UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Premier League Darts is returning to Manchester’s AO Arena in 2027
Lydia Mastrolonardo
Premier League Darts is confirmed to be returning to Manchester next year.
Now’s your chance to see the youngest world champion in darts history, AKA Warrington’s very-own Luke ‘The Nuke’ Littler, show us how it’s done, as next year’s BetMGM Premier League Darts lineup has just been announced this week – with various dates confirmed across 17 different cities in the UK and Europe.
And Manchester is one of those cities, as the AO Arena has shared that they are set to host an evening next April, and we couldn’t be more excited about it.
This means that we will be lucky enough to witness the biggest names in world darts all under one roof, including headliners Gian van Veen and Luke Humphries, as well as Littler.
Manchester is the only northern city to get the pleasure of hosting the event next year, as Liverpool is also on the lineup, as is Leeds, Sheffield, and Newcastle, while elsewhere in the UK, the stars will travel to Glasgow, Birmingham, London, and several other major locations.
BetMGM Premier League Darts is to be held on Thursday 8 April at the AO Arena in Manchester, and to avoid being disappointed, fans are advised to register for presale ticket access.
Following a successful season of events in 2026, tickets are expected to be like gold-dust, so don’t say you haven’t been warned.
To access the first wave of tickets, fans must become an active PDCTV Annual Member before 23:59pm on Friday 9 October. Alternatively, general sale is on Thursday 22 October 2026, but make sure not to hang about.
Featured Image – Sandro Halank (via Wikimedia Commons)
Sport
Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands
Emily Sergeant
Andy Burnham has claimed he wants to scrap the ‘unfair’ ban on fans getting to drink alcohol in football stands.
It’s a ban that’s been in place in the top five tiers of men’s football since 1985, when fears over violence and hooliganism were at their height, but now the Prime Minister has raised the question of whether drinking in football stands – or ‘drinking in sight / view of the pitch’, as it’s known formally – is actually unjust, due to the fact that same rules don’t apply to fans of other sports.
“I don’t think it’s fair for football fans to be singled out in that way,” Andy Burnham has declared this week, grabbing headlines in the process.
He continued: “I think that legislation dates to an era where football was very different, and I do believe there is a case to remove that discrimination.
“I’m not going to back away from what’s been a long-held view of mine. I don’t see how it can be fair that some supporters of one sport can be treated differently.”
The Prime Minister’s comments have been met with mixed response.
Andy Burnham wants to scrap the ‘unfair’ ban on drinking alcohol in football stands / Credit: James Kirkup | Julia Nastogadka (via Unsplash)
The Football Supporters’ Association (FSA), for example, has very much welcomed the idea, saying that it ‘totally agrees’ the legislation is ‘outdated’ and ‘deserves to be reviewed’.
Tom Greatrex, chair of the FSA, said in a statement: “The FSA has always argued that it’s unfair to criminalise football fans for having a pint while watching the match – especially since you can sit in the same seat drinking alcohol whilst watching an Oasis gig or rugby league.”
However, on the flip side, the UK Football Policing Unit said it would be ‘incredibly rash’ to change the rules without proper consultation.
“Other sports simply don’t see the violence and criminal behaviour from their supporters that football does, albeit a minority, with alcohol often playing a significant part in violent and disorderly behaviour,” it said in a statement on the matter.
The Prime Minister did state in his initial proposition though that ‘there are different ways it could be done’, hinting that it could be done ‘on a trial basis’ perhaps.
The English Football League (EFL) added that it would be ‘receptive to discussions around reviewing current legislation and permitting alcoholic drinks within view of the pitch’.
No formal details on a review have been confirmed as of yet, so fans are encouraged to stay tuned for updates in due course.
Danny Jones -
27th August 2023 
