UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Manchester United legend Denis Law has died aged 84
Emily Sergeant
Manchester United legend Denis Law has sadly died aged 84, it has been announced.
The Aberdeen-born footballer was a prolific striker throughout his career, scoring 237 goals in 404 appearances for Manchester United – the club he signed for a then-British record transfer fee back 1962, before departing in 1973 – and also playing for Manchester City too for two separate spells during the 1960-61 and 1973-74 seasons.
Law was an integral part of United’s triumphant record-setting 1968 European Cup winning campaign, was the only Scottish player to have won the Ballon d’Or award, in 1964, and also the only man to have two statues dedicated to him at Old Trafford.
But, he previously announced in August 2021 that he had sadly been diagnosed with dementia.
The whole of Manchester, including everyone at City, is mourning with you. Rest in peace, Denis. Our thoughts are with Denis’ family and friends at this difficult time. pic.twitter.com/YuwjMXKgxn
A formal statement confirming Law’s passing by his family was announced by Manchester United this evening: “It is with a heavy heart that we tell you our father Denis Law has sadly passed away. He fought a tough battle but finally he is now at peace.
“We would like to thank everyone who contributed to his wellbeing and care, past and much more recently.
“The ultimate goal-scorer, his flair, spirit and love for the game made him the hero of a generation. Our deepest condolences go out to Denis’s family and many friends. His memory will live on forever more.”
Erling Haaland sets another Premier League record with new Manchester City contract
Danny Jones
Manchester City striker Erling Haaland has signed a new long-term contract with the English champions and set another Premier League record in the process.
Haaland only joined City back in 2022 on a lucrative five-year deal and it took no time at all for him to hit the ground running and become a Golden Boot winner in his debut season and smash numerous records in the process, but the club are clearly looking to lock down the generational forward even further.
The prolific Scandinavian striker has already scored 111 goals in 125 games for the Blues, so it’s just common sense to tie him down for as long as they possibly can – and when we say long…
Putting pen to paper on a new nine-and-a-half-year deal revealed on Friday, 17 January, Haaland has now committed to his future at the Etihad until 2034, which is a record for the lengthiest contract in Premier League history.
Man City may have rounded up to 10 in their official announcement but either way, a seven-year extension on an existing contract which is unquestionably already one of if not the highest-paying in the division is quite the statement from both parties.
Haaland’s new terms see him surpass former City youth product Cole Palmer, whose switch to Chelsea on a nine-year deal was already groundbreaking for the league, having signed more than half a dozen players on contracts spanning seven years in 2023.
The big Norwegian number nine – who became a boyhood Blue during his dad’s playing days at the club – is set to earn a basic wage of approximately £500,000 a week, which is thought to make him the new highest earner after teammate Kevin De Bruyne (£400k).
This means that not only is the 24-year-old forward tacking on another seven years but also a further £125kpw reported figures are accurate.
City also shared multiple videos celebrating the news and the often humourous Haaland has certainly relished the pageantry of it all:
Reflecting on his new deal, Haaland said in an official statement: “I am really happy to have signed my new contract and to be able to look forward to spending even more time at this great Club.
“Manchester City is a special Club, full of fantastic people with amazing supporters and it’s the type of environment that helps bring the best out of everybody.
“I also want to thank Pep, his coaching staff, my teammates and everyone at the Club as they have all helped me so much in the past couple of years. They have made this such a special place to be and now I am City no matter what.
“I want to keep developing, keep working to get better and look to do my best to try and help us achieve more success going forward.”
Director of Football Txiki Begiristain, who is set to leave at the end of this season, added: “Everyone at the Club is absolutely delighted that Erling has signed his new contract. The fact he signed for so long demonstrates our commitment to him as a player and his love of this club.
“He has made an incredible impact already in his time here and his amazing numbers and records speak for themselves. But in addition to his outstanding natural talent and ability, Erling’s dedication, professionalism, humility and desire to keep getting better sum up what we all strive to achieve at Manchester City.
“He is one of the finest strikers in world football, but Erling is still very young and will only continue to improve working under Pep and his coaching team. If he works hard, which I know he will, he will create an incredible legacy at this football club.”
Danny Jones -
27th August 2023 
