Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
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Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
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The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
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“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
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He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
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Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Vision to host the Olympics in the North of England takes step forward
Daisy Jackson
The government has taken a serious step forward in its vision to bring an Olympic and Paralympic Games bid to the north of England.
A strategic assessment has officially been commissioned to see if the first northern Olympics could be viable in the 2040s.
The assessment will test the impact that hosting could have on the North’s regeneration and growth.
Culture Secretary Lisa Nandy has said that our corner of the country produces some of the UK’s finest sporting talent, but that the region itself has been overlooked for hosting a global event of this size.
She said that the government is now ‘starting the firing gun on a long overdue vote of confidence in the North’.
An initial strategic assessment has been commissioned from UK Sport to see whether the UK could host an Olympic and Paralympic Games up north.
It will assess key factors such as potential cost, socioeconomic benefit and any bid’s chance of success.
Lisa Nandy said: “London 2012 showed what the Olympics can do for our country. It inspired a generation through sport, attracted huge investment and showed the best of Britain to the world.
“But while the North of England has driven so much sporting excellence, no matter the talent we produce, the sporting moments we create, and the world-class events we attract – for too long we have been told the Olympics is simply too big and too important to be hosted in the North.
“Not any more. It’s time the Olympics came North and we showed what we can offer to the world. I couldn’t be more pleased to announce that we’re starting the firing gun on a long overdue vote of confidence in the North.”
Manchester is already home to world-class cycling facility, the National Cycling Centre. Credit: Unsplash, Dylan Nolte
Chancellor of the Exchequer, Rachel Reeves, said: “Britain’s sporting prowess is recognised and respected around the world. It’s something we are determined to capitalise on to breathe life into our communities and build a stronger and more secure economy.
“That’s why we’re throwing our full support behind bringing the Games back home which will boost our Northern Growth Corridor. It’s also why we’re backing stadium regeneration plans, like at Elland Road, to deliver new homes, business opportunities and public spaces in Leeds and beyond.”
Chair of The Great North, North East Mayor Kim McGuinness said: “From our great cities and towns to our coastlines and countryside, the North has the venues, the passion and the sporting pride to deliver a world-class Olympic and Paralympic Games that showcases the very best of Great Britain to the world.
“A Great North Olympics would be a global showcase, leaving a legacy of prosperity, unity and renewal. It’s an opportunity not to be missed, delivering transformational investment in transport, regeneration and public spaces across the North of England.
“This could become the most people-powered Games ever hosted: inspiring millions of people into sport, volunteering and community action.”
The news comes ahead of a major sporting summer for the UK, which includes events like the ICC Women’s T20 World Cup, the Commonwealth Games in Glasgow, and the Tour de France and Tour de France Femmes Grands Départs.
The Government is already backing bids to host the World Athletics and Para-Athletics Championships in 2029, as well as the 2035 FIFA Women’s World Cup, as part of its commitment to driving a decade of change in women’s sport.
Manchester named UK’s parcel theft capital, according to new research
Emily Sergeant
Manchester has a new title to talk about… although I doubt we’ll be talking about this one with so much pride.
That’s because the city has been named the UK’s parcel theft capital.
More packages were sent in the UK than ever before in 2025, according to recent data, with approximately 4.2 billion parcels being posted, but this has meant that doorstep deliveries have become part of daily life for many households.
As online shopping continues to grow, so too does the concern around so-called ‘porch piracy’, where parcels are stolen from doorsteps, porches, and communal delivery areas.
So, in a bid to reveal the UK cities that are most vulnerable to parcel theft, home and contents specialists at iSelect analysed cities across three key factors – local theft rates, working-from-home levels, and parcel theft-related search behaviour, and each city was then given an overall parcel theft risk score out of 100.
Manchester has been named the UK’s parcel theft capital / Credit: Evri | Mylo Kaye (via Unsplash)
The study found that Manchester is, unfortunately, the UK city most at risk of parcel theft – with an index score of 91.43 out of 100.
Manchester recorded the highest theft rate in the study, with 13.52 thefts per 1,000 people, as well as one of the highest levels of parcel theft-related searches, at 161.6 searches per 100,000 people.
Experts at iSelect say this suggests that residents are not only more exposed to theft overall, but that concern around missing or stolen parcels is ‘particularly high’ in the city too.
Other northern cities featuring in the top five include Newcastle in second place, with a parcel theft risk score of 75.89, while Leeds followed in fourth place with a risk score of 53.51 out of 100, and Kingston upon Hull ranked fifth, scoring 48.48 out of 100.
Then into the top 10 is where you’ll find cities like Bradford, Birmingham, Nottingham, and of course, the English capital London.
At the other end of the ranking, Derby was named the safest UK city for parcel deliveries, with a score of 17.68 out of 100, and according to the research, the city benefited from a relatively high working-from-home rate of 28.9%, which reduces the likelihood of parcels being left unattended for long periods.
Georgina Pellant -
24th November 2021 
