Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Co-op Live confirmed as the host venue for the 2026 Netball Super League Grand Final
Danny Jones
Manchester’s Co-op Live has booked its latest big event as the 2026 Netball Super League (NSL) Grand Final is set to be held at the massive indoor venue.
As one of the biggest indoor entertainment venues not just in the country but all of Europe, there’ll be room for plenty of UK fans to pile into the stands.
This being not only the NSL‘s debut at the arena but the first final to ever be held in the building, it’s set to be a historic night for lots of reasons.
Announcing the huge coup – not just for the increasingly popular female-led competition, but for sports fans around Greater Manchester in general – this week, the reaction to the big date on the women’s sporting calendar has been just as big.
As mentioned in an official press release, “The selection of Co-op Live for the 2026 Soft & Gentle Grand Final builds on the arena’s rapid emergence as a global destination for sport and entertainment, following a programme of major global broadcasts across music and sport.”
The 23,500-capacity and completely indoor stadium has quickly established itself as a leading destination for live music and more since it finally opened back in May 2024.
Last year’s Super League Grand Final was held down in the capital at The O2 Arena as the fast-rising franchise London Pulse beat Loughborough Lightning 53–45 to lift the title for the first time in history.
Now, the NSL is looking to capitalise on those record-breaking crowds by bringing the action closer to another foundational home for so many competitive disciplines: Greater Manchester.
With England Netball themselves being headquarted at the England Netball is headquartered at the National Squash Centre and Regional Arena on the Etihad Campus (next door to the arena), choosing Co-op Live only felt natural this time.
Elsewhere, another big tournament is being held up in the North, too, with the Netball Super Cup set be hosted at the Utilita Arena over in Yorkshire – much to our mates at The Sheff‘s delight.
Treat a netball fan in your life ❤️
🤝 Help them start #NSL2026 in style and get them tickets to see the Netball Super Cup live.
As for Co-op Live itself, general manager Guy Dunstan commented: “We’re incredibly proud to welcome the Soft & Gentle Grand Final to Co-op Live and to make history by hosting the first sporting final at the arena.
“Co-op Live was designed to bring people together for unforgettable shared experiences, and this reflects everything [we] stand for: world-class events, inclusivity, community impact and inspiring the next generation. We can’t wait to see Manchester play host to such a landmark moment for the sport.”
As always, official Co-op members get early access through the venue’s dedicated presale window, which will open at 10am on Monday, 2 March.
Meanwhile, general admission will then be available from the same time the following Thursday (5 Mar); you can get ready to grab your tickets for the Netball Super League Grand Final in Manchester at Co-op Live right HERE.
Featured Images — Publicity pictures (supplied via Co-op Live)
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Pep Guardiola delivers important reminder about multiculturalism after Jim Ratcliffe controversy
Danny Jones
Manchester City manager Pep Guardiola has delivered an important message about the power of multiculturalism in his most recent press conference.
Guardiola’s comments come after the high-profile controversy surrounding his rival club across the city, Man United, whose co-owner, Sir Jim Ratcliffe, saw some of his recent remarks fall under major scrutiny.
In case you somehow missed it, the Failsworth-born British billionaire was heavily criticised after claiming he believes the UK has been “colonised by immigrants”.
Fast forward a couple of days, and while the club and the fan base are still dealing with the fallout of the story, Pep acknowledged the debate by reminding people that “embracing other cultures” makes for a “better society”.
Well put, Pep – in fact, we couldn’t have said it better ourselves.
Although he didn’t reference the 74-year-old directly after being probed on the subject by journalists, the Man City boss reiterated that his time spent living and working across the world has only broadened his mind and enriched his life.
That goes for both his professional and personal spheres, by the way, as the Catalan coach has often spoken of his love for English culture and the Manc people, specifically.
Speaking ahead of this weekend’s FA Cup game against local side Salford City, Pep described the attitudes towards immigrants around the world as a “big problem” despite most people simply leaving their country in search of “a better life”.
He also drew attention to the fact that he, like so many others in football – a sporting industry loved the world round by people from all walks of life and that the likes of Ratcliffe directly benefit from – is an immigrant working and contributing to not just the game but the British economy by being here.
Meanwhile, Manchester United have since shared a public statement on their club website and across social media, reiterating to fans and supporters the world over that they are an “inclusive club”.
‘We will continue to represent our people, our city and our fans with purpose and pride.’
The INEOS chairman, CEO and minority stakeholder in Manchester United Football Club, has since apologised (at least in part) for his “choice of language” following the divisive interview with Sky News.
In a world where plenty of people are quick to pessimism, negativity and turn to division almost by default, Pep’s message is one echoed by so many and is one that we should all keep in mind.
And for anyone who needs a more light-hearted bit of content on their timeline this week, here’s what else Pep said in his pre-match presser…
Pep Guardiola responding to a really intelligent question from a reporter:
‘Do you want to be my assistant coach, fucking hell, you are brilliant…’
Danny Jones -
15th September 2023 
