UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Jack Grealish dedicates first league goal in 16 months to late brother on anniversary of his death
Danny Jones
Manchester City star Jack Grealish held back the tears following his first Premier League goal in more than 16 months, but not in relief after breaking the duck, because it came on a very emotional day for him and his family.
The Man City and England midfielder opened the scoring in the Blues’ 2-0 win against Leicester City on Wednesday night, bringing an end to his goal drought after a total of 473 days.
But what made it even more special is that the game happened to coincide with the anniversary of his late brother Keelan’s death.
Speaking in his post-match interview after picking up the man of the match award, Grealish was in a noticeably quieter mood than his usual charismatic self before revealing that the day marked the 25th anniversary of his younger sibling’s death.
Jack Grealish dedicates his goal to his late brother on the 25th anniversary of his death ❤️ pic.twitter.com/u3toaqZSuR
— Sky Sports Premier League (@SkySportsPL) April 2, 2025
The 29-year-old went on to reveal that the date coincided with Keelan’s passing and acknowledged that it’s “hard on the family but [I’m] happy to score”.
His mum and dad, Karen and Kevin, were up in the stands; it doesn’t need explaining why scoring in that particular moment was so special for all of them.
Clearly stirred by addressing what was a bittersweet occasion, he signed off by adding, “To score and to win was brilliant.”
Keelan Daniel Grealish was just nine months old when he tragically passed away from sudden infant death syndrome (SIDS) back in 2000 – ‘Super Jack’ was just four at the time.
Paying tribute on social media after the game, the comments below his post were filled with love and support.
Besides the goal itself, the former Aston Villa star was keen to reiterate that he was never brought to the club to score bags of goals and “has a lot more to offer” than just hitting the back of the net.
Touching on his Grealish’s game and the tribute to Keelan during his post-match duties, manager Pep Guardiola went on to add: “Jack is an incredible human being; in terms of gestures and for the other people, he’s incredibly generous.
“I didn’t know that [it was the anniversary of his brother’s death]. I can’t imagine how tough it could be for mum, dad, sister, and all the family. It’s good on this day to remember him, I’m pretty sure they remember every single day.”
A lovely moment from a much-loved character around the Eithad Stadium as well as up and down the country. Rest in peace, Keelan.
You can watch the highlights from the game down below:
Three more points on the board for City and a big moment for the Brummy-born midfielder.
Featured Images — Sky Sports (screenshots via YouTube)
Sport
Marc Skinner signs new contract to keep him at Manchester United until 2027
Danny Jones
Manchester United Women manager Marc Skinner has signed off on a new deal with the Red Devils, accepting a contract that will see him stay at the club until at least 2027.
Approaching half a decade in charge of Man United’s women’s team, Marc Skinner has now committed his future to the side which helped the club to a historic male and female FA Cup double and qualified for Champions League for the first time.
Confirmed via social media on Wednesday, 2 April, the club shared the news that the 42-year-old has put pen to paper on a new two-year contract with an option to extend for a further 12 months.
His side is also currently third in the WSL, and although Chelsea remain the perennial favourites, they are continuing to push harder for the title each season following their second-placed finish in 22/23.
Speaking on the new deal, Brummy-born Skinner wrote: “It has been an absolute privilege to serve as head coach for this fantastic football club for the past four years, and I am delighted to be extending my time in the role for at least a further two years.
“We’re building a young, hungry team with the aim of challenging consistently for further trophies. There is still more hard work ahead, including this season, but the players and staff have already shown their determination to succeed, and I’m looking forward to us taking the next steps in our journey together.”
The former Birmingham and Orlando Pride head coach has been a somewhat divisive figure around Leigh Sports Village and Old Trafford during his tenure in recent years, with some vocal supporters even calling ‘Skinner Out’ last year.
He was ultimately kept on following the 4-0 thrashing of Spurs in the Women’s FA Cup, but many fans are still unhappy with the amount of progress made under him.
In addition to a lack of silverware throughout his time in charge, with many criticising his tactics, star talents like Alessia Russo, Mary Earps, Nikita Parris, Lucía Garcíaand captain Katie Zelem have all departed during this time. Others just haven’t felt the same since Casey Stoney left back in 2021.
Even gave him a photoshoot. Right wrong on not a significant part of the fan base hates Marc skinner. It’s tone deaf to assume we all celebrate on socials. I would turn the comments off tbh. https://t.co/VIarfUAkoJ
Nevertheless, Marc Skinner is staying for the immediate future, and there are still plenty who back him and the work he’s done, or at least the direction he is looking to go in.
Speaking on the extension, United‘s technical director Jason Wilcox said: “Marc’s record since taking charge speaks for itself, having delivered our first major women’s silverware and firmly established us among the leading teams in the WSL.
“After a major overhaul last summer, we have an exciting, developing squad ready to compete for further success, and we are convinced that Marc is the right coach to lead that process.”
COO Collette Roche went on to insist that “building a successful and popular women’s team is an important part of our wider, football-first strategy for the club” and that they hope Skinner will continue to contribute in placing “Manchester United at the forefront of growth in the women’s game.”
Danny Jones -
27th August 2023 
