UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Greater Manchester stadiums included in the bid to host the Women’s World Cup confirmed
Danny Jones
The locations for the official UK bid to host the FIFA Women’s World Cup have been revealed, along with the Greater Manchester football stadiums chosen for the honour.
Not exactly a ground-breaking spoiler, but the FA did make a somewhat curious choice when they shared the news.
In case you hadn’t heard the news earlier this year, our nation has officially thrown its hat into the ring for the Women’s World Cup (WWC) in 2035, with England, Wales, Scotland and Northern Ireland all set to offer up their arenas as part of the record-breaking proposal.
Naturally, a region as footy-obsessed as ours and with two of the biggest stadiums in the country was always going to be included, but as mentioned, there was a particular detail that lots of people quickly noticed following the announcement.
Yes, in a slightly bizarre but ultimately innocuous turn of events, Etihad Stadium – home of Manchester City FC – has been selected, as was the world-famous ‘Theatre of Dreams‘, the only difference being that it was listed separately from the city itself.
Instead, Man United’s iconic home turf, Old Trafford, has been listed as just that: in Trafford, specifically, as opposed to simply being listed in the same section as its sky blue counterpart.
Now, while it’s true that all 10 boroughs have their own identity, culture (not to mention some subscribing to still being part of Lancashire or even Cheshire), it did strike us and others as a bit odd to put that rather iconic and equally historic venue down as almost separate from the city.
Many would argue that one of the things Manchester is best known for around the globe is the team of Red Devils that play at that ground.
Naturally, ‘Cityzens‘ have had their fair share of fun with the post and, conversely, there’s been plenty of retorts regarding ‘supporters from Stockport’, as you would expect…
Nevertheless, we’re just glad to see the Etihad and Old Trafford continuing to cater to some of the biggest dates on the sporting calendar.
Some have actually argued that the region should have been given opportunities to host more stadiums and/or games as part of the market pitch, as the likes of both Bolton Wanderers and Wigan Athletic’s stadiums were floated as viable or even better alternatives, capacity-wise.
Either way, with the 22 venues that have been selected for the UK’s bid for the 2035 Women’s World Cup and us Brits currently unopposed in the race to secure the tournament, the FA are going all-in for the 48-team competition, which would be “the biggest single-sport event ever staged in the UK.”
You can read more down below.
Our shared ambition: to host the largest single-sport event ever staged in the UK, and the first FIFA World Cup in this country since 1966.#AllTogetherpic.twitter.com/y6GOPEPDdG
Stockport County’s Christmas dinner in a cup returns for 2025 as part of new festive food range
Danny Jones
We can’t believe it’s rolled around again already, but with the festive period well underway and the big day just a few weeks away, Stockport County have brought back their viral ‘Xmas dinner in a cup’for 2025.
Better still, the County Courtyard has seen some new Christmas specials added to its food menu, too.
The local football club are absolutely flying in League One at the moment, having spent plenty of time at the top of the table already and still well and truly contesting those promotion/play-off spots.
If you’re a Stopfordian, that’s plenty of cause for celebration right there, but with the Christmas dinner in a cup also up for grabs once more, the holiday season literally couldn’t taste any better right now.
For those who’ve never seen it before, it’s exactly what it says on the tin – well, cup: a little Sunday dinner in a County-branded takeaway coffee cup, complete with a healthy pour of gravy and pretty much all the trimmings you could hope for.
Yes, including sprouts, because all of you who still don’t touch them need to grow up already.
Currently priced at just £4.50, not only does it contain virtually all the major food groups (barring the customary matchday pints, of course), it might just be one of the healthiest and best value-for-money bits of footy scran around – certainly in Greater Manchester, anyway.
But, as mentioned, that’s not all this year; Stockport are also serving up the new festive hot dog and even a ‘leftover Christmas curry’ in a bowl, which might even be more warming on a cold night at Edgeley Park than the Xmas dinner in a cup or clinging onto a flask of Bovril.
Anyone else craving that curry with a cheeky bit of bubble and squeak now?
It’s also worth noting that you’ll only be able to get one of those on Boxing Day, by the way, when the Hatters host Lincoln City in the league.
As for the rest of it, County fans can get their hands on this seasonal scran for the first time this year at the weekend when Dave Challinor’s side take on Barnsley at 12:30pm, and two of the three specials will then be served at home every game over the holiday period.
Speaking of random Christmas food creations, there’s another limited-time-only and potentially divisive example that we’ll also be sampling this December…
Danny Jones -
27th August 2023 
