UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Manchester City win first Women’s Super League title in a decade
Danny Jones
After a decade of hope and hard work, Manchester City have finally won the Women’s Super League once again in a huge moment for the local club.
Lifting not just their first division title in 10 years, but only their second WSL trophy since the modern female football era began in 2010, it felt like only a matter of time to many supporters.
Ending a six-year Chelsea supremacy, this is also manager Andrée Jeglertz’s first at the helm of Man City’s women’s team, who arrived at the club with a strong silverware record at the start of this season.
These were the scenes at home base as one key result sealed their status as champions:
— Manchester City Women (@ManCityWomen) May 6, 2026
City Women secured the WSL title following third-placed Arsenal’s 1-1 draw against Brighton on Wednesday evening.
They even managed to do so with a game to spare and a six-point gap over the west London club, which has won so much over the past few years.
Speaking in an interview with club media after confirmation of the win, captain and Euro 2025-winning Lionesses defender, Alex Greenwood, said: “[It feels] absolutely incredible. “A moment – we as a team, me personally – us as a club has waited so long for”.
“An incredible moment, it’s an incredible feeling. I’m so glad we got to spend this moment together as a group. Just an absolutely incredible feeling.”
With fans watching both at home, along with the first team themselves, the celebrations have already begun as the team shared a look back at how they got here.
You can see the recap posted on social media in full below.
Commenting on his latest accolade, the Swedish head coach added in a full club statement: “There’s never been doubt about the talent in the group, but there is something else about talking about being winners and champions. We started that early, and we believed in that. That’s led us through this year.
“It hasn’t been easy; it’s been hard work every day, but we had a strong belief that we could be sitting here in May and be champions. That is the first thing, and we definitely deserve it.”
Congratulations to the Cityzens on a well-deserved and long-awaited WSL title; could this be the start of another sporting dynasty of dominance over in East Manchester? Only time will tell…
In other news around the Etihad Campus, the women’s, EDS and academy team stadium is also set to host the final of the FA Youth Cup later this month.
2027 Manchester Marathon sells out in record time after biggest event ever
Danny Jones
The 2027 adidas Manchester Marathon has already sold out in record time after the biggest event in the race’s history.
Incredible stuff.
Yes, after more than 42,000 runners took on this year’s 26.2-mile challenge – the highest number to date – public places for next year’s Manchester Marathon have gone in the blink of an eye.
To be specific, they were snapped up in just 10 days: even faster than the last time around, with 2026 having also broken the previous fastest (or PB, if you will) time before that.
Posting on social media, the organisers wrote: “We’re blown away by the response as a record-breaking number of public places were secured during our launch window, and we’re now officially at capacity.
“Thank you for the amazing support. We can’t wait to help you turn your 26.2 dreams into reality.”
They also went on to remind people that even if they missed out, potential participants can still secure a place through their official charity partners.
Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Teaming up with numerous non-profit organisations over the decades after it first began way back in 1908, before enjoying multiple stints during the 1980s and late 90s into the noughties, huge sums have been raised over the years.
It’s never anything less than a heartwarming and inspiring day.
The modern MCR Marathon, as we know it, returned in its present format nearly a decade and a half ago, beginning its current collaboration with sportswear giants adidas, therefore helping raise the profile even further, with the 2026 fundraising tally also reaching a record-breaking £5.2 million this past April.
At the moment, the Manchester Marathon maintains annual partnerships with the likes of Alzheimer’s Society, British Heart Foundation, Cancer Research UK, Mind, and The Christie Charity.
Once again, these organisations, along with the likes of the Greater Manchester Mayor’s Charity and many more, will continue to offer charity places for the 2027 Manchester Marathon, provided you can hit the fundraising total.
We don’t know about you, but we’re loving this city and the surrounding boroughs being well and truly in their running era, and we also urge all of you who make up part of the local culture to immerse yourself in all aspects – especially when it comes to the post-race season party…
DJs, karaoke, quizzing, three full rooms, an entire beer garden to themselves, and MUCH more. 👀
Danny Jones -
27th August 2023 
