UK supermarket ASDA and its in-house clothing brand, George, are being praised for their affordable new ‘adaptive’ clothing range, which could prove revolutionary for countless Brits.
The new 28-piece collection is aimed at people with additional and complex needs, providing comfortable and carefully designed clothes to suit disabled individuals.
Announced on Monday, 8 September, the new accessibility-driven line of fashion is set to be made available to order online next week.
Speaking via an official press release, qualified medical professional Sarah Phillips (who has been directly involved in the initial adaptive trial herself) has dubbed the upcoming range as nothing short of “a game-changer.”
Phillips, who lives with a neuromuscular disease that requires a feeding tube, catheter, and extensive scans, says ASDA’s adaptive range is “not just designed for people who need it – it’s designed by people who need it, and that’s what sets it apart.”
Noting that the impressive amount of first-hand knowledge pulled from those living with various disabilities is what makes “it far better than anything else available” on the market right now, the revolutionary adaptive range is crucially costed up at a price point in keeping with ASDA‘s values.
For example, the cheapest item starts at just £11 and the most expensive is still only £24.
Most importantly, all of the designs include key features to create as much ease in the wearer’s life as possible, such as hospital-friendly plastic zips, openings for feeding tubes, discreet pockets for stoma bags and more.
This comes after Alex Newman – the husband of late breast cancer campaigner, Nicky Newman, whose story inspired this particular adaptive range – said that struggling to get in and out of clothes was not only a frustrating part of her battle, but that she “found it undignified”.
“She looked for adapted clothing she could wear”, he adds, “but there wasn’t much choice. She bought a jumper from one brand and, while it really helped her, it cost £90 – a huge expense at a time when our finances were already impacted by her leaving her job due to the effects of cancer on her health.”
Nicky sadly passed away on 17 September 2023.
Karl Doyle, Vice President of George Clothing, said in an official statement:“We have worked closely with Nicky, Alex and their network of friends to create this bold adaptive range that we hope has fulfilled Nicky’s wishes.
“We have taken time and passion to really understand the specific needs of each item produced – how we can make them more comfortable, fashionable, affordable and dignified. Today is such a proud moment to see the range launch; we hope it’ll benefit many more people with specific treatment needs.”
The entire ASDA adaptive clothing range drops online-only in full on Monday, 15 September; for now, you can see the full list of all 28 items, find out more information on each, and read more touching tributes about Nicky and the journey behind this disability-friendly clothing revolution HERE.
Congratulations to everyone involved with this inspirational and heartwarming project – you’ve done yourselves, Nicky and countless people living with disabilities SO proud.
New Haribo shop to open in Trafford Centre with pick n mix station featuring over 40 varieties of sweets
Emily Sergeant
HARIBO UK has announced plans to open an exciting new store here in Greater Manchester.
The store – which will be the confectionery giant’s thirteenth location in the UK – is set to be celebration of HARIBO’s ‘spirit of childlike happiness’ once it opens its doors over at the Trafford Centre, and Manchester fans will soon be able to shop a delicious selection of all Haribo treats.
There’ll be everything from familiar favourites like Starmix and Tangfastics, to exciting new products such as Nostalgix and Alienauts.
Visitors will also be able to enjoy international varieties of Haribo too, all without having to venture to another country – whether it be Haribo Favoritos and Watermelon from Spain, Haribo Dragibus and Tagada from France, or Haribo liquorice Schnecken from Germany.
A new Haribo shop is set to open in Trafford Centre / Credit: Dan Cristian Padure | Jacqueline Brandwayn (via Unsplash)
To bring back the old-fashioned pleasure of being in a sweet shop, there’ll even be a ‘Pick Your Mix’ station, featuring more than 40 varieties of HARIBO and MAOAM treats to choose from, and in addition to the sweets themselves, the store will also be filled with exclusive HARIBO merchandise, such as plushies, stationery, candles, and more.
Haribo’s most recent opening was in Bluewater, and there’ll be a new site popping up in Glasgow later this month, before the Trafford Centre store opens its doors.
“We’re thrilled to be opening a HARIBO UK store in Manchester’s Trafford Centre,” commented Rebecca Fox, who is the Head of Retail at HARIBO UK.
“Our stores are a way to share even more moments of childlike happiness with HARIBO fans and we can’t wait for Manchester’s HARIBO-lovers and visitors to join in the fun.”
There’ll be a ‘pick you mix’ station featuring over 40 different varieties of sweets / Credit: Luis Aguila (via Unsplash)
Simon Layton, Centre Director at Trafford Centre, added: “We’re excited to welcome HARIBO to Trafford Centre, with a store that promises to deliver a super-sweet experience that cannot be matched online, delighting visitors of all ages.
“We’re confident that our visitors will love this new brand-new store, which will prove another fantastic addition to the centre.”
There’s no opening date for the Trafford Centre store confirmed just yet, so you’ll need to keep your eyes peeled.
Featured Image – Supplied
Shopping
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes
Emily Sergeant
Is it a boy or a girl? No it’s a limited-edition Cuthbert.
That’s right, in an ode to the ever-growing trend of gender reveal parties, and to coincide with September being the month that most babies are born in, Aldi has decided to give its iconic Cuthbert Cake a very special makeover for a limited time only.
Designed to offer expectant parents the ultimate way to reveal the gender of their child, this special Cuthbert is now available via an exclusive shopper competition.
The limited-edition cake will be completely free for those lucky enough to get their hands on it.
Decorated with blue and pink chocolate beans, the exclusive new cake has two versions of filling, just as you’d expect – one with pink buttercream icing (for a girl), and blue buttercream icing (for a boy).
The launch of the gender reveal Cuthberts comes after recent research from Aldi has revealed that 58% of millennial Brits have celebrated gender reveal moments, and 48% of Gen Z having attended an average of three gender reveal parties in the last five years – with cake found to be the most popular method of revealing a baby’s gender.
Cake was found to be more popular than balloons, confetti, or fireworks, making it twice as popular much as any other gender reveal option.
And that’s not all either, as following the news that traditional baby names have been seeing a decline in popularity among expectant parents in favour of more unique options, 5% of Brits even admitted that they would consider naming their child Cuthbert after the budget supermarket retailer’s icon.
Aldi has launched limited-edition gender reveal Cuthbert caterpillar cakes / Credit: Aldi
Want to win a gender reveal Cuthbert then?
Shoppers just need to send an email detailing their full name, why they or a loved one would be the ideal recipient of this cake, the address of their closest Aldi store, and the gender of their baby to [email protected].
The competition will open until 11:59pm on 14September, and the lucky winners will be notified of their win via email by 28 September.