Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
Manchester City win watershed case against Premier League over sponsorship rules
Danny Jones
Manchester City have landed an early blow in what is set to be a long and arduous series of legal proceedings over the coming months as they have won a case against the Premier League over their rules around sponsorship and related party transactions.
The current English champions, who have won a record four Premier League titles in a row, launched legal action against the division back in June after claiming that their restrictions around Associated Party Transactions (APT) rules and sponsorships were unfair and unlawful.
Now, as it turns out, an independent panel of three retired judges ultimately concluded that the rules were unlawful and, at least in part, contrary to the Competition Act 1998.
The details of the case are obviously numerous and complex but, in short, it has been found that Man City were unfairly blocked from moving forward with two huge sponsorship deals earlier this year.
BREAKING: Man City has won their legal challenge against the Premier League's Associated Party Transaction rules, which surrounds commercial deals between clubs and their related companies 🚨 pic.twitter.com/ZevrXvOOhd
Although the outcome has been somewhat debated by the league itself, it was decided that the imposed regulations were unfair and “discriminatory in how they operate, because they deliberately excluded shareholder loans.”
Issuing a statement following the decision, the Premier League said they “welcome the Tribunal’s findings, which endorsed the overall objectives, framework and decision-making of the APT system”, adding that it also “upheld the need for the APT system as a whole and rejected the majority of City’s challenges” while reiterating that the rules are necessary for their “financial controls to be effective”.
They went on to add that “the decision represents an important and detailed assessment of the APT Rules, which ensure clubs are not able to benefit from commercial deals or reductions in costs that are not at Fair Market Value (FMV) by virtue of relationships with Associated Parties.”
Meanwhile, the City Football Group responded to the news in a series of bullet points, insisting that the “Premier League was found to have abused its dominant position, […] had reached the decisions in a procedurally unfair manner” and that they will now have to “restate the fair market value of two transactions entered into by the Club.”
Safe to say people have noted quite a distinct difference in tone when it comes to statements from the two parties regarding associated parties and their transactions with clubs but, nevertheless, it’s a victory for the Manc club could have a huge knock-on effect regarding how much teams can spend in the future.
Quite a contrast in wording between the statements from Man City (left) and the Premier League (right) on findings related to Associated Party Transaction rules. pic.twitter.com/H3QkHlwMGM
The Premier League have also reassured that two particular aspects of the existing rules that didn’t fully comply with the Competition Act will be rectified promptly and will be “conducting a process that can allow the league and clubs to enact those specific changes quickly and effectively”.
Not only does this mean that CFG is likely to restart conversations with the two blocked parties – one being the Etihad Group and another with a bank based in Abu Dhabi – but that other clubs could now potentially look into further lucrative sponsorship deals, although ‘fair market value’ will still be assessed.
You can read page 164 of the document which summarises the full Tribunal HERE.
Meanwhile, the still outstanding case against Man City over their 115 charges regarding FFP breaches has now begun, though a decision is still a ways off.
Rugby Super League Grand Final to stay at Old Trafford
Danny Jones
Greater Manchester-based rugby fans will be relieved to hear that the Betfred Super League Grand Final will be staying right here in the region following a new agreement being reached.
With the Super League Grand Final between the Wigan Warriors and Hull KR coming up this weekend, Old Trafford is set to host the fixture for the 27th time, having been held at the legendary football ground event since the competition began back in 1998.
However, there was some uncertainty around whether the massive rugby league game would carry on at the iconic stadium as the existing contract ticked down, but a new deal struck between the RFL (Rugby Football League) and Manchester United has now reassured that the match isn’t going anywhere.
Confirming the news on Monday morning, the RFL revealed that the Super League Grand Final will be remaining at the Theatre of Dreams for the immediate future.
Here to stay! 🙌
The @Betfred#SuperLeague Grand Final will be held at Old Trafford until at least 2027 🏟️
As detailed in an official Super League press release, a new three-year agreement will see the game stay at Old Trafford until at least 2027.
Wigan Warriors – who happen to be competing in their 13th concluder to date this Saturday – actually took part in the very first Grand Final all those years ago and while a number of other multi-purpose arenas could have housed the competition, few have Old Trafford’s history or capacity.
Rhodri Jones, the Managing Director of RL Commercial, said: “It’s perfect timing for us to be able to confirm this extension of Super League’s partnership with Manchester United ahead of Saturday’s Grand Final, as we look forward to another fantastic occasion at Old Trafford this weekend, with our biggest Grand Final crowd for at least seven years.
“Rugby League’s relationship with Old Trafford stretches back well beyond the Super League era, and since 1998 it has gone to another level as the Grand Final has become established, with so many unforgettable moments – including the brilliance of Rob Burrow in two Player of the Match performances for Leeds Rhinos.”
He went on to note that one of the biggest highlights from the upcoming clash will be the introduction of the new Rob Burrow Award for the Player of the Match, whichwas announced shortly before his passing earlier this year.
As for Man United, Chief Operating Officer Collette Roche added: “We are proud to continue the tradition of hosting the Super League Grand Final at Old Trafford for another three years.” This will also mean that
“It is always a special event in the national sporting calendar and this weekend will be particularly poignant with tributes being paid to the late Rob Burrow and so many other Rugby League legends”, he continued.
As for local side Warriors’, it’ll be a historic day for their opponents as Hull Kingston Rovers will be playing in their first-ever Betfred Super League Grand Final following an electrifying end to their semi-final against Warrington Wolves. You can watch the highlights down below.
As for one remaining home team, Wigan kick-off against KR at 6pm on Saturday, 12 October and it’s sure to be another blockbuster.
Danny Jones -
2nd February 2023 
