JD pulled off a massive party in a phone shop in the Northern Quarter last night, with a surprise set from one of the world’s hottest DJs right now, Josh Baker.
The North West sportswear giant opened ‘Phones-4-Youse’ to coincide with the release of its new JD Christmas advert, which played on screens to the packed-out crowd.
Josh Baker stars in the Christmas campaign, ‘Where are you going?’, which is a self-directed portrait of youth culture, all films entirely on mobile phones by young people.
JD chose to shoot its new campaign without rigs, sets, or lighting crews, and instead used footage shot by 286 individuals around the world.
These user submissions captured life exactly as the young people involved see it.
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The JD party last night was a moment of music, community and energy, with Josh Baker performing to a delighted and packed-out crowd in a pop-up phone shop.
Josh Baker at the JD event last night
Every corner of the venue told the JD story, with branding and clips of the ad everywhere.
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The ‘Where are you going?’ campaign celebrates a generation that refuses to be put in a box, showing the energy, emotion and individuality that drives them forward.
Whether it’s collecting exam results or chasing platinum records, it’s a snapshot of the life of young people right now.
One voice says: “I want to be famous. If that doesn’t work, I’ll just become a pharmacist.”
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Stills from the JD Christmas campaign ‘Where Are You Going?’
Another admits “You can fail, you can make mistakes…but really, who cares.”
Someone else confides: “I’m scared we’re not going to be friends in 10 years,” while another adds: “I wanna have fun, times are changing – you get me.”
There are some famous faces involved, like Cole Palmer having his picture taken with fans, Nemzzz in the club with his crew, and Jade Thirwell between takes in the studio.
And you can see Paddy the Baddy mentoring the next generation of talent in the gym, and Myles Lewis-Skelly in the tennis court with a friend.
Sky Newman also stars, riding with a friend.
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The entire campaign showcases the simple, joyful moments that exist in all of our camera rolls.
Neil Corrie, Marketing Director at JD, says: “Young people today don’t need to be told who they are, they’re already showing us.
“JD’s ‘Where are you going?’ isn’t about them, it’s made by them. It’s their voice and their direction. This is youth culture, not as a trend to follow, but as a movement to believe in.”
The JD ‘Where are you going?’ Christmas campaign has launched on the JD YouTube and across digital and OOH channels today, with exclusive drops also online HERE and in stores across the UK.
Manchester City opens brand-new store at the Trafford Centre
Daisy Jackson
Manchester City has opened the doors to its new Trafford Centre store just in time for the Black Friday shopping frenzy.
The club has launched the brand-new store in collaboration with retail partner Stichd.
The Manchester City store offers fans a bespoke City shopping experience, including this season’s PUMA kits, the Christmas collection (with a £5 donation to City in the Community (CITC) with specific products), and shirt printing.
Shoppers will be able to browse a range of sky blue shirts, hats, scarves, and gloves, as well as soft toys, mugs, and other collectibles.
There’s already a City store in the Manchester Arndale, which opened a couple of years ago, but its arrival at the Trafford Centre is a new development.
Other existing stores include sites in Abu Dhabi, Dubai, New York City, Seoul and Shenzhen.
Serena Gosling, Director of Retail and Licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city.
“It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West.
“We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents.
Manchester City opens brand-new store at the Trafford Centre. Credit: The Manc Group
“We look forward to welcoming everyone to the store.”
Will Rodnight, Head of Physical Retail, stichd, said: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre.
“Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We look forward to welcoming the new City Store to Trafford Centre. This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”
Aldi has launched the world’s first lickable pigs in blankets wrapping paper… for some reason
Emily Sergeant
Aldi has launched its latest Christmas creation, and this one’s arguably wackier than anything else it’s brought out before.
There’s absolutely no denying that pigs in blankets are a staple of festive feasting, with millions of the little delicacies consumed throughout the UK each Christmas, but have you ever wished you could turn the taste of those pigs in blankets into a lickable wrapping paper to wrap all this year’s gifts in? Yeah probably not… Aldi‘s made it though.
It’s anticipated that more than 561 million pigs in blankets are going to be eaten over the festive period, new research has found, which is an average of 10 per person.
But if you just can’t bare to leave the taste of pigs in blankets behind, Aldi’s new wrapping paper is set to give shoppers a fun and tasty twist when it comes to gift-giving.
The limited-edition wrapping paper is inspired by Aldi’s very-own range of pigs in blankets, and is described as capturing the smoky, savoury flavour and smell of the festive treat, with stickers that peel back to reveal a truly unique ‘lickable’ experience.
Aldi has launched the world’s first lickable pigs in blankets wrapping paper / Credit: Simon Jacobs/PA Wire (via Aldi UK)
Not only does the novelty wrapping paper taste and smells like pigs in blankets, it also looks the part on presents too with its pastel pink design, festive holly, and snowflake patterns.
“Pigs in Blankets are a highlight of the festive season… so we wanted to create something special to celebrate the Christmas classic,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, as the new creation launches.
“This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”
Want to get your hands on it then? Unfortunately, it won’t be as simple as popping to your nearest Aldi store and picking up a roll, as with a creation as unique as this, there’s only going to be limited stock and a special shopper competition to win it.
To be in with a chance of winning, you simply need to email [email protected] with your full name before the deadline at 11:59pm on 1 December.
Daisy Jackson -
7th November 2025 
