JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
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The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
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The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
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Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
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The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
A massive home and furniture store just outside of Manchester is holding its biggest ever winter sale
Danny Jones
You heard: a huge home, furniture and accessories store just outside Greater Manchester is holding its biggest ever winter sale, making the festive period and the New Year the perfect time to pop in.
Rather annoyed we got mum those nice cushions for Christmas before we saw this, now, but ah well – there’s always her birthday…
Anyone who’s been to Macclesfield or on a train heading in or out of the North West will have most likely been past this place on the train, but the multi-storey emporium that is Arighi Bianchi really is a must-visit for anyone looking to upgrade their interior on a budget.
The Macclesfield home furnishings store has something for everyone, from high-end luxuries to decorative accessories, with pretty much every price range taken into account – which is why landing some seasonal discounts is such a big win for the region.
A fairly iconic sight as you pass through the Cheshire town, Macclesfield‘s Arighi Bianchi was founded way back in 1854 by two Italian immigrants – both called Antonio – whose surnames give the long-standing retail destination its title.
Well over 170 years later, and it’s more popular than ever, so the bonus of them bringing never-before-seen in-store deductions and special seasonal promotions across all departments is an even bigger win.
It doesn’t matter whether you want to shop online or visit in-store (though we would highly recommend the latter), you can get up to 30% off items in what is their biggest event of 2025.
As well as discounts on everything from sofas, sideboards and dining tables to floors, mattresses and much more, they’re doing cut-price offers on top designer brands from around Europe, including Cattelan Italia, Calligaris, Ercol, Hypnos, Tempur, Vispring and Stressless, just to name a few.
Subject to the usual terms and conditions, customers can even get early flexible finance deals (24 months 0% APR*) on their purchases; after all, they know as well as we do how tight money can be around this time of year.
Better still, their early bird offers, which are on top of the standard winter sale, will see even more cost cuttings on the likes of the Britannia Sofa, Freja Dining Bundle, the Heritage Bed Collection and other premium accessories from 27 December until 18 January.
For instance, if you spend £1,200 in-store, you will receive an extra £50 voucher for the CASA Accessories Lounge; or, beyond that, spend £2.5k and earn yourself a £100 voucher.
So, if you’re looking to get a fresh living room suite for 2026, make the most of 10% off wallpaper and fabrics or 20% off mirrors, or even get four new dining chairs for the price of three, there’s a cheeky deal to suit just about everyone.
You can see the full extent of what’s on offer during the Arighi Bianchi winter sale right HERE, or go and peruse the four floors for yourself in the flesh on the famous Silk Road.
Happy holiday season shopping, folks – maybe bump into you around Caffè AB.
Daisy Jackson -
7th November 2025 
