The Trafford Centre has today welcomed a brand new River Island store – and it’s absolutely massive.
With high-tech changing rooms, an in-store coffee tuk tuk, and a huge selection of the high street brand’s clothing, the old Topshop unit has been completely transformed.
River Island’s brand new concept store spans 21,000 sq ft and has opened its doors for a weekend-long fashion event over this weekend.
One of its major selling points is the high-tech, interactive changing rooms, which detect which items you’ve carried into the space with you.
Then, if something’s not quite the right size or fit, you can use the touch pad in your changing room to request a new size, without having to traipse back across the huge site.
The changing rooms look beautiful too, decorated with pink floral wallpaper on walls and ceiling, plus huge black-lit mirrors to see your new outfit from all angles.
The changing rooms in River Island. Credit: The Manc GroupOutside River Island in Manchester. Credit: The Manc GroupAccessories display. Credit: The Manc Group
Back in the main store and everything’s split neatly into three departments – women’s, men’s, and kid’s.
The largest space has been stripped back to brick, with natural drapes, plants, and soft lighting suspended from the industrial ceiling.
There are boho rugs chucked about and marble tables displaying River Island’s huge range of accessories.
And on the men’s side of things, the seating has been taken from a car, and coffee tables are made from engines.
The new Trafford Centre shop was launched today with the help of Louise Roe, a fashion journalist and broadcaster, who hosted a styling workshop.
Menswear at River Island. Credit: The Manc GroupComplimentary floral bouquets from The Bud & Pot. Credit: The Manc GroupMenswear at River Island. Credit: The Manc Group
Gemma Scarfe, digital and marketing director, said: “We are extremely excited to announce that River Island is opening a brand new store in the Trafford Centre.
“Manchester has been on our radar for some time; it has continued to receive huge investment over the last few years and has cemented its position as a world-class city.
“We’re delighted to have identified a new, larger retail space that will deliver a fun and refreshing shopping experience to our loyal customers as well as complement the thriving city.”
Bruce Gardner, brand experience director at Trafford Centre, said: “River Island is a high street giant and hugely popular brand with our visitors, so we’re really excited to see their stunning, vibrant new store open in a new location here at The Trafford Centre.”
As part of River Island’s launch weekend, shoppers who spend more than £75 will be able to take home a complimentary flower bouquet from The Bud & Pot.
River Island’s new store is open now at the Trafford Centre.
Featured image: The Manc Group
Shopping
Levi’s are the latest fashion brand to launch an Oasis collection
Danny Jones
In case you missed it amid the tidal wave of merch currently flooding our feeds and shops everywhere, global fashion brand Levi’s has become the latest label to launch an Oasis collection.
With the Live ’25 world tour now officially underway, it feels like not only are Oasis back on top, but that there’s a large-scale Britpop revival happening here in the UK and overseas.
In terms of fashion, the 1990s and early 2000s style has been steadily making its way into contemporary culture once again in recent years, but with seemingly every big name trying to hop on the marketing machine that is the Oasis reunion bandwagon, you can’t move for crossover.
Be they official collaborations like the one with Manchester City, adidas Originals; American fashion brand Abercrombie & Fitch bashing out merch, or a local t-shirt maker on Bury Market, that famous logo is absolutely everywhere – cue Levi’s latest launch:
Releasing just five or five main pieces (not including individual item variations), Levi’s Oasis gear has been kept pretty straightforward, simply relying on a less is more philosophy and the quality that the denim specialists are renowned for.
Nevertheless, there is an undeniably 90s feel to the approach.
As well as the standard Oasis band tee design, available in the brand’s main red, white and blue colour, as well as black, white and light blue – the Manchester City influences never stray too far, after all – there are a couple of other types of tee.
However, while we’re sure plenty of people might have a penchant for the parka, the undeniable star of the show for us is the Type II Trucker Jacket with the group’s name and ‘Live Forever’ stitched on the breast pocket.
Still, at £170, these sure-to-be collectors’ items don’t come cheap, and that’s not even the most expensive in the Levi’s x Oasis collection. Regardless, if you fancy treating yourself, you can find them here in Manchester and at the likes of The Trafford Centre.
Any of it pique your interest?
Don’t worry if not because, as mentioned, there is absolutely tonnes of Oasis clobber at various different price points all over the place at the minute.
‘The Brand With the 3 Stripes’: adidas returns to Market Street with dedicated Manchester Oasis shop
Danny Jones
Manchester’s famous Market Street adidas store has reopened as quite possibly the most mega and, certainly, the most Manc shop on the high street– thanks to Oasis.
Amidst their already iconic collaboration with the global sports apparel name, Oasis have followed up their recently opened pop-up shop with another bold and (go on, we’ll say it) BIBLICAL building dedicated entirely to the ‘band with the three stripes’.
Or should we say brand?*…
You’ll have to have been living under an entire ‘Rock ‘n’ Roll Star’ to have missed this crossover, but it really does have to be visited in person to truly appreciate.
The Oasis x adidas shop is sure to be a big Manchester attraction in its own right. (Credit: The Manc Group)
With tonnes of memorabilia, genuine artist artefacts, a shed-load of every adidas Originals shoe model imaginable; dedicated Live ‘25 tour printing, buckets of buckets hats and simply more merch than you can shake a tambourine at, it’s a genuinely incredible space.
In fact, we’d wager you don’t even have to be a fan of the legendary Britpop band to enjoy the massively overhauled rooms.
Put it this way, if you like adidas, the effortlessly cool nature of Manc culture, or even just really, really good quality sports, street and casual-wear, you’ll get something out of this.
Besides the archive walls, photo-booth (which we spent an inordinate amount of time in) and all the other nods to Noel and Liam, there is still a standard adidas Originals floor upstairs.
With a corner still set aside for the usual football stuff, a whole wall of their different shoes with detailed explanation and story behind each type, plus even more fitting rooms.
The Market St shop is almost unrecognisable compared to what it used to be like – you kind of only recognise because it’s still in the same spot – and it really does feel akin to a home for the much-loved brand, the city that wears its logo not just like a uniform but a badge of honour, and a shrine to our Oasis.
Separate from the pop-up merch stores that have appeared over in Spinningfields, London is the only other place that will be getting a store like this, and with stocks of almost every item available quite literally selling out as fast as tickets did, this is one of the few places you’ll still find them.
With that in mind, we couldn’t help but walk away with our own customised Oasis ‘Live 25 World Tour ‘Jacquard’ football jersey, complete with our own branding on the back. Not quite on the same level as adidas or Oasis, but we’ll take it.
You’re damn right we’re framing this one… (Credit: The Manc)
We also still have a competition for you to win two tickets to see the Burnage boys in the flesh on their ‘Live 25 reunion tour this summer, so don’t forget to enter HERE.
Roll on Heaton Park and please let Oasis’ marriage with the adi-trefoil insignia ‘Live Forever’.