You’ll be able to trade in your clothes for a free beer at the Trafford Centre this week, as a collaboration between one of the country’s best-known breweries and a clothes waste charity.
The Camden Chilly Traid-Off will invite shoppers down to swap their old clothes for a cold one.
The scheme has already travelled to Leeds and is now heading to London, before arriving in Manchester on Wednesday 17 November.
It all comes from Camden Town Brewery – who are launching a new Chilly Cold IPA – and Traid, who want to encourage people to shop more sustainably this chilly season.
The brewery’s new Cold IPA is actually named after the new hybrid brewing style, rather than its serving temperature.
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Camden Town Brewery and Traid are coming to the Trafford Centre. Credit: Supplied
The tour of the UK will allow people to take in their pre-loved clothing to the Traid van, from too-long trousers to too-big dresses, and swap them for a can or two of Chilly.
Traid says that more than 300,000 tonnes of clothing ends up in landfill every year in the UK, 40% of which is estimated to be in a reusable condition.
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The charity also found that there are 1.6 billion pieces of unworn clothing in British wardrobes, so say it’s ‘time to give those garms to people who will love ‘em in return for fresh beer’.
Jose Baladron, TRAID’s Recycling Development Manager, said: “We’re delighted to be partnering with Camden Town Brewery to keep clothes in use for longer.
“Our wardrobes are full of clothes we no longer wear or need and extending the life of the clothes we already have is one of the most environmentally beneficial things we can do to reduce our waste, water and carbon footprints.”
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Fred Nesbitt, head of marketing at Camden Town Brewery, said: “We are so excited to be working with TRAID again for the Camden Chilly TRAID Off.
“There’s nothing we love more than good beer for a good cause, and we are encouraging Brits to dig deep into the back of their wardrobe this winter, to come down and donate any unwanted coats or jackets in exchange for our freshest new IPA.
“We usually have the pleasure of visiting Manchester and Leeds in summer for our Tank Party Tour, so we are really looking forward to heading on tour this Chilly season instead!”
The Camden Chilly Traid-Off will be at the Trafford Centre with free beers between 12pm and 4pm on Wednesday 17 November.
Featured image: Supplied
Shopping
Popular Manchester-founded bridal brand to host its biggest-ever sample sale THIS weekend
Daisy Jackson
A popular bridal brand that was founded here in Greater Manchester is hosting its biggest ever sample sale this weekend.
Six Stories is known for its modern bridal wear that covers everything from hen do, to getting ready pyjama sets, to the big day itself.
It’s known for its cool aesthetic, featuring clean silhouettes, slogan t-shirts, lace details, and embroidered veils.
While the contemporary bridal wear brand is stocked inside Selfridges, most of us have shopped its collections digitally.
So the Six Stories sample sale this weekend will be a chance to get hands-on with the brand, and potentially bag a real bargain.
Six Stories will host its biggest-ever sample sale in Manchester
There’ll be a wide range of items, from bridesmaid dresses to bridal accessories, on sale at the ‘best prices we’ve ever done’.
Six Stories will be filling Victoria Warehouse with thousands of fashion pieces and accessories.
It’s all taking place at the Grade II-listed former swimming baths on 16 and 17 May, between 10am and 5pm.
You don’t need a ticket – just turn up. Find out more here.
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Daisy Jackson -
15th November 2022 
