UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
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The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
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As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
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Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Manchester United set to release two classic remake kits, including a ‘blackout’ shirt
Danny Jones
Manchester United are reportedly planning to release not just one, but another two classic remake kits, based on one of their most recognisable shirts of all time.
As many other teams have done for special anniversaries and limited edition strips, one of them is set to be a ‘blackout’ version of the iconic design, too.
Having already dropped a re-release of the 1990-92 ‘snowflake’ away kit this past April, along with various other bits of lifestyle/casualwear, the success of their retro range needs no explanation.
With that in mind, supporters who remember the initial Adidas era, football fashionistas and collectors alike will no doubt be clamouring to get their hands on either or both of these shirts.
The right-hand side is an educated prediction by the outlet. (Credit: Footy Headlines)
Based on the same adidas Originals template initially used for the 1986-88- home kit, according to the ever-reliable Footy Headlines, a similar faithful recreation is scheduled to go on sale later this year.
We’ve already heard rumblings of a Man United fourth kit expected to be added to their rotation for the upcoming campaign, but this is thought to be separate from the match-worn 2026/27 alternate.
As you can see, the rumoured ’86 remake by United will mark 30 years since the legendary Sir Alex Ferguson first took charge of the club, before going on to spend the best of three decades there himself.
Featuring the traditional ‘adi trefoil’ logo and the famous Sharp Electronics sponsor on the front, as well as the sublimated old school pattern – just as seen with the aforementioned modern edition of the ’90-92 jersey – the second version will be exactly the same, only, you guessed it: all black.
With the INEOS ownership group clearly looking to double down on nostalgia and the improving mood around the ‘Theatre of Dreams’ now that they’re back in the Champions League, revenues already look to be on the rise.
Ruben Amorim famously turned this down – but not Michael Carrick…
The retro range has become just the latest of several new money spinners for the Red Devils as they look to get their finances back on track, as well as their performances on the pitch.
This summer transfer window is also now open, and with one deal already said to be done and at least a couple more in the pipeline, the income from merchandising will no doubt help to fund at least part of their various lots of these deals this year.
It isn’t just new players they have to pay for either, as it’s also costing them north of £1 million to returf the pitch inside the ground – and they still have the prospect of a new stadium to replace Old Trafford, let’s not forget.
Popular Manchester attraction offering FREE entry to anyone who shares a name with these England players
Emily Sergeant
A popular Manchester attraction is offering people the chance to visit for free this summer… but only if they have certain names.
That’s right – Museum of Illusions is giving football fans an extra reason to celebrate every goal this summer, as the city centre attraction is offering free entry to anyone whose first name matches that of a Three Lions player that scores in an England fixture.
So if Harry Kane scores, all Harrys are in. If Jude Bellingham gets on the scoresheet, Judes can claim a free ticket. The same goes for Anthony, Ollie, or any other England player who bags a goal as the tournament foes on, meaning thousands more fans will be able to have their minds blown and let their imaginations run wild this summer.
The offer will run from tomorrow (Thursday 18 June) until 18 July – with the list of eligible names growing every time an England player finds the back of the net.
To claim their free ticket, visitors simply need to show valid photo ID at the admissions desk confirming their first name matches that of a confirmed England goalscorer.
Located on Market Street at the heart of the city centre, Museum of Illusions features more than 50 interactive exhibits designed to challenge perception and trick the senses.
Proving to be hugely popular since opening its doors back in 2024, visitors to Museum of Illusions can explore gravity-defying rooms, optical illusions, immersive installations, and holograms that create unforgettable photo opportunities for families and friends (and football fans) alike.
Free entry to Museum of Illusions in Manchester will be granted until 18 July 2026, and you can find out more info and opening times before you visit here.
Danny Jones -
27th August 2023 
