Erling Haaland’s agent has said that his star client is now the most valuable player in the world, stating that he is now worth a whopping €1 billion.
The transfer window slammed shut on 31 January and, obviously, there was no chance of Haaland leaving the Etihad, but the 22-year-old superstar’s agent has still been talking about her client and what she deems to be his current market value.
Speaking in an exclusive interview with sporting outlet AS, Brazilian agent Rafaela Pimenta was talking about how she took over managing the City striker as a client after former representative and renowned football agent, Mino Raiola, passed away in April of 2022.
Discussing everything from the power balance between player and agent to Haaland’s personality and how social media can help be a gift or a curse, the 50-year-old was eventually asked how much she thinks he is worth today. She already had the extraordinary figure in her head back in October.
"Erling Haaland could be the first £1bn player!" 🤯
Doubling down on the statement on Wednesday, 1 February, she told AS‘ Marco Ruiz: “For me, Haaland is worth 1,000 million [roughly £895 million]. Maybe nobody is going to pay that, but it is the potential that he has when he arrives at a club.”
Contextualising the number, she noted that Paul Pogba was valued at “£80 million and everyone said… It’s incredible! Today many are worth it. The top is at Neymar’s €222m… The numbers change.”
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Pimenta worked alongside Raiola for more than 20 years, helping engineer deals like Pogba’s return to Manchester United for a then-world record fee. She has since inherited his football agency empire, representing the likes of Pogba, Zlatan Ibrahimovic, Erling Haaland and more.
She went on to insist that with a player like Haaland, you’re not just getting his performances on the pitch: you’re paying for the full package and that’s why she feels he should be valued so highly.
“With him comes fans, goals, sports results, professionalism, digital content, notoriety, sponsors… If you put all this together, his value is an aggregate of many things. But the price of a footballer is actually set by a club.”
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She went on to admit that while she believes “nobody is going to pay 700 million for a player”, she stands behind her statement that “the value Erling adds when he arrives at a club is immense, at least 1,000 million.”
Haaland is already said to be on nearly £900k a week thanks to his current deal — we don’t even want to think of what his compensation would look like if the numbers ever get that ridiculous.
With City’s number nine on course to break all manner of records, especially with those in blue around him giving him plenty of service and a platform to shine even brighter on the world stage, we really couldn’t put a number on how much Haaland is worth… but a billion!?
Elsewhere in the interview, Pimenta refused to confirm whether her client has a release clause in his contract, simply replying: “I’m not saying anything.” This comes after manager Pep Guardiola insisted no such clause exists at present.
She was also probed as to whether she expects Haaland to play in Spain one day, with Real Madrid mentioned specifically; all she would say is that “today he is very happy at City. Tomorrow, we’ll have to think about it”.
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How long do you see Erling Haaland staying at City for?
The same team behind the annual Alton Towers run is bringing a new race to Flamingo Land
Danny Jones
Following the success of Run Alton Towers, the same team is bringing a brand-new running event to another Northern attraction with the first-ever Flamingo Land race.
Knowing how popular its forerunner is (pardon the pun), this one is already well on course to sell out.
The inaugural Alton Towers run first took place in November 2021, and now half a decade later, RunThroughUK – the biggest and fastest-growing race organiser in the country – is recreating the format over at Flamingo Land.
Landing next month, the beloved UK theme park and zoo will be joining them in holding two different distances, and you can still be part of it.
Hosted within the grounds of the wider Flamingo Land Resort, the unique route takes participants through the zoo, passing plenty of incredible animals, before continuing through the theme park alongside some of its biggest rides and amusements.
Located in Kirby Misperton up in North Yorkshire, they will be holding both 5-kilometre and 10km runs around the venue.
With the promotion and sporting events company having already comfortably proved they can hold a slick and seamless running event throughout the 500-acre plot, there’s set to be even more jam-packed sights to see as you jog zip through the slightly smaller and multi-purpose park.
As always with RunThrough dates, runners of all abilities are welcome; whether you’re chasing a personal best or simply looking for a different kind of race route, you’re sure to have a memorable time.
And yes, for those wondering: just like with its Staffordshire counterpart, you do get to stay and enjoy all the rides, wildlife and more as part of your entry fee afterwards.
Even better still, not only will every runner be treated to accurate chip timing, a fully marked course, enthusiastic marshals and support from spectators, but you also get a unique finisher’s medal.
Oh yeah, and you get all of your race pictures for FREE, as is standard with RunThrough events. Belter.
With race day not far away, the final places are filling fast for what promises to be one of the UK’s most unique new running events – not to mention one we fully expect to become another annual addition.
Taking place on Saturday, 5 September 2026, you can secure your bibs for the 5/10k running race HERE.
Featured Images — Publicity pictures (supplied via RunThrough)
Sport
Manchester Storm announce partnership with USAsports including NHL pop-ups and more
Danny Jones
Manchester Storm have announced a landmark new deal with USAsports, a dedicated home for British fans of North American sporting disciplines and global merchandising suppliers, which will see various exciting events this upcoming season.
Confirming the collaboration ahead of the pending 2026/27 campaign, this crossover will involve everything from special pop-up events to player sponsorships and much more.
USAsports specialise in officially licensed NHL, NFL, NBA and MLB clothing, and while you may have seen the odd jersey here and there at various Greater Manchester locations, they are now gearing up to work with Manchester Storm to deliver better exposure.
Whether you’re just a die-hard member of the Storm Shelter or an ex-pat who still follows an NHL franchise overseas, kit collecting and the fascination surrounding limited edition team jumpers is a big part of ice hockey fandom and culture not just here in the UK but around the world.
Sharing their own announcement, they wrote: “Manchester Storm are thrilled to announce a new partnership with USAsports for the 2026/27 Motorpoint Elite Ice Hockey League (EIHL) season as the club embarks on an exciting new chapter at the AO Arena.
“As part of the partnership, USAsports will sponsor a Manchester Storm player throughout the season and deliver multiple NHL Pop-Up Shop events at Storm home games during the forthcoming campaign.”
On the subject of sponsorship, commercial entities are the only people who will be given the opportunity to back big players this term, as Storm are once again bringing back their ‘own-and-loan’ scheme.
Speaking on working closely with their new partners, the club’s General Manager, Ryan Finnerty, added: “We’re delighted to have USAsports on board for the 2026/27 season.
“Their passion for the fan experience really stood out to us, and their NHL Pop-Up Shops throughout the season will be a fantastic addition to game days at the AO Arena.
“We’re looking forward to working together throughout what promises to be a very exciting season.”
As casual fans here at The Manc, we’ll admit that watching the growing buzz around the resurgent ice hockey team, especially ahead of their Manchester city centre ‘homecoming’, has got us amped to dive deeper into the sport when it gets back underway next month. We’re not the only ones, either…
Danny Jones -
2nd February 2023 
