Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
ADVERTISEMENT
The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
ADVERTISEMENT
Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
What people are wearing at Parklife 2026 – ruffles, cowboy boots, football shirts and bandanas
Clementine Hall
Parklife weekend is here, which means festival fashion is back, and Manchester has absolutely delivered on its outfit trends once again.
Every year in the fields of Heaton Park, thousands of ravers flock to Parklife festival for the biggest party of the year.
And of course, you can’t attend a festival without wearing a fire fit and boy oh boy have we seen some.
Gone are the days when you’d throw on a t shirt and jeans to a festival, and although you may see a few tracksuits and flimsy rain ponchos (we are in Manchester after all), the people of Parklife are dressing to impress this year.
Images: The Manc Group
The main theme of the weekend is…ruffles.
We’re talking ruffled shorts, ruffled boots, ruffled skirts – if you can ruffle it, the Parklife people are buying it. We’d say the vast majority of girls are wearing ruffled hot pants, and we are absolutely here for it.
Another trend is not practical in the slightest but of course looks absolutely fab, and that is cowboy boots.
Images: The Manc Group
We dread to think of the blisters that are going to crop up after the weekend, but as the old saying goes…beauty is well and truly pain.
You may mistake yourself for being at Coachella due to the amount of girls absolutely rocking a bandana this year, a trend which is both stylish and practical with the sun blaring down on Heaton Park this weekend.
And last but not least, maybe it’s the World Cup fever but we’ve spotted both boys and girls sporting football shirts and looking class whilst doing so.
Images: The Manc Group
All in all, Parklife weekend is flooded with fashionistas this year but are we surprised when Manchester is a hive for the coolest cats in the game? We think not.
There’s also a couple of pop-ups onsite this year for if you’re looking to level up your fit, including Suzy Loves Milo selling vintage garms and The Mothership providing all the perfect accessories.
Take That at the Etihad Stadium – the Manchester boys are ‘back for good’ | Review
Clementine Hall
We’re not saying this was the ‘Greatest Day’ of our lives…but it was certainly up there.
Take That have been taking us all on a trip down memory lane over the past few weeks, bringing The Circus Live back to stadiums across the UK and recreating their record-breaking 2009 tour.
Last night they kicked off their four night run at the Etihad Stadium, and it’s safe to say the much-loved pop trio have absolutely still got it.
In fact, I’d go as far to say that this is the best Gary, Mark and Howard have ever looked, sang, and above all else, danced.
Maybe it’s because this is their first hometown gig in two years, or maybe it’s because I’m extremely biased having grown up listening to Take That in my mum’s car on the way to school.
Either way, I said what I said.
Now as the name suggests, The Circus Live isn’t your average show. There’s a gigantic hot air balloon, a huge mechanical elephant, clown face paint, acrobats, unicycles, fireworks, sparkly costumes, you name it – they’ve got it.
It’s an aggressive assault to the senses, a fantastic fever dream, overstimulation of the highest degree, and I lapped up every single moment.
It’s what I imagine taking a tab of acid feels like before a gig, and if that’s the case then I would recommend doing so.
Of course the boys open the show with ‘Greatest Day’, and from the get go Gary Barlow’s vocals are just as smooth as ever.
After a brief Barry Manilow cover they then showcase their exceptional synchronised choreography during the dance break of ‘Pray’, to which I could almost hear the audible gasps from hundreds of mums in the audience.
All of which, I assume, were transported in that moment back to 1993 when Take That debuted the moves on Top of the Pops.
After a brief pause, Mark Owen leads the lads in ‘Shine’ as they make their way to the second stage in the centre of the stadium. Top hat in hand, Gary on the keys, Howard there purely for vibes – it’s no wonder Morrison’s chose this banger for their advert.
From then on it is simply banger after banger, and it’s clear that they feel very grateful to still be filling out stadiums as Howard particularly gets teary eyed after ‘Never Forget’ is met with roars of applause.
Take That have three more shows left at the Etihad Stadium, and you can still grab some last minute tickets here.
However, if you fancy not moving from your sofa but still want to be a part of the fun – Saturday’s show will be livestreamed across the globe via Amazon Music, so no matter where you are in the world, you can still visit The Circus. Find out more here.
Georgina Pellant -
19th May 2022 
