Ryanair told to remove ‘misleading’ adverts following thousands of complaints
Britain's advertising watchdog has told Ryanair to remove their 'misleading' travel ads after the body received more than 2,000 complaints from viewers.
Britain’s advertising watchdog has told Ryanair to remove its ‘misleading’ travel campaign after the body received more than 2,000 complaints from viewers.
The airline’s recent TV ads were accompanied by the slogan ‘Jab & Go‘ – in reference to COVID-19 vaccines.
A voiceover on the adverts promised that “vaccines are coming – so book your Easter and summer holidays with Ryanair”, proposing holiday destinations such as Spain, Italy, Portugal and Greece.
But the Advertising Standards Authority (ASA) has denounced the campaign, claiming that “the ads misleadingly provided consumers with a reassurance that being vaccinated against COVID-19 was likely to allow them to go on holiday without restrictions.”
The ASA added: “It’s important that all travel companies take particular care, at a time of significant uncertainty about when lockdown restrictions will end, not to mislead or over exaggerate when it will be possible for people to go on holiday.”
ADVERTISEMENT
Ryanair said it disagreed with the “baseless” ruling, but has pulled the advertisements regardless.
A spokesperson for the airline commented: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”
Ryanair’s ‘Jab & Go’ campaign had been part of its mission to increase bookings following an extremely tough year – with the airline recording enormous losses since the beginning of the pandemic.
This week, the firm revealed that traffic was down 88% to ‘1.3 million guests’.
It also reported a Q3 loss of €306m – compared to a Q3 profit of €88m in the previous year.
ADVERTISEMENT
The company’s latest financial statement said that 2021 was set to be the “most challenging year in Ryanair’s 35 year history,” predicting the airline could face “a net loss of between €850m and €950m.”
Strict travel rules have kept hundreds of flights grounded in 2021 – with new rules requiring passengers entering the UK to show proof of a negative COVID test and isolate for 10 days upon arrival.
People visiting or returning from 30 ‘high-risk’ countries must stay in specific accommodation for 10 days.
Restrictions are expected to remain in place for some weeks, with the travel industry looking ahead to Prime Minister Boris Johnson’s roadmap for exiting lockdown – due to be announced on the week of February 22.
Manchester Airport’s grand opening of its multi-million revamp of Terminal 2 has also been delayed until at least April, but the first images of the transport hub appeared online earlier this week.
News
The ‘most complained-about’ show in Britain over the last five years has been revealed
Danny Jones
The TV show with the in Britain over the past half-decade has seemingly been confirmed, and we can’t exactly say it’s given everyone watching a good morning…
Yes, it’s GMB.
Well, that’s according to research by Aura Print, anyway; they dug down into the official Ofcom data to try and discover which British TV programme got the most complaints – an unwanted accolade that was earned quite comfortably by Good Morning Britain.
This might not come as too much of a surprise to many of you, especially regular viewers over the last few years, with GMB often popping up in headlines alongside phrases like ‘viewers complain’ and ‘Ofcom’. Either way, here’s what the study found:
Rank
Programme
Service
Number of complaints (2021-2025)
1
Good Morning Britain
ITV1
91,890
2
Love Island
ITV2
66,252
3
Julia Hartley-Brewer
TalkTV
18,525
4
Dan Wootton Tonight
GB News
9,207
5
King Charles III: The Coronation
ITV1
8,389
6
This Morning
ITV
7,387
7
Celebrities: What’s Happened to Your Face?
Channel 5
7,082
8
Oprah with Meghan and Harry
ITV
6,456
9
I’m a Celebrity…Get Me Out of Here!
ITV1
6,203
10
Jeremy Vine
Channel 5
4,982
11
Big Brother
ITV1 / ITV2
4,678
12
Lorraine
ITV
4,675
13
Breakfast with Kay Burley
Sky News
3,467
14
Emmerdale
ITV1
2,405
15
Vanessa
5
1,986
16
Loose Women
ITV
1,799
17
Married at First Sight UK
E4
1,748
18
Coronation Street
ITV
1,348
19
Lee Anderson’s Real World
GB News
1,668
20
Friday Night Live
Channel 4
1,630
21
Headliners
GB News
1,498
22
Ant Payne
Capital FM
1,430
23
Naked Education
Channel 4
1,413
24
The Brit Awards
ITV1
1,157
25
Today with Samantha Washington
Sky News
1,270
As you can see, GMB has racked up nearly 92,000 complaints over the past five years, which is well over 25k more than the next most inflammatory.
The rest of the top five is also made up of other mainstream news commentary programmes (four out of five), bar the second runner-up in Love Island, with 66,252.
It’s also worth noting that ITV is the most complained-about broadcaster of any network on the list. GB News came in second with three different shows on the list: Dan Wootton Tonight, Lee Anderson’s Real World and Headliners.
Certainly not surprising whatsoever was the particular episode that received the most complaints of all those in the history of Good Morning Britain, which went out on 8 March 2021.
In case you haven’t guessed which one this is already, it was the infamous Piers Morgan episode discussing Meghan Markle’s mental health, which was reported to Ofcom a whopping 57,973 times.
This feels like a lifetime ago, but we remember it receiving most Ofcom complaints Britain had ever seen at the time.
Yes, more than half of the complaints they have ever received come after ONE viral moment.
In terms of particularly divisive presenters, second only to Piers Morgan, Julia Hartley-Brewer was the next most complained-about presenter, racking up a total of 18,500 complaints.
GB News’ Dan Wootton came in at number three with 9,207 complaints, but also worth noting that plenty of what most would consider popular mainstream entertainment IPs like I’m A Celeb and Big Brother racked up over 10k collectively during this period.
You can find the full breakdown of Ofcom data from 2021-2025 right HERE.
Parents of Rochdale three-year-old mauled to death by ‘out of control’ dog jailed
Emily Sergeant
The parents of a young boy who was mauled to death by a dog described as ‘dangerously out of control’ have now been jailed.
Emergency services were called to Carr Farm, on Tunshill Lane in Rochdale, at around 1:10pm on Sunday 15 May 2022, after Daniel Twigg – who was three years old at the time – was attacked by a dog, believed to be a Cane Corso named Sid.
Despite the best efforts of emergency services at the scene, and trauma staff at Manchester Children’s Hospital, Daniel sadly died from multiple head and neck injuries later that afternoon.
The dog was one of eleven kept on the property, which the family moved into two months earlier, and the tragic incident occurred when Daniel entered a dog pen unsupervised, where Sid and another dog were housed in ‘poor conditions’.
Specialist officers from Greater Manchester Police‘s (GMP) Tactical Aid Unit and Dog Unit attended the scene, securing the area and safely removing the dogs.
The parents of a Rochdale three-year-old boy mauled to death by ‘out of control’ dog jailed / Credit: GMP
Sid, who was said to be showing signs of ‘extreme agitation’, was subsequently humanely destroyed at the scene by a firearms officer.
The two parents, Mark Twigg and Joanne Bedford, were sentenced at Manchester Minshull Street Crown Court las week after they were found guilty of being a person in charge of a dog dangerously out of control causing injury.
Joanne was sentenced to three years and six months in prison, and is disqualified from keeping a dog for 15 years, and Mark received a custodial sentence of two years and eight months, as well as being disqualified from keeping a dog for 15 years.
Speaking following the sentencing of the parents last week, Detective Sergeant Mark Evans, from GMP’s Major Incident Team, said: “This was a deeply tragic and traumatic incident that has left a permanent mark on everyone involved from Daniel’s family and neighbours to the officers and medical professionals who responded that day.
The Manc -
3rd February 2021 
