UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Oldham Athletic have founded a brand-new deaf football club
Danny Jones
Oldham Athletic FC have just started a brand-new team for deaf players ahead of the upcoming 2026/27 season.
A dedicated side built around footballers with hearing impairments, it’s an uplifting show of accessibility by the Greater Manchester side.
While this is by no means a first, and we’re proud to say that there are multiple deaf football teams across the region and North West at large, having an EFL club of this stature and history get behind the initiative is a deeply moving development and statement of intent when it comes to helping key causes.
Officially confirmed this past weekend, OAFC are set to join the North League of the deaf football pyramid imminently.
Writing alongside the social media post, the Latics said: “We are delighted to announce the launch of Oldham Athletic Deaf Football Club.
“Oldham Athletic Deaf Football Club is a brand-new team that will provide deaf and hard of hearing players with the opportunity to represent the club and compete under the Oldham Athletic badge, competing in the North League of the Deaf football pyramid.”
Once again, they are not the first local outfit to develop a deaf football programme, with the likes of Radcliffe FC, Manchester Futsal, the Deaf Rhinos in Rochdale, and Greater Manchester Deaf FC all having helped pave the way for this particular sector of the beautiful game.
In yet another recent display of their grassroots work in action, Frank Rothwell’s community-driven club have also reaffirmed their commitment to developing more pathways for young talent:
🗓️ There are extra opportunities for Year 11 school leavers to join our Football Centre of Excellence this week.
⚽ Register now for our men's programme pre-season training on Tuesday 28 and Thursday 30 July with Chris Taylor. #oafc
Circling back to the new deaf football team, the statement goes on to read, “The new team marks another important step in OACT’s commitment to ensuring that football is accessible and inclusive for everyone across the borough.
“Through the creation of Oldham Athletic Deaf Football Club, the Trust aims to provide a welcoming environment where players can develop their skills, enjoy the game, and experience the pride of representing Oldham Athletic.”
If you or someone you know might be interested in getting involved with Oldham’s new deaf football team, you can find out more about the wider project in their full announcement HERE.
As for the mainline men’s team, you can see the highlights from their most recent pre-season game against nearby opponents and old Lancashire rivals, Bolton Wanderers, down below.
Featured Images — Oldham Athletic Football Club (publicity picture)
Sport
Luke Littler is challenging amateurs to beat him at darts as part of a live Netflix event
Danny Jones
In an unprecedented new sports event in the world of streaming, North West sports star Luke Little is offering people the chance to try and win a game of darts against him live on Netflix.
Best of all, he and the entertainment platform have put up a huge grand prize for anyone who can beat the Warrington wonder.
So, for any of you who fancy yourselves as Phil ‘The Power’ Taylor reincarnated when stepping up to the oche down at the local, or if you’re simply bold enough to throw your name in the hat, you’ll want to pay attention for this one…
Announcing the special one-off sporting event on Netflix later this year, Luke Littler has issued the call-out to see if anyone can best him in a game of 501 in front of millions watching at home.
Quite literally the opportunity of a lifetime for fans of the arrows, this exclusive livestream is like nothing that the media giants have done before.
Having dipped their toes into the likes of live boxing fights over the past few years, they’ve definitely got a few live events under their belt, but this exciting and crucially interactive series of matches feels like something genuinely new for Netflix.
Most notably of all, using the name of the popular darts game played not only live on telly at competitions throughout the year but also at countless pubs across the country to set the prize fee, a prospective winner could potentially win £501k this autumn.
Imagine: half a million pounds for one (admittedly very tough) game of darts.
The only major caveat aside from, you know, him being an absolute phenom and already a serial winner is he also happens to be in the form of his life – his words and virtually everyone else’s.
"This is the best version of myself… I'm playing SO WELL!"
Luke Littler listens to some of the records he's broken in his ridiculous World Matchplay campaign 🤯 pic.twitter.com/EVQSrHxSHf
Having smashed Gerwyn Price to defend his World Matchplay Darts title on Sunday evening, cruising to an 18-9 victory with so many 100+ visits and finishes that he broke the tournament’s record average, which has stood since 2010, anyone who does come up against him is currently praying for a miracle.
Price himself told Sky Sports that the youngster’s performance looked ‘effortless’, quipping, “I hope there’s nobody else like him coming through!”
Still only 19, the local lad is the toughest of tasks for even the best on the pro circuit, but if you still somehow fancy your chances, heats will be taking place in Manchester and London, where the top 20 players will get their shot at the man himself on Friday, 30 October.
You can find out all the important information and sign up right HERE.
For now, why not see just how good Littler is playing at the minute and watch back his highlights from a record-breaking final this weekend?
Not that he’s ever truly cooled off, but he really is on fire at the minute.
Danny Jones -
27th August 2023 
