It’s often said that all the best ideas are born in bars. With the pandemic closing pubs across the country, it’s a wonder where the next great creation is going to come from.
The concept for LooseHeadz was one of many lightbulb moments flickering into life across British boozers back in 2017.
Three men were propped up at the end of the bar at Wilmslow Rugby Club when they had this crystallizing moment that stopped them mid-sip; turning their heads away from the Lions Tour on tele.
During conversation, Dave, Mark and Rob all realised that they knew someone in sport who’d had what they called a ‘life wobble’; a moment where they’d been seriously down in the dumps.
In the past, they’d tried to raise their pal’s spirit with a cold beer, a reassuring slap on the back and distracting sports talk.
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It was all they were qualified to do. And at times it did help.
But the more the trio talked about it, the more they realised that these ‘life wobbles’ were too big for a pint to fix.
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Some of these issues were serious – and maybe even had the potential to last a lifetime.
Dave, Mark and Rob knew they didn’t have the expertise to help. But they could build a network of people who did.
Co-Founder Rob Shotton
It was at that moment they launched LooseHeadz – a brand that didn’t just talk about mental health in rugby but ‘banged the drum’ as loudly as they could so it was impossible to ignore.
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The founders drew up four core aims – prevent, promote, educate and signpost issues around mental health – and partnered with some of the best wellbeing support teams in the business, bringing the toughest athletes on board as ambassadors.
The outdated concept of masculinity as stoic defiance is so deeply embedded in sport that many male athletes have kept schtum even when they’re struggling. Sometimes with tragic consequences.
“Nobody ever wants to talk about mental health,” Rob tells us.
“But we realised that needed to change. Suicide biggest killer of men under 45.
“What makes us a bit different is that we use rugby as a vehicle to inspire and educate people as to what we’re all about: Normalising the conversation and tackling the stigma.
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“We’ve got 26 ambassadors on board now. If the likes of Ugo Monye, Gareth Anscombe, Brad Shields, Josh Matavesi – these big macho characters – are saying it’s ok not to be ok, people will listen.”
One ambassador, Saracens’ Alex Lewington, says he’s “loved being involved in LooseHeadz”.
“The world is constantly evolving and providing new and challenging issues for people to deal with,” commented the winger.
“The more we talk about it, the better equipped we are to understand and combat mental health issues.”
Amber Reed, England and Bristol Bears player, has also voiced her support for the brand – labelling herself a “LooseHead and proud”.
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“I didn’t hesitate when asked to be part of the LooseHeadz movement that looks to tackle the stigma around mental health,” she added.
“LooseHeadz do a fantastic job in reaching out to the community, sharing relatable stories, and supporting those in need.”
Another big name on the roster is rugby league legend Shaun Edwards – who acts as patron of the LooseHeadz Foundation.
Another arm of the brand is the LooseHeadz Academy – which offers a membership scheme and open forum for people to talk about wellbeing with confidence.
The Academy is now home to 100 global fans who fervently believe in the LooseHeadz mission and do their bit to spread the word.
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There’s also the Partnership Programme – which sees LooseHeadz work alongside clubs at grassroots, amateur and professional level to raise awareness of just how important great mental health is – and the Wellbeing Through Sport initiative; which is designed to nurture the positive mental health and wellbeing of children through physical activities.
To make all this happen, money is generated through the LooseHeadz fashion range – which is worn by athletes right the way around the world.
“We made an effort to create some really cool clothing,” Rob explains.
“We wanted to create a really high quality range.
“With most charity t-shirts, you wear it once or twice and then it just gets left in the bottom of your wardrobe.
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“But our stuff is something people can be proud to wear.
“The logo is an ‘L’ and “H’ – made up to look like rugby posts.”
The company is currently working with as many as 62 clubs in multiple countries.
Domestically, the brand is already well-recognised. But long-term, the plan is to ‘get a LooseHead’ (a mental health support officer who champions wellbeing) inside most rugby teams.
That way, they can start to make a real difference.
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“Having a LooseHead in a team removes the stigma,” Rob informs us .
“They do different roles depending on the needs of the club, but they also create constant awareness too – spreading the world and educating people about mental health.
“There’s so much more we can do to keep normalising the conversation and we need to keep doing it.”
It’s been a busy few years since the three owners found the idea for LooseHeadz at the bottom of a pint glass. But the hard work has only just started.
With lockdown sending mental health plummeting in 2020, having the likes of LooseHeadz keeping a close eye on rugby isn’t just advantageous – it’s essential.
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“Looseheadz is not for us – it’s for everyone,” Rob says.
“We’d love to grow and expand into more rugby-loving nations beyond Britain. But right now it’s all about striking up great relationships wherever we can.
“Hopefully we can change things.
“Of course, we’ll never truly know how many people we’ve helped.
“But one thing for sure is we’ll just keep on going.”
Feature
Review | Leon Thomas at Manchester Academy – ‘Mutts Don’t Heel’ but this gig healed me
Thomas Melia
American singer-songwriter Leon Thomas visited Manchester Academy last night, performing hits from his deluxe album to a sold-out crowd of more than 2,600.
One year after an exclusive London MUTT Live date, Mr Thomas returns to the UK with the ‘MUTTS DON’T HEEL’ Tour, venturing to five cities, including the music capital of the North: Manchester.
The night started off just how it should’ve done with ‘HEEL’, as the audience were welcomed by the drum-loop and a chill atmosphere from the start.
Now, it wouldn’t be a Leon Thomas gig without at least one Ty Dolla $ign collaboration making the setlist, and there’s plenty to choose from with a new one dropping just over a month ago, ‘miss u 2’.
Leon Thomas performing hits at Manchester Academy (Credit: Audio North)
The funk-influenced musician opted for ‘FAR FETCHED’, and the audience was in the palm of his hand. No matter which of the four link-ups he chose, it was always going to go down well – Manchester never disappoints.
Leon didn’t even have to ask the crowd to bring more energy; they already matched him. When he sings, “For someone who don’t ask for favours, I’ve done way too many favours”, on ‘PARTY FAVORS’, he really meant it.
Last year, Leon Thomas dropped PHOLKS, a project which saw him exploring old-school funk and soul sounds even further and ‘Just How You Are’ had even the shyest dancer pulling out a little two step.
This isn’t the only hit that sent the crowd into a frenzy; ‘Baccarat’ and its impressive psychedelic guitar solo had jaws literally falling to the floor at Manchester Academy.
His songs might not be dramatic or extravagant, but they don’t need to be. Leon’s artistry prevails when he’s softly singing, and you’re still able to detect each instrument.
Leon Thomas brought the MUTTS DON’T HEEL Tour to Manchester Academy (Credit: The Manc)
‘Breaking Point’ is an easy-listening soul track that had all 2,600 Leon Thomas fans in our feelings as we realised we were coming to the end of a phenomenal concert.
And of course, ‘Mutt’ – his biggest single to date: a bouncy and swag-filled number that sticks in your head for weeks on end – sounded even better when backed by a live band as I discovered last night.
There was some insane musicality, distinct bangers and impeccable live arrangements that elevated the original studio recordings. Maybe ‘Mutts Don’t Heel’, but Leon Thomas definitely healed me.
He wasn’t the only cool cat playing last night either:
Could the reaction to Casemiro’s swansong Man United season see him stay ‘one more year’?
Danny Jones
Casemiro has arguably been up there with one of the best Manchester United signings in the post-Sir Alex Ferguson era, after the likes of Bruno Fernandes; maybe not in terms of how it’s impacted the wider transfer budget, but now he’s about to leave, most supporters aren’t ready to let him go.
Truly, if they had their way, many would happily keep him for at least “one more year”, as they continuously chanted during the most recent home game.
However, with the footballing veteran himself admitting that he’s been left moved by the response and certainly basked in the chants for him to stay following the win over Aston Villa last weekend, another one in which he chipped in with a key goal.
Casemiro scored the opener in what went on to be a vital 3-1 win in their pursuit of Champions League places, and has made it clear that, like the rest of the squad, this is his only goal for the remainder of the 2025/26 campaign.
But with United now looking closer to securing third or perhaps even chasing down second place, according to many (some have even gone further than that…), this current, albeit still early doors, resurgence under Michael Carrick could be the start of a corner turned for the one serial winners.
However, fans have seen many false dawns at Old Trafford over the past decade or so, and there is obviously the risk of him ultimately spoiling what should now be a fine and fitting farewell.
Then again, after speaking in a recent interview with Sky Sports, the 34-year-old said it’s been “way more” special than he was expecting since he revealed his plans to leave on a high, and stranger things have happened.
You only have to look at Mohammed Salah and Liverpool, who looked all set to go before eventually U-turning and signing a new deal – though contract terms no doubt helped swing those negotiations.
As one of the highest-earning players not just at Man United or even the Premier League but in Europe, he’s already earned serious amounts during his time with the Red Devils, so there is a belief that the incumbent INEOS board would be happy to shift him off the books and reinvest in replacing him.
#mufc are in advanced talks to sign Bruno Guimaraes for around €80m, but renewed interest from Real Madrid threatens to complicate the proposed move [@Reuters, @fernandokallas]
The likes of Guimaraes, previously courted Carlos Baleba, Elliot Anderson, Adam Wharton, Wolves duo André and Joao Gomes have all been linked with possible moves to Manchester of late.
In fact, depending on how much room Jim Ratcliffe and co. have for spending on recruitment, they could potentially even cover the wages of more than one signing in the middle of the park or other positions that they feel may require further reinforcements.
All this is still very much in theory, of course, and while Casemiro has seemingly confirmed that he will depart this summer, who knows how much of the recent reaction and outpouring of love and support from the Stretford End and beyond could potentially sway the outcome?…
Then again, do you think reconsidering the decision would be a wise move, or at his age, is four years in the English top flight enough?
The Manc -
11th February 2021 
