Jason Manford did a round as an Iceland delivery driver in Manchester today

Iceland also made a donation to Jason’s charity of choice, The Children’s Adventure Farm Trust (CAFT).

Emily Sergeant Emily Sergeant - 16th June 2020
Iceland Foods

Jason Manford has been out on an Iceland delivery round today to provide locals across Greater Manchester with vital supplies during lockdown.

After the Mancunian comedian famously received a rejection from Tesco to work as a customer assistant back at the start of May, Iceland stepped in to help him on his mission to do his bit for the community amid the coronavirus (COVID-19) pandemic.

Locals were greeted with Jason’s trademark smile and treated to a laugh or two whilst he made his rounds alongside an Iceland delivery driver.

During his delivery round, Jason also visited a local charity, The Bread and Butter Thing, to deliver £500 of groceries that will support those in need with essential food supplies.

Iceland has also donated 7.8 tonnes of food equating to 18,500 meals to the charity in the last six months.


In exchange for his valued contribution, Iceland has also made a donation to Jason’s charity of choice, The Children’s Adventure Farm Trust (CAFT).

Based in Cheshire, the charity provides holidays and days out for terminally ill, disabled or disadvantaged children from across the North West of England.


Speaking after his day of delivering, Jason Manford said: “A massive thanks to Iceland who have offered me this opportunity to not just deliver some food to their loyal customers, but also for making a generous donation to charities that are close to my heart.”

Richard Walker, Managing Director at Iceland, said: “Everyone at Iceland is extremely grateful for Jason’s contribution today.”

“He has certainly helped to lift spirits with our customers and heroic colleagues”.


“Our stores are deeply rooted within their local communities, so it’s a real privilege for us to be in a position where we can work with great people like Jason and donate to some worthy causes at the same time.”


For more information, please visit the Iceland website here.