Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Joey Barton officially sentenced over offensive online posts
Danny Jones
Retired footballer Joey Barton has officially been sentenced following a series of offensive posts on social media over the past year or so.
Six counts pertaining to three individuals, in particular, were highlighted when he appeared for his final hearing at Liverpool Crown Court on Monday, 8 December: online abuse directed at fellow ex-pros Eni Aluko, Lucy Ward and broadcaster Jeremy Vine.
Charged and now finally found guilty of ‘grossly offensive electronic communication with intent to cause distress or anxiety’, Joey Barton has been given a six-month prison sentence – suspended for 18 months, however, meaning he won’t serve jail time unless he reoffends during this period.
Here he is queuing up outside the Crown Court earlier today:
BREAKING: Former footballer Joey Barton given six-month prison sentence suspended for 18 months over "grossly offensive" social media posts about Jeremy Vine, Lucy Ward and Eni Aluko. pic.twitter.com/dQuAAT1mQu
For context, the social media posts in question refer to the ones made on X (previously known as Twitter) and directed at the aforementioned public figures.
The former Manchester City player and Liverpool youth product, who is originally from Merseyside but is now based around Widnes in Cheshire, was found guilty on Friday despite insisting his innocence throughout.
Barton – now 43 and having become a vocal far-right commentator – compared Aluko and Ward to two of the most infamous convicted serial killers in British history, writing that they were “the Fred and Rose West of football commentary” back in January 2024.
He also labelled radio host and TV presenter, Vine, a “bike nonce” in a post that he later went on to dismiss as nothing more than “crude banter” and an attempt at “dark and stupid humour”, stating that he has no intention of actually suggesting he was a paedophile.
Elsewhere in the court appearance, Barton claimed that he is a victim of “political prosecution”; nevertheless, the judge found that the one-time England international (who also played for Newcastle, QPR, Burnley, Rangers and Marseille) “crossed the line between free speech and a crime.”
You can see the moment Judge Andrew Menary handed down the verdict, which will see him avoid time in custody once more, in full down below.
As per an official update via the Crown Prosecution Service (CPS), Senior Prosecutor Callum Bryce of CPS Mersey-Cheshire said: “Between early January and mid-March 2024, Barton subjected three public figures to offences of malicious communications.
“Barton said in his evidence before the court that in some of his messages he was trying to make a serious point in a provocative way and that in others he was simply joking.
“The finding of the jury confirmed that his conduct had gone beyond any joke and his messages were grossly offensive with the purpose of causing anxiety and distress to his victims.”
It’s also worth noting that he has been charged, found guilty and sentenced before already this year.
Paul Scholes blasts Ruben Amorim for ‘bull****’ response to Kobbie Mainoo question
Danny Jones
Club legend Paul Scholes has called out Manchester United boss Ruben Amorim for what he dubbed a “bull****” reaction to a question from a journalist regarding Kobbie Mainoo on Thursday.
The Portuguese coach saw his Premier League win rate clock in at just under 44% (the lowest of any Man United manager for, let’s just say, some time) after the 1-1 home draw against West Ham.
Conceding a late goal against the Irons, who are currently sat in the relegation zone, the Red Devils ultimately dropped another two points against a side that they should be beating, both based on present form and if they have any hopes of competing for the top spots.
Unsurprisingly, Amorim was pressed on why he didn’t make a more offensive substitution to try and claw back the victory, to which he then asked what looked to be a somewhat loaded question and gave this reaction after the response:
The laughter, in particular, hasn’t gone down well with everyone, especially the Class of ’92 graduate and retired midfielder.
Jumping on social media after the quotes from the Amorim press conference were out, Scholes posted on his Instagram story: Bull****. This kid is being ruined, not being played in a team that can’t control a game of football.”
He went on to add: “Hate seeing homegrown players leave, but it’s probably best for him now – enough is enough.”
First off, Reds – do you agree?
It isn’t the first time Scholes has levelled criticism at Amorim, his tactics, management and overall coaching style, having said this of their previous appointment at Old Trafford.
Paul Scholes on Ruben Amorim's tactics against 10-man Everton which frustrated him 😬 pic.twitter.com/AgsESuH83h
Safe to say he isn’t his biggest supporter at the moment.
Fellow former teammate and England international turned pundit, Gary Neville, was also left not just confused but frustrated by the performance, telling Sky Sports in his post-match interview that he noted the camera picking up “real dejection” on the faces of the fans after the full-time whistle.
With an away trip against Wolves, a home match against Bournemouth, as well as travelling to face high-flying European place competitors, Aston Villa, before hosting Newcastle on Boxing Day, it’s anyone’s guess as to how the results will pan out.
You can see the highlights from Man United vs West Ham down below.
How many points do you see them picking up over the next four fixtures?
Danny Jones -
15th September 2023 
