Man who baked for NHS to fundraise in lockdown opens Salford cafe
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
A Manchester man who first started baking during lockdown to help raise funds for the NHS has opened his first cafe.
Called Loaf, in a nod to the sweet and biscuit-loaded NHS loaf cakes for which founder Aiden Ryan first became known, the new cafe opens its doors at Affinity Place in Salford this weekend.
As the name suggests, it will be serving up Aiden’s famous loaf cakes, alongside loafnuts, pastries and freshly brewed cups of coffee.
Those heading down can find Loaf favourites topped with Jammie Dodgers, Biscoff, Bourbon Biscuits and Custard Creams, alongside a special Pink Panther cake that is – you guessed it – very, very pink.
The Pink Panther loaf cake, topped with pink wafer biscuits, handmade macarons from @_bisousbisous, white chocolate and raspberry flakes. / Image: Loaf Manchester
Alongside this classic collection of nostalgic cakes, you’ll also find the Loaf Au Choc, croissant loaves and brioche loave fresh on the counter every day, all served by the slice.
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Elsewhere, there’ll be artisanal sandwiches and bagels provided by Sndwch Mcr, salads and smoothies from Bondi Bowls, and naturally made soft drinks from Steep Soda Co.
It’s been quite a journey for owner Aiden Ryan, who first started baking in 2020 to raise money for the NHS to tackle PPE shortages and a lack of staff food on-site after being furloughed from his fashion retail job.
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Image: Loaf Manchester
Within a month, he’d raised £1,000 selling just 120 sweetie and chocolate-loaded loaf cakes and carried on baking until restrictions were lifted – at which point he was ready to hang up his apron strings and return to his day job as a manager at Belstaff.
Life, however, had other plans – with Ezra and Gil getting in touch to ask if he might consider baking cakes for their cafes after seeing them on Instagram.
In the past year and then some, he’s not just supplied Ezra but also Feel Good Club, Hampton and Vouis, Propeller Coffee, Makers Quarter and many more – with his loaded loaf cakes going down a storm.
Image: Loaf Manchester
Image: Loaf Manchester
The brioche loaf, topped with berry and Granola with crème fraiche, strawberry and honey drizzle. / Image: Loaf Manchester
In less than two years, Loaf Mcr has supplied Selfridges, Harvey Nichols, Pretty Little Thing, and has now opened their first site in Affinity Living Riverview, Salford.
Now, Aiden’s opened his own cafe for fans to get stuck into the cakes, which come covered in all manner of sweet treats including Lotus Biscoff, Jammy Dodgers, Kinder Buenos, figs, creme eggs and Bourbon biscuits.
He is also working towards opening a store on Oxford Road this summer.
Speaking on the new opening, owner Aiden Ryan said: “Loaf Manchester began in May 2020 through community and the support we’ve had from both customers and local business has been absolutely incredible!
“We are so proud of where the brand is now and the connections we’ve made. This weekend is not just the launch of our first site, it’s the celebration of our partnership with Affinity Living, a community-driven place to live, as well as the creatives and small businesses that have helped elevate Loaf to where it is now.”
Feature image – Loaf Manchester
News
Arrest made after 14-year-old boy found in critical condition on Market Street
Daisy Jackson
An arrest has been made after a teenage boy was found unresponsive on Market Street in Manchester city centre.
Detectives believe that the boy, 14, was approached by seven males who stole a designer jacket from him.
Following the altercation, he went into cardiac arrest and was rushed to hospital in a critical condition.
Thankfully, the teenager is continuing to recover well.
Detectives from Manchester City Centre Criminal Investigation Department confirmed that an 18-year-old male was arrested yesterday, Thursday 20 February.
He has been arrested on suspicion of robbery and remains in police custody.
Detective Inspector Mark Astbury of GMP’s City Centre Criminal Investigation Department, said: “We hope the victim can continue his recovery following what must have been a terrifying ordeal for him.
“Officers are fully investigating all aspects of this shocking incident that has left a man with serious injuries in hospital.
“Our work doesn’t stop here, we are continuing to investigate this incident and information from the public plays an incredibly important role in our investigations and I ask that the community keep talking to us and keep sharing their concerns with us so our teams can act.”
If you have any information, contact GMP 101 or 0161 856 4305 quoting log 2854 of 16/2/25.
Comedy is being prescribed instead of antidepressants as part of UK trials
Emily Sergeant
Trials are currently underway to see if comedy could be an alternative to antidepressants as a way to reduce NHS costs.
UK tech company Craic Health has secured important funding for its ‘comedy on prescription’ project that’s aimed at helping the Government work with the comedy industry, communities, and organisations on comedy-based social prescriptions in the hope that they can solve financial struggles within the NHS.
The groundbreaking scheme uses stand-up shows and workshops to help people who are isolated, lonely, and vulnerable.
Craic believes comedy is an ‘untapped opportunity’ to improve health and wellbeing, and has a goal to make comedy easier to access, so that it can help communities experience its mental health and social benefits.
To achieve this, the company has started trialling Comedy-on-Prescription experiences in the UK – starting in London, with the potential for expansion – which includes things like curated comedy panel game show events and workshops, and general stand-up comedy shows at some of the capital’s world-famous venues.
Comedy is being prescribed instead of antidepressants as part of UK trials / Credit: Wikimedia Commons
“Mental health issues like loneliness, isolation, and stress are more common than ever,” the company explains.
“So much so that it’s projected that by 2030, mental health problems, particularly depression, will be the leading cause of mortality and morbidity globally, [but] in this challenging world, comedy stands out as a universal language that breaks barriers.
“Research shows that comedy and laughter have powerful effects – they bring people together, create positive connections, and make life more enjoyable.”
Craic Health says that social prescribing, of which Comedy-on-Prescription is a part of, is all about inclusivity, which makes it making it suitable for people of all ages, backgrounds, and abilities.
Its focus is on personalised support, tailored to individual needs and preferences.
Georgina Pellant -
13th May 2022 
