Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Pep Guardiola signs new contract to stay at Manchester City until 2027
Danny Jones
Blues will be delighted to hear that Manchester City manager Pep Guardiola is staying after agreeing to sign a contract extension that will keep him at the club until at least 2027.
The Catalan coach and supremely talented tactician has won all there is to win with Man City and after completing not only a record-matching treble but making history by becoming the first English team to win four Premier League titles in a row, you could argue his Etihad project is well and truly completed.
Guardiola, who joined City back in 2016, has gradually been creeping towards the end of his most recent contract, leaving those slowly searching for his replacement and the fan base wondering what the future holds for their next chapter.
But it turns out they don’t have to worry about life after Pep for a little while longer, as the 53-year-old has now extended his stay for another two seasons. The blue moon that has loomed over Manchester for the best part of a decade isn’t going anywhere just yet.
The former Barcelona and Bayern Munich manager, who is comfortably one of the most decorated and celebrated coaches in football history, was due to leave the club at the end of the current campaign.
However, although his contract would have seen him depart by June of next summer, this new deal will now see him stay in post until the end of the 2026/27 campaign, which will see him surpass the 10-year mark and then some.
It’s the news all Blues have been waiting for and an announcement that will no doubt come as a huge relief given the immense success he has brought to East Manchester.
Despite waiting until now to seemingly decide his future, the man himself has actually been pretty clear on the matter, insisting that he “fell in love” with the club from the moment he got here and saying as far back as 2020 that “unless they [CFG] sack me, I will stay here.”
Speaking in an official statement, Guardiola said: “Manchester City means so much to me. This is my ninth season here; we have experienced so many amazing times together. I have a really special feeling for this football club. That is why I am so happy to be staying for another two more seasons.”
“Thank you to everyone for continuing to trust and support me – The Owner, The Chairman Khaldoon, Ferran, Txiki, the players and of course the fans… everyone connected to Manchester City. It has always been an honour, a pleasure and a privilege to be here.”
Man City fans will honour Pep with a banner which reads in Catalan, 'we want you to stay'…
"They'll have to bring me the bill. I will pay the bank. I don't want them to spend money for that reason. I feel in love since the first day I came here." 🥺
Better still, while the details of the agreement are yet to be fully detailed, it is thought that the new contract still includes an option to extend for an extra year, meaning we could be looking at Pep in Premier League dugouts even longer.
Should City go on to close the gap on current league leaders Liverpool, it would mean Guardiola would have overseen five title wins with the same team in a row: a feat only matched by very few in European football, most notably Juventus and Bayern Munich, the latter having managed 13 consecutive years.
Who knows if/when Guardiola will actually leave the Etihad Stadium for a new challenge, all we know is he changed modern football forever and has given Manchester – a city already spoilt in this respect – some of the most impressive football it’s ever seen.
All we do know is that the beautiful game’s passionate, bald, tiki-taka extraordinaire known simply as Pep is staying in 0161 for the time being and there are countless fans who are absolutely buzzing about it.
Tributes pour in for chairman of Manchester City’s ‘Cheadle Blues’ supporters club, Tommy Muir
Danny Jones
Tributes are pouring in following the death of Tommy Muir, the long-standing chairman of Manchester City’s ‘Cheadle Blues’ supporters club, at the age of 71.
News of Muir’s death broke on Thursday, 21 November, with countless Man City fans learning of his tragic passing online and proceeding to pay their respects.
The Cheadle Branch boss, lifelong supporter and well-known club figure is said to have died following a period of illness, with a member of the popular Bluemoon Forum claiming he suffered from the progressive disease pulmonary fibrosis for some time.
Numerous messages of sadness, love and support have been shared on social media already.
Sad to hear the news that Tommy Muir has died. A wonderful person who first helped me with my research decades ago. A dedicated MCFC fan. My thoughts are with his family and friends. https://t.co/8rLcL10N2Ipic.twitter.com/dkEmCSU1vl
Just heard a top blue Tommy Muir has passed away. Met Tommy years ago, he helped me out with tickets down the years, we shared a few laughs and pints. He gave me this plaque after he rescued it from Maine Road and is something I'll always treasure. RIP Tommy #trueblue 💙⚽ pic.twitter.com/jfbFLfZCKS
By all accounts, Muir will be remembered as a much-loved leader of City’s Cheadle Branch, as well as a generous character with a great sense of humour.
There are countless messages from people who know him from the local area or through helping sort spare tickets for matchdays and as the familiar face around Maine Road back in the day and on the bus to the Etihad Stadium for many years.
Tommy was also one of the official supporters group members who were treated to a visit by Man City themselves, naming him honorary Life Vice President of the Official Supporters Club and bringing the Treble trophies to his doorstep back in July 2023.
Muir, an ex-Royal Mail worker, also served as the landlord of The Kenilworth pub back in Cheadle, Stockport, where fans would regularly meet pre-match before heading to watch the game.
Local author and historian of Manchester sport, Gary James, wrote on Facebook: “I’ve just seen this news… Sad to hear the news that Tommy Muir has died. A wonderful person who first helped me with my research decades ago. A dedicated MCFC fan. My thoughts are with his family and friends.”
Speaking to The Manc, General Secretary of City’s Official Supporters Club, Kevin Parker told us: Tommy was a blue through and through and 100% committed to The Supporters Club at Cheadle and its members.
“I have known Tommy for over 30 years and no one deserved the recent success the club has had more than him. He will be greatly missed by all who knew him and fondly remembered. He will still be watching our wonderful club from the Blue Stands in the Sky telling anyone who disrespects his Club to ‘do one'”
Known to so many throughout the fan base, even supporters who never met him personally have been sharing their condolences on various platforms. Those who knew him well have nothing but heartwarming memories to share.
Fan forums like Bluemoon have been awash with people mourning Muir’s passing. One person told the story of meeting him at the age of 17 and following him when moved to The George and Dragon pub – another popular City haunt before games.
Another wrote: “I got to know Tommy when I joined the Cheadle Supporters branch. Tommy loved being branch secretary. He was absolutely dedicated to his position as branch secretary […] The branch meetings were serious affairs, getting through what had to be discussed, but in between was humour and laughter brought about by Tommy.
“Tommy had a huge sense of humour, and his one-liners were famous amongst the branch members, which would have everyone laughing throughout the meetings. The coach trips to the away games were never dull. They were always full of cheer, drinking, laughter, and City songs.”
“Keep on watching your beloved City from above. Rest in peace, Tommy.”
Losses like this within a fan base are always tough to take. Our thoughts go out to his family, friends, the Cheadle Branch and all the Blues whose lives he touched. RIP Tommy Muir.
Georgina Pellant -
19th May 2022 
