: “The UK has always welcomed the Tour with passion and pride, and the route details we are revealing today reflect the beauty and diversity of Britain’s terrain.”
“Bringing both Grand Départs here is a testament to the strength of our partnership with British Cycling and the enthusiasm of the UK.”
TdFF counterpart, Marion Rousse, added: “The UK has played an important role in the history of women’s cycling, with champions such as Lizzie Deignan.
“Starting the Tour de France Femmes avec Zwift in Leeds is a strong choice, closely linked to this heritage and to the enthusiasm of a public that knows and loves the Tour. These stages clearly reflect the race’s ambition: to continue growing women’s cycling and to inspire future generations.”
Georgina Pellant -
19th May 2022 
