One of the greatest sporting stories of the last decade finally came to an end this weekend as Russ Cook, now known around the globe as the ‘Hardest Geezer’, officially completed his almost year-long run across the entire length of Africa. Yeah, all of it.
The 27-year-old athlete from Worthing in West Sussex has completed multiple endurance challenges in the past but none quite like this, completing a total of 385 marathons in 352 days and over 16,250 kilometres to run the length of the second-largest continent in the planet.
Having first embarked on his epic voyage back on April 22, 2023, and sharing the news of his challenge on social media, people haven’t been able to look away ever since and understandably so.
While his claim to be the first man to have carried out the feat in history has recently been contested by the World Runners Association (WRA), there can be no question as to how much of an inspiration his story has become for millions everywhere. And just look at what it meant – to everyone:
What an incredible bloke Russ Cook is. 👏👏@hardestgeezer has done it: he’s finally finished running the ENTIRE length of Africa. 🤯
But he still did – be it heavy downpours in the rainfoest, sandstorms out in the desert, the shock of snow in Algeria or just the gruelling heat of the equator regions, none of it mattered: he just kept going.
Bringing endless positivity to people’s timelines with his regular video updates whilst plugging away at the ridiculous daily mileage “on the ones and twos”, the simple conceit of a pretty pale ginger man running across one of the hottest stretches on Earth was plenty enough to keep tuning in every day.
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There was a period where we’d wager the majority of Twitter (sorry, X), or at least 90% of British users anyway, were either checking in to see his latest progress or discovering the world of Hardest Geezer and his incredible challenge for the first time. Even 349 days in he was still pumping out the energy.
He might have been forced into a few days off through serious hospital-worthy injuries but he was never out for long.
Socials have been filled with countless people revealing how they’ve been inspired by his story Russ Cook’s mindset of never giving up.
One person wrote: “Keep telling myself when I’m out doing half marathons each weekend in preparation for a marathon and the legs are screaming, ‘Hardest Geezer wouldn’t give up. I’m not either’. An absolute genuine inspiration.” As someone training for his first Manchester Marathon, I can attest to that.
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Another added: “In a world that can often feel overwhelming and full of challenges, finding inspiration in the hardest geezer has been a game-changer for me. Russ’ unwavering determination, resilience, and commitment to personal growth has reshaped my mindset and personal development.
A lot of those hopping on the bandwagon can’t even resist the familiar format of his vlogs either.
My first 5km in weeks here in the south of Sri Lanka; it really hits home what kind of monumental feat @hardestgeezer is doing DAILY by conquering 70+ kilometres per day running the length of Africa for the past year nonstop.
Civilians, influencers and people from all walks of life and starting to put the yards in.
It’s also worth reiterating that he’s taken on challenges like these for the right reason. In addition to reiterating that running has been a salvation for him following struggles with mental health, drinking and gambling, the entire ‘Project Africa’ undertaking was all done in aid of The Running Charity.
As well as raising awareness of the living conditions as he travelled through 15 different developing countries, from the moment he set off from Cape Agulhas in South Africa until now, he’s managed to raise around $870,000 (roughly £700k) for the extremely worthy cause.
The non-profit, which works with homeless young people and Sandblast, a cultural arts charity that helps those displaced from around the Western Sahara region, was set up back in 2012 and Russ’ has now helped the raise record amounts through nothing other than running.
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Nothing short of remarkable.
Final day vibes, 352 days, 16,000+km, 385 marathons and counting. Russ Cook, you are an inspiration. You have raised so much, have inspired so many, and we cant wait to see you! pic.twitter.com/02wUygxEob
— The Running Charity (@Running_Charity) April 7, 2024
Hardest Geezer has become an inspiration to millions now taking up running and has been for nearly a whole year.
A lot of this could be in our heads but it also just feels like we’re seeing more and more runners all over the city and Greater Manchester as a whole as well; we can only guess that a similar uptake in running as a reinvigorated fitness trend is happening in other parts of the world too.
We even feel like we’ve seen more people wearing Hoka, the running-based sports apparel that officially sponsored and supplied Hardest Geezer with his essential kit, in the year since he began pounding the pavements and plains of Africa.
No, we’re by no means saying this was entirely down to this one insane ginger bloke and utter running machine but it’s certainly helped put them even more firmly in the public consciousness — again, the lion’s share of the money went straight to charity.
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@hoka have very kindly given us a brand new pair of Bondi 8's to give away along with this signed pair that I started the mission with.
His mind-blowing multi-marathon challenge and insane feat of physical endurance might be over, but the journeys he has spawned as a result are only just starting.
Not to overegg the pudding, but having someone quite literally pushing the boundaries of what most would consider humanly possible has been so motivating not only for people like us but god knows how many others.
It’s been one of the inspirational things we’ve ever witnessed and we genuienly can’t wait for him to take a beyond well-deserved break and give that England shirt a wash and come home a hero in time to enjoy the Euros with the rest of the country.
Now get those feet up, lad, you’ve more than earned a year off filled with nothing but long baths, cold beers and lots of kip. You’ve got millions of us to takeover the running lark for a while.
Featured Images — Hardest Geezer (via X)/jordancore4 (via Instagram)
Sport
The full list of Greater Manchester Olympians representing Team GB at Paris 2024
Danny Jones
The Paris Olympics are nearly here and this year Greater Manchester happens to have eight athletes competing at the 2024 Summer Games.
It just so happens that eight is also the exact same number of local Olympians who brought home medals from Tokyo 2020, and we’re hoping these lot will help Team GB bring back a record number, with the previous competition seeing them match their all-time record (65) set at London 2012.
Honestly, there are few times in the year that we love as much as when the summer of sport fully kicks in and with the heartbreak of the Euros finally starting to drift, we can fully throw ourselves into the Olympics and get behind our Mancs flying the flag for 0161.
But who exactly is representing Greater Manchester at Paris 2024 and what events are they competing in? Look no further.
Greater Manchester’s 2024 Team GB athletes and their sports
Without further ado, let’s meet our local Olympic heroes:
Keely Hodgkinson – Wigan – Athletics
Starting out over in the home of the Latics, pie barms and The Verve, we have Wigan‘s very own Keely Hodgkinson: a two-time European champion who also recently broke the all-time British record in the 800m at the Diamond League in London on 20 July.
Born in Atherton, the 22-year-old middle-distance runner’s career is already off to a flyer and having already picked up the silver in her event at the last Olympics at just 19, we have every faith she’ll be bringing home the gold this time.
Aimee Pratt – Stockport – Athletics
Over to Stockport (don’t start with that Cheshire nonsense today, just be proud she’s from around here) and our 3000m steeplechase specialist, who already broke the national record twice in 2022 and produced the UK’s best-ever finish (7th) in the women’s event at the World Athletics Championships.
A long-standing member of Sale Harriers running club and a University of Manchester graduate, Aimee Pratt, 26, has got so much local backing behind her and has quickly gone from rising star to very much looking like she’s going to live up to the expectations of becoming ‘world-class’ as coaches predicted.
The third and final Manc representing us in athletics events is Bury-born and bred Hannah Kelly, 23, who is also a member of nearby Bolton United Harriers.
She was part of the crack team at the World Indoor Championships in Glasgow that helped Great Britain reach a women’s 4x400m national record, picking up the bronze medal and will no doubt be looking to go on further in her Olympic debut.
Now into the world of combat sport and the incredible story of Trafford boxer Pat Brown’s journey to Paris 2024 who beat Poland’s Mateusz Bereznicki in a qualifier back in March and now finds himself heading to his first-ever appearance at the Olympics.
Coming through the ranks at his local clubs Moss Side Fire Station and Sale West ABC, the 24-year-old has gone through his fair share of challenges of late, losing his best friend and cousin shortly after sealing his place at the Games but now has more spirit and motivation behind him than ever.
Moving over to the world of cycling and there’s just one local name taking part in two-wheeled events this year: 28-year-old sensation, Charlotte Worthington, from just down the road in Chorlton.
One of the select few Team GB athletes who managed to pick up an Olympic gold at Tokyo 2020, the BMX star is not only ready to defend her title – becoming the first women’s champion freestyle park champion in history – but is looking to come back stronger than ever after some time out.
Insane stuff.
Anthony Harding – Ashton-under-Lyne – Diving
On to those wading through Paris waters in the name of Manchester, the first of two aquatic athletes competing at this year’s tournament is Antony Harding from Ashton-under-Lyne in Tameside.
Joining forces will Britain’s first-ever Olympic diving champion, Jack Laugher (who won the gold at Rio 2016), the duo have already brought home Commonwealth and European gold in the 3m synchro, as well as a pair of World Championship silver medals in the last two years. Is 2024 set for more gold?
And completing the water-bound Team GB athletes hailing from 0161 is multiple-gold medal-winner James Guy who, to use a phrase the kids are using, really is ‘that guy‘.
Another Bury native, the 27-year-old swimmer already has a big collection of gold medals in both the 200m and 4x200m freestyle at the Worlds, as well as silvers across multiple events over the past few years. With five Olympic medals in total to date, we’re desperate for him to add a gold to that list.
Georgia Taylor-Brown – Droyslden – Triathlon
Last but certainly not least is Droyslden’s Georgia Taylor-Brown, who was born to be an Olympian after her mum and Dad swam and ran, respectively, but continues to chase her own story of greatness, having picked up silver on her Olympics debut at Tokyo 2020 – even whilst nursing an injury.
With two golds at the 2019 World Triathlon Mixed Relay Series and AJ Bell World Triathlon in Leeds as well, we already know the colour looks good on her. You can listen to her full interview about going for gold yet again on BBC Sounds HERE but, for now, we’ll admit that her talking about coping with missing her dog come race time has made us love her even more:
Passport ✅ Hotel ✅ Alfie the cavapoo 🥰@TeamGB triathlete Georgia Taylor-Brown from Droylsden on what she can't live without at the Olympics.
Fingers crossed out Greater Manchester Olympians will absolutely smash it at Paris 2024 and regardless of how many medals they come home with, we already know they’ll give it their all.
No matter what, they’ll be welcomed back with a lovely homecoming party over at the AO Arena and we already have a great place to watch the events too.
Best of luck to our Mancs and all of Team GB – now go and do us proud!
City Football Group strike landmark deal with Sony for series of TV shows
Danny Jones
Manchester City’s owners have struck yet another big commercial deal ahead of the 2024/25 season, announcing a new collaboration with Sony to produce a number of original TV series.
Confirmed on Wednesday, 23 July, the deal between the City Football Group (CFG) and Sony Pictures Television will see the entertainment corporation create various TV productions for Man City and the other clubs owned by the limited company as part of a new global partnership.
While it marks the third multimedia crossover of its kind they’ve had with an entertainment-led brand, having first worked with Amazon on their All Or Nothing series and then Netflix for the Treble Winners documentary, this deal will see Sony become an official partner of Man City.
City Football Group (CFG) and Sony Pictures Television have inked a new deal encompassing original scripted, nonfiction, and kids’ television projects. The collaboration will see CFG’s media creative production unit and expertise in sport pair with SPT’s production capabilities… pic.twitter.com/LmagHBMG2b
Although exactly how lucrative the deal itself is yet to be disclosed, as per an official statement from the club, the partnership will see Sony “co-develop and produce new original scripted, nonfiction, and kids’ television projects for worldwide audiences.”
The announcement goes on to state that “as well as scripted and unscripted series, projects can also include one-off documentaries, animated projects, or children’s programming.”
Given that CFG has stakes in 13 clubs across Europe, South America, Asia, the United States and Australia – most notably Girona, New York and Melbourne City, French club ES Troyes AC and Italian side Palermo – TV shows created could ultimately go on to feature teams other than just City.
With the holding group also currently developing the Etihad Campus even further by expanding the stadium capacity and adding new leisure additions such as a hotel, museum, rooftop bar and stadium ‘sky-walk’, this is just the latest step in a series of big commerical steps for Man City.
Moveover, as the CFG are also heavily invested in the recently opened Co-op Live arena – which is inextricably linked to the football club located just a stone’s throw away – the City franchise looks to be moving closer and closer to becoming not just a football club but fully-fledged lifestyle brand.
Commenting on the launch of the collaboration, CFG’s CEO Ferran Soriano said: “We are incredibly excited to be collaborating with Sony Pictures Television [SPT] in this joint initiative.
“City Football Group is already a global entertainment company, and this initiative builds on our long-standing track record of innovation in the content space and the growth of City Studios in the last years. We will now take an even more dynamic approach to content production, and we are already developing several scripted and nonfiction series that will delight audiences globally.
“Bringing together the expertise of both CFG and SPT will enable us to create brilliant shows and remain at the forefront of football-led content production.”
SPT’s President of International Production, Wayne Garvie, went on to add: “Football is the great global game, no other sport produces so many heroes, tears and laughter, joy and heartbreak as football […] but the game always evolves and over the last decade City Football Group have become an unprecedented innovator and global leader.
“Our aim is to be part of the next evolution of the game, creating a new generation of innovative football-based entertainment to thrill the world.” It’s still unclear as to when the first of these new football-related TV shows will start rolling out but given the success of previous ventures they’re sure to prove popular.