Ex-pros turned pundits Jill Scott and Gary Neville have teamed up with Heineken to highlight sexism and gender bias when it comes to punditry, football and sport in general in a brilliant new advertising initiative.
The Dutch beer brand enlisted the help of the former Manchester United and Manchester City stars to highlight the prevailing and still disappointingly casual culture of sexism and the archaic belief that ‘football is man’s game’, coming up with an ingenious idea to expose those who maintain that prejudice.
Focusing on women’s football and how female players as well as pundits are still treated online, in particular, Heineken simply asked the United legend to swap phones with the recently retired Lioness and City midfielder, with Gary Neville posing as Jill Scott on social media and vice versa.
As you can expect, the results were both illuminating and predictably damning in the case of those still posting outdated, sexist and just plain ignorant views.
Secrets out! Last season, @Heineken asked me to swap socials with @GNev2 to show gender bias on social media. It was fun for me but I think less so for Gary 😂. This season, let’s give sexism the red card, and let’s keep football opinions about football!⚽ #fresherfootballpic.twitter.com/vvKTU0Of5W
Entitled the ‘Social Swap’, the clever new ad is part of an important initiative by the brand to crack down on gender bias in football and sport, in general, expanding on their ‘Fresher Football’ campaign established in May last year.
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Having taken control of each others’ accounts for a select few Champions League games last season — Heineken being UEFA’s official alcohol partner — the two live-tweeted the games as many pundits regularly do and then simply sat back to watch the usual keyboard-warrior chaos unfold.
Pulling out all the entry-level sexism stops you could imagine, ‘Jill Scott’s’ (Gary Neville’s) tweets received all the usual ‘yer da’ responses: “Get back in the kitchen babe”, “You should probably concentrate on the girls’ league”, “Seems like your brain’s gone missing [nice spelling]. Best leave the football to the boys the luv.” and so on.
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In contrast, when people were replying to tweets from what they thought was Neville’s account, Scott’s match analysis received responses like, “The most objective opinion I’ve seen from you”.
Probably the best part about all of this is that we don’t even know exactly which tweets or just how many were actually posted by Neville/Scott during these games or by their punditry imposter.
And that’s exactly the point. So good.
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With the Lionesses still reigning European champions and having gone so close at the World Cup, not to mention the WSL becoming more and more popular by the day, you’d like to think that these antiquated corners of the internet would have gone quiet by now, but plenty of people still have a lot to learn.
In fact, this advert wasn’t even the first time such commonplace sexism in football and on social media, specifically, was exposed in such a satisfying manner this year. We’re sure plenty of you will have seen this incredible advert from a few months ago and, if you haven’t, you’re welcome:
Manchester City releases CGIs and important details of new ‘immersive’ museum
Emily Sergeant
Manchester City has revealed key information about its new museum experience designed to immerse visitors in the history and culture of the club.
Set to open later this year in the heart of the £300m Medlock Square entertainment district at Manchester’s Etihad Campus, the Manchester City Museum Experience will be spread across 10 distinctive spaces and visitors will be able to take a trip down memory lane with nostalgic environments from throughout the club’s history.
Fans can also take part in interactive media experiences, like posing with all 48 major trophies won by the club’s first teams or trying their hand at football punditry.
The experience will combine the latest immersive technology with physical memorabilia drawn from across the club’s history to do this.
Hidden details and surprising ‘did you know’ facts are set to be embedded across the experience, so that even the most devoted Man City fans will have the chance to discover something new about the club they love.
CGIs of what the new museum experience will look like when it opens have been released.
By combining interactive environments, technology, and authentic artefacts, the experience is aiming to appeal to a wide audience – from lifelong Manchester City supporters, to families and those with a broader interest in football, culture, and the city of Manchester.
“Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City,” commented Danny Wilson, Managing Director at Manchester City Operations.
“But our story isn’t traditional and straightforward, so why should our museum experience be? We want something different. Something immersive which will resonate with our fans, as well as excite the wider city.
Manchester City releases CGIs and important details of its new ‘immersive’ museum / Credit: Manchester City / Ralph Appelbaum Associates (RAA)
“In doing so, we have developed something that appeals to fans, complements the Etihad Campus and provides a year round attraction for the city.”
When it opens, the Manchester City Museum Experience is set to complement the club’s existing Stadium Tour – which is currently ranked among the top five visitor attractions in the UK, according to TripAdvisor reviews.
Further information about the museum experience – including booking details – will be shared ahead of its opening later in 2026 during the phased completion of Medlock Square.
Featured Image – Manchester City / Ralph Appelbaum Associates (RAA)
Sport
The new James Bond game is full of Easter eggs – including a nod to Manchester United
Danny Jones
Even if you’re not a big gamer, you may have seen that a rather popular new James Bond game recently dropped: 007 First Light – and if you’ve played it yourself, you will have no doubt come across many Easter eggs and references throughout, including one to Manchester United.
As we happen to be currently playing it for ourselves, we’ll admit that hearing any mention of our hometown or even just quintessentially UK nods that any Brit would enjoy was likely to result in putting a grin on our faces.
That being said, apart from whenever the next FIFA—sorry, EA Sports FC drops, we weren’t expecting to hear Man United brought up in one of the biggest video games of the year.
In fact, we’re going to go out on a limb and say that nobody has this on their 2026 bingo card.
Credit: @CaptPierce93 via r/Manchester (screenshots shared to Reddit)
It may just be a slightly tongue-in-cheek throwaway line in a cutscene, but it’s still been enjoyed by many around the world.
As player ‘CaptPierce93’ writes in his caption of his Reddit post sharing the snippet: “The game has a good splash of product placements that don’t get overwhelming; an earlier portion of the game even has radio chatter of a Manchester City and Liverpool match as well.”
He’s right as well: we’ve come across lots of different little interesting nuggets and cameos during our limited playtime, and it’s safe to say we’re looking forward to seeing what else we can spot.
While any Mancunian or true, dyed-in-the-wool United fan will no doubt squirm a little at the use of ‘Man U‘ (we’re thinking like when people ‘Manny’), it’s still pretty cool nonetheless.
You can see the specific scene in full down below.
Such a surreal few seconds.
There’s something very satisfying about hearing ‘Greenway’ – played by recognisable British actor Lennie James (Snatch, The Walking Dead, Blade Runner 2049) – utter the words “Stretford End”.
And before you ask, no, he isn’t a Red: the South Londoner is a Spurs fan and is also said to have a soft spot for Valencia, as it happens.
We’re pretty sure there aren’t any other Manc references to keep your eye out for, but we’ll let you know if we stumble upon more as we continue playing the game.
There’s something about videogame Easter eggs, in-jokes and refs like these that we never tire of; you just never know what little tidbits are going to inspire someone…
Danny Jones -
15th September 2023 
