In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Manchester City said no to a pretty significant player swap with Liverpool last year
Danny Jones
Manchester City reportedly rejected a transfer proposal involving swapping one of their youngest and most exciting stars with close rivals Liverpool in 2024
This could have proved to be an interesting one…
Man City aren’t exactly short on forwards at the moment and have brought in plenty of attacking options over the past year, and with Erling Haaland breaking all manner of records up front for them, they didn’t find it too hard to sell on another promising young striker in Julián Álvarez for a club record sale.
However, as per recent claims made by a Telegraph Sport journalist, there was a possibility of Álvarez swapping the blue of City for the red of Liverpool.
🚨🚨| In summer 2024, when Liverpool realised Luis Díaz wanted to join Man City, their recruitment team proposed the Colombian to the Etihad Stadium in exchange for Julián Alvarez. Man City said: “We don’t sell to rivals." Liverpool said: “Neither do we then."
That’s according to football writer Chris Bascombe, anyway, who recently wrote that the two Premier League sides could have engaged in a player swap deal were the division’s then Treble-winners willing to negotiate with the only other team that has really contested the title with them in recent years.
As you can see, Bascombe states that Luis Díaz wanted a switch to the Etihad Stadium even before the current English champions shuffled their front three.
This has been backed up by The Times’ Paul Joyce as well, who says that the Colombian winger was ultimately “unsettled” by interest from City and others
Díaz (who recently signed for Bayern Munich) made it clear he wanted to play under Pep Guardiola, and it seems there was at least some willingness from the Merseyside outfit.
Provided they get an increasingly wantaway Julián Álvarez in return.
With Haaland having been brought in and making himself comfortably the go-to number nine for what could very well be the next decade, they clearly saw an opportunity to offer him an alternative, but Man City simply said, “We don’t sell to rivals.”
Ultimately, the now 25-year-old World Cup winner went to Europe, joining Atletico Madrid for a whopping £81.5m.
Regardless, it seems hard to imagine not only two top-flight English teams doing a deal like this but to picture what it would have been like to see Álvarez, who was still very highly thought of among a large section of supporters, being cheered on by the fans inside Anfield.
The Argentinian striker – though he has been utilised in a variety of positions at the top end of the pitch – has well and truly shone in La Liga, and now looks like he could be set to swap Madrid for Barcelona.
Álvarez has apparently made it clear to those closest to him that he wants Barca, and despite the summer window closing, the Catalan giants could pursue a deal to sign him next year when his contract expires, or indeed, even go after him this January.
Meanwhile, after bringing in plenty of new talent over the past few months, with Manchester City now effectively being given the green light to proceed with a major commercial sponsorship deal, you could very well see yet more big money being spent in seasons to come.
Harry Kane tears up as he honours England’s first Muslim player
Danny Jones
Three Lions skipper Harry Kane teared up as he honoured Djed Spence with an emotional speech on his England debut, becoming the first Muslim player ever to represent the senior national team.
Another historic night for sport in this country.
In case you didn’t tune in, the result against Serbia was a thrilling 5-0 victory, which saw Thomas Tuchel’s side maintain their unbeaten run, with a five-star performance serving as the perfect way to mark five wins from as many fixtures.
But, again, the headline story of the night was Djed Spence celebrating his faith in the best way possible – not to mention England captain Harry Kane paying sincere tribute to the history-making 25-year-old:
Pretty much everything you see of Harry Kane points towards him being a genuinely sound bloke. He could have just passed that cap over to Djed Spence with empty platitudes but you can tell he really cares.
As you can see, sharing some heartfelt and inspirational words as a former Lilywhite himself, ‘King’ Kane – who was first given the armband back in 2018 ahead of the Euros – spoke highly of the Tottenham Hotspur star following his inaugural national team cap.
Confessing that he himself felt emotional speaking on behalf of Spence, the 32-year-old striker recalled first seeing the wing-back arrive at Spurs just a few short years ago before his eventual departure for Bayern Munich in 2023.
He also shared, “I know what it takes to get here”, and saw what it took on his end to make those same steps forward in his career and ultimately break into the England squad, adding, “credit to you and your family – you deserve this, mate.”
As for the former Nottingham Forest defender himself, writing on social media, Spence said: “Today is arguably the greatest and proudest day of my life. Honoured to make my England debut.
“A day I’ve dreamt of all my life and now has become a reality. GOD IS THE GREATEST! #GODSPEED“
While there have been many individuals from the Islamic faith throughout the footballing pyramid and, indeed, the FA‘s national team youth ranks over the years, Djed Spence becoming the first senior capped Muslim player in our country’s history is nothing short of an incredible milestone.
Speaking to the media after the game, which also saw Harry Kane surpass Sir Bobby Moore as England’s fifth-most capped player of all-time (now on 109), the London-born athlete admitted: “I was surprised because I didn’t know I was the first, so it’s a blessing.
“It’s good to make history and hopefully inspire young kids around the world that they can make it as well. They can do what I am doing.”
Here’s hoping he can fly the flag for British Muslims throughout domestic football and help generate further impact on the sporting world beyond that.
Danny Jones -
2nd July 2024 
