UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Wigan unites in paying tribute to ‘much-loved’ local sports fan, Darren Orme, after body is found
Danny Jones
Wigan teams and the rest of the community have been paying tribute to local fan Darren Orme, whose body was sadly found earlier this week.
The passionate Wigan Athletic and Warriors supporter was a regular at both The Brick Community Stadium and the Latics’ former home, Spingfield Park. He was tragically found dead on Monday, 24 March, after being declared missing nearly three weeks ago.
As a “much-loved” personality among the regular footy and rugby crowds, his loss has hit both fan bases and the town as a whole hard, with countless locals sharing their condolences over the past few days.
Paying their respects to “a popular supporter” known to “thousands” for his “tireless efforts following the Latics“, the club shared a lengthy tribute to Orme on Tuesday.
The 54-year-old was last seen around 9pm on 5 March around the junction between Woodhouse Lane, Scot Lane and Beech Hill. Large-scale searches had been carried out by the local authorities and groups of volunteers following his disappearance.
His body was eventually located the body along a stretch of the River Douglas near Stadium Way just down from The Brick and Robin Park Arena.
Greater Manchester Police have since said they believe there are no suspicious circumstances surrounding his death.
The Official Wigan Athletic Supporters Group – which Orme was a member of for the best part of four decades – said they have been left “devastated” by his passing, adding: “Darren was Wigan Athletic through and through, and he lived and breathed blue and white.
“We know that Darren will always be cheering Latics on in spirit.”
As for Wigan Warriors, who recognised him as an equally beloved character up in the stands, the team joined their footballing counterparts in paying a heartfelt tribute, with hundreds of fans laying flowers and wreaths outside the ground.
🌹 This morning, Wigan Warriors players and staff laid a wreath outside The Brick Community Stadium in memory of Darren Orme.
Writing as part of a joint statement on the club website, the rugby league side said: “We join in sending our sincerest condolences to Darren’s friends and family, and we ask supporters to respect their privacy during this extremely difficult time.
“As a Football Club, Wigan Athletic will pay tribute to Darren with a minute’s applause at the home fixture against Barnsley on Saturday, 29 March (3pm kick-off) whilst a minute’s applause will be held at Wigan Warriors’ game against Salford on Sunday.
“We would like to thank the Wigan community, including supporters of both Clubs, for coming together over the last few weeks in search of Darren. We encourage supporters to pay their respects and share their memories of Darren.
“Flowers, shirts, and scarfs can be laid at The Brick Community Stadium alongside Dave Whelan’s statue, while a Book of Condolences will be located in the Stadium Reception for fans to sign.”
Our thoughts go out to his family, friends, his fellow supporters and all those whose lives Darren Orme touched – rest in peace.
Featured Image — Greater Manchester Police/Wigan Warriors
Sport
Two Greater Manchester-based Paralympians pick up MBEs following Paris 2024 heroics
Danny Jones
A pair of Paralympians born just down the road and honed two discipline-leading national performance centres here in Manchester have officially been awarded MBEs.
The Northerners doing the country proud – sounds about right.
First off, if the name Poppy Maskill doesn’t ring a bell, the promising Paralympic was Team GB’s best-performing para-athlete at Paris 2024 this past summer, contributing a total of five medals towards the nation’s joint-third-highest tally.
After her heroics at the Games, the teenager who turns 20 this weekend (Saturday, 29 March) was the recipient of an early and very prestigious birthday present, becoming one of the youngest individuals to be made a Member of the Order of the British Empire in history.
She was named on the New Year’s Honours list back in December but finally collected her latest medal in person this week following a ceremony at Windsor Castle, being honoured by King Charles III personally.
Hailing from Middlewich just less than an hour away from our city centre, Maskill might be a Cheshire girl by birth, but this young sporting gem is being polished right here at the state-of-the-art Manchester Aquatics Centre (MAC).
The youngster became the first Paralympian to pick up gold back in August after not only winning the 100m butterfly but smashing the world record in the process, too.
Competing in the S14 class – a category for athletes with intellectual impairments – she finished the heat with in just 1:03, surpassing the previous best by more than half a minute. But her impressive performance didn’t stop there.
MAC regular Maskill went on to win two more golds in the S14 100m backstroke and 4 x100m S14 freestyle relay, as well as a pair of silver medals in the 200m freestyle and 200m individual medley S14. Just incredible.
Poppy Maskill wasn’t the only Greater Manchester-based para-athlete who was recognised this month, though, as Stockport‘s very own two-time Paralympic champion Sophie Unwin was also presented with the accolade for her services to sport.
Named a member of the Order along with her co-pilot Jenny Holl, Unwin’s Paris 2024 medal haul included a double of golds in the women’s B 3000m individual pursuit and the road race tandem B, not to mention a silver in the road time trial and a bronze in the 1000m time trial at Paris 2024.
Following in the footsteps of fellow MBE and Stopfordian cycling legend, Dame Sarah Storey, who won her 19th gold medal to become Britain’s greatest Paralympian of all time – having made the most of MAC and the National Cycling Centre over in East Manchester during her career – the borough did us proud.
30-year-old Unwin has kicked on just as strong in the new year as well, notching a narrow victory to set an unofficial (unfortunately) world record of 4:36.737 in the women’s tandem at the 2025 Lloyds National Track Championships here in Manchester.
Danny Jones -
27th August 2023 
