Iceland has become the first supermarket retailer in the UK to offer a special discount for over-60s.
Acting in response to the cost of living crisis, which is putting increasing pressure on household finances, the supermarket chain has launched a new discount exclusively for their older custoers.
Available to use from Tuesday 24 May, there is no minimum spend required to get the saving. Rather, the only thing over-60s will have to do to receive their discount is show proof of age to their cashier if requested.
The 10% discount can be used both at Iceland and The Food Warehouse, which is part of the Iceland Foods Group.
Age UK recently revealed that three-quarters of older people in the UK (9.4 million) are worried about the rising cost of living.
In response, Iceland is launching the discount across its stores and The Food Warehouse stores in the hope that it will help the older generation cut down their weekly food bill.
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The ten percent discount will be available to those over sixty every Tuesday and will apply across all products that include a range of great value meal essentials.
From fresh meats such as roast pork, rump steak, andgammon joint to £1 value frozen veg, Iceland is doing what it can to help the older generation keep costs down across its product ranges.
This also includes everyday essentials, such as Typhoo teabags, Nescafe instant coffee, biscuits and whole milk.
Also available is an array of Iceland ready meals that can be cooked straight from frozen, like chicken curry with rice, cottage pie,and vegetable lasagne.
The 10% discounts will be available in-store only and to receive the over 60s discount, shoppers simply need to show proof of age at the checkout, which could be a driving license, senior bus pass, senior railcard, or ‘Freedom Pass’.
Iceland also provides a free same-day delivery service for shoppers who spend a minimum of £20 in-store, allowing customers to pick up all their fresh and frozen favourites then choose their preferred delivery time.
Iceland will then keep their shopping chilled or frozen until it’s time to deliver it later that day.
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Speaking on the new discount, Richard Walker, Managing Director at Iceland, said: “We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
“The cost of living crisis has made support for these customers even more important, which is why I’m proud that we’re finding new ways to support them, including the launch of this discount. We hope it will help all those in this age category to cut costs where they can.”
Image: The Manc Group
Iceland is the first UK chain to make changes for shoppers based on age.
The 10% discount is the latest in a series of measures the supermarket has rolled out to help elderly customers.
At the start of the pandemic, the supermarket lead the way with its ‘Elderly Hour’ exclusive shopping periods. Iceland also offered £30 vouchers to those receiving state pension as part of a regional trial last Christmas.
Following the success of the trial, the retailer is now exploring a national rollout ready for Summer 2022.
Popular London bakery Gail’s to open string of North West cafes next year
Georgina Pellant
Popular craft bakery Gail’s has hinted at plans to open a string of new cafes in the North West next year.
The group, which already has a large number of bakery-cafes in the south of England, has announced it will open its first North West site in Wilmslow in early 2023.
Bosses have also said that ‘further locations in the North West’ will be announced in the new year, adding that all the new bakeries will serve GAIL’s artisan sourdough breads, pastries, sandwiches, and cakes alongside its specialty House Blend coffee.
The news also seems to potentially confirm speculation that the brand is planning a move into Manchester after The Manc shared news of potential plans for a Gail”s opening in the city centre in October.
Having already seen planning documents that suggest the chain is planning to take over the former White Stuff unit on King Street, it now appears that more news on that opening will be coming in 2023 – although it’s hard to say if it will be the first Manchester site to be announced.
The bakery group already has strong ties with Manchester, having run its sister wholesale bakery The Bread Factory in Openshaw since 2017.
Formed in the early 1990s by namesake Gail Mejia, Gail’s began when its eponymous founder decided to bring together the best bakers in London to create bakes for the capitals top chefs and restaurants.
Today, is known more as a customer-facing cafe and bakery whilst The Bread Factory continues the original wholesale legacy – supplying high quality, artisan breads to some of the region’s top local restaurants.
Gail’s first cafe opened on Hampstead High Street in 2005, and now the brand has 79 in neighbourhoods in and around London, Oxford, Brighton and more.
Turning back the clock on industrialised baking practices and moving to bake bread as it used to be baked: by hand, using quality ingredients and time-worn artisanal methods, Gail’s soon established a name for itself and has come a long way since those early days.
Still, the stuff that matters – the ethos, the suppliers, the skill and a handful of tried-and-tested sourdough starter cultures – hasn’t changed.
A champion for sustainability, the bakery also prides itself on minimising food waste by carefully setting aside any leftover food and donating it to a selection of local charities in each eatery’s neighbourhood
On Twitter, someone said: “I wouldn’t mind knowing where he is either he’s [flame emoji].”
In all serious though, Humberside Police said of Robert Rimmer: “If you see him, or know where he is, please do not approach him but instead call us immediately on our non-emergency 101 line quoting investigation reference 20900368291.
“If you would prefer to report information anonymously you can do so via the independent charity Crimestoppers on 0800 555 111.”
Georgina Pellant -
19th May 2022 
