Primark has put pop-up Hello Kitty cafes inside two of its biggest Greater Manchester stores to celebrate 50 years of the iconic character.
Can you believe Hello Kitty is turning 50 this year? Time really does fly.
To properly mark the five-decade anniversary, Primark has teamed up with Japanese entertainment company – and Hello Kitty creators – Sanrio to unveil a brand-new collection inspired by the pop culture icon that features more than 100 exciting items across the womenswear, kidswear, and homeware sections.
The fashion retailer says the new range “embodies the timeless charm” of Hello Kitty that all generations know and love.
From cosy loungewear, and playful accessories, to graphic tees, collectable bags, adorable nightwear, and so much more, each piece of the extensive range is said to be “infused” with the signature kawaii style of the beloved character, according to Primark.
Primark has teamed up with Sanrio to launch a new collection celebrating 50 years of Hello Kitty / Credit: Primark
As part of Primark’s commitment to “providing affordable choices for everyone”, prices for the new collection start at just £1 for accessories, and go up to £25 as the maximum.
In a bid to celebrate the collection and launch it into stores, Primark has also announced the opening of the ‘Hello Kitty Café’ in select locations across the UK – with Primark’s stores in Manchester on Market Street, and at Trafford Palazzo, being two of the locations chosen.
Customers at the pop-up cafes will, apparently, have the opportunity to be “immersed into the vibrant world of Hello Kitty”.
Open now right through until June, the cafes feature Instagram-worthy décor and serve up an array of limited-edition treats inspired by Hello Kitty, such as sweet waffles and savoury ‘bow’ buns, alongside themed beverages like bubble teas and shakes.
And, if you’re lucky, you might even get to meet Hello Kitty herself when she makes a surprise appearance at the stores over the next few weeks, so keep your eyes peeled.
“Hello Kitty has been a cultural phenomenon since her debut in 1974, captivating hearts around the globe with her cute aesthetic,” commented Sarah Jackson, who is the Director of Licensing at Primark, as the new collection was unveiled this week.
“At Primark, we pride ourselves on our extensive license offering, and we’re thrilled to reveal our new collection and mark another exciting chapter in Hello Kitty’s enduring legacy.
“We want to offer our customers an unforgettable in-store experience and we’re delighted to once again transform our Primarket cafés into a Hello Kitty haven in five locations across the UK.”
Featured Image – Primark
Shopping
Walkers launches TWO new permanent crisp flavours for the first time in decades
Emily Sergeant
Walkers has launched two new crisp flavours to its permanent lineup for the first time in decades.
We all know the legendary crisp manufacturers have been no strangers to bringing out weird and wonderful concoctions and collaborations over the years – with Marmite, spicy tomato ketchup, fish and chips, steak and ale pie, and even Christmas pudding being just some of the foods turned into crisp form by the company over the years.
These limited-edition Walkers flavours usually have shoppers flocking to their nearest supermarket to stock up before they sell out.
But this time, there’s no need to dash, as these two new flavours are staying for good.
Walkers has launched two new permanent crisp flavours for the first time in decades / Credit: The Manc Group | Mustafa Bashari (via Unsplash)
It’s been a long time – decades, in fact – since Walkers announced permanent crisp flavours that would be stocked on UK shop shelves for years to come, but all that’s set to change, and we have a feeling they’re going to be pretty well-received.
Inspired by the authentic flavours of Japan and India, the two new Walkers crisp flavours are Sticky Teryaki and Chicken Masala.
These new additions come following a year of ‘rigorous’ testing of 63 different potentials, and Walkers said its research and development team finally landed on two flavours that are ‘so delicious’, they simply ‘had to be added’ to the permanent lineup.
The new Sticky Teriyaki flavour provides a balance between sweet and tangy, and it’s sure to hit your senses with an array of flavours from Japan.
The new Masala Chicken, on the other hand, packs a punch of flavour and provides the rich and spicy taste that makes Tikka Masala a firm favourite dish in the UK.
“Our development team has been on a mission for the past year to find two new flavours that meet the highest standards,” commented Wayne Newton, who is the Senior Marketing Director at Walkers, ahead of the crisps being launched.
“After thousands of crisps crunched, flavours tested, and bags rustled, we’re pleased to bring something entirely new to the table”.
Walkers’ new Sticky Teriyaki and Masala Chicken crisps are available to buy now in stores across the UK, so keep your eyes peeled.
Featured Image – Esperanza Doronila (via Unsplash)
Shopping
Inside the UK’s largest Bershka store that has just opened inside the Trafford Centre
Clementine Hall
Bershka has opened its first-ever Manchester store this week, and it’s a fashion lover’s paradise.
Spanning an absolutely massive 1200 square meters, the Spanish fast fashion clothing retailer has touched down in the Trafford Centre with a bang.
Known for its on trend and affordable pieces, Bershka caters to a younger audience who are looking to dress to impress.
From camouflage mini skirts to buckled biker boots, if you’ve seen a fashion trend online and you’re wanting to try it out for yourself – Bershka is the place to spend your money.
Images: Supplied
The new flagship store located on Peel Avenue next to John Lewis is organised into three independent sections: BERSHKA, BSK, and MAN collections.
The store concept aims to integrate the building’s interior with a groundbreaking store prototype already used in other locations across the world.
Featuring a sequence of product display modules designed to showcase the different collections while changing materials depending on the section.
Images: Supplied
Each section is designed to be your own personal shopper, so you really don’t have to go far to find your perfect fit.
Spending money has never been so easy, with the brand new streamlined checkout sections that include plenty of both traditional and self-checkout counters meaning you’ll never find yourself queueing.
Another standout feature is the store’s lighting, specifically designed for this supersized flagship store. Small rectangular LED spotlights with warm and comfortable lighting have been used to enhance the customer’s shopping experience, so you can say goodbye to harsh changing room lighting.
Images: Supplied
Custom sound panels have been designed and installed in central areas of each section, as well as AR mirrors that us AR technology allowing you to try on products through different filters created exclusively by the brand. How cool is that?
So grab your wallets and get yourself to the Trafford Centre to browse Bershka to your heart’s content.
Emily Sergeant -
14th March 2024 
