UK pub chain and brewery, Greene King, have pledged at least £250,000 to women’s sport following the success of the Lionesses at the 2023 Women’s World Cup and as part of their continued efforts to back grassroots sports.
Greene King has been helping support women’s football specifically for some time now, having committed to airing as many Women’s Super League (WSL) games as they can from 2022 onwards and hosting talks with the likes of England star Alex Greenwood right here in Manchester.
Now, though, as part of their Proud to Pitch In scheme — an initiative that directly impacts grassroots sports including 10p from every pint of Greene King IPA sold going towards local clubs, sports centres, equipment and so on — the chain is doubling down on their support. Quite literally.
After already providing over £126,000 in funds to women’s sports groups across the UK since the scheme launched nearly two years ago, CEO Nick Mackenzie has now pledged to double that amount in an effort to continue the growth of women’s sport and grassroots support across the nation.
According to research carried out as part of Proud to Pitch In, Greene King found that the average age women stop taking part in group sports is around 16, with a lack of female clubs in communities sadly playing a big part in that statistics.
ADVERTISEMENT
The study which polled 2,000 UK women revealed that other key reasons for ditching group sports include the poor quality of local facilities, as well as a lack of interest from friends.
However, the inspiring success of the Lionesses at the Euros and, most recently the World Cup, has led to a massive boost when it comes to interest in women’s sports, with over a quarter surveyed (26%) saying they felt the success of the team had inspired them to take part in more sporting activity.
ADVERTISEMENT
As Mackenzie himself put it: “The England team over the last year has changed women’s sport for good. We’ve seen a massive increase in support from our customers right across the UK as pubgoers flocked to their local to cheer on the team, and we’ve also seen a major uplift in women’s clubs applying for fundraising grants. It is vital we continue to build on that momentum.
Greene King IPA’s Head of Marketing, Emma Hibbert, also detailed how “Proud to Pitch In provides grassroots clubs with grants of up to £4,000 to help with whatever their club needs to succeed, and the best thing is it’s open to any over-18 clubs, regardless of the sport…
“To date we’ve provided funding for some incredible projects so far, from rowing clubs to cricket teams and football clubs, and so far, we’ve given over £500,000 in grants to over 200 clubs, including men’s sport, women’s sport, and mixed clubs.”
ADVERTISEMENT
Quality stuff. If you know a local women’s club or sports facility that could do with some extra support, you can apply for funding Proud to Pitch In funding HERE.
As for the Lionesses, the legacy they are leaving behind is truly huge and while they may not have lifted the World Cup this year, their influence secured another big win for women’s football and female representation across sport in general last week:
Featured Image — Jason Bye/The Manc Group/Lionesses
Sport
Everton manager Sean Dyche randomly pops up in the music video for Blossoms’ new single – and he’s great
Danny Jones
Did anyone else think they’d ever see Sean Dyche make his acting debut in the role of a Northern crime boss in a silly little music video for the Blossoms?
No, us neither but that’s the bizarre alternate reality we’re living in, apparently.
Blossoms are currently working on the fifth studio album and have already released their lead single entitled, ‘To Do List (After The Break-Up)’, but now they have a new song out as well, with a rather amusing music video to go along with it and somehow Sean Dyche has found himself the star.
The Stockport band teased the curious collaboration in April, giving us just short glimpses of the Everton manager and former Burnley boss with very little explanation – all we know is that it looked funny and it was.
Sean Dyche sends the five of us on a mission in our new single What Can I Say (After I’m Sorry) out Wednesday 1st May ⏰ pic.twitter.com/WcDdfgAD1m
Sean Dyche stars as the boss in the music video for Blossoms’ latest single, ‘What Can I Say After I’m Sorry?’ As you do.
Dyche is still busy trying to finish the Premier League campaign as strong as possible after successfully navigating the Toffees to safety even in spite of their points deductions this season, but it sounds like keeping them up has given him enough time to moonlight as an actor.
Sending the indie five-piece on a mission to collect something of value (yes, that’s all the info we have at this point as the story is still to be continued), it looks like the Kettering-born coach has a larger role to play in whatever this narrative turns out to be.
Playing what can only be described as some kind of semi-Manc mafia figure on the hunt for a very valuable piece of art, i.e. a big giant gorilla statue – one that many Stopfordians spotted being lugged around various parts of the borough –
They also shared a little bit of BTS footage from the shoot for the music video last week. Some lovely head-bobbing and unassuming surroundings here:
As for the track itself, it’s a bit of stylistic change for the lads who’ve mastered their 80s-tinged indie formula over the past decade but it’s an absolute pop and is already stuck in our heads.
Revealing that they’ve collaborated with contemporary funk, disco and electronic icons Jungle on the track, it doesn’t take too long to hear the influences. Look forward to hearing it at Wythenshawe Park this summer.
You can watch the music video for ‘What Can I Say?’ and the ginger-goatee’d football manager extraordinaire in full character HERE.
He’s not the only footballing figure who’s made an entertainment crossover recently either.
So, Erling Haaland is now a character in Clash of Clans… 👀
Bit random, we know, but it's a funny little trailer. 😅
Featured Images — Blossoms (via YouTube)/Virgin EMI
Sport
Tributes paid to former Manchester City winger Ian Mellor, dead at 74
Danny Jones
Tributes are pouring following the death of former Manchester City star, Ian Mellor, who has sadly passed away at the age of 74.
Mellor, from Sale in Greater Manchester, played as a left winger for Man City as well as the likes of Norwich City, Brighton, Chester, Sheffield Wednesday and Bradford.
With his family and former club confirming the death on Wednesday, 1 May, social media has been awash with people paying their respects to the seasoned ex-pro who sadly died following a long battle with amyloidosis, a rare and incurable disease which affects organs such as the heart, brains and kidneys.
Replying to his son and ex-Liverpool turned Sky Sports broadcaster, Neil Mellor, the club paid their respects to the former Blue who made 50 appearances for the club.
We're saddened to learn of the passing of our former player, Ian Mellor.
Mellor began his career just down the road at Wythenshawe Amateurs before going on to represent City from 1970 to 1973.
A boyhood fan of the club, he scored 10 goals whilst wearing Sky Blue and also went on to win the Charity Shield with them back in 1972.
Eventually nicknamed ‘Spider’ for a good chunk of his career due to his long-legged stature, he remained attached to the beautiful game for years after his retirement and went on to become a committee member for the Former Players Association at City.
Joining the likes of all his former clubs, Chester City said: “Everyone at [the club] is saddened to hear of the passing of Ian Mellor. Sending all our love to you and your family, Neil Mellor.
His son Neil’s goodbye has touched many online too, calling his dad his “hero” and his “everything”.
He also went on to thank locally-based end-of-life care organisation and charity, St Ann’s Hospice, who have facilities all over Greater Manchester and who helped care for Ian in his final days.
Our thoughts are with his friends and family as well as those whose lives he touched through football during this difficult time.