The billionaire owner of Patagonia has given the company away to environmental causes in a bid to help fight the climate crisis.
Standing by the morals the sportswear and outdoors fashion brand has always aligned with, and in a move that is no doubt setting the standard when it comes to environmental corporate leadership, Patagonia founder Yvon Chouinard and his family are giving away the entire company valued at $3 billion to a uniquely-structured trust and non-profit.
The move is designed to put all of the company’s profits into saving the planet.
Previously, Patagonia had given away 1% of its sales each year, and 2018, it said it was in “business to save our home planet” – but now, reluctant billionaire Mr Chouinard has said he feels this is “not enough”.
“I never wanted to be a businessman,” Mr Chouinard explained.
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“I started as a craftsman, making climbing gear for my friends and myself, then got into apparel [but] as we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia is committed to using our company to change the way business was done.
“If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.”
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Patagonia founder gives away $3 billion company to environmental causes fighting climate crisis / Credit: Patagonia
Kicking off the next 50 years, Patagonia says it’s “going purpose” instead of “going public”.
All ownership has been transferred to two new entities – Patagonia Purpose Trust and the Holdfast Collective.
Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet.
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The Patagonia Purpose Trust now owns all the voting stock of the company, and exists to create a more permanent legal structure to “enshrine Patagonia’s purpose and values”, and will help ensure that there is never deviation from the intent of the founder.
It will facilitate what the company says it continues to do best – “demonstrate as a for-profit business that capitalism can work for the planet.”
Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.
The Holdfast Collective now owns all the non-voting stock, and will use every dollar received from Patagonia to “protect nature and biodiversity”, support thriving communities, and ultimately, work on tackling and preventing climate change.
Each year, profits that are not reinvested back into the business, will be distributed by Patagonia as a dividend to help fight the climate crisis.
Announcing the transfer of the company, Mr Chouinard: “It’s been a half-century since we began our experiment in responsible business, but if we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have.
“As the business leader I never wanted to be, I am doing my part.
“Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.
“We’re making Earth our only shareholder – I am dead serious about saving this planet.”
Featured Image – Patagonia
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‘Ambitious’ new plans to tackle fly-tipping and litter across Manchester revealed
Emily Sergeant
An ambitious new plan to tackle flytipping and litter across Manchester has been revealed.
Developed with extensive input from residents, partners, businesses, and schools all across the borough, Manchester City Council has this week unveiled and formally approved the Fly-Tipping and Litter Strategy as a long‑term plan to significantly reduce the improper disposal of waste and its drain on public money, all while improving neighbourhood cleanliness across the city.
The strategy sets out a framework over nine years, backed by targeted enforcement, service improvements, and behaviour‑change campaigns to drive significant impact for thousands of Mancs.
As it stands, the Council removes litter as part of its scheduled services – with 6,563 reports responded to and 11,952 fines issued in 2024-25 – but is having to take things up a notch due to a consistent rise in littering incidents, as well as the ever-present issue of fly-tipping.
‘Ambitious’ new plans to tackle fly-tipping and litter across Manchester have been revealed / Credit: oatsy40 (via Flickr)
Nationally, England saw 1.15 million incidents of flytipping in 2023/24, with household waste accounting for more than 60% of cases, while here in Manchester, the city recorded a whopping 14,963 fly‑tipping incidents in 2024/25.
According to the Council, fly-tipping in Manchester usually occurs on roads and pavements (59%), and alleyways (22%).
The Council’s new Fly-tipping and Litter Strategy will be formally launched next month to coincide with the beginning of the Great British Spring Clean, and is hoped to signal a commitment to creating ‘cleaner, safer, and greener’ neighbourhoods for everyone.
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“The Fly-Tipping and Litter Strategy is a significant step towards improving the long-term health of Manchester’s communities,” explained Councillor Lee-Ann Igbon, who is the Executive Member for Vibrant Neighbourhoods at Manchester City Council, as the plans were unveiled this week.
“We recognised how important it is to hear from residents, people who live and work in the city, themselves and so we have developed this strategy in close consultation through their lived experiences and advice.
“While we already have key initiatives we work under, in addition to several other strategies and projects, this new strategy sets to galvanise and advance the work our services and communities are doing to ensure Manchester becomes cleaner and greener for everyone.”
Featured Image – MJ Richardson (via Geograph)
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Mancs start crowdfunder for Mani mural in honour of late, great, local music legend
Danny Jones
A group of Manchester artists, audiophiles and residents have started a fundraiser to create a new mural in memory of the late, great local music legend, Gary ‘Mani’ Mounfield.
Following The Stone Roses and Primal Scream bass player’s passing last year, the city and Greater Manchester as a whole have been finding ways to honour the Manc musician ever since.
Be it lining his funeral cortege from his home in Heaton Moor, Stockport, or peers like The Charlatans’ Tim Burgess penning heartfelt tributes, anyone and everyone has found their own way of paying their respects in the months since.
Taking the sustained sentiment even further, local art collective GRIT Studios is now planning to erect a massive mural in his memory.
We’re doing a massive mural for Manchester’s most loved son – Mani. All profits to @maggiesmanc a charity that was close to his heart.
Writing on the fundraising page’s description, GRIT say: “Inspired by Ian Brown’s eulogy to Mani at Manchester Cathedral, a major community crowdfunder is being launched to create a large-scale mural honouring the beloved bassist of The Stone Roses and Primal Scream and to raise funds for Maggie’s Manchester.
“The mural, which will be created in Failsworth, where young Gary ‘Mani’ Mounfield grew up, has been initiated by the team at GRIT Studios following an overwhelming outpouring of love from fans across Greater Manchester and beyond.
“Mani’s brother, Greg Mounfield, is supporting this campaign and has facilitated a prominent, large wall space for the mural and chosen the design.
They go on to to explan that the piece “will be painted by the renowned artist Pic.One.Art, whose recent portrait of Noel and Liam Gallagher outside the iconic Sifters Records in Burnage became an instant landmark and received widespread attention.”
Speaking of Brown’s now viral speech, it still remains one of the most touching bits of public observance and shared mourning this city has ever seen – with a healthy little dose of Northern levity, of course.
@the.manc Yesterday, Manchester laid one of the city's greatest music legends, Gary ‘Mani’ Mounfield, to rest at Manchester Cathedral. 🍋 Fellow band member and life-long friend Ian Brown read out a speech as hundreds gathered outside the cathedral to pay their respects to The Stone Roses and Primal Scream bassist. Mani will be missed by many, and we send love to all his family and friends. ❤️ #manchester#mani#ianbrown#thestoneroses#stoneroses♬ original sound – The Manc
“Since Mani passed away in November, countless fans have expressed a desire to see a tribute in the place that shaped him in North Manchester”, they continue.
“GRIT Studios, the not-for-profit art studios organisation, has stepped forward to organise a community-led, crowdfunded project that celebrates Mani’s life, music and spirit.
“It will not only fund the creation of the mural, but all profits will go to Maggie’s Manchester, which was close to Mani and his wife Imelda’s hearts during her cancer treatment and for whom they fundraised.
With a target of £10,000 set and more than £6k already raised in just a matter of days, it looks to be a matter of when, not if, we’ll see Mani immortalised in paint, on brick and with typical Manc grit over in the borough of Oldham.
For anyone who wishes to contribute to the fast-growing Mani mural crowdfunder, you can do so HERE.
Emily Sergeant -
15th September 2022 
