Popular Italian restaurant Gusto has been hit with an ‘unbelievably painful’ spate of no-shows, reporting more than 1,000 missed bookings in just one week – with some blaming it on a new phenomenon called ‘HOGO’.
The group, which has restaurants in both Didsbury and the city centre, told The Times that it’s equated to around £30,000 of lost revenue.
The problem of restaurant no-shows is devastating for restaurants at what should be their busiest period.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
ADVERTISEMENT
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto in Manchester city centre. Credit: Facebook (Gusto Manchester)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
ADVERTISEMENT
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
ADVERTISEMENT
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
Manchester night tzar and WHP founder Sacha Lord has weighed in, asking for people to “please be courteous.”
ADVERTISEMENT
He tweeted: “What sort of person can’t pick up the phone to cancel?
“A restaurant staffs/buys produce and gears up on the back of bookings Makes the deposit idea stronger. Please be courteous”
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
ADVERTISEMENT
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Featured image – Gusto
News
Exciting new CGIs released of £500m Therme Manchester wellness resort as construction continues
Emily Sergeant
As construction continues on Manchester’s massive wellness resort, some new CGIs have now been released.
In case you need bringing up to speed, construction of the £500 million Therme Manchester wellness resort officially began last September after several years of planning, and now developers have released some exciting new CGIs – with an update on how construction is going, as a new milestone has been reached this week.
Set to open to the public in 2029, Therme Manchester will become one of the largest urban wellbeing resorts in the world.
Visitors can expect to make the most of a 10 pools – both lagoon and wave pools included – thermal bathing, multi-sensory sauna rituals, steam rooms, 18 water slides, affordably-priced luxury spa therapies, and health and fitness experiences.
Exciting new CGIs released of Therme Manchester have been released / Credit: Supplied
At the heart of Therme Manchester will be three distinct zones, each offering a different way to spend time at the resort.
Play will bring together water-based fun and attractions for families and visitors of all ages, and Restore will focus on thermal bathing and restorative experiences designed to help visitors unwind, while Relax will offer spaces for relaxation and wellbeing.
The latest CGIs showcase the design as it develops – including the resort’s extensive indoor and outdoor spaces, and its 53,000sq ft wellbeing garden.
Construction is still underway on the £500m wellness resort / Credit: Supplied
The plans also feature a new public plaza designed to strengthen connections between the resort and the Bridgewater Canal.
Professor David Russell, CEO of Therme UK, said: “We have taken the opportunity to refine the design, improve how traffic and parking are managed and create a more welcoming environment for everyone arriving at the resort.
“We are creating an even better experience for visitors while supporting more efficient and sustainable operations.”
Therme Manchester was initially touted as a £250m project that would complete in 2025, but it’s now up to £500m and is scheduled to complete it 2029.
It marks one of the most significant building developments to ever take place in the North.
Featured Image – Supplied
News
All students in England to be offered the chance to do a new Ukrainian GCSE
Emily Sergeant
All students in England are soon to be offered the chance to do a new Ukrainian GCSE.
Said to be part of the UK’s ‘enduring support’ for the Ukrainian community and continued commitment to stand with Ukraine and its people, young people in England, Wales, and Northern Ireland will now have the opportunity to study for a new Ukrainian GCSE, the Government has announced.
While the qualification will be open to all students, it marks a ‘particularly significant’ milestone for Ukrainian children and young people living in the UK.
It’s hoped that the introduction of the new GCSE will help Ukrainians to preserve a vital connection to their language, culture, and identity.
It’s also hoped that it’ll open pathways to future education and employment for all pupils.
In line with the other modern foreign language GCSEs that are currently on offer, the qualification will assess listening, speaking, reading, and writing skills, while also recognising the cultural and historical contexts that shape the Ukrainian language.
Examination board AQA will now begin the next phase of development, bringing together language and subject experts to design what will be a ‘high-quality’ qualification reflecting the richness of Ukrainian language and culture.
Education Secretary, Lucy Powell, commented: “As they build their lives here in the UK, it is right that Ukrainians and their children should have every opportunity to maintain that connection to their heritage and to be proud of who they are.
“This new qualification is available to all pupils and will give them the chance to develop their language skills and celebrate Ukraine’s rich culture and history, while also opening pathways to future study and employment and strengthening our partnership with Ukraine.
“Through that enduring partnership, we are building the lasting ties between our countries that will see the young minds of the future move forward together, and foster connections that transcend borders.”
The Ukrainian GCSE is expected to be available for first teaching from September 2028 – with first assessments taking place in 2029.
Georgina Pellant -
24th November 2021 
