UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Stockport County defender Brad Hills ruled out for the rest of the season
Danny Jones
In a big blow to their promotion push, Stockport County have been hit with a major injury and loss to their first-team squad, as defender Brad Hills has been ruled out for what looks to be the remainder of the season and then some.
Not what Hatters will want to hear with crunch-time in and around the playoffs now well underway.
Having emerged as even more of a starring centre-back this year, following his initial loan spell with the club during the previous campaign, Brad Hills has arguably been one of Stockport’s best and most reliable players in 2025/26 thus far – but not County will have to do without him.
Although the exact severity is yet to be fully revealed, the former Norwich City youth academy graduate is said to have hurt his anterior cruciate ligament (ACL).
Confirming the news on social media, the Greater Manchester side stated: “We regret to inform supporters that Brad Hills sustained an ACL injury in Saturday’s draw at Luton Town that will rule him out for the foreseeable future.
“Our full focus is on supporting Brad throughout his recovery – we know he’ll come back stronger”
For anyone unaware, ACL tears/ruptures are among some of the worst injuries in football, and depending on the extent of the damage, it can take anywhere between six months and a full year to bounce back.
Safe to say, therefore, that supporters have been left gutted by the update, with one commenting, “Awful, awful news”; another simply wrote, “FFS”.
After typing a very long expletive following the show news, fan podcast The Scarf Bergara Wore wrote: “Wishing Bradley Hills a speedy recovery – come back stronger!
Since becoming a permanent signing back in August, he’s earned multiple man-of-the-match awards in blue and white, not to mention contributed to a decent number of clean sheets. He’ll be a big miss in their backline.
While it’s no doubt a big setback as the League One team looks to get promoted into the Championship, the absence could see manager Dave Challinor reshuffle the pack and perhaps even the formation for the remaining fixtures.
One option is Louie Barry, who – depending on the setup – could finally be set for a return to the pitch after he was signed on a third loan deal this past January, but is still continuing his own rehab following a knee operation.
Put it this way, with not many games left, lots of County fans are probably wishing that the pending and potential further changes in the EFL could have come sooner…
Salford RLFC issue statement as head coach Mike Grady departs after less than three months
Danny Jones
Salford Rugby League Football Club have issued an official statement following the departure of head coach Mike Grady, who has left the role after less than three months in the job.
It has been insisted that this is not a sacking, but rather a joint decision to terminate his contract.
Grady, who took up the mantle at the start of this project following the end of the Salford Red Devils era, was only appointed on 5 January.
He had previously been in charge of the Red Devils’ women’s side over the past couple of years, but moved over to hopefully lead this new era forward.
As you can see, the club confirmed in a statement that they and Grady have “mutually agreed to part ways due to changes in his personal circumstances.”
They go on to write: “We are forever indebted to Mike for his unwavering commitment to the club. We want to thank him for all his hard work since taking on the role as Head Coach in very challenging circumstances in December.”
Also sharing a comment from former player turned CEO, Ryan Brierley, he said: “Mike came in as Coach at a time when the club had just come through one of its toughest times with the double impact of relegation and liquidation.
“He was willing to roll up his sleeves and bring stability to the club on the pitch. The fact we were able to field a team against Oldham in January, after only three weeks, speaks volumes about his commitment and determination. To beat Hunslet at home only four weeks later was a fantastic achievement.
“Mike will always be remembered as the person [who] strived and achieved the objective of sending out the first Salford team of this new era. A team running onto the pitch, after so much hard work, gave us all something to cheer about. We also remember how well he successfully guided our women’s team to third and fourth place finishes in the Championship.”
Sharing his own farewell message, he went on to add: “I want to thank Ryan for the opportunity to represent this great club and fan base. What we created at the start of the year was pretty special, and I’m proud to have built that.
“I’m happy to leave the club in a better place than I found it and wish the club all the best for the future.” Salford RLFC have already assured that they are now recruiting for his replacement.
Danny Jones -
27th August 2023 
