Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Featured Images — Manchester Storm (publicity picture)/The Manc Group
Sport
League One set for an all-Greater Manchester playoff final as Bolton book trip to Wembley
Danny Jones
It’s official: we’re all set for a fully Greater Manchester League One playoff final as Bolton Wanderers are the latest to secure a return to Wembley against Stockport County.
The resurgent old Lancashire club clinched their spot in the knockout conclusion of the third division with a single strike in the second leg of the semis, and it wasn’t a bad finish, either.
Beating Bradford City 2-0 on aggregate, Bolton will now play familiar regional rivals Stockport, with Wanderers set to clash with County in a decisive derby once again.
Bolton‘s instinctive volley from Chelsea youth product and former Hull City man, Xavier Simons, resulted in some very satisfying limbs at Valley Parade.
The home fans did have plenty to cheer on the night, with efforts from Metcalfe, Power and Wright all either hitting the woodwork or being deflected just past it.
They thought they were level in the tie at one point after Kayden Jackson put the ball in the back of the net, but it was ultimately ruled out.
Agonising stuff for the Bradford supporters to burst into bedlam before the flag was raised for offside.
Many supporters will argue that the key moment came somewhat against the run of play, but The Trotters won’t care one bit as they book another trip down to the capital.
You can watch the rest of the highlights, including those scenes in the away end, down below.
Speaking even before the game, head coach Steven Schumacher told Sky Sports: “It’s a club we believe is bigger than this division, but this division is not easy to get out of.
“The expectation and the demand to get to the Championship is there, and once you’re in the building and you feel the mood when you win games, when you lose games, you can sense that this is a club that is desperate to get out and get to the next level.
“When you look at the size of both Bolton and Bradford and how well they are supported, both clubs are probably too big to be in League One. But that’s where both clubs find themselves, and one of us has got to find our way out of it if we can.”
You’d dare say he can practically smell promotion via the playoffs now; the local side has come quite a way since the lows of administration in 2019 and the bottom tier of the EFL – not without some heartbreaks in previous playoff finals – but could he be the one to get them back where they belong?
In case you missed the action from the other game, you can see more HERE, and to hear Schumacher’s thoughts after the decisive result, look no further…
Danny Jones -
15th September 2023 
