In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
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However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Wigan teams and the rest of the community have been paying tribute to local fan Darren Orme, whose body was sadly found earlier this week.
The passionate Wigan Athletic and Warriors supporter was a regular at both The Brick Community Stadium and the Latics’ former home, Spingfield Park. He was tragically found dead on Monday, 24 March, after being declared missing nearly three weeks ago.
As a “much-loved” personality among the regular footy and rugby crowds, his loss has hit both fan bases and the town as a whole hard, with countless locals sharing their condolences over the past few days.
Paying their respects to “a popular supporter” known to “thousands” for his “tireless efforts following the Latics“, the club shared a lengthy tribute to Orme on Tuesday.
The 54-year-old was last seen around 9pm on 5 March around the junction between Woodhouse Lane, Scot Lane and Beech Hill. Large-scale searches had been carried out by the local authorities and groups of volunteers following his disappearance.
His body was eventually located the body along a stretch of the River Douglas near Stadium Way just down from The Brick and Robin Park Arena.
Greater Manchester Police have since said they believe there are no suspicious circumstances surrounding his death.
The Official Wigan Athletic Supporters Group – which Orme was a member of for the best part of four decades – said they have been left “devastated” by his passing, adding: “Darren was Wigan Athletic through and through, and he lived and breathed blue and white.
“We know that Darren will always be cheering Latics on in spirit.”
As for Wigan Warriors, who recognised him as an equally beloved character up in the stands, the team joined their footballing counterparts in paying a heartfelt tribute, with hundreds of fans laying flowers and wreaths outside the ground.
🌹 This morning, Wigan Warriors players and staff laid a wreath outside The Brick Community Stadium in memory of Darren Orme.
Writing as part of a joint statement on the club website, the rugby league side said: “We join in sending our sincerest condolences to Darren’s friends and family, and we ask supporters to respect their privacy during this extremely difficult time.
“As a Football Club, Wigan Athletic will pay tribute to Darren with a minute’s applause at the home fixture against Barnsley on Saturday, 29 March (3pm kick-off) whilst a minute’s applause will be held at Wigan Warriors’ game against Salford on Sunday.
“We would like to thank the Wigan community, including supporters of both Clubs, for coming together over the last few weeks in search of Darren. We encourage supporters to pay their respects and share their memories of Darren.
“Flowers, shirts, and scarfs can be laid at The Brick Community Stadium alongside Dave Whelan’s statue, while a Book of Condolences will be located in the Stadium Reception for fans to sign.”
Our thoughts go out to his family, friends, his fellow supporters and all those whose lives Darren Orme touched – rest in peace.
A pair of Paralympians born just down the road and honed two discipline-leading national performance centres here in Manchester have officially been awarded MBEs.
The Northerners doing the country proud – sounds about right.
First off, if the name Poppy Maskill doesn’t ring a bell, the promising Paralympic was Team GB’s best-performing para-athlete at Paris 2024 this past summer, contributing a total of five medals towards the nation’s joint-third-highest tally.
After her heroics at the Games, the teenager who turns 20 this weekend (Saturday, 29 March) was the recipient of an early and very prestigious birthday present, becoming one of the youngest individuals to be made a Member of the Order of the British Empire in history.
She was named on the New Year’s Honours list back in December but finally collected her latest medal in person this week following a ceremony at Windsor Castle, being honoured by King Charles III personally.
Hailing from Middlewich just less than an hour away from our city centre, Maskill might be a Cheshire girl by birth, but this young sporting gem is being polished right here at the state-of-the-art Manchester Aquatics Centre (MAC).
The youngster became the first Paralympian to pick up gold back in August after not only winning the 100m butterfly but smashing the world record in the process, too.
Competing in the S14 class – a category for athletes with intellectual impairments – she finished the heat with in just 1:03, surpassing the previous best by more than half a minute. But her impressive performance didn’t stop there.
MAC regular Maskill went on to win two more golds in the S14 100m backstroke and 4 x100m S14 freestyle relay, as well as a pair of silver medals in the 200m freestyle and 200m individual medley S14. Just incredible.
Poppy Maskill wasn’t the only Greater Manchester-based para-athlete who was recognised this month, though, as Stockport‘s very own two-time Paralympic champion Sophie Unwin was also presented with the accolade for her services to sport.
Named a member of the Order along with her co-pilot Jenny Holl, Unwin’s Paris 2024 medal haul included a double of golds in the women’s B 3000m individual pursuit and the road race tandem B, not to mention a silver in the road time trial and a bronze in the 1000m time trial at Paris 2024.
Following in the footsteps of fellow MBE and Stopfordian cycling legend, Dame Sarah Storey, who won her 19th gold medal to become Britain’s greatest Paralympian of all time – having made the most of MAC and the National Cycling Centre over in East Manchester during her career – the borough did us proud.
30-year-old Unwin has kicked on just as strong in the new year as well, notching a narrow victory to set an unofficial (unfortunately) world record of 4:36.737 in the women’s tandem at the 2025 Lloyds National Track Championships here in Manchester.
Danny Jones -
2nd July 2024 
