You can swap your clothes for free beer at the Trafford Centre this week

All for a more sustainable winter... plus also, free beer

Daisy Jackson Daisy Jackson - 15th November 2022

You’ll be able to trade in your clothes for a free beer at the Trafford Centre this week, as a collaboration between one of the country’s best-known breweries and a clothes waste charity.

The Camden Chilly Traid-Off will invite shoppers down to swap their old clothes for a cold one.

The scheme has already travelled to Leeds and is now heading to London, before arriving in Manchester on Wednesday 17 November.

It all comes from Camden Town Brewery – who are launching a new Chilly Cold IPA – and Traid, who want to encourage people to shop more sustainably this chilly season.

The brewery’s new Cold IPA is actually named after the new hybrid brewing style, rather than its serving temperature.

Camden Town Brewery and Traid are coming to the Trafford Centre. Credit: Supplied

The tour of the UK will allow people to take in their pre-loved clothing to the Traid van, from too-long trousers to too-big dresses, and swap them for a can or two of Chilly.

Traid says that more than 300,000 tonnes of clothing ends up in landfill every year in the UK, 40% of which is estimated to be in a reusable condition.


The charity also found that there are 1.6 billion pieces of unworn clothing in British wardrobes, so say it’s ‘time to give those garms to people who will love ‘em in return for fresh beer’.

Jose Baladron, TRAID’s Recycling Development Manager, said: “We’re delighted to be partnering with Camden Town Brewery to keep clothes in use for longer.

“Our wardrobes are full of clothes we no longer wear or need and extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to reduce our waste, water and carbon footprints.”


Fred Nesbitt, head of marketing at Camden Town Brewery, said: “We are so excited to be working with TRAID again for the Camden Chilly TRAID Off.

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“There’s nothing we love more than good beer for a good cause, and we are encouraging Brits to dig deep into the back of their wardrobe this winter, to come down and donate any unwanted coats or jackets in exchange for our freshest new IPA.

“We usually have the pleasure of visiting Manchester and Leeds in summer for our Tank Party Tour, so we are really looking forward to heading on tour this Chilly season instead!”

The Camden Chilly Traid-Off will be at the Trafford Centre with free beers between 12pm and 4pm on Wednesday 17 November.

Featured image: Supplied