Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Pep Guardiola in talks over first international management role
Danny Jones
Football icon and Manchester City legend Pep Guardiola is reportedly set for his first job since leaving the Etihad Stadium, as the Catalan head coach looks like he could be set to make his move into international management.
The generational manager, who has undoubtedly become one of, if not the greatest of all time, left Man City at the end of last season after a decade in East Manchester.
Stepping away from the sky blue side with 20 trophies in 10 years, he’s won pretty much everything there is to win – at least at club level, anyway.
With that in mind, multiple outlets are now claiming that Guardiola is getting ready to make his debut on the international circuit, already being heavily linked with a role as part of ‘gli Azzurri’.
EXCLUSIVE: The FIGC has met with Pep Guardiola to convince him to take over as national team head coach, according to Sky in Italy 🚨🇮🇹 pic.twitter.com/qmzjunjur4
Yes, as per Sky News’ sporting arm over in Italy, Pep is now rumoured to be the next person to take the job in their national team, which would be his first proper senior position in international football.
According to Sky, the Italian Football Federation (FIGC) have already held meetings with the former Barcelona, Bayern Munich and City boss.
It remains unclear how advanced talks and/or negotiations have progressed up to this point, but it is said that fellow footballing veteran and AC Milan legend turned FIGC technical director, Paolo Maldini, has already travelled to meet the 55-year-old.
Believed to have been joined by former teammate and right-hand man Leonardo Araújo – who previously served as director at PSG – it looks to be more a case of whether Pep wants the job rather than if Italy want him.
From announcing a documentary series covering his final season at Man City, to even launching a dedicated ‘Decade of Pep’ fashion collection, it’s fair to say that both the club and the fan base are bidding a bittersweet goodbye.
Pep has already made it clear that he can’t see himself ever managing the Spanish national team, remarking: “I am a Catalan. I don’t see myself ever managing Spain.”
Meanwhile, other names rumoured as options for the Italian manager’s job include Andrea Pirlo and a return by fellow ex-MCFC boss, Roberto Mancini. Can you see Pep pipping any of these to the post?
As for his former club and ‘second home’, Cityzens will be glad to hear that while it may be all change over at the Etihad Campus, there is plenty to be hopeful about – including some steps more in the right direction when it comes to tickets.
England international and ex-Manchester City manager Kevin Keegan dies at 75
Danny Jones
Football veteran and legend of the English game, Kevin Keegan OBE, has sadly died at the age of 75.
A former Liverpool and Newcastle player, not to mention England international, turned Manchester City manager and even Three Lions boss, his death was announced on Monday, 20 July.
The news comes following a battle with illness since the start of the year, after it was revealed that he was tragically diagnosed with stage four stomach cancer back in January.
The original ‘King Kev’ before the likes of De Bruyne, also affectionately known in the footballing world as ‘Mighty Mouse’, is said to have passed away with key members of his close family by his side.
Confirmed via a public statement issued to Sky Sports journalist Pete Graves, they wrote: “It is with immense sadness that we announce that Kevin Keegan has passed away at the age of 75.
“The former England player and manager had been battling cancer and was surrounded by his wife and daughters in his final moments. “Kevin, a double Ballon d’Or winner, was a much-loved husband, father and grandfather.”
Put simply, he had an incredible career and leaves a lasting legacy.
It goes on to read: “The family would like to thank Kevin’s incredible medical team for all their support. This is a hugely difficult time, and they are requesting space and privacy.”
Naturally, tributes are already flooding in online, with ex-pros, pundits and fans alike labelling him among England’s best-loved father figures and characters, with one user notably dubbing him as “one of football’s good guys.”
Former England captain and manager Kevin Keegan has died at the age of 75, after battling cancer.
The England, Liverpool and Newcastle United legend will be remembered as one of English football's most decorated players. pic.twitter.com/oNIPUV806n
Even at his fiery and most passionate best, he was still one of the most respected figures in the history of English football and the sporting world at large.
For instance, arguably his most iconic interview as Newcastle boss ahead of his team’s clash against Manchester United back in 1995/96 only showed how mild-mannered he often came across.
Our thoughts go out to his friends, family, former teammates and all those mourning the familiar face with a famously good head of hair.
Danny Jones -
15th September 2023 
