Some of Greater Manchester’s most iconic locations are set to be featured as part of a new “milestone” M&S campaign.
Mancs will soon be able to spot our city taking centre stage in a new TV advert.
This is because M&S has launched its brand-new autumn menswear campaign today, and well-known sites such as the iconic exterior of Salford Lads’ Club, the industrial arches of Castlefield, and plenty of other familiar haunts, form what is a pretty integral part of the marketing of it all.
Titled ‘Anything but Ordinary’, this is M&S’s first standalone menswear campaign since all the way back in 2015 – which is why the retailer is calling it a “significant milestone”.
As M&S puts it, the new campaign has been “captured against the vibrant city of Manchester”.
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Iconic Manchester locations take centre stage in new M&S fashion campaign / Credit: M&S
As well as the Greater Manchester streets featuring front and centre in all the new promotional material, including editorial imagery, influencer partnerships, coordinated website and social media channel takeovers, and more, the new video advert for the campaign is also soundtracked by one of the city’s most famous bands.
New Order’s 1981′ B-side track, ‘Ceremony’, can be heard blasting out as the models in the commercial make their way around Manchester.
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M&S says the new campaign has been launched as it continues on with its “style perception journey”, and the company hopes it will inspire customers with outfitting ideas and different ways to wear key pieces throughout the season.
According to the retailer, the new clothing collection apparently focuses on what are “easy-to-style” and “versatile” wardrobe staples, as well as “elevated” outerwear and “tonal dressing” too, that’s all underpinned by the “quality and innovation” that M&S is known and loved for.
M&S’s Clothing & Home Marketing Director, Anna Braithwaite, said the marketing team’s main goal with the campaign was to create something “visually arresting”, which is why Greater Manchester was chosen as the backdrop.
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Speaking as the campaign launched this week, Anna explained: To reach new, lapsed, and younger audiences, we knew we had to create something that would challenge the existing male perception of M&S and take it to where we know our audience is consuming content and most engaged.
“As a result, we have a campaign that’s bold, disruptive, and embodies the attitude and style of today’s menswear customer.”
Featured Image – M&S
Shopping
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester
Emily Sergeant
Today is National Doughnut Day, and to celebrate, Morrisons is on the look-out for one sweet treat fan to take on a new role.
That’s right – today (5 June) is National Doughnut Day, and Morrisons is officially on the hunt for the nation’s ultimate doughnut devotee with the launch of its brand-new (and delicious) role, The Chief Doughnut Tester – with all glaze enthusiasts, sprinkle connoisseurs, and jam-filled aficionados urged to get applying.
The search is on to crown one lucky fan who’ll take on the dream job of taste-testing their way through the supermarket‘s range of doughnuts.
The Chief Doughnut Tester is more than just a title, Morrisons says it’s ‘serious business’.
Morrisons has launched a nationwide search for its first-ever Chief Doughnut Tester / Credit: Morrisons
The new hire will be tasked with taste-testing doughnuts before they hit the shelves, giving verdicts on new flavours and textures, all in the name of research.
The role will also involve teaming up with Morrisons’ internal doughnut-expert team to develop new and limited-edition treats that’ll be in stores next year.
Crowned as the nation’s definitive doughnut authority, the selected winner won’t just earn the title of Chief Doughnut Tester, they’ll also receive the ultimate of sweet perks – a year’s free supply of Morrisons fresh doughnuts, which the retailer sells more than 1.1 million of weekly.
Aspiring Chief Doughnut Testers can apply on the Morrisons website here, by filling in a short 200-words about why’re the ideal candidate.
Applications close at midnight tonight (Friday 5 June), so you’ll need to be quick.
Featured Image – Annie Spratt (via Unsplash)
Shopping
One of Manchester’s biggest vintage shops to close after a decade
Daisy Jackson
One of the biggest and best vintage shops in Manchester has announced its imminent closure.
Thrift Shop, which is part of the legendary Cow Vintage family, has said that the landlord of its store has ‘chosen not to renew our lease’.
The beloved vintage shop has been in its spot just off Piccadilly Gardens for a decade, with colourful rails stuffed with pre-loved denim, coats, dresses, accessories, and more.
Ahead of its closure this week, Thrift Shop has announced details of a major closing down sale, aiming to get rid of all its stock.
Initially touted as two for £10 on all thrift items, they’ve now slashed prices even further and are offering three items for £10.
That does exclude their ‘premium’ items, where you can snap up big labels like Carhartt and Levi’s.
Sharing the sad news of its closure online, Thrift Shop Manchester wrote: “We are gutted to announce the closure of beloved Manchester store.
Thrift Shop Manchester is throwing a huge closing down sale
“Last week we found out our landlord chose not to renew our lease after over ten years in this unit.
“To bid our farewell, we’re doing a MASSIVE closing down sale to get rid of all stock !!!! All Thrift items will be 2 for £10 until our last trading day on 30th May!!
“We’ve absolutely loved serving you for all these years, so long, farewell and, as always, get thrifty.”
In the comments, fellow independent retailer Thunder Egg – which just had to move out of its Oldham Street store (but is still in Afflecks) – commented: “So sorry to hear this, retail landlords in Manchester are absolutely in their sh*tbag era right now.”
Thrift Shop Manchester will close for good on Saturday 30 May.
Emily Sergeant -
13th October 2023 
