UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
ADVERTISEMENT
The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
ADVERTISEMENT
As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
ADVERTISEMENT
Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Manchester City’s Stadium Tours are back for the summer and bigger than ever
Danny Jones
Manchester City stadium tours are back for summer 2026, with more to see from the home of the Blues than ever, and with 15% off all tickets until the end of August, too.
It’s safe to say that Man City are going through a HUGE period of change right now: embarking on a new era under Enzo Maresca following the dynasty of Pep Guardiola, vast redevelopments of the wider Etihad Campus, a new club hotel, and the expansion of the North Stand – now named after said Catalan coach.
With that in mind, there’s so much new stuff going on over in East Manchester and arguably more of it all happening in one place than we can recall in recent memory, making it the perfect time for Cityzens to return to the famous home ground – indeed, your Etihad debut if you haven’t made one already.
Giving you greater access to areas usually reserved for players and staff only than ever, this exclusive, interactive and virtual tour will take you through the very bones of the storied sporting arena, all the way through to pitchside.
Fans can explore the dressing room and follow in the footsteps of their favourite City players as they walk through the iconic glass players’ tunnel, before walking out into the open air and sitting in the dugout to take in that incredible view.
You can also try out the latest ‘Beyond the Blue Moon’ experience – an immersive VR adventure that sees supporters journey through Manchester City’s past, present, and future.
Following on from Pep lending his likeness, using innovative technology, you can now even have the chance to put your questions to Erling Haaland in the Press Conference Room.
There aren’t many teams on the planet that offer this level of stadium tour, let alone just here in the UK, so it’s no wonder they remain award-winning almost every single year.
Whether you’re a lifelong City fan, a football lover or visiting this wonderful place we call Manchester for the very first time, there’s something for everyone.
For instance, with The Medlock Hotel and accompanying Medlock Square already lining up its maiden events, the City Football Group (CFG) are once again committing to make the wider Etihad Campus an all-year-round entertainment destination.
That being said, plenty of people online have been generating a lot of buzz about the aforementioned Medlock’s new stadium-view rooms since clips appeared on social media.
Pitch view rooms coming to the Radisson Blu Medlock Hotel at #ManCity’s Etihad Stadium. 🤯
As for the tickets themselves, the club have also taken steps to keep the cost affordable.
Standard prices start from just £32 for adults and only £20 for under-16s, with larger family packages available from £60.
BUT, with the 15% discount mentioned earlier, adults currently cost just £27; kids go for just £17, and those family passes start from just £51.
You can find all the options when it comes to stadium tour passes and grab the type of admission that suits you right HERE.
Speaking of tickets, City have also been met with praise for the introduction of new discounted seats for local residents; find out all the details below.
René Meulensteen names the ‘ideal’ signing that Man United appear to be overlooking
Danny Jones
Ex-Manchester United coach René Meulensteen has named the one key signing that he feels the Red Devils are missing out on by not pursuing this summer.
The former Man United assistant, who served under Sir Alex and has recently returned to the backrooms of the English football pyramid, has given his verdict on what he thinks his old club still needs in terms of reinforcements.
Chatting with TipmanTips, the 62-year-old identified the backline as a persisting problem area for now full-time manager Michael Carrick, insisting that they could do with another central defender.
The footballer in question is his fellow countryman, Micky van de Ven – fresh from a new contract with Tottenham Hotspur – who has surprised many by not securing his next big-money move so far in the transfer window.
We are delighted to announce that Micky van de Ven has signed a new contract with the Club!
Speaking in an exclusive interview, he said his Dutch compatriot wouldn’t just be a great rotation player but a starter coming into the 2026/26 season.
“I still think they’re vulnerable at the back”, says Meulensteen, “and that’s one thing Michael is going to have to sort out as soon as possible when the season starts. Finding a centre-back partnership that works and getting some consistency in the back line will be key.
“Harry Maguire is coming off a good end to last season, but he needs some complementary centre-backs next to him, and then also on the right-hand side next to him with Mazraoui and Dalot not really doing anything.”
“I would have been looking at Micky van de Ven from Spurs before he signed a new deal. He’s powerful, he’s quick, he’s got great experience in playing as a left centre back in the Premier League, and he would have given United a very different dynamic in their defence.
He rounded off the recommendation, however late, by arguing that were Maguire to be a mainstay first-choice centre-half for Carrick this season, “van de Ven would’ve meant you wouldn’t have to worry about his lack of pace in behind, as he can cover so much ground recovering.”
As for who they have brought in so far, they’ve managed a well-balanced, albeit limited number of young and experienced talents, including the surprise return of greatest-ever goalscorers (currently 13th on the all-time list at still just 28) in Marcus Rashford.
While he did go on to cite the likes of Brighton’s Jan Paul van Hecke as a viable alternative, it’s fair to say he would be high up on the shortlist of many fans – and not just United.
On the other hand, we’d once again reiterate that we include ourselves among those stunned that he hasn’t had more suitors floating around of late, especially given he was one of the few bright lights among a side that nearly got relegated last term.
Would you have him as another CB option, Reds?
As for the one-time United assistant, he has recently been introduced to Stockport County FC supporters as the latest addition to the technical staff in an admittedly curious new position…
Danny Jones -
27th August 2023 
