Sport

AO announced as new front-of-shirt sponsor for Altrincham FC

Can't lie, a simple 'AO, Let's Go!' chant would go off at Moss Lane.

Danny Jones Danny Jones - 2nd July 2024

In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.

As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.

The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.

Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.

Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.

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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.

Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.

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However, the club have now given their fans a first glimpse at the latter:

Looking good.

The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.

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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.

It’s an exciting time for the town and their football club.

Altrincham FC receive £1.5m cash injection as 20 new investors back the club

Read more:

Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.

“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.

“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”

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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.

For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — AO (supplied)/Michael Ripley (via Flickr)

Sport

Luxury Manchester gym Blok confirms permanent closure after weeks of uncertainty

Daisy Jackson Daisy Jackson Blok Manchester has announced its permanent closure. Credit: The Manc Group

Blok Manchester has announced its permanent closure, weeks after the doors to the premium fitness facility mysteriously closed.

Around a fortnight ago, members began to arrive to their classes to find the gym on Ducie Street locked up and a forfeiture notice on the door – but at the time, Blok said that it was fighting to reopen.

Sadly, in an email sent to members today, its founder has confirmed that the studio is now permanently closed.

Blok – which has several very successful sites down in London – said that its relationship with its landlord has ‘broken down to a point where trust has been lost’.

The gym wrote that it’s been left with ‘no workable way forward’.

They said: “BLOK Manchester was a space built by our loyal and dedicated community. Whether you joined us for one class or one hundred, we are deeply grateful. You helped create something genuinely special in an incredible city.”

In the immediate future, they said they’ll be supporting the team of fantastic trainers who worked here, as well as looking after members.

Members will be contacted within a few hours with options and refunds owed.

Blok Manchester has announced its permanent closure. Credit: The Manc Group
Blok Manchester has announced its permanent closure. Credit: The Manc Group

CEO and founder Ed Stanbury said: “While this marks the end of a chapter, we don’t see it as the end of our story in Manchester. We’re already speaking with developers about potential future sites and remain committed to returning to the city when the time is right.

“Thank you for being part of our story so far. Let’s shape the future of wellness. The mission continues.”

Commenting on Blok’s Instagram post – its first in almost a fortnight – people have been sharing their sadness at the closure of its Manchester site.

One person wrote: “beautiful space, beautiful staff and beautiful community.”

Another said: “Sending love to all the instructors !! :(((( gutted”

Someone else commented: “THE BEST CLASSES. I’m gutted.”

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Featured image: The Manc Group

Sport

Manchester City plotting spending spree ‘before’ Club World Cup

Danny Jones Danny Jones Man City summer signings before Club World Cup

Manchester City are set to embark on somewhat of a spending spree this summer transfer window as the club’s higher-ups are looking to get business done before the 2025 Club World Cup.

With FIFA’s intercontinental club competition set to get underway in mid-June, the Blues don’t have too long to welcome in new players, but Man City chairman Khaldoon Al Mubarak has reiterated their urgency regarding recruitment.

Despite having brought in four new acquisitions in a very short space of time last season, the 50-year-old argued that he wasn’t completely happy with the extent and speed of their business.

Giving a lengthy interview this week, CFG‘s founding chairman has imposed an internal deadline ahead of the lucrative knockout competition.

Speaking with club media, Khaldoon recognised that while there were incomings in January of this year, he believes they “should have been more aggressive in some of the changes we needed to do, adding that he believes it “cost [them].”

“I can tell you today, we have clearly identified who exactly [the targets are], in what positions, and we have our clear number one option, our clear number two option”, he continues.

More importantly, he goes on to add: “We’ll go about our business, and it will be very clear, very swift. Our objective is to try to be ready with the new squad for the Club World Cup.”

He also suggested the flurry of activity this past January was not just atypical of the administration, but felt the squad fell into a crisis state with the number of injuries, insisting they “had to act.”

City have already been linked with a hugely talented and highly-rated European target in the wake of Kevin De Bruyne‘s departure and a lack of strength in depth in midfield.

Manchester City reportedly set to snap up Serie A star this summer
An initial bid is said to have been received already and will likely be the first of many City summer signings.

He also insisted that the players who joined last season weren’t scattershot, emergency transfers (perhaps barring the resigning of İlkay Gündoğan) but were the start of the rebuild and “gives [fans] an idea of what’s coming this summer.”

Another player linked with a move to the Etihad Stadium is Lyon star Rayan Cherki, who scored in big moments during their Europa League run this year, registering 32 goal contributions across all competitions throughout the 24/25 campaign.

Who would you like to see added to Pep Guardiola’s side this summer, then, Man City fans?

You can watch Khaldoon Al Mubarak’s interview in full down below:

What do you make of the plans?

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For all the latest news, events and goings on in Greater Manchester, subscribe to The Manc newsletter HERE.

Featured Images — The Manc Group/Manchester City (press shots)

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