UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Catterall vs Eubank at AO Arena: will confidence or cocksureness pay off?
Danny Jones
The official press conference between Jack Catterall and Harlem Eubank got a touch heated in Manchester today, and not necessarily for the reasons you’d think.
Although there was certainly a bit of covert bite between the local lad and Eubank (nephew of Chris Eubank Sr.) most of bickering came as a result of an exchange between the latter and promoter and boxing manager, Sam Jones.
Who knows how much of the needle between entourages is genuine and what is simply for show, but there was plenty of jokes made about minced words, stuttering, wearing shades in doors and dodging on multiple levels. Catterall himself remained quiet and calm throughout.
Harlem’s backers firmly believe there is a lot more “skill” in his corner than can be said of his Chorley-born counterpart ahead of this weekend.
Nevertheless, the Manchester regular may have stayed largely modest throughout – as has always been his way – but he still had plenty of confidence and his own team reiterated that there he’ll prove “very difficult to beat.”
He even went on argue that he is “levels above him”, rubbishing any talk of a potential knockout risk.
On the other hand, they did admit that he “can’t afford an 8 or 10-rounder” at this point in his career and a need him to put in a performance.
Meanwhile, Harlem could not have been cocksure of himself and was happy to play into the Matchroom boss Eddie Hearn’s hands in terms of the stereotypical ‘arrogant’ back-yourself kind of boxer vs the quiet, understated, underdog.
Insisting that he wants to “become a world champion” and even squeezing in a dig at fellow Brit, Conor Benn – who will be facing his cousin Eubank Jr. in a rematch this September – labelling the 28-year-old an “alleged drug cheat”.
There was even more excitement over in the ‘Small Talk’ studio set up inside the AO Arena, as recently retired MMA fighter, ‘Meatball’ Molly McCann, had an announcement of her own.
The Catterall vs Eubank press conference had another big bonus up its sleeve.
Over in the ‘Small Talk’ studio over to the side, confirmation from Eddie Hearn that Molly McCann, was announced as the latest Matchroom signing.
It was said that she expects to undertake her first seven or eight fights within the space of year, telling media that “this was always the plan” and despite “lots of offers” from different promotions, “There’s no other place [she’d] rather be.”
Hearn went on to state that he can see her competing for a title “within months”, adding: “I truly believe she’ll be a world champion.”
Featured Images — The Manc Group/press shots (supplied)
Sport
‘The Brand With the 3 Stripes’: adidas returns to Market Street with dedicated Manchester Oasis shop
Danny Jones
Manchester’s famous Market Street adidas store has reopened as quite possibly the most mega and, certainly, the most Manc shop on the high street– thanks to Oasis.
Amidst their already iconic collaboration with the global sports apparel name, Oasis have followed up their recently opened pop-up shop with another bold and (go on, we’ll say it) BIBLICAL building dedicated entirely to the ‘band with the three stripes’.
Or should we say brand?*…
You’ll have to have been living under an entire ‘Rock ‘n’ Roll Star’ to have missed this crossover, but it really does have to be visited in person to truly appreciate.
The Oasis x adidas shop is sure to be a big Manchester attraction in its own right. (Credit: The Manc Group)
With tonnes of memorabilia, genuine artist artefacts, a shed-load of every adidas Originals shoe model imaginable; dedicated Live ‘25 tour printing, buckets of buckets hats and simply more merch than you can shake a tambourine at, it’s a genuinely incredible space.
In fact, we’d wager you don’t even have to be a fan of the legendary Britpop band to enjoy the massively overhauled rooms.
Put it this way, if you like adidas, the effortlessly cool nature of Manc culture, or even just really, really good quality sports, street and casual-wear, you’ll get something out of this.
Besides the archive walls, photo-booth (which we spent an inordinate amount of time in) and all the other nods to Noel and Liam, there is still a standard adidas Originals floor upstairs.
With a corner still set aside for the usual football stuff, a whole wall of their different shoes with detailed explanation and story behind each type, plus even more fitting rooms.
The Market St shop is almost unrecognisable compared to what it used to be like – you kind of only recognise because it’s still in the same spot – and it really does feel akin to a home for the much-loved brand, the city that wears its logo not just like a uniform but a badge of honour, and a shrine to our Oasis.
Separate from the pop-up merch stores that have appeared over in Spinningfields, London is the only other place that will be getting a store like this, and with stocks of almost every item available quite literally selling out as fast as tickets did, this is one of the few places you’ll still find them.
With that in mind, we couldn’t help but walk away with our own customised Oasis ‘Live 25 World Tour ‘Jacquard’ football jersey, complete with our own branding on the back. Not quite on the same level as adidas or Oasis, but we’ll take it.
You’re damn right we’re framing this one… (Credit: The Manc)
We also still have a competition for you to win two tickets to see the Burnage boys in the flesh on their ‘Live 25 reunion tour this summer, so don’t forget to enter HERE.
Roll on Heaton Park and please let Oasis’ marriage with the adi-trefoil insignia ‘Live Forever’.
Danny Jones -
27th August 2023 
