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Bolton-born luxury streetwear brand Represent to open first permanent Manchester store

Football isn't the only thing coming home...

Emily Sergeant Emily Sergeant - 11th July 2024

One of Greater Manchester’s biggest fashion success stories is set to open its first permanent store in the city centre.

Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels over the past decade or so – proving itself to be a proper local success story for the Greater Manchester region.

Represent has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.

The brand already has a bespoke store over in West Hollywood, and a recently-announced planned space in London’s swanky Soho area, as well as having created several pop-ups in both London and Manchester at the likes of Selfridges, Flannels, and Harrods.

Luxury streetwear brand Represent is opening its first permanent Manchester store / Credit: Represent Clo (via Facebook)

But now, to build on its success even further, the rapidly-growing company has announced that it’ll be opening its first permanent retail store outside of the capital later this year.

And naturally, it’s chosen Manchester as the lucky location.

The city centre‘s major shopping centre, Manchester Arndale, says it’s “delighted” to reveal that it has agreed a 10-year lease deal with the label to open a brand-new 5,419 sq ft store on New Cathedral Street – which is a street already home to other leading luxury retailers like Harvey Nichols, Hugo Boss, Ralph Lauren, and Michael Kors.

Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.

The Bolton-born brand is taking up a unit on New Cathedral Street in the city centre / Credit: Represent Clo (via Facebook)

The brand says its new Manchester store will aim to provide a “bespoke luxury shopping experience”, where customers can book an appointment with an advisor who’ll be able to offer recommendations tailored to their needs.

“We are very excited to open our first UK retail store in Manchester, our hometown and base,” admitted George Heaton, who is the co-founder and current Creative Director of Represent.

“The Represent Manchester location marks an important and iconic milestone for the brand.

“We’ve been on the lookout for the perfect location and managed to come upon this great store in a prestigious part of the city amongst other luxury brands. The space reflects what Represent looks and feels, through the tones, palette it carries, and the textures used throughout the materials used to craft the interior and exterior.”

Read more:

Represent is set to open in Manchester on New Cathedral Street this autumn, but exact opening dates are to be announced in due course.

Featured Image – Supplied

Shopping

12 exciting new openings you NEED to know about at Cheshire Oaks over this past year

Emily Sergeant Emily Sergeant Cheshire Oaks is hosting a FREE exclusive gig this summer to celebrate its 30th anniversary

Cheshire Oaks is already the UK’s largest designer outlet, but it’s been getting even bigger and better this past year.

Since originally opening back in 1995, the iconic shopping destination has gone from strength to strength over the past 30 years, having been extended on a number occasions to now boast more than 400,000 sq ft of retail space.

With over 4,000 employees and more than 21 million items sold annually across 140 stores and 19 food outlets, it’s safe to say Cheshire Oaks stands as the go-to destination in North West – and if it wasn’t already a shopper’s paradise enough as it is, 12 businesses have either opened their doors or had a refurb at the Designer Outlet within this past year.

If you were thinking of planning a trip to Cheshire Oaks, then now couldn’t be a more ideal time, so let us bring you up to speed on everything you may have missed.

We popped over recently to check out all the new openings.

Nike

There’s not much we need to say about Nike, really.

It’s already a world-famous sportswear brand, and has been a popular presence at Cheshire Oaks for a good number of years now, but late last year in October, the store had itself a show-stopping upsized refit, and is now the largest Nike outlet in the UK, so it’s well worth a visit.

PANGAIA

This is an exciting one, as this is the only Pangaia outlet store in the UK.

Opening its doors at Cheshire Oaks in early November last year, PANGAIA is an ethical clothing and lifestyle brand that designs products for ‘living in’, and prides itself of producing products with smart technology and using as many sustainable materials as possible.

Lindt

Lindt was already a go-to destination for chocolate lovers at Cheshire Oaks, but last summer, it moved to a bigger – and many would say, better – new location at the outlet, and has been satisfying the sweet tooth of thousands of shoppers this year.

The new location has an ice cream window, and was even one of the first few stores to get the limited-edition Dubai Pistachio Chocolate when it first released.

Nike, Joe & The Juice, and Lindt are three of the brands to open new or bigger stores at Cheshire Oaks / Credit: The Manc Group

Joe & the Juice

You may remember that Joe & The Juice opened its doors in Manchester city centre early this year, and it was a huge deal, with juice and Tunacado-loving fans lining the streets to become one of the first to step inside – but before that, the viral brand actually arrived at Cheshire Oaks fist.

Joe & The Juice opened at Cheshire Oaks last August, making it the brand’s first outlet location at the time, and it’s the perfect place to stop off for a bite to eat.

Gail’s

Another viral brand to open its first-ever outlet location at Cheshire Oaks last year was Gail’s Bakery, bringing its artisan bakes into the heart of the shopping experience and providing customers with a comforting place to refuel.

The opening of Gail’s at Cheshire Oaks last October was one of a number of other North West openings, including several in Greater Manchester and Cheshire.

Crocs

Arguably no brand has had a bigger resurgence these past couple of years than Crocs, which is why it was such a big deal that the first dedicated Crocs store to open in the UK since its return to the country was at Cheshire Oaks last summer.

Opening its doors in June 2024, Cheshire Oaks’ Crocs store is the perfect place to hit up if you’re looking for a pair of your own.

Viral bakery chain Gail’s, and English luxury clothing brand Sunspel have also opened doors / Credit: The Manc Group

Barbour

Barbour is a family-owned British heritage brand that was established in the North East of England all the way back in 1894, and since then, has gone on to become a beloved part of the country’s fashion landscape.

So it was only right that Barbour got to move into an even bigger and better store at Cheshire Oaks last summer.

Abercrombie & Fitch

We may have already talked about one brand’s big resurgence, but Abercrombie & Fitch is another global label that’s also been enjoying renewed popularity in recent years – so it only made sense that it would open an outlet location at Cheshire Oaks.

The American fashion brand known for its trendy, collegiate-inspired casualwear and accessories opened last November.

Sunspel

Founded in Nottingham back in 1860, Sunspel is an English luxury clothing brand that’s best known for boxer shorts, t-shirts, and polo shirts, and it opened its first and only outlet location over at Cheshire Oaks last August.

You can also shop inside new Abercrombie & Fitch, ESPA, and Crocs stores / Credit: The Manc Group

ESPA

A staple in spas nationwide, ESPA is a well-loved luxury skincare brand producing products that go beyond the everyday skincare regimen to nourish and nurture your skin – but up until April of this year, you could only ever find the products online or in spas themselves.

That was until ESPA opened its first-ever – and to this day, only – physical store at Cheshire Oaks, and it’s so stunning inside.

Kids Around

Cheshire Oaks isn’t just a Designer Outlet for grown-ups, its a kids’ shopping paradise too.

That’s why Kids Around opened its doors last June with a ‘unique experience’ bringing together the most beautiful high-end children’s fashion collections – with brands such as Givenchy, Marc Jacobs, Kenzo Kids, Hugo Boss, and Chloé to choose from.

Chit ‘n’ Chaat

Chit ‘n’ Chaat is an absolute Manchester institution at this point – no arguments there.

The beloved Indian street food restaurant is Manchester born and bred, and already has a number of popular locations in places like Cheadle, Rusholme, Deansgate Square, and most-recently the Trafford Centre, but in case you didn’t know, it also opened a new site at Cheshire Oaks earlier this year in April too.

So if you’re looking for a place to stuff your face before shopping till you drop, then stop off here for a proper Indian feast.

Read more:

You can find out more and plan your next trip to Cheshire Oaks by heading to the Designer Outlet’s website here.

Featured Image – Cheshire Oaks

Shopping

Inside Great Britain’s first EVER Primark Home store

Daisy Jackson Daisy Jackson Primark Home is opening this weekend at Trafford Palazzo

Primark has opened its first standalone Primark Home store in Great Britain, packed full of interiors and lifestyle bits at bargain prices.

The much-loved affordable retailer will throw open the doors to Primark Home at Trafford Palazzo this Friday, selling everything from bathroom bits and kitchenware, to soft furnishings, bedroom decor and LOADS of pumpkins

Whether you’re building a fun and feminine bedroom with fluffy pillows and slogan cushions, or a sleek living space with a boucle storage bench and hanging plants.

There are plenty of items for gifting and little treats too, like hot water bottles, candles and scented diffusers.

Autumn has hit Primark Home hard – expect pumpkin cushions, pumpkin and maple scented candles, garlands made of pale frosted leaves, burnt orange throw cushions and even ceramic vases with 3D pumpkins. It’s all known as the ‘harvest range’.

The huge new space is broken down by room. In the bedroom section you’ll find throw blankets, full bedding sets, fluffy rugs and wooden coat hangers.

For bathroom, there are pop-up laundry baskets, soft towel sets, gorgeous ceramic soap dispensers and matching toothbrush holders, and even aesthetic toilet brushes.

Primark Home is opening this weekend at Trafford Palazzo
Primark Home is opening this weekend at Trafford Palazzo
Seasonal items like pumpkins are rife
Seasonal items like pumpkins are rife
Slogan cushions in Primark Home
Slogan cushions in Primark Home
Bathroom bits at Primark Home
Bathroom bits at Primark Home

Kitchen bits include serving platters, tea towels, crockery, glassware and storage jars.

You’ll even find a full travel section where you can pick up luggage, packing cubes, travel pillows, eye masks, wireless headphones, and phone cases.

There are themed collections too, like the Hello Kitty and Friends x Primark range, Disney’s Stitch x Primark, and even a Wednesday x Primark range of gothic bedding and accessories.

While everything is typically priced at the lower end, as per Primark’s niche, there is a new Primark Edit range of more high-end, luxury homewares including crockery, bath robes, and fragrances.

From Friday 5 September to Sunday 7 September, Trafford Palazzo will host a series of events designed to inspire your home life and to celebrate the arrival of Primark Home.

The full schedule of events at Trafford Palazzo

  • Adult Evening Workshop at EL&N: Make a Macramé Wall Hanging | Friday 5 September | 7pm-9pm
  • Interior Talks with Bradley Dreha | Saturday 6 September | 12pm – 12:30pm | 2:00pm-2:30pm
  • Small Business Pop-ups | Saturday 6 September and Sunday 7 September |12pm – 4pm

Featured image: The Manc Group

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