In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
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However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Salford City FC have been bought out by a new consortium
Danny Jones
Another era beckons for Salford City as a buyout of the Greater Manchester football club by a new consortiumhas been announced.
Well, sort of.
Salford City FC were famously the subject of a joint takeover by Singaporean businessman Peter Lim and members of Manchester United’s Class of ’92 over a decade ago, and now 11 years on from that last milestone moment in their history, the local side has a new administration once again.
It is a fresh chapter for the club, but supporters will be glad to hear that there will also be some continuity and key throughline of consistency among some of those at the top.
Salford City announces that the Club has been acquired by a new ownership group led by David Beckham and Gary Neville, and includes US-based businessman Declan Kelly and Lord Mervyn Davies who will both serve as new Co-Chairs of the Club’s board.
Led by Man United legends Gary Neville and David Beckham, who have been involved with Salford since 2014, the new nine-member consortium consists of the Dream Sports Group – a leading sports technology company based in India – along with a number of other key figures.
One of those is Lord Mervyn Davies, a former Labour MP and Minister of State for Trade, Investment and Small Business, who still serves as a trade envoy between the UK and Sri Lanka.
Another is Irish-American entrepreneur Declan Kelly, who is Chairman and CEO of The Consello Group, a global advisory and investing firm.
While the previous co-owners and fellow Class of ’92 United graduates are no longer shareholders at Moor Lane, it is said they will still play important roles at the club.
As the official statement reads, “The acquisition includes a commitment by the new shareholders to invest significantly in the Club, the team and its facilities”, meaning there will funds will likely be sweet aside not only for some healthy transfer business but more updates to the Peninsula Stadium.
Commenting on the announcement, Neville said: “I’m passionate about Salford City. This is a unique partnership with a diverse range of minds and expertise, held together by a love of football.
“Football will come first, however, it’s critical that we drive the Club towards sustainability in the next 4-5 years. I can’t wait for the next part of this journey.”
Meanwhile, Beckham went on to add in the excitable Instagram post seen above: “Salford played such an important role in my life growing up… It’s where I trained with United alongside my best mates every day, it’s where I bought my first house and where me and Victoria lived.
“I’m so proud to be part of a new ownership group alongside my mate [Neville] as we begin the next chapter of Salford’s journey. Football is at the heart of this community and I can’t wait to see what the future holds for the Ammies.
Chester Zoo’s sellout 10k charity run returns this summer with three new routes
Emily Sergeant
Chester Zoo has announced that its popular Run For Nature is back again this summer, and this year, there’s three new routes to run.
The UK’s biggest charity zoo saw success with similar sold-out events in 2023 and 2024, and is now looking for 2,500 runners to sign up for one of the North West’s most unique athletic experiences when it returns later this year – with all funds raised from the popular event going towards efforts to protect highly-endangered giraffes in Africa.
Participants will this year take on a brand-new route winding through more of the zoo than ever before, and enjoying glimpses of elephants, lemurs, and other incredible species along the way, before heading out into the picturesque Cheshire countryside.
Chester Zoo is inviting runners of all abilities to take part this year, as there’s a new 5km run added to the usual 10km route, and even a one-mile ‘Zoom’ fun run for kids aged four-15.
With only 2,500 places up for grabs, organisers say the event is expected to sell out quickly, just like it has the past two years, as runners race to support a very special cause.
All proceeds from this year’s Run For Nature in September will go directly towards protecting Nubian giraffes in East Africa – a species which has seen drastic population declines in the wild due to habitat loss, poaching and conflict with humans.
Chester Zoo’s sellout 10k charity run is returning this summer with three new routes / Credit: Chester Zoo
Runners will receive a wooden medal at the finish line and free entry to the zoo for the remainder of the day, so they can relax and celebrate their achievement among 30,000 amazing animals.
If that didn’t all sound brilliant enough as it is, top fundraisers from the day will also be in with a chance of winning some exciting prizes too, including annual zoo memberships, animal adoptions, and even special behind-the-scenes zoo experiences.
“We’re thrilled to be bringing back Run For Nature for a third incredible year,” explained Sarah Jones, who is the Fundraising Lead at Chester Zoo.
“We’ve now doubled the distance runners spend inside the zoo, so they’ll pass by even more iconic animals, [making it] a really special experience you won’t get anywhere else.”
Run For Nature is back at Chester Zoo this Sunday 21 September, and you can find out more and sign up to take part here.
Danny Jones -
2nd July 2024 
