It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
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It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
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Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
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The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
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“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
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“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
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There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
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“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
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“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
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“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Mercury Prize 2026 review: RAYE takes home the crown as Newcastle celebrates the very best in music
Clementine Hall
One of the biggest nights in music kicked off last night as the Mercury Prize 2026 was awarded.
If there was ever a night to fall head over heels in love with British and Irish music, the 2026 Mercury Prize made a very convincing case.
Bringing together some of the country’s most exciting artists under one roof in Newcastle, this year’s ceremony was a reminder of just how much talent is packed into the current music scene.
From established legends to the names shaping what comes next, it was an absolute belter.
Images: Audio North
Held at the Newcastle Utilita Arena for the second year running, I think everybody in that room felt very lucky to be there to see firsthand who took home the coveted prize.
The shortlist brought together an impressive mix of artists, with Florence + The Machine, Olivia Dean, JADE, Suede, Pulp, Dave and Sir Paul McCartney among the big names making the lineup very star studded indeed.
Suede kicked things off with ‘Dancing With The Europeans’, bringing their unmistakable energy to the ceremony, while Pulp delivered ‘Begging For Change’ as part of the HELP(2) charity compilation.
It was a line-up that demonstrated the sheer range of music being made across the UK and Ireland, from contemporary pop to established rock and even jungle thanks to Bradford’s own Nia Archives.
And of course, there was one woman who had every reason to leave with a smile on her face.
RAYE took home the coveted Mercury Prize for THIS MUSIC MAY CONTAIN HOPE., an ambitious, genre-hopping album that blends jazz, soul, R&B and classical influences into something so fabulously unique.
Image: Audio North
Newcastle’s own Knats performance was definitely a highlight of the evening, combining slick jazz with spoken-word poetry against a projection of The Tyne Bridge.
A fitting image, and one that underlines the importance of holding such huge events in the north and highlighting the obvious talent that thrives here.
The 2026 Mercury Prize was a brilliant showcase of the country’s music at its best.
And with RAYE taking home the trophy, it’s clear there is plenty of ‘hope’ left in British music.
The most magical Christmas displays have now landed at one of the North West’s best garden centres
Emily Sergeant
Christmas has officially arrived at one of the best garden centres in the North West, and it’s just as magical as you’d hope it would be.
Just outside of Greater Manchester in the village of Glazebury in Warrington, you’ll find Bents Garden and Home – a multi award-winning destination garden centre that’s often voted one of the region’s best. It’s great place to visit all year round, but as anyone who has ever made the trip there will tell you, this place really comes alive during the festive season.
Bents first started out life all the way back in 1937, when Alfred and Margaret Bent began growing and selling roses in the front garden of their terraced house in Glazebury.
Ever since then, the business has gone from strength to strength – opening its first dedicated garden centre building in the early 1950s, and then undergoing several expansions in the 60 years that followed to create the place we know and love today.
A place that’s home to everything you need to kit out your home and garden, several cafes and restaurants, a food hall, a cook shop, a children’s boutique, and plenty more.
Christmas has arrived at Bents Garden and Home for 2026 / Credit: The Manc Group
And then at Christmas time, you can also get to wander around all the magical festive displays and stop for a bite to eat at the winter food markets.
Christmas at Bents originally began in the 1970s, establishing what would become one of the garden centre’s most successful – and favourite – times of the year, with people travelling in their thousands from all across the North West to visit, making it an annual tradition in the festive events calendar for many families.
With a jaw-dropping display to suit everyone’s festive decor tastes, Christmas at Bents really does need to be seen to be believed.
Expertly decorated trees form the centrepiece of each display, with all the baubles and decorations adorning them for sale by the side for you to recreate yourself at home.
Walking around the centre, you’ll also find every type of artificial tree (both normal and pre-lit), an array of fairy lights, wreaths, and garlands, before you arrive at what is sure to be one of the best Christmas Lemax Model Village set-ups you’ve probably ever seen.
A trip to Bents is an annual festive tradition for thousands across the North West / Credit: The Manc Group
Then, once you’ve filled your basket up with all the decs you need, you have to stop off at the Winter Food Markets before you head home.
There’s a wide array of different street food options to choose from like bratwursts, giant filled Yorkshire puddings, loaded fries, nachos, mac and cheese, crepes, churros, and build-your-own crumble, before taking a pew in one of the little wooden huts and washing it all down with festive-themed hot chocolates and mulled wine.
Don’t forget to stop off at the food hall, farm shop, and deli counters to stock up on plenty of goodies there before you leave too.
Basically, if you’ve never been to Bents before, we honestly cannot recommend it enough – even more so during Christmas time.
Don’t forget to stop off at the Winter Food Markets before heading home / Credit: The Manc Group
But it is really important to note that it does get very busy here, especially on weekends and at peak times like the run up to Christmas.
So you may have to be prepared to patiently wait for parking spaces and cooperate with your fellow shoppers, as well as join queues at the cafes and restaurants, all while respecting the hard-working staff at all times.
Let’s be as respectful as possible, and make this a place where everyone can enjoy a magical festive experience in 2026.
The Manc -
11th February 2021 
