UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Tickets go live as opening date is announced for Manchester City’s new ‘immersive’ museum experience
Emily Sergeant
Tickets to visit Manchester City’s new ‘immersive’ museum experience have officially gone live ahead of the grand opening.
Set to open in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus next month, the Manchester City Museum Experience will be spread across 10 distinctive spaces – with visitors invited to take a trip down memory lane with nostalgic environments from throughout the club’s history.
Fans will also be able to take part in interactive media experiences, like posing with all 48 major trophies won by the club’s first teams or trying their hand at football punditry.
The experience will combine the latest immersive technology with physical memorabilia drawn from across the club’s history to do this.
Hidden details and surprising ‘did you know’ facts are set to be embedded across the experience, so that even the most devoted Man City fans will have the chance to discover something new about the club they love.
By combining interactive environments, technology, and authentic artefacts, the experience is aiming to appeal to a wide audience – from lifelong Manchester City supporters, to families and those with a broader interest in football, culture, and the city of Manchester.
“The Museum Experience has been designed as a destination that goes beyond just the pitch,” commented Jeremy Maxton, who is the Director of Visitor Attractions at Manchester City Football Club.
Manchester City releases CGIs and important details of its new ‘immersive’ museum / Credit: Manchester City / Ralph Appelbaum Associates (RAA)
“Whether you’re a lifelong supporter, visiting Manchester for a weekend, or simply looking for a unique day out, we’ve created an experience that offers something for everyone.
“From the recreated environments and original memorabilia to the interactive elements, there are different ways into the Club’s history throughout the Museum.
“We’ve also built in space for new stories to be added over time, so the experience can continue to evolve. It’s been a huge project to bring together and we’re looking forward to people seeing it for themselves later this year.”
The Manchester City Museum Experience officially opens on 14 December, and you can now book tickets to visit from that date here.
Featured Image – Credit: Manchester City / Ralph Appelbaum Associates (RAA)
Sport
Details released of Andy Burnham’s meetings with Manchester City owners while Mayor
Emily Sergeant
Details of Andy Burnham’s meetings with Manchester City owners during his tenure as Mayor of Greater Manchester have been released.
In case you need bringing up to speed on the situation a little first, Manchester City was found guilty back in September all of its charges related to the Premier League’s financial rules over a nine-season period, and on top of that, was also found guilty of the majority of charges in relation to its failure to co-operate with the League’s investigation.
According to the Premier League, the independent Commission found that Manchester City had arranged so-called ‘sham’ commercial deals with a number of its sponsors.
These were part of a disguised funding scheme – with those sponsors only required to pay a portion of the relevant sponsorship fees.
The remainder was then funded by Abu Dhabi United Group Investment & Development Ltd (ADUG), which owned the club.
The Commission also concluded, as quoted by the Premier League, that the club had ‘made concerted efforts to stop and frustrate the Premier League investigation’.
Within the past week or so, it has since come to light that now-Prime Minister Andy Burnham had dealings with Manchester City during his tenure as Greater Manchester Mayor, and Greater Manchester Combined Authority (GMCA) has now issued a public statement, giving details on the matter and what these ‘dealings’ entailed.
A spokesperson for GMCA confirmed that Burnham had a ‘formal meeting’ with Man City Chairman, Khaldoon Al Mubarak, back in October 2021.
The statement reads in full: “In October 2021, Andy Burnham, in his role as Mayor of Greater Manchester, had a formal meeting with Khaldoon Al Mubarak at the UK Government’s Global Investment Summit arranged by the Department for International Trade.
“In his capacity as Mayor, he was a guest of Manchester City FC at home matches on a small number of occasions, including attending Vincent Kompany’s testimonial match in September 2019, where he met the Chairman informally in the stands. These have been declared in the usual way.
“Also during his time as Mayor, representatives of Greater Manchester sporting clubs would routinely join business delegations as part of Mayoral international visits.
“This included representatives from Manchester United travelling to Austin and Dublin, Lancashire Cricket Club joining a delegation to India, and Manchester City FC staff supporting visits to China and Japan.”
Featured Image – Lauren Hurley / Number 10 Downing Street (Press Image via Flickr)
Danny Jones -
27th August 2023 
