A jewellery designer from Manchester has accused Primark of stealing her ring designs, taking to social media to share her outrage on Tuesday afternoon in a viral video.
In a post that has already been liked over 10,000 times, July Child jewellery founder Sinead Flood shows herself walking into Primark and up to the jewellery section, where she picks up a number of rings and holds up her own by way of comparison.
Comparing a turquoise ‘Y2K Butterfly’ ring of her own with a very similar looking lavender version on sale in Primark, she opens the video by saying “My customers told me that Primark stole my designs… And here is what I found…”
Image: July Child
After showing the camera her Y2k Butterfly ring, she points to the similarity between a pink, jewel-encrusted heart-shaped ring of Primark’s and her own ‘Cosmic Girl’ ring, holding up the Primark ring followed by a screenshot of her own product in quick succession.
The video then shows Sinead hiding the offensive items underneath the jewellery stand in the store.
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Captioned “@primark you need to take down these products immediately!!!”, her video has been shared on both Instagram and TikTok and garnered hundreds of comments from shocked followers, who are outraged on her behalf.
Sinead finishes by stating that she will be sending Primark a cease and desist letter from her legal representative – adding “unless they see this and decide to do the right thing.”
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Image: July Child
Image: July Child
Sinead Flood started July Child jewellery in May 2017, and has previously described her jewellery brand as an extension of herself.
Prior to launching, she’d worked as a salesperson in the sports industry down in London – but she’d always loved collecting pieces on her travels and the stories that they told.
July Child is a worldwide cult jeweller, curating a collection from around the globe to appeal to its customers.
Designs are strongly inspired by Sinead’s own taste, she then collaborates with other designers and brands to “create an online boutique of jewellery filled with unique, quirky bits of pieces – a treasure chest of jewels if you will.”
She now faces a potential legal struggle with the global retailer.
A Primark spokesperson said: “We have been made aware of a video on social media featuring two pieces from Primark’s latest Spring/Summer jewellery collection.
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“We are currently looking into this and would be happy to discuss further should the channel owner wish to get in touch with us directly”
Transport Secretary commits to ‘transformational’ rail deal with Greater Manchester
Emily Sergeant
The Transport Secretary has signed a ‘transformational’ rail deal for Greater Manchester.
The Government has formally agreed to work with Greater Manchester and Mayor Andy Burnham on plans for a new railway connecting Liverpool and Manchester, via Warrington, as part of Northern Powerhouse Rail (NPR).
The new Liverpool-Manchester line is said to underpin the Northern Growth Corridor – which is a bold strategy to drive growth from the Mersey to the Pennines, stretching into Yorkshire, Lancashire, North Wales, and beyond – with a key connection at Manchester Airport.
Local analysis has suggested that the new line could generate around £90 billion in additional revenue by 2040.
Also, as part of the major investment of up to £45 billion – which was announced a couple of weeks back, and is tipped to transform rail travel across the North – the Government has also said it will work with Greater Manchester partners to explore an underground option at Manchester Piccadilly station, recognising its potential as a ‘catalyst for growth’.
Local leaders say they are keen to demonstrate how an underground station could turn Piccadilly into a ‘Kings Cross of the North’.
Transport Secretary Heidi Alexander met with Mayor Andy Burnham last week to sign the formal agreement.
The agreement recognises the potential for an underground solution at Manchester Piccadilly, while also acknowledging the need for further ‘testing’ to make sure it will deliver value for money, and additionally sets out how the Government will work with Greater Manchester on the wider NPR scheme – which will be delivered in three stages, with the Liverpool-Manchester line to be built in the second phase.
The Transport Secretary has committed to a ‘transformational’ rail deal with Greater Manchester / Credit: TfGM (Supplied)
A formal review of the underground option at Manchester Piccadilly is to be lead by local leaders and senior civil servants.
“I’ve strengthened this Government’s clear and unwavering commitment to Northern Powerhouse Rail by signing an agreement with Mayor Burnham on the next steps for transforming connectivity in Greater Manchester,” explained Transport Secretary, Heidi Alexander.
“With a new line between Manchester and Liverpool at the heart of our plans, alongside new stations at Manchester Piccadilly and Manchester Airport, we will unlock new opportunities, more jobs and more housing for thousands of people.
“By providing early clarity on scope and phasing, we are giving Greater Manchester the certainty it needs to plan ahead and unlock the full economic and social benefits for its people.”
Featured Image – GMCA
News
Police appeal after Manchester city centre shooting sees six arrested and one injured
Emily Sergeant
Police are appealing to the public for information after a shooting in Manchester city centre over the weekend.
Officers from Greater Manchester Police (GMP) were called to reports of a disturbance on Richmond Street at around 5am this past Saturday morning (24 January 2026), and upon arriving at the address, discovered that an adult male had an injury to his leg which was consistent with a gunshot wound.
The man, who has not been named, was been taken to hospital with injuries, but they have been described as ‘non-life threatening’ and ‘non-life changing’.
Following the incident, a police investigation was launched straight away.
Six men, all aged between 23 and 26-years-old, have all been arrested on suspicion of affray and firearms offences, and remain in police custody for questioning at this time while investigations are ongoing.
Superintendent Stephen Wiggins, from GMP’s City of Manchester Division, said he understands this will be a ‘concerning incident’ for the whole of Greater Manchester.
“Once the call came in, our officers acted quickly, making to the scene to establish what had unfolded at the address on Richmond Street, detaining six individuals who we believe had been involved, and we managed to recover a firearm at the address.
“I would like to reassure the community that we believe this is a targeted incident, and there is no wider threat to the general public.”
GMP is now appealing to the public for witnesses, or anyone with information, CCTV, or dashcam footage that could assist the investigation, and is urging them to contact police on 0161 856 4259 or 101, quoting log 600 of 24/01/2026.
You can also report information via LiveChat on the GMP website, or through Crimestoppers, anonymously, on 0800 555 111.
Georgina Pellant -
9th March 2022 
