UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Bury FC announce partnership with big-name local brand after ‘milestone’ season
Danny Jones
Following their landmark North West Counties Football League title, Bury FC are toasting their trophy success with a significant new partnership, as multinational franchise JD Sports will be sponsoring the side moving forward.
The Premier Division champions sealed what they have dubbed a “milestone” first piece of silverware and first promotion for some time with a 4-0 win over Burscough FC last weekend: a moment which feels like a far cry away from the uncertainty of recent years.
A NWCFL Division One North title did come during the Bury AFC era.
It was only back in 2019 that Bury were dismissed from the EFL entirely, splintering into two teams after 125 years; fast forward to 2025 and now the Greater Manchester club are looking to reconsolidate their position in the football pyramid with efforts such as this latest commercial move.
Also founded in Bury back in 1981, JD Sports is the latest and most established local organisation to sponsor The Shakers to date, marking a big step forward for those around Gigg Lane.
While the exact nature of their collaboration (i.e. featuring logo on kits, around the stadium and so on) is yet to be detailed, nor has the initial length of the partnership deal been confirmed, getting the brand on board is still a big coup.
Not only is the retailer a well-known name in sports apparel and high-street fashion, with their own line of more than 90 JD Gyms across the UK too, but as a fellow local turned nationwide business from the same borough, their success story is also one that Bury FC can take plenty of inspiration from.
With a league record-breaking 8,719 fans filing into their historic home ground for the final game of the season, demonstrating an extraordinary level of support and loyalty throughout the community, teaming up with JD is an extension of “reignited pride” and brings football back to the heart of the local area.
As for JD – which also boasts a glowing global presence in over 36 countries – sports partnership manager Abi Haywood went on to add: “We’re thrilled to be partnering with Bury FC, a club that sits at the heart of our community. As a company founded in Bury, this partnership means a lot to us.
“It’s about more than football – it’s about giving back to the town that helped shape who we are. We’re proud to support Bury FC and to play a part in the club’s future, both on and off the pitch.”
Over 8,700 fans in attendance at Gigg Lane to see Bury FC win 4-0, confirming their first promotion since being expelled from the EFL in 2019…
The Shakers signed off the announcement by stating: “As Bury FC continues its mission to climb back up the football pyramid, the Club remains deeply committed to regaining its place at the heart of the community.
“With the support of local businesses, lifelong fans, and a town full of pride, Bury FC is building a future worthy of its historic name.”
Here’s hoping this is just the start of an already brilliant comeback and that Bury never need come back from so close to the brink again.
Marcus Rashford reportedly sheds light on his future
Danny Jones
Manchester United star and current Aston Villa loanee Marcus Rashford has reportedly shed some light on his future, i.e. whether or notit remains at Old Trafford.
Wythenshawe’s world-famous winger and England international has spent the last few months on loan at Villa after being sidelined by Man United head coach Ruben Amorim.
Since arriving in Birmingham, he’s managed to discover some of the form that made him one of the Premier League‘s most talented players and still one of the most sought-after in Europe, registering four goals and 5 assists in 16 games under new manager Unai Emery.
Having already labelled him ‘one of the world’s dangerous attackers’ before his arrival at Villa Park was confirmed, going on to insist that he is steadily “regaining confidence”, it’s clear that his new gaffer would happily keep and it seems like Rashford now feels a permanent move elsewhere might suit him.
Marcus Rashford not in any hurry to decide his future. Will wait until the summer before talking to anyone. https://t.co/RtQqbKKs9j
While BBC Sport’s Simon Stone reported that Rashford is “not in any hurry” to decide where he goes next, the football writer and reliable transfer source did note that the 27-year-old at least “feels it is unlikely he will play for Manchester United again under Ruben Amorim.”
It is thought that the Portuguese ex-midfielder and former Sporting CP boss had taken issue with Rashford over his effort levels in training and application in games, the suggestion being that the lifelong Red Devil wasn’t quite buying into his ideas.
As a result, Stone goes on to add that “while his United contract is due to run until 2028, and it is not completely out of the question Rashford might return, sources close to the player do not see an obvious way back into the Old Trafford fold.”
Not unlike the situation between Erik ten Hag and Jadon Sancho, with the fellow forward being ousted from the squad following a fall-out, leadership might prove a similar obstacle in this case as well.
That being said, and given the fact that Sir Jim Ratcliffe and INEOS are looking to build around their new manager as opposed to starting from square one yet again, a reconciliation between Amorim and Rashford would be required. Given how much he’s enjoying his football at Villa, it seems doubtful.
"It worked for both parties" 🤝
Gary Neville believes that Manchester United letting Marcus Rashford leave was still the right' decision 🔴 pic.twitter.com/DNAmejWKC3
— Sky Sports Premier League (@SkySportsPL) April 23, 2025
What little we do know regarding Rashford‘s future is that he looks to have ruled out a move to London and would prefer to settle at a team playing Champions League football, with Aston Villa in with a strong chance of finishing in the European places once again.
Villa are said to have an option buy clause worth around £40 million; other continental clubs said to still be interested in his signature include Barcelona and PSG.
You can watch the highlights from Rashford’s last game against familiar rivals Manchester City, in which he grabbed yet another goal for Villa, down below. He could have had two, were it not for the post…
Do you think Rashford should try and make a Villa move permanent, return home or look elsewhere?
Danny Jones -
27th August 2023 
