Man who baked for NHS to fundraise in lockdown opens Salford cafe
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
A Manchester man who first started baking during lockdown to help raise funds for the NHS has opened his first cafe.
Called Loaf, in a nod to the sweet and biscuit-loaded NHS loaf cakes for which founder Aiden Ryan first became known, the new cafe opens its doors at Affinity Place in Salford this weekend.
As the name suggests, it will be serving up Aiden’s famous loaf cakes, alongside loafnuts, pastries and freshly brewed cups of coffee.
Those heading down can find Loaf favourites topped with Jammie Dodgers, Biscoff, Bourbon Biscuits and Custard Creams, alongside a special Pink Panther cake that is – you guessed it – very, very pink.
The Pink Panther loaf cake, topped with pink wafer biscuits, handmade macarons from @_bisousbisous, white chocolate and raspberry flakes. / Image: Loaf Manchester
Alongside this classic collection of nostalgic cakes, you’ll also find the Loaf Au Choc, croissant loaves and brioche loave fresh on the counter every day, all served by the slice.
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Elsewhere, there’ll be artisanal sandwiches and bagels provided by Sndwch Mcr, salads and smoothies from Bondi Bowls, and naturally made soft drinks from Steep Soda Co.
It’s been quite a journey for owner Aiden Ryan, who first started baking in 2020 to raise money for the NHS to tackle PPE shortages and a lack of staff food on-site after being furloughed from his fashion retail job.
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Image: Loaf Manchester
Within a month, he’d raised £1,000 selling just 120 sweetie and chocolate-loaded loaf cakes and carried on baking until restrictions were lifted – at which point he was ready to hang up his apron strings and return to his day job as a manager at Belstaff.
Life, however, had other plans – with Ezra and Gil getting in touch to ask if he might consider baking cakes for their cafes after seeing them on Instagram.
In the past year and then some, he’s not just supplied Ezra but also Feel Good Club, Hampton and Vouis, Propeller Coffee, Makers Quarter and many more – with his loaded loaf cakes going down a storm.
Image: Loaf Manchester
Image: Loaf Manchester
The brioche loaf, topped with berry and Granola with crème fraiche, strawberry and honey drizzle. / Image: Loaf Manchester
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
Now, Aiden’s opened his own cafe for fans to get stuck into the cakes, which come covered in all manner of sweet treats including Lotus Biscoff, Jammy Dodgers, Kinder Buenos, figs, creme eggs and Bourbon biscuits.
He is also working towards opening a store on Oxford Road this summer.
Speaking on the new opening, owner Aiden Ryan said: “Loaf Manchester began in May 2020 through community and the support we’ve had from both customers and local business has been absolutely incredible!
“We are so proud of where the brand is now and the connections we’ve made. This weekend is not just the launch of our first site, it’s the celebration of our partnership with Affinity Living, a community-driven place to live, as well as the creatives and small businesses that have helped elevate Loaf to where it is now.”
Feature image – Loaf Manchester
News
Beloved plant-based independent street food business Herbivorous is set to close imminently
Danny Jones
We hate writing this, but we have news of yet another local hospitality closure as beloved Manchester-born and pioneering plant-based brand Herbivorous has confirmed they’ll soon be calling it a day.
If you can hear us sighing through the screen, apologies – we’re just getting really fed up of saying farewell to our favourites, so god knows how rubbish those involved feel.
As you can see, the team behind the multi-location vegan street food specialists began by writing: “It’s a long one so stay with me… It seems you can’t open social media at the moment without reading about another hospitality business closing down.
“Throughout 8 years of Herbivorous years we’ve come up against many challenges from Covid 5 years ago to watching all the big vegan brands from London and beyond come to Manchester and largely disappear again to the closure of Hatch our busiest site, but with continually increasing costs its becoming really difficult to maintain a thriving business.”
Herbivorous started out life back in 2016 as a cult hit at the old outdoor food, drink and entertainment hub centring around a ‘container village’, the first of its kind in the city and soon to reopen under new owners and a new name.
Since then, co-founders Robyn and Damian have gone on to expand not just to one permanent site over in Withington but with outposts in Sheffield and York, having gained a strong reputation with stalls and pop-ups all over.
Their hospitality story might not have the ending we personally would hope for, but it’s been a brilliant one for so many foodie fans – us lot included.
Nevertheless, they go on to add in the emotional statement that external pressures such as a recent bereavement and their own ever-growing family have also contributed to the decision which, despite being an understandably hard one, “feel like the right time.”
“We are so incredibly proud of how far we’ve come from spending long days slinging duck wraps from our green vintage horse box at festivals to three Herbi locations across the North of England”, they continue, “and with that we’ve also met so many fantastic people!”
“Whether you worked for us at a few festivals over [the] summer or for years at our restaurant, we just wanted to say and massive thank you! The memories will stay with us forever and, of course, how can we not mention our fabulous customers!
“Thank you all so much for choosing Herbivorous over the years. Those of you who had our food at Festivals and then found us at one of our permanent locations, those of you who came back week after week to Hatch, Spark, Withington and beyond.”
They signed off by detailing their final business days, with their Sheffield Kommune spot having already shut for refurbishment; meanwhile, their spot in SPARK York will be wrapping up on Saturday, 19 April.
As for their flagship brick-and-mortar venue here in Greater Manchester, Herbivorous Withington will be shutting on Friday, 25 April.
Once again, there’s nothing we can say other than thank you for years of delicious food, that we’re guttted to see you go, and that everyone at The Manc Group wishes you the best whatever comes next.
AJ Tracey is playing a VERY intimate gig in Manchester next month
Thomas Melia
London rapper and respected grime artist AJ Tracey is ‘live and direct’ once again, announcing a whole host of UK dates, one of which is a rather intimate gig right here in Manchester.
It’s official: one of UK rap’s leading gents is getting back on the road and he’s showing a ‘Little More Love’ to lots of cities, including Manchester.
In a post on the UK star’s socials, AJ Tracey trades his music persona for that of a sports pundit as he announces the dates for his upcoming tour while impersonating an F1 commentator.
Anyone looking to attend Tracey’s ‘Not Even A Tour’ can catch the star up and down the country on his over 20-date tour with a stop in Manchester as soon as this month.
The rapper has reached phenomenal heights since dropping the unforgettable ‘Ladbroke Grove’ in 2019 and is heading out across the nation to make sure everyone knows about it.
Get ready to spit bars left and right as this rapper’s discography is stacked with serious tunes like ‘Dinner Guest’, ‘West Ten’, ‘Thiago Silva’ and more.
More recently, he collaborated with Walsall’s finest Jorja Smith for a flirty garage beat also known as ‘Crush’ with the video being the two artists talking it out in a good old fashioned caff.
The latest collaboration with Smith marks the start of a new era for Mr. Live and direct as it fell in line with the announcement of his third studio album.
Titled Don’t Die Before You’re Dead, we’re sure he’ll be “building a vibe” wherever he goes and probably previewing a few exclusive tracks from his upcoming project too.
This gig may come as quite a surprise for any hardcore fans of the ‘Ladbroke Grove’ star as the venue in which he’s performing is definitely intimate only, holding just over 250 guests.
This rap giant is bringing his unbelievable beats to none other than the legendary small-cap city centre live music venue, The Deaf Institute, at the end of this month.
It’s safe to say you won’t get many more chances, if any, to see him in such a tight-knit space again.
AJ Tracey is bringing ‘Not Even A Tour’ to Deaf Institute in Manchester on 30 April, with tickets on sale Friday 4 April from 12 noon.
Georgina Pellant -
13th May 2022 
