Budget supermarket Aldi has revealed its new ‘high fashion’ Christmas collection, with prices starting from as little as £1.49.
The Aldimania Winter Collection of jumpers, socks and onesies was launched over the weekend with an online catwalk event.
Strutting down the aisles of fruit and veg, models showed off the new festive clothes, which are plastered with Aldi branding for the first time.
The collection includes a white cropped jumper covered in reindeer and the Aldi logo, priced at £9.99.
The Aldimania hoodie previously worn by Tommy Fury is also coming back, for £14.99, which sold out in minutes when it went on sale in April.
Shoppers will also be able to order fleece tops and trousers and Christmas socks from Aldi.
Julie Ashfield – Managing Director of Buying at Aldi UK – said: “Following the success of our Aldimania range earlier this year and huge demand from shoppers for more, we really wanted to take the collection to the next level by, not only expanding the range, but unveiling it with our very own high fashion catwalk.
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“We can’t wait for our shoppers to see it!”
The Christmas jumpers and socks from the collection will officially launch in store from November 21, with the onsie in stores from November 28.
The rest of the Aldimania collection can be ordered online.
Featured Image – Aldi
