Shoppers will soon be able to pick up designer items on a rental basis from Cheshire Oaks Designer Outlet.
The luxury retail destination will be hosting a pop-up shop from By Rotation, an app that allows people to rent, lend and buy fashion items for a fraction of the retail price.
It will be the brand’s first pop-up outside London and is set to land here in the north west next week.
It’s also the first such standalone rental space for McArthurGlen Designer Outlet Cheshire Oaks.
Credit: Cheshire Oaks Designer Outlet
Visitors will be able to browse and try on items from the likes of The Vampire’s Wife, Ganni, Jacquemus, Zimmermann, Rat&Boa and Rixo, before booking them through the app for special occasions like a birthday dinner, a wedding, or just a night out.
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Shoppers can then complete their looks with accessories from the permanent shops at Cheshire Oaks Designer Outlet, such as Coach, Mulberry, Furla, Kate Spade, Pinko, Kurt Geiger and Burberry.
By Rotation has more than 300,000 users, which it says includes students, professors, lawyers, A-listers, celebrities and even royals.
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It allows shoppers to wear special designer items at a fraction of the retail price, and allows those who own luxury items to monetise their own wardrobes.
By Rotation is opening a pop-up shop at Cheshire Oaks Designer Outlet. Credit: Supplied
The pop-up will have a collection of more than 150 items selected by the app’s top ‘rotators’.
By Rotation founder and CEO Eshita Kabra Davies said: “After many successful pop-ups in London, we’re so excited to be popping up in Cheshire Oaks and having a physical presence regionally.
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“Our 300K strong community is based all over the UK so I can’t wait to meet our local Rotators as well as introduce our platform to new users. By Rotation is about making luxury fashion available to all, something we and McArthurGlen both have in common.”
Kenny Murray, general manager at Cheshire Oaks Designer Outlet said: “Creating unparalleled shopping experiences for Centre guests and the wider community is a priority for us.
“This is why we are so excited to work with such an innovative and meaningful brand as By Rotation, which reflects our own ambitions of creating more sustainable and affordable fashion choices for customers.
“We hope that the partnership will bring together both communities to connect, share and discover even more brands in-centre.”
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By Rotation’s pop-up space will open at Cheshire Oaks Designer Outlet on Friday 22 July, and shoppers can browse and try on items available to rent in the app until 31 July.
Featured image: Supplied
Shopping
‘The average cost of a pint’ in the UK by region, according to the latest data
Does it feel like pints keep getting more and more expensive almost every week at this point? Yes. Yes, it does, and while you can’t expect a city as big as Manchester to be one of the cheapest places to get one in the UK, we do often wonder how it compares to other parts of the country.
Well, as it happens, someone has recently crunched the numbers for us across the nation, breaking down which regions pay the most and the least for their pints.
The data has been examined by business management consultancy firm, CGA Strategy, using artificial intelligence and information from the latest Retail Price Index figures to find out what the ‘average cost of a pint’ is down south, up North and everywhere in between.
While the latest statistics provided by the group aren’t granular enough to educate us on Greater Manchester’s pint game exactly, we can show you how our particular geographic region is looking on the leaderboard at the moment.
That’s right, we Mancunians and the rest of the North West are technically joint mid-table when it comes to the lowest average cost of a pint, sharing the places from 3rd to 8th – according to CGA, anyway.
Powered by consumer intelligence company, NIQ (NielsenIQ) – who also use AI and the latest technology to deliver their insights – we can accept it might seem like it’s been a while since you’ve paid that little for a pint, especially in the city centre, but these are the stats they have published.
Don’t shoot the messenger, as they say; unless, of course, they’re trying to rob you blind for a bev. Fortunately, we’ve turned bargain hunting at Manchester bars into a sport at this point.
We might not boast the lowest ‘average’ pint cost in the UK, but we still have some bloody good places to keep drinking affordable.
London tops the charts (pretends to be shocked)
While some of you may have scratched your eyes at the supposed average pint prices here in the North West, it won’t surprise any of you to see that London leads the way when it came to the most expensive pint when it came to average cost in the UK.
To be honest, £5.44 doesn’t just sound cheap but virtually unheard of these days.
CGA has it that the average cost of a beer in the British capital is actually down 15p from its price last September, but as we all know, paying upwards of £7 for a pint down that end of the country is pretty much par for the course the closer you get to London.
Yet more reason you can be glad you live around here, eh? And in case you thought you were leaving this article with very little, think again…
Many people think VAR has already gone too far and want it gone from football full stop, and we’re here to tell you that you’re a fool; your hopes are in vain, and the technology is only going to become more common as time goes on. Sorry.
So much so, in fact, that Tesco look are bringing in their own virtual referee into self-checkout systems in shops. You could say the ‘game’s gone…’
Of course, we’re being a bit flippant here, but if you have seen ‘VAR’ and ‘Tesco‘, you’re not seeing things: this is genuinely a thing that is being rolled out here in the UK, with video footage of the supermarket chain’s next self-checkout technology going viral online.
Thought you’d got away with sneaking an extra little something in the bag without paying? Think again.
— UB1UB2 West London (Southall) (@UB1UB2) May 28, 2025
We’ll admit, this was the first time we’d come across the technology, but as it turns out, the updated self-checkout service has been in place for a while.
Similar VAR checkouts have already been installed at other retailers, Sainsbury’s and ASDA, although some reports claim that while stores capture footage of shoppers to check if they’ve scanned all of their items, it is thought that not all of these self-service tills show a playback when an error is detected.
Although this particular speculation has sparked some uproar and debate online, many have quite rightly pointed out that CCTV records your movement in any given shop.
Regardless, it’s fair to say that aside from the obvious memes and people poking fun at the new system, many on social media have shared some pretty strong opinions on the matter.
Not that it matters much – it’s likely this will soon become increasingly the norm, with the likes of Sainsbury’s having already introduced barriers which require customers to scan their receipt in order to leave at branches such as the site on Regent Road Retail Park over in Salford.
As yet, it’s unclear how many of these new self-service tills are in operation and whether they are limited to larger supermarket locations of their Express convenience stores, but don’t be surprised if you come across one.
Put simply, if a barcode isn’t registered before being put on the scale and/or set aside to be packed away, the Tesco till will read: “The last item wasn’t scanned properly. Remove from bagging area and try again.”
Addressing these new VAR-style checkouts in an official statement, a company spokesperson said: “We are always looking at technology to make life easier for our customers.
“We have recently installed a new system at some stores which helps customers using self-service checkouts identify if an item has not been scanned properly, making the checkout process quicker and easier.”
What do you make of the new Tesco and their new VAR self-checkout technology?
Daisy Jackson -
13th July 2022 
