In another big step forward for non-league Altrincham FC, local electric retailer AO has been unveiled as their new front-of-shirt sponsor.
As the Greater Manchester club continues in its bid to become a bigger sporting entity and one of the fastest-growing football teams in the region, AO being announced as the new official sponsor of Altrincham FC kits for the upcoming season onwards is a big step.
The Bolton-based brand is recognisable throughout the UK and lends its name to Manchester’s iconic arena, so to get them on the front of their 24/25 strip is a landmark moment for the resurgent side, who will debut the new look this weekend.
Confirming the announcement via social media on Tuesday, 2 July, the club confirmed that AO will replace the J. Davidson logo after 13 years, though the Alty scrap company will remain as the club’s long-serving stadium sponsor.
🚨 𝗡𝗲𝘄 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 🚨
We are delighted to announce @ao as our main shirt sponsor ahead of the 2024/25 season 👍
Being splashed front and centre on the new Altrincham FC strips also marks AO’s fourth North West sponsorship alongside the self-titled AO Arena, this year’s Netball Super League Grand Finalists Manchester Thunder, Bolton Lads and Girls Club as well as Lancashire County Cricket Club.
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The partnership will see the distinctive AO smile logo feature on the front of the National League team’s home and away shirts as part of a multi-year agreement.
Alty’s new home shirt will be debuted in their pre-season fixture against Colne this Saturday, 6 July and the away version is set to be worn for the first time next week.
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However, the club have now given their fans a first glimpse at the latter:
The new shirt sponsor also comes not long after they received sizeable investment for a club of their size as a number of local individuals and organisations decided to back The Robins.
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Last season was one of the most successful in the club’s history, reaching the playoffs and falling just two games shy of securing promotion to the EFL for the first time ever, ultimately missing out in the semi-finals to League Two debutants, Bromley FC.
It’s an exciting time for the town and their football club.
Sam Mackenzie, Chief Executive at Altrincham FC, said: “We’re thrilled to partner with such a dynamic and thriving company as AO. Their values and outlook align closely with ours, making this partnership a perfect fit.
“The longevity and commitment from both sides in this partnership will mirror the successful ongoing relationship we have with J. Davidson. We deeply appreciate J. Davidson’s invaluable contribution and thank them for their continued support as we enter this exciting new partnership.
“The AO partnership is a significant development for the club, particularly in terms of the activation and outreach it will bring. As a national brand with a strong presence, AO will help us grow. Their culture is something I hugely admire – their team have been wonderful to deal with and work alongside.”
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As for AO, Group Marketing Director Vicky Monky expressed a palpable buzz about teaming up with the club during such an “exciting time in their history” as they continue to consolidate as a full-time professional outfit. It’s not the only eye-catching collaboration they’ve announced recently either.
Featured Images — AO (supplied)/Michael Ripley (via Flickr)
Sport
Leigh Leopards share update regarding Tesi Niu allegations
Danny Jones
Greater Manchester rugby league side Leigh Leopards have now issued an update addressing the allegations levelled at one of their players, Tesi Niu.
With the statement coming directly from the club’s owner, Derek Beaumont, the club have shed light on their understanding of the situation.
Beaumont, who bought the team over a decade ago and rebranded it from ‘Centurions’ to the Leopards back in 2022 (and also owns a local decking company based in Worsley), appeared to speak on behalf of the club following the accusations made last week.
Sharing an official communication on social media on Wednesday afternoon, 8 January, they open by saying that “the club is aware of social media activity of concern from one of its players’ accounts, that of Tesi Niu.”
“The club can confirm that the player’s account was accessed externally and without his knowledge or consent”, they continue, “and [was] deleted a short period thereafter.”
“We were instantly aware of this as it happened”, says the Leigh Leopards owner. “As a club, we have policies and procedures and employ a Player Welfare Manager who is a qualified counsellor.
“Our first port of call in these circumstances is to ensure the welfare of our player and any external party that may be involved. This was immediately initiated.
“Having since personally spoken with Tesi and Kiana individually and at length, and then our Player Welfare Manager and Head Coach, I am completely satisfied that they are both being fully supported.
“I can also confirm that there is no official complaint to the club regarding the player, nor to any relevant authorities. To that end, the club will make no further statements about the matter and would welcome supporters’ trust in the club’s processes and findings.”
For context, you can read what 24-year-old Niu has been accused of in full down below.
While the organisation has now insisted that nothing formal has been raised within the club nor with the police at this time, many supporters are still insisting that there must be a full investigation into the troubling claims.
At present, however, the statement seems to suggest that they won’t be taking the matter any further internally – at least not for now/until a proper case is opened.
Nevertheless, many Leopards supporters, rugby fans and people online in general have understandably raised more concerns following the statement.
Neither Tesi Niu himself nor Kiana Smith – his partner of more than five years, currently said to be pregnant with their third child – has yet to share any further message(s) following the initial declaration of alleged abuse.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Danny Jones -
2nd July 2024 
