It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
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It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
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Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
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The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
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“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
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“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
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There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
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“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
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“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
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“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Meet Larishka – the DJ making her mark on Manchester’s Garage scene
Emily Johnson
It’s time to meet Larishka – Audio North’s Artist of the Month for October.
For Larishka, music has always been around her in some form. Growing up surrounded by classical and rock music, she never expected her route into electronic music to begin with a Parklife set from Carl Cox, before eventually becoming a DJ, promoter, and co-owner of Manchester’s Ghosts of Garage.
Today, she runs events, DJs across House, Garage and Bass, and is helping build a community around one of Manchester’s most exciting electronic music brands.
From promoter to DJ
Larishka actually started out as a promoter while doing an apprenticeship at a music booking agency. She always knew she wanted to work on the events side rather than bookings, but felt like she wasn’t going to make many connections within the industry while living in Oldham.
Her plan was to go to university to study music, with the hope of learning to produce while also moving into Manchester and making connections within the city’s music scene.
Quite quickly into her studies, she joined Ghosts of Garage. After about a year, she had something of a lightbulb moment.
Meet Larishka, the DJ making her mark on Manchester’s Garage scene / Credit: Supplied
“I was studying music, I run my own nights, and I was always on the aux at house parties, so why have I not learned to DJ yet?” she explained.
That realisation came while she was sitting on MATTIK’s living room sofa, where she asked if he would teach her. Before long, she was calling him every day asking if they could go to the studio and practise mixing.
“I owe it to him really, he was a brilliant teacher.”
“I get it” – the Parklife moment that changed everything
Larishka’s introduction to electronic music wasn’t exactly the traditional one.
“I grew up on classical and rock music – my dad was a sound engineer in the 70s so that was his thing really, and my mum played the piano every single day so that’s what I was constantly around.”
She first heard house music when she was around 15 or 16, after a friend sent her a track they had found on SoundCloud.
“I listened to it out of my phone and didn’t really get it, it was too repetitive.”
A few years later, everything changed. After hearing Parklife from her window every year growing up, Larishka eventually went to the festival for the first time and watched Carl Cox close The Valley. He played ‘Finder’ by Ninetoes, and it was the first time she had experienced electronic music on a huge sound system.
“I remember being in absolute awe and turning to my friend and saying ‘I get it’ and from then, I was just absolutely hooked.”
It became a genuine turning point.
“I had my A Level exams that following week and when I was revising all I was listening to was house music and I remember my Dad coming in and saying ‘Is this you forever now?’ and I said ‘Yeah I think it is'”.
Larishka is Audio North’s Artist of the Month for October / Credit: Supplied
Why Manchester means so much
“I mean it’s home, and always has been.”
Having become part of the city’s music scene, she says she feels incredibly lucky to have found a community around her.
“There’s a certain camaraderie that exists here that I don’t know that you’d find anywhere else.”
For her, that sense of community is what makes Manchester’s music scene so special.
“Seeing people you know everywhere you go, you kinda feel like you’re never alone and that you’re actually part of something.”
That spirit extends beyond electronic music, too.
“And it’s not just in electronic music either, that spirit exists across all genres – Manchester music history is so rooted across such a broad spectrum of genres, and to see that still prevailing today is something we should all be proud of.”
Building Ghosts of Garage
It’s impossible to talk about Larishka’s journey without talking about Ghosts of Garage.
She’s a co-owner of the brand, having joined in 2021, and works across its marketing, bookings and creative direction alongside Rich Reason. For her, one of the biggest things that makes a Ghosts of Garage night stand out is its commitment to the music.
“The music and lineups truly never miss, which is a credit to Rich. The guy knows how to program a lineup.”
The team makes a conscious effort to champion new talent, often including at least one Manchester or UK debut on a lineup.
“A big part of each event is making them unique while keeping the brand consistent – each event has to have its own USP or else the nights get boring and people think they can just skip this one and go to the next and it’ll be the same.”
For Larishka, music has always been around her in some form / Credit: Supplied
Community is a huge part of the brand.
“We’re also big advocates of community and want to create the gap between audience and DJ as little as possible, so try to get the crowd involved as much as possible through things like our WhatsApp community.”
The aim is to make people feel like buying a ticket means becoming part of something bigger.
“We want people to feel like if you buy a ticket for our event, then you’ve unlocked a key to be part of something.”
Larishka’s advice for getting into Manchester’s music scene
For anyone hoping to break into Manchester’s music scene, Larishka’s advice is simple – go out.
“I’m way more likely to book you if we’ve met and we’ve had a good chat because it means I can put a face to a name and I know what you’re like.”
For her, being part of the community is about more than simply sending messages and asking for opportunities.
“Being an active member of the community means you’re already part of the night, so booking you to DJ just makes you even more part of it than you already are, rather than someone I’ve never met before who’s in my DMs.”
Ultimately, it comes back to the same thing that has shaped so much of Larishka’s own journey – showing up, meeting people, and becoming part of something.
Featured Image – Supplied
Feature
Manchester’s first banana pudding bar has opened in the city centre
Clementine Hall
Make sure to save room for pudding…because one of the city’s most-talked about dessert brands has found a new home.
Buttercup launched last summer, creating little pots of the hit US dessert made famous by the iconic Magnolia Bakery.
Each dessert features vanilla custard whipped with cream, soft sponge, and fresh banana, which you can then customise with rotating flavours and toppings.
And after a brief disappearance from the Manchester foodie scene, Buttercup is back with a bang with their beautiful new home on Deansgate.
Images: The Manc Group
And when we say beautiful, we really mean it.
Glossy burgundy tiles, butter yellow walls and sleek chrome furniture make up the space beneath the huge arched window, and there’s even a few seats for you to enjoy your pud and watch the world go by.
Open daily from 10am til 10pm, the menu includes three puddings on rotation ready to scoop.
Images: The Manc Group
Choose from the classic banana, indulgent tiramisu and an ever-changing seasonal special, alongside a wall of toppings for you to customise your own pud.
Each recipe has been perfected in-house and the proof really is in the banana pudding…because it tastes just as good as it looks.
Since launching, Buttercup has served around 50,000 puddings, hosted sell-out pop-ups across the city, collaborated with some huge brands, and built a loyal following around its signature build-your-own pudding bar.
Image: The Manc Group
With this new standalone space, you’ll of course be able to indulge in its signature banana pudding, as well as breakfast yoghurt bowls, coffee and matcha.
Officially opening tomorrow Saturday 26 September, the first 50 customers will get a free topping and sauce with the purchase of any pudding, plus a free lip gloss from Manchester-born beauty brand REFY.
The Manc -
11th February 2021 
