Man who baked for NHS to fundraise in lockdown opens Salford cafe
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
A Manchester man who first started baking during lockdown to help raise funds for the NHS has opened his first cafe.
Called Loaf, in a nod to the sweet and biscuit-loaded NHS loaf cakes for which founder Aiden Ryan first became known, the new cafe opens its doors at Affinity Place in Salford this weekend.
As the name suggests, it will be serving up Aiden’s famous loaf cakes, alongside loafnuts, pastries and freshly brewed cups of coffee.
Those heading down can find Loaf favourites topped with Jammie Dodgers, Biscoff, Bourbon Biscuits and Custard Creams, alongside a special Pink Panther cake that is – you guessed it – very, very pink.
The Pink Panther loaf cake, topped with pink wafer biscuits, handmade macarons from @_bisousbisous, white chocolate and raspberry flakes. / Image: Loaf Manchester
Alongside this classic collection of nostalgic cakes, you’ll also find the Loaf Au Choc, croissant loaves and brioche loave fresh on the counter every day, all served by the slice.
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Elsewhere, there’ll be artisanal sandwiches and bagels provided by Sndwch Mcr, salads and smoothies from Bondi Bowls, and naturally made soft drinks from Steep Soda Co.
It’s been quite a journey for owner Aiden Ryan, who first started baking in 2020 to raise money for the NHS to tackle PPE shortages and a lack of staff food on-site after being furloughed from his fashion retail job.
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Image: Loaf Manchester
Within a month, he’d raised £1,000 selling just 120 sweetie and chocolate-loaded loaf cakes and carried on baking until restrictions were lifted – at which point he was ready to hang up his apron strings and return to his day job as a manager at Belstaff.
Life, however, had other plans – with Ezra and Gil getting in touch to ask if he might consider baking cakes for their cafes after seeing them on Instagram.
In the past year and then some, he’s not just supplied Ezra but also Feel Good Club, Hampton and Vouis, Propeller Coffee, Makers Quarter and many more – with his loaded loaf cakes going down a storm.
Image: Loaf Manchester
Image: Loaf Manchester
The brioche loaf, topped with berry and Granola with crème fraiche, strawberry and honey drizzle. / Image: Loaf Manchester
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
Now, Aiden’s opened his own cafe for fans to get stuck into the cakes, which come covered in all manner of sweet treats including Lotus Biscoff, Jammy Dodgers, Kinder Buenos, figs, creme eggs and Bourbon biscuits.
He is also working towards opening a store on Oxford Road this summer.
Speaking on the new opening, owner Aiden Ryan said: “Loaf Manchester began in May 2020 through community and the support we’ve had from both customers and local business has been absolutely incredible!
“We are so proud of where the brand is now and the connections we’ve made. This weekend is not just the launch of our first site, it’s the celebration of our partnership with Affinity Living, a community-driven place to live, as well as the creatives and small businesses that have helped elevate Loaf to where it is now.”
Feature image – Loaf Manchester
News
The full list of winners from The BRIT Awards 2026 in Manchester
Emily Sergeant
Olivia Dean, Lola Young, Sam Fender, and Dave are among some of the major names who took home awards at the 2026 BRITs.
The BRITs has landed in Manchester for the first time in its illustrious 48-year history tonight, electrifying the capital of the North’s newest – and Europe’s biggest – live entertainment arena, Co-op Live, as part of a two-year deal described as a ‘bold new chapter’ for the legendary event.
Tonight is all about celebrating the best British and international music talent the industry has to offer right now – with major awards of the night being handed out to the albums and songs of the year, and the individual artists and groups of the year.
Awards are also being handed out in music genre-specific categories, with accolades for the best pop acts, alternative / rock acts, and more.
Tied for the most nominations this evening are singers Olivia Dean and Lola Young, with five nominations each to their name.
Other acts with multiple nominations include Sam Fender, Dave, Wolf Alice, Lily Allen, Raye, Little Simz, Jim Legxacy, Taylor Swift, PinkPantheress, Calvin Harris, and plenty more.
On top of the regular roster of categories, a handful of other special ‘legacy’ awards are also to be given to music icons and industry leaders for their contribution to music, both throughout the past year and their entire careers – including the Lifetime Achievement Award, and the Songwriter of the Year Award.
The list of winners below is being updated live as the ceremony takes place in Manchester this evening – with the respective winners of each category highlighted in bold.
BRITs 2026 – Full list of winners
Here is full list of nominees and winners across all 16 categories at The BRIT Awards 2026, including international and genre-specific categories.
Album of the Year
Sponsored by Mastercard
Dave – The Boy Who Played The Harp
Lily Allen – West End Girl
Olivia Dean – The Art of Loving
Sam Fender – People Watching
Wolf Alice – The Clearing
Artist of the Year
Dave
Fred again..
JADE
Lily Allen
Little Simz
Lola Young
Olivia Dean
PinkPantheress
Sam Fender
Self Esteem
Group of the Year
The Last Dinner Party
Pulp
Sleep Token
Wet Leg
Wolf Alice
Song of the Year
Sponsored by Mastercard, and voted for by the public exclusively via WhatsApp
These four awards are special category awards, already announced prior to the ceremony taking place, recognising each recipients contribution to the music industry, both in this past year alone and throughout their career.
Lifetime Achievement Award – Ozzy Osbourne
Songwriter of the Year – Noel Gallagher
Producer of the Year – Pink Pantheress
Outstanding Contribution to Music – Mark Ronson
The BRIT Awards 2026 with Mastercard are taking place on Saturday 28 February from Manchester’s Co-op Live, and audiences at home can watch on ITV live or stream later on ITVX.
Comedian and actor Jack Whitehall is returning to presenting duties in 2026 – which is his sixth time hosting the show.
Ozzy Osbourne to be posthumously honoured with BRITs Lifetime Achievement Award
Emily Sergeant
Ozzy Osbourne is set to be honoured with a Lifetime Achievement Award at the 2026 BRITs tomorrow.
The BRIT Awards 2026 with Mastercard has announced that global rock icon Ozzy Osbourne, the celebrated founding member and frontman of Black Sabbath, and pioneering ‘godfather’ of British heavy metal – who sadly passed away last July – will be honoured at this year’s ceremony this weekend (Saturday 28 February).
Ozzy will be honoured with the BRITs Lifetime Achievement Award in recognition and celebration of his ‘inimitable impact and influence’ on music worldwide.
The award will be accepted on Ozzy’s behalf when the BRITs comes to Manchester for the first time ever at Co-op Live.
With over 100 million worldwide album sales achieved over five decades, a legendary catalogue of music – including 19 studio albums, and eight live albums with Black Sabbath, as well as 13 studio albums as a solo artist – Ozzy Osbourne is undoubtedly one of music’s most influential icons of all time.
The many industry accolades awarded to Ozzy across his career include five GRAMMYs, an induction into both the UK Music Hall of Fame and the Rock and Roll Hall of Fame (both with Black Sabbath and as a solo artist, in separate years), and the Ivor Novello Award for Lifetime Achievement – and now the BRITs honour is the latest to add to the list.
“Ozzy Osbourne has been a mighty force in modern music,” commented Stacey Tang, who is the Chair of the 2026 BRIT Awards Committee and Co-President of RCA Records at Sony Music UK.
“Possessing an unmistakable voice and unique presence, he reshaped the sound and spirit of rock, inspiring generations of artists who followed. This Lifetime Achievement Award recognises a remarkable legacy built on originality and enduring influence, that continues to connect with fans worldwide.”
The BRIT Awards are coming to Manchester for the first time in its history in 2026 / Credit: ITV / BRITs / Co-op Live
To celebrate Ozzy’s win, an all-star rock tribute performance – that will close the show on the night – will pay homage to him.
A special arrangement of ‘No More Tears’ – the title track from Ozzy’s multi-million selling 1991 album of the same name – has been curated by Sharon Osbourne.
The performance will boast a phenomenal line up of British and international musical talent, featuring musicians that played as part of Ozzy’s band over the years, and fronted by Robbie Williams, who has been invited personally by Sharon to be part of this special moment.
The BRIT Awards 2026 with Mastercard will take place on Saturday 28 February from Manchester’s Co-op Live, and audiences at home can watch on ITV live or stream later on ITVX.
Comedian and actor Jack Whitehall will return to presenting duties in 2026 – his sixth time hosting the show.
Featured Image – John Matthew Smith (via Wikimedia Commons)
Georgina Pellant -
13th May 2022 
