Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
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It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
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As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
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“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
SpudBros are returning to the Trafford Centre following HUGELY successful debut
Emily Sergeant
Viral internet sensation SpudBros are returning to the Trafford Centre following their hugely successful debut.
Following the ‘overwhelming’ success of their first Trafford Centre residency earlier this summer, the UK’s most-followed jacket potato creators SpudBros are returning to the iconic retail destination for a second pop-up later this month.
Shoppers will once again be able to tuck into freshly prepared, fully loaded jacket potatoes served up in minutes, all without compromising on quality, flavour, or portion size.
The SpudBros – also known as Jacob and Harley Nelson – will, once again, be returning as part of Trafford Centre‘s annual summer fair.
At the pop-up, you’ll be able to pick from fan favourites like the Tram Classic, which is loaded with garlic butter, the signature three-cheese mix, beans, crispy onions, and world-famous ‘tram’ sauce, to the Spudfather topped with chilli con carne, tuna, and coleslaw.
There’s also a range of other flavour-packed options to tuck into, alongside the option to build your own potato, allowing every customer to create their perfect lunch.
“The response to our first week at Trafford Centre was incredible, so we couldn’t be more excited to return,” commented SpudBros co-founder, Jacob Nelson.
Viral internet sensation SpudBros are launching a special pop-up at Trafford Centre this summer / Credit: The Manc Group
“Manchester has always shown us so much support online and it was amazing to finally bring SpudBros to the city. We’re looking forward to serving even more visitors and welcoming back everyone who came to see us the first time around.”
Simon Layton, Centre Director at Trafford Centre, added: “SpudBros was a fantastic addition to our summer line-up and proved hugely popular with our visitors, so we’re delighted to welcome the team back for a second pop-up.”
The SpudBros pop-up will be located outside The Great Hall next week from Monday 24 to Saturday 29 August, serving signature loaded potatoes daily from 12-8pm.
Featured Image – Supplied
Shopping
IKEA is launching its own online marketplace full of second-hand furniture
Emily Sergeant
IKEA has announced it’s launching its own online marketplace full of second-hand furniture.
Just like the ever-popular Facebook Marktplace, the IKEA second-hand marketplace is a dedicated space where pre-loved IKEA products can find a new home.
In bid to make affordable second-hand home furnishings easily accessible, the new online platform will enable customers across the UK to connect with one another directly, so they can buy and sell pre-owned IKEA items locally.
Designed specifically for IKEA products, the marketplace will provide everything shoppers need in one place.
The Swedish retailer is already known and loved for its ‘functional’ and ‘affordable’ home furnishings, all produced with care for people and the environment, but the launch of the new IKEA second-hand market place will make it just as easy to pass on an old favourite as it is to find a new one.
IKEA is launching its own online marketplace full of second-hand furniture / Credit: Supplied
“At IKEA, we are always looking for new ways to make life at home even better and help our customers discover products they love,” a spokesperson for the retailer said.
“With the launch of IKEA second-hand marketplace in the UK, we’re taking a meaningful step toward creating a destination that simplifies access to pre-owned IKEA furniture.
“Our goal is to make passing on beloved IKEA pieces as seamless as possible.
“We’re creating a trusted and vibrant space to make it quick and easy for our IKEA Family members to trade directly with one another. We want the process for buying and selling pre-owned IKEA products to be simple, accessible and rewarding.”
Detailed information regarding the official launch and how customers can get involved will be made available in the coming months.
Daisy Jackson -
3rd November 2025 
