UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Southampton youngster bids goodbye to boyhood club ahead of Manchester United move
Danny Jones
Southampton FC youngster, Harley Emsden-James, has bid goodbye to his boyhood club ahead of an imminent move to Manchester United.
The promising 16-year-old defender, who has already impressed plenty of youth scouts in the under-18s Premier League, is set to become Man United’s latest summer signing, making that four so far.
Identified not just by the Red Devils recruitment team but tipped for big things by their new Director of Football, Jason Wilcox – who was with the Saints before arriving at Old Trafford – he’s clearly thought of very highly already.
Posting on Instagram over the weekend, the Southampton-born centre-back shared images of himself as an even younger boy (joining the academy at age 7) along with a heartfelt farewell message.
As you can see, the caption touches upon almost a decade with the club, writing, “I’m incredibly grateful for all the memories made and the amazing people I’ve met throughout the journey.”
He goes on to add: “A huge thank you to all the staff who have supported and guided me over the years, to my teammates who’ve become friends, and to everyone who’s been a part of this chapter with me.
“Southampton will always hold a special place in my heart. On to the next chapter!”
Currently signed to Puma, the England prospect’s move to Manchester was confirmed by Fabrizio Romano back in June, and there seems to be an understanding that Wilcox knows him well already.
United are reported to have paid around £1 million for the young Southampton defender’s signature, fighting off other suitors, including Man City, Chelsea, Aston Villa, Spurs and more.
Having recently shifted appointments in the INEOS administration, initially being appointed as Technical Director back in April 2024, the previous Premier League winner and coach, now looks to be spearheading MUFC’s transfer business and a big chunk of the youth development.
Some clips of Harley Emsden-James (09) from 🏴U15 vs 🇺🇸 a few months back Righty CB made his U18 PL debut for Southampton yesterday Relatively physically advanced of which he imposes well in his age-group. Brilliant composure w ball-at-feet – prominent+strategic passing eye pic.twitter.com/ugE5fXBxBW
Although the belief is that Emsden-James will be dropped directly into Man United’s U18s PL squad, rather than be blooded into the first team, there is an expectation that he will feature as part of Ruben Amorim’s first pre-season tour, so he will benefit from training with more senior figures at the very least.
On the other hand, along with the likes of fellow new arrival and defensive partner, Diego León, we wouldn’t be too surprised if you see them given minutes amid issues with squad depth, injuries and not quite as much transfer activity as many may have hoped for.
Looks like United may once again be putting that old ‘you can’t win anything with kids’ adage to the test.
Gymshark is opening its first standalone northern store in Manchester this weekend
Emily Sergeant
A huge new Gymshark store is opening in Manchester tomorrow, and it’s the brand’s first standalone store in the North.
The global sportswear and fitness brand will be setting up shop at the Trafford Centre and taking over a large 7,500 ft space on Upper Peel Avenue with all of its iconic Gymshark ranges, including the massively ‘Vital’ and ‘Power’ collections, as well as some exciting new exclusives for Gymshark Trafford Centre.
The store itself is said to have Gymshark’s ‘increasingly trademark’ look and feel throughout it, including mannequins that are created from the image of real people in the community, different destinations for its hero products, and spacious changing rooms with bespoke lighting.
Unfamiliar with Gymshark? Since it was founded by Ben Francis from his garage in 2012, the brand has gone on to become one of the UK’s greatest business success stories of the 21st century – with more than 20 million people across 200 countries now counting themselves as members of the Gymshark community.
Gymshark is opening its first standalone northern store in Manchester this weekend / Credit: Supplied
The new Trafford Centre will be Gymshark’s first standalone store in the UK outside of London, and follows recent openings in Dubai and Amsterdam, as well as coming ahead of the opening of Gymshark’s first flagship store in the US later this year.
Most importantly, it builds on the brand’s long association with Manchester, as one of the first-ever Gymshark meet-ups was in the city, as well as its first ‘Lift’ event post-COVID.
Gymshark also credits the public’s reception to its space inside Selfridges at the Trafford Centre as one of the driving forces behind its choice to open a permanent store within the shopping centre, calling it ‘nothing short of spectacular’ and adding that the new opening genuinely solidifies Manchester’s role as a ‘big brother’ to a Brummie brand.
“We’re thrilled to welcome Gymshark’s first Northern store to Trafford Centre this weekend, joining our growing athleisure and sportswear offering at the centre,” commented Simon Layton, who is the Centre Director at Trafford Centre.
“We have no doubt that Gymshark will prove immensely popular and can’t wait to welcome them on opening day.”
Gymshark is opening at the Trafford Centre tomorrow (Saturday 12 July) with a grand ribbon cutting at 10am, followed by goody bags, refreshments, and merch being handed out for those waiting in line.
There’ll also be different fitness challenges to take part in too, in true Gymshark spirit.
Danny Jones -
27th August 2023 
