Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
Manchester Storm’s ‘own and loan’ scheme returns for 2026/27
Danny Jones
Manchester Storm have relaunched their much-loved ‘own and loan’ programme once again ahead of the 2026/27 season.
Having gone from a cult favourite option for die-hards to an increasingly popular choice among their growing number of supporters, it’s a great way for fans to get their hands on what could go on to be priceless collectables.
Set up over a decade and a half ago, the initiative has gone on to be replicated by multiple clubs in the Elite Ice Hockey League, across the country, and indeed beyond.
For anyone unclear on what exactly this scheme means for them, here’s all you need to know.
The own and loan sponsorship is essentially an opportunity not only to support the club and your favourite player, but to essentially reserve a valuable piece of match-worn memorabilia.
Put simply, fans can buy a squad member’s jersey and then loan it back to them for the season.
The shirt – be it home, away, created for cup tournaments or a special limited-edition sweater (of which MCR Storm have designed many over the years) – will then be worn throughout the course of the campaign before being given back to the owner, i.e. you.
Not just simply buying the shirt, but helping back the team’s talent, it’s one of the most direct ways people can contribute to the club.
The Greater Manchester side pioneered the push for this initiative here in the UK in the early 2010s, and with the local side now set to return to the AO Arena, where their journey began way back in 1995, you can expect plenty to mark the comeback with a special sponsored jersey.
Anyone who purchases an away strip will have their name featured throughout home games for the duration of the season – not a bad gift or way to secure a potential future collectors’ item.
You can see every player available to sponsor and find out all the information you need right HERE.
For regular matchgoers at the ‘Storm Shelter’, we’re sure it’ll be bittersweet to say goodbye to Planet Ice Altrincham, but just how excited are you about heading home to the AO Arena later this year?
Featured Images — Manchester Storm (publicity picture)/The Manc Group
Sport
League One set for an all-Greater Manchester playoff final as Bolton book trip to Wembley
Danny Jones
It’s official: we’re all set for a fully Greater Manchester League One playoff final as Bolton Wanderers are the latest to secure a return to Wembley against Stockport County.
The resurgent old Lancashire club clinched their spot in the knockout conclusion of the third division with a single strike in the second leg of the semis, and it wasn’t a bad finish, either.
Beating Bradford City 2-0 on aggregate, Bolton will now play familiar regional rivals Stockport, with Wanderers set to clash with County in a decisive derby once again.
Bolton‘s instinctive volley from Chelsea youth product and former Hull City man, Xavier Simons, resulted in some very satisfying limbs at Valley Parade.
The home fans did have plenty to cheer on the night, with efforts from Metcalfe, Power and Wright all either hitting the woodwork or being deflected just past it.
They thought they were level in the tie at one point after Kayden Jackson put the ball in the back of the net, but it was ultimately ruled out.
Agonising stuff for the Bradford supporters to burst into bedlam before the flag was raised for offside.
Many supporters will argue that the key moment came somewhat against the run of play, but The Trotters won’t care one bit as they book another trip down to the capital.
You can watch the rest of the highlights, including those scenes in the away end, down below.
Speaking even before the game, head coach Steven Schumacher told Sky Sports: “It’s a club we believe is bigger than this division, but this division is not easy to get out of.
“The expectation and the demand to get to the Championship is there, and once you’re in the building and you feel the mood when you win games, when you lose games, you can sense that this is a club that is desperate to get out and get to the next level.
“When you look at the size of both Bolton and Bradford and how well they are supported, both clubs are probably too big to be in League One. But that’s where both clubs find themselves, and one of us has got to find our way out of it if we can.”
You’d dare say he can practically smell promotion via the playoffs now; the local side has come quite a way since the lows of administration in 2019 and the bottom tier of the EFL – not without some heartbreaks in previous playoff finals – but could he be the one to get them back where they belong?
In case you missed the action from the other game, you can see more HERE, and to hear Schumacher’s thoughts after the decisive result, look no further…
Danny Jones -
2nd February 2023 
