One of Greater Manchester’s biggest fashion success stories is set to open its first permanent store in the city centre.
Founded back in 2011 by Bolton-born brothers, George and Mike Heaton, Represent has gone from strength to strength, and has become, far and away, one of the UK’s best-loved luxury fashion labels over the past decade or so – proving itself to be a proper local success story for the Greater Manchester region.
Represent has collaborated with numerous big-name celebrities since its launch, including Justin Bieber, the Kardashians, and even Manchester’s very-own Liam Gallagher.
The brand already has a bespoke store over in West Hollywood, and a recently-announced planned space in London’s swanky Soho area, as well as having created several pop-ups in both London and Manchester at the likes of Selfridges, Flannels, and Harrods.
Luxury streetwear brand Represent is opening its first permanent Manchester store / Credit: Represent Clo (via Facebook)
But now, to build on its success even further, the rapidly-growing company has announced that it’ll be opening its first permanent retail store outside of the capital later this year.
And naturally, it’s chosen Manchester as the lucky location.
The city centre‘s major shopping centre, Manchester Arndale, says it’s “delighted” to reveal that it has agreed a 10-year lease deal with the label to open a brand-new 5,419 sq ft store on New Cathedral Street – which is a street already home to other leading luxury retailers like Harvey Nichols, Hugo Boss, Ralph Lauren, and Michael Kors.
Inspired by retro Mancunian designs, Represent’s popular ranges of t-shirts, hoodies, and trainers are regularly showcased at top fashion destinations worldwide.
The Bolton-born brand is taking up a unit on New Cathedral Street in the city centre / Credit: Represent Clo (via Facebook)
The brand says its new Manchester store will aim to provide a “bespoke luxury shopping experience”, where customers can book an appointment with an advisor who’ll be able to offer recommendations tailored to their needs.
“We are very excited to open our first UK retail store in Manchester, our hometown and base,” admitted George Heaton, who is the co-founder and current Creative Director of Represent.
“The Represent Manchester location marks an important and iconic milestone for the brand.
“We’ve been on the lookout for the perfect location and managed to come upon this great store in a prestigious part of the city amongst other luxury brands. The space reflects what Represent looks and feels, through the tones, palette it carries, and the textures used throughout the materials used to craft the interior and exterior.”
Represent is set to open in Manchester on New Cathedral Street this autumn, but exact opening dates are to be announced in due course.
Featured Image – Supplied
Shopping
Inside the UK’s largest Bershka store that has just opened inside the Trafford Centre
Clementine Hall
Bershka has opened its first-ever Manchester store this week, and it’s a fashion lover’s paradise.
Spanning an absolutely massive 1200 square meters, the Spanish fast fashion clothing retailer has touched down in the Trafford Centre with a bang.
Known for its on trend and affordable pieces, Bershka caters to a younger audience who are looking to dress to impress.
From camouflage mini skirts to buckled biker boots, if you’ve seen a fashion trend online and you’re wanting to try it out for yourself – Bershka is the place to spend your money.
Images: Supplied
The new flagship store located on Peel Avenue next to John Lewis is organised into three independent sections: BERSHKA, BSK, and MAN collections.
The store concept aims to integrate the building’s interior with a groundbreaking store prototype already used in other locations across the world.
Featuring a sequence of product display modules designed to showcase the different collections while changing materials depending on the section.
Images: Supplied
Each section is designed to be your own personal shopper, so you really don’t have to go far to find your perfect fit.
Spending money has never been so easy, with the brand new streamlined checkout sections that include plenty of both traditional and self-checkout counters meaning you’ll never find yourself queueing.
Another standout feature is the store’s lighting, specifically designed for this supersized flagship store. Small rectangular LED spotlights with warm and comfortable lighting have been used to enhance the customer’s shopping experience, so you can say goodbye to harsh changing room lighting.
Images: Supplied
Custom sound panels have been designed and installed in central areas of each section, as well as AR mirrors that us AR technology allowing you to try on products through different filters created exclusively by the brand. How cool is that?
So grab your wallets and get yourself to the Trafford Centre to browse Bershka to your heart’s content.
Adidas drop Liam and Noel Gallagher SPZL trainers
Daisy Jackson
Liam and Noel Gallagher have teamed up with adidas once again to create their very own SPZL trainers.
The sportswear giant has today dropped the designs for the adidas LG Achille SPZL and the adidas NG Marathon SPZL.
The sure-to-sell-out trainers will officially hit shelves in the new Manchester adidas store, and other stockists, next weekend.
The footwear drop coincides with the ongoing Oasis reunion tour, which attracted hundreds of thousands of people to the city when they played five nights in Heaton Park.
Liam and Noel themselves have maintained a close relationship with Gary Aspden, curator of the adidas SPZL range, for more than two decades.
They’re often seen sporting the iconic trainers and creating product collaborations, and now they’re back with a new Three Stripes partnership and their very own new adidas SPZL trainers.
Up first is Liam Gallaghers’s adidas SPZL, with the Oasis frontman asking to bring back a revised version of an archival runner, the adidas Achille.
The LG Achille SPZL features a khaki mesh base, chocolate brown stripes, a beige suede T-toe overlay, and a sand outside, with a motif of Liam on the tongue of the shoe.
Noel Gallagher’s NG Marathon SPZLs are his first collaborations with the brand since his immediate sell-out shoes back in 2017.
His are a new hybrid inspired by the adidas Marathon 85 silhouette, keeping the suede upper and rubber outsole of the Marathon 85 but with a deep navy/sky blue palette with a reworked toe box and midsole, as well as details like the Eco-Tex tongue and tonal eyelets.
Both shoes feature a portrait of their namesakes on the tongue, as well as spare laces, co-branded sock liners, and commemorative packaging.
The adidas LG Achille SPZL and the adidas NG Marathon SPZL are set to launch via adidas SPZL stockists and the adidas Carnaby and MCR retail stores on 16 August.
Emily Sergeant -
11th July 2024 
