Tesco is to start making Clubcard Prices “even clearer” in stores across the UK after a row with the leading consumer watchdog.
The supermarket‘s Clubcard loyalty scheme has more than 20 million people signed-up nationwide, making it one of the most popular of its kind on the market, by far – but over the coming weeks, members will start to see changes in the way Clubcard Prices are displayed when they’re shopping in Tesco stores.
The retailer has been advised to make the prices “even clearer” by the UK’s leading consumer watchdog.
It’s all to do with unit pricing, as Which? had said that Tesco’s decision not to display this on its Clubcard offers could, essentially, be breaking the law.
Tesco has been ordered to make Clubcard prices ‘clearer’ in stores / Credit: The Manc Group
According to BBC claims, Which? reported Tesco to the regulator, the Competition and Markets Authority (CMA), in June of last year, as competition rules state that unit prices could be seen as “material information”.
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This means that they’re something most people would need in order to make an informed decision about how to get the best value from what they buy.
But while Tesco apparently said at the time that Which?’s claims were “ill-founded”, it looks to have changed its tune now, as the supermarket’s bosses have this week announced that unit prices will now be displayed in stores.
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Consumer watchdog Which? said the supermarket could be breaking the law unless it displayed ‘unit prices’ / Credit: The Manc Group
Tesco’s UK CEO Jason Tarry said the retailer is “working harder than ever” to help make sure customers get “great value” when they shop in stores nationwide.
“We want our customers to be able to see just how well these offers stack up,” Mr Tarry said.
“If you are in store, you will now start to see that the way that we display our Clubcard Prices will not only show the total price, but also the unit price of the product (by volume or weight), to allow a direct comparison of the price per unit between the Clubcard Prices offer and the price of alternative products.”
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The changes will start being introduced in all UK stores over the coming weeks / Credit: Tesco plc
Mr Tarry claims this is something Tesco’s been “planning to do for some time”, and is “pleased” the retailer is now ready to make the change.
He continued: “Over the coming weeks, these changes will appear in all our stores, as our colleagues update millions of price labels on the shelf edge, and we will also be adding these unit prices to our Clubcard Prices deals online.
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Emily Sergeant -
21st February 2024 
