The billionaire owner of Patagonia has given the company away to environmental causes in a bid to help fight the climate crisis.
Standing by the morals the sportswear and outdoors fashion brand has always aligned with, and in a move that is no doubt setting the standard when it comes to environmental corporate leadership, Patagonia founder Yvon Chouinard and his family are giving away the entire company valued at $3 billion to a uniquely-structured trust and non-profit.
The move is designed to put all of the company’s profits into saving the planet.
Previously, Patagonia had given away 1% of its sales each year, and 2018, it said it was in “business to save our home planet” – but now, reluctant billionaire Mr Chouinard has said he feels this is “not enough”.
“I never wanted to be a businessman,” Mr Chouinard explained.
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“I started as a craftsman, making climbing gear for my friends and myself, then got into apparel [but] as we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia is committed to using our company to change the way business was done.
“If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.”
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Patagonia founder gives away $3 billion company to environmental causes fighting climate crisis / Credit: Patagonia
Kicking off the next 50 years, Patagonia says it’s “going purpose” instead of “going public”.
All ownership has been transferred to two new entities – Patagonia Purpose Trust and the Holdfast Collective.
Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet.
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The Patagonia Purpose Trust now owns all the voting stock of the company, and exists to create a more permanent legal structure to “enshrine Patagonia’s purpose and values”, and will help ensure that there is never deviation from the intent of the founder.
It will facilitate what the company says it continues to do best – “demonstrate as a for-profit business that capitalism can work for the planet.”
Instead of “going public,” you could say we’re “going purpose.” Instead of extracting value from nature and transforming it into wealth for investors, we’ll use the wealth Patagonia creates to protect the source of all wealth.
The Holdfast Collective now owns all the non-voting stock, and will use every dollar received from Patagonia to “protect nature and biodiversity”, support thriving communities, and ultimately, work on tackling and preventing climate change.
Each year, profits that are not reinvested back into the business, will be distributed by Patagonia as a dividend to help fight the climate crisis.
Announcing the transfer of the company, Mr Chouinard: “It’s been a half-century since we began our experiment in responsible business, but if we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have.
“As the business leader I never wanted to be, I am doing my part.
“Instead of extracting value from nature and transforming it into wealth, we are using the wealth Patagonia creates to protect the source.
“We’re making Earth our only shareholder – I am dead serious about saving this planet.”
Featured Image – Patagonia
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Man pleads guilty to ‘preparing for acts of terrorism’ in relation to Manchester synagogue attack
Emily Sergeant
A man with links to the Manchester synagogue terrorist attacker has pleaded guilty to preparation for acts of terrorism.
Mohammad Asim Bashir, of Shaftesbury Road in Cheetham Hill, appeared at the Central Criminal Court last week (Friday 5 June 2026) and pleaded guilty to one count of preparation for acts of terrorism under the Terrorism Act 2006.
The prosecution will consider the basis of the guilty plea, and now a two-day sentencing hearing has been set for 22-23 July 2026 at Manchester Crown Court.
In case you need a reminder, the shocking knife and car attack took place on 2 October 2025 on Yom Kippur – the holiest day in the Jewish calendar – at the Heaton Park Hebrew Congregation Synagogue.
During the incident, two men sadly lost their lives during the attack – Adrian Daulby, 53, who was shot dead by Greater Manchester Police (GMP) while trying to stop the attacker from entering the synagogue, and Melvin Cravitz, 66, a worshipper who also helped stop the attacker.
A man with links to the Manchester synagogue terrorist attacker has pleaded guilty to preparation for acts of terrorism / Credit: Google Maps | GMP
The attacker was named as 35-year-old Jihad al Shamie – a 35-year-old British citizen of Syrian descent who lived in Prestwich – who at the time was on bail for an alleged rape, before being shot dead by police.
Following the terrorist attack, enquiries conducted by detectives identified Bashir as an associate of Jihad Al-Shamie, and established that the two of them had conducted ;hostile reconnaissance of a UK defence facility’ on 14 August 2025.
The pair were seen on CCTV prior to the trip discussing criteria for potential targets to attack.
They were then seen on ANPR cameras making the journey to the site – with Bashir acting as the driver for most of the journey.
He is due to be sentenced next month / Credit: GMP
Speaking following Bashir’s guilty plea, Assistant Chief Constable Rob Potts – who holds operational responsibility for Counter Terrorism Policing North West – commented: “Our comprehensive enquiries led to the offending of Mohammed Bashir coming to light.
“Although not directly linked to the synagogue attack, the fact he conducted hostile reconnaissance alongside a man who would later commit a terrorist attack show the seriousness of his actions.
“We welcome today’s guilty plea and look ahead to the sentencing which is due to take place in July.
“This case will understandably prompt public commentary about the terrorist attack that took place last October. My thoughts today are with all those affected, particularly the loved ones of those whose lives were taken and those who were seriously injured.”
Featured Image – GMP
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Pat Regan at the Fairfield Social Club – a brilliantly unhinged evening of standup comedy
Clementine Hall
There’s a particular kind of chaos that only Pat Regan can deliver, and the recently re-recognised Fairfield Social Club got the full force of it last night.
Making his Manchester debut as part of the ‘A Lovely Time’ series at the equally as lovely Fairfield Social Club, the New York comic, writer, and podcast host arrived with the energy of someone who had already lived through three emotional breakdowns before breakfast and somehow still had the worst to come.
Known for his work on HBO’s Hacks and the cult-favourite podcast Seek Treatment with fellow comic Catherine Cohen, Regan’s stand-up feels less like your traditional comedy set and more like being trapped in the world’s funniest group chat.
The perfectly intimate room beneath Fairfield’s railway arches was packed with adoring fans who were immediately on side as Regan launched into stories about traumatic trips to Paris, Grindr dates, massage tables and having crushes at the gym.
The audience was in the palm of his slightly sweaty hands (don’t worry, he’ll be fine with me saying so), laughing at every awkward punchline and self-deprecating anecdote.
The material is nothing groundbreaking, but this is what makes it so deeply hilarious; never before has shopping for the perfect pair of jeans been so serious and unserious at the same time.
There was laughter rolling through the venue for virtually the entire set, and after an hour of never-ending quips and jokes, we were left wanting more.
And the best part is, it won’t be long until we get more from this place, and it’s no wonder they’re starting to get the hosting plaudits they deserve.
It’s safe to say Fairfield Social Club has become one of Manchester’s most exciting homes for alternative comedy, and this felt like exactly the sort of booking that justifies its growing reputation.
By the time Regan left the stage, the audience looked equal parts exhausted and delighted. An absolutely classy evening indeed.
Find out about what else is on at the Fairfield Social Club HERE.
Emily Sergeant -
15th September 2022 
