Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Man arrested after ‘letting gas off’ on Metrolink trams in Manchester
Daisy Jackson
Police have arrested a man following reports of a person ‘letting gas off’ on Metrolink trams.
Passengers had reported a man ‘wearing a gas mask’ boarding services between Bury and Victoria, who was releasing gas.
Several witnesses reported ‘feeling discomfort or dizziness’ following the ‘concerning incidents’, but thankfully no serious injuries have been reported.
A man in his 30s has now been arrested on suspicion of possessing a noxious substance with intent to injure, and remains in police custody.
There’s not believed to be any wider threat to the public.
Trams on the Bury line were also suspended this morning due to a ‘police incident’ at Crumpsall.
Anyone who believes they may have witnessed something suspicious is urged to get in touch with police as this work continues.
Trams were halted due to a police incident at Crumpsall this morning – a man has now been arrested for releasing gas. Credit: Geograph, David Dixon
Detective Chief Inspector Paddy Connell, from GMP’s City of Manchester Division, said: “We fully appreciate that incidents of this nature can cause concern in our communities, but I want to reassure the public that we do not believe there is any wider threat present.
“We have now secured the arrest of a man and are working hard to establish the full circumstances of the events that have been reported over recent days.
“As officers continue to work their way through all the evidence available, we are asking anyone who has any information to please come forward. This includes anyone who believes they have witnessed something suspicious, or similar to the incidents that we are dealing with.
“Our transport hubs are operating as usual, and I would encourage anyone with any concerns to speak to a police officer, who will be more than happy to discuss any queries you may have.”
You can contact police via 101 or the Live Chat service at gmp.police.uk.
Alternatively, you can call the independent charity Crimestoppers, anonymously, on 0800 555 111.
Section of the 2025 Manchester Marathon to be named after Jamie Laing following ultra fundraiser
Danny Jones
Comic Relief has a new hero and after his ultra-distance and ultra-hard fundraising feats, Jamie Laing looks set to have part of the 2025 Manchester Marathon named after him.
He’s come a long way from the days of McVitie’s fortune and Made in Chelsea moments.
The English TV personality turned presenter, podcaster and businessman embarked on an unbelievable ultra marathon challenge earlier this week, setting himself the task of running a total of 150 miles for Comic Relief. With no training…
Making his way from London all the way to Manchester and in Salford Quays, specifically, where the BBC coverage team and thousands of spectators met him with rapturous applause, he completed the unbelievable distance and was in tears at the finish. Here’s the moment he did it:
Full of emotion after not only having smashed the five ultra marathons in five days – who had never run anywhere near this distance before in his life – but after raising nearly £3 million for the cause and counting, there were hugs and plenty of tears all-round.
Laing described the experience as “the most beautiful thing I’ve ever experienced in my entire life” and said that a big part of the journey was battling through and drawing attention to the issues surrounding mental health, admitting: “I have suffered, and I do suffer, and that’s OK.”
Now, while we don’t have that power at present, we’ll have to settle for the next best thing, which comes courtesy of the Adidas Manchester Marathon.
With Laing having officially completed his consecutive ultra marathon challenge, the organisers are now preparing to name a section of this year’s route through Greater Manchester in his honour.
Come on, how cool is that?
The moment Jamie Laing ran 150 miles and cemented himself in Comic Relief and Manchester Marathon history (Credit: The Manc Group)
While the exact details are still yet to be confirmed, Mancs taking on the biggest run of the year will run through ‘Laing Lane’ or ‘Jamie’s Junction’ when the Marathon rolls around on Sunday, 27 April.
The event team are still waiting to verify which portion of the 2025 route the 36-year-old, having passed through the likes of Stockport, Chorlton and other areas on his way to 0161, but there’s no question about what needs to happen – it’s just the name we need to settle on.
Andrew Smith, CEO of A.S.O. (Amaury Sport Organisation) UK, the country’s leading mass participation events company, said of the achievement: “Jamie’s challenge is nothing short of heroic – five ultramarathons in five days is no easy feat!
“Not only has he crossed the finish line, but he’s also raised an incredible £2.7 million for Comic Relief. If he did pass through our 2025 route, we’ll be proud to name that stretch after him – a lasting tribute to his endurance, energy, and impact.”
We’re just over a month away from the 2025 race, the fourth-largest in all of Europe, and with a couple of members of The Manc team taking it on again this year, we for one cannot wait.
A new finish line has already been announced for this year’s route and while we can’t tell you exactly which part of the Manchester Marathon will be named after Jamie Laing just yet, we promise to give it an extra pump when we pass through wherever it is.
It’s also worth reminding that you can still donate to his incredible Red Nose Day fundraiser right HERE.
Greater Manchester’s running culture continues to flourish with more clubs, events and representation than ever. You love to see it.
Georgina Pellant -
19th May 2022 
