UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Popular Manc influencer, ‘AngryGinge’, was arrested, fined and ultimately banned from Silverstone at this year’s British GP.
The Salford-born Twitch streamer, YouTuber and social media personality (real name Morgan Burtwhistle) was detained at the circuit after being arrested on suspicion of criminal damage.
Ginge recently starred in Soccer Aid 2025 and is a well-known face both on the internet and in the sporting world, regularly working in and around football, and is an avid Manchester United – even featuring in the club’s third kit launch video last year.
The 23-year-old and two other fellow streamers, ‘Chazza’ and ‘Samham’, were accused of criminal damage after sitting in an F1 car whilst recording around the Silverstone complex.
AngryGinge returned to streaming after being detained by police for 15 hours
The streamer and several friends were arrested for climbing into a display F1 car at the British Grand Prix pic.twitter.com/WDSYb6MVtj
“On Friday, July 4, NP received a report that a classic Formula 1 car on display at Silverstone Circuit during the British Grand Prix event had sustained several thousands of pounds worth of damage, which was alleged to have been caused by someone accessing the display stand and climbing into the vehicle.
“Officers carried out initial inquiries, and suspects were identified. Three men, aged 23, 25 and 27, were arrested on suspicion of causing criminal damage to a vehicle and taken into police custody.
“Following a thorough investigation into the circumstances of the incident, all three men were released with no further action.”
Burtwhistle went into more detail on the incident on socials, explaining that the trio were taken away in handcuffs and “locked up” for several hours – 15 hours, according to SamHam (Samuel Imie).
All three individuals deny causing any damage to the racecar, even despite users sharing clips from the livestream footage captured for the Red Bull online Content on the day that many argue incriminates them, or at least sounds like it – we’ll let you watch and decide for yourselves.
Ginge himself went on to detail that ridculousness of the situation, explaining how he was effectively detained for watching someone else climb into the vehicle.
He’ll be dining out in this one for some time, you can be sure of that.
He’s literally a brands dream isn’t he 😂 so quick and smart with it
Mancunian and British boxing legend Ricky Hatton MBE is coming out of retirement after more than a decade for his first competitive fight in 13 long years.
This is sure to be one to watch.
The Stockport-born and Hattersley-raised fighter first retired back in 2011, but did flirt with a comeback a year later in what turned out to be a one-off fight and defeat to 35-year-old Ukrainian welterweight, Vyacheslav Senchenko.
‘Hitman’ Hatton also got back in the ring for an exhibition match against Marco Antonio Barrera in 2022, enduring eight two-minute rounds after a decade away from fighting, but now he’ll be undertaking an official fight over in the United Arab Emirates.
Lacing up his gloves at 46 years old, Hatton will be facing fellow veteran Eisa Al Dah (same age), who was the first professional boxer in the UAE.
The ‘Pride of Hyde’ may have been out of the competitive sporting sphere for a while, but he’s still remained an active figure in the boxing world.
In addition to training his son, Campbell, who has followed in his father’s fighting footsteps, Hatton has continued to coach other young boxing talents from his gym in Tameside, including John Hedges and Chloe Watson.
Campbell, 24, has won 14 of his 16 fights, losing just twice since he began in 2021.
Meanwhile, his dad – who still boasts a record of 45 victories from 48 matches, 32 of which were by knockout – will be once again focusing on getting himself back in fighting shape for the Dubai bout.
The local athlete has done plenty to dispel the old jabs of ‘Ricky Fatton’ in recent times, mind you, having taken his talents as a once-promising young footballer to play in the Manchester Remembers charity match, as well as the aforementioned Barrera exhibition.
Set for this winter, Ricky Hatton will face fellow veteran Eisa Al Dah in a middleweight contest on Friday, 2 December, telling national media via video call in the recent press conference that confirmed he would be coming out of retirement: “What you’re trying to do there for boxing in Dubai is fantastic.”
Meanwhile, Al Dah added: “It will be a true fight, true action. And I will do my best, because everybody in the UAE and the Gulf, they will watch this fight. The place will be sold out, and it will be watched around the world.”
Will those Haymakers still hit like they used to? Well shall see before the end of the year.