Following the last-minute flapping around Wednesday’s supposed 9pm deadline for those looking to buy Manchester United, one of the latest bidders has revealed themselves with a unique new offer.
Despite it being initially stated that frontrunners Sheikh Jassim bin Hamad Al Thani and British billionaire Sir Jim Ratcliffe had submitted their second bids in time for the deadline, miscommunication between United, their brokers and the bidding parties meant that those reports turned out to be premature.
In actuality, both the Qataris and Ratcliffe’s INEOS group had been granted an extension and will now submit their follow-up offers tonight (Thursday, 23 March). However, it was revealed that “approaching eight” other candidates had emerged and one of the newest bidders’ proposals has raised eyebrows.
Thomas Zilliacus is a Finnish entrepreneur who operates as Founder and Chairman of the Mobile FutureWorks investment and novaM social media groups. Now, according to a statement issued by the new United bidder, he wants to make a kind of social media app part of his offer — and that’s not all.
Zilliacus plans to buy all the Glazers shares using XXI Century Capital (an investment firm he owns) and fan funding. Latter expected to come only if he's successful. In other words, XXI Century Capital would make an outright bid then secure fan funding rather than before.
According to CBS Sports‘ Ben Jacobs, although Zilliacus is also yet to submit an official bid — said to have simply written a “letter of intent” to Raine Group, who are handling the deal — he has now publicly expressed his interest in buying the club and detailed how he plans to do it, it seems like a serious offer.
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As the 69-year-old goes on to explain in his lengthy press release, he believes that “any sports club ultimately should belong to its fans” and that the current trend of “billionaire sheikhs and oligarchs taking over clubs and controlling them as their personal playgrounds is not a healthy trend”.
While many will no doubt agree with the sentiment, with the UK government themselves having recently announced a new independent regulator will be installed throughout English football, Zilliacus’ solution to not only purchasing the club and putting control back in the hands of the fans is an intriguing one, to say the least.
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Stating that his team believes the current value of the club is approximately $3.9 billion (£3.45bn and some way off the Glazers’ £6bn asking price), he poses the suggestion of financing half of the sum by buying the Americans out and, “through a new company being set up for this specific purpose”, fans would then be encouraged to cover the rest by buying the remaining shares for less than $3 each. Yes, really.
Zilliacus, who is a former footballer and ex-chairman of Finland’s 32-time champions HJK, is also open to partnering with another group in the process.
Now, while fans owning and essentially helping run their own club has long been considered an ideal scenario for many supporters groups who have wrestled to keep some control from owners who are only financially invested in the club, the issue of stability and funding always remains an issue.
You only have to look at instances like Derby, Bolton, Bury, Macclesfield and more in recent years to see how precarious the situation can be. However, in cases like AFC Wimbledon, St Mirren and even clubs as big as Bayern Munich, significant ‘part ownership’ can be a recipe for both stability and success.
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Zilliacus insists that not only is his “bid is built on equality with the fans”, but they will have a direct impact on how it is run through this novel new app where supporters “from anywhere in the world, can participate and cast their vote when deciding on footballing matters relating to the club.
As he goes on to clarify, “no decisions will be taken that are not supported by a majority of the fan base”. His proposition is, essentially, to put decisions that often do or should get put to a fan vote anyway onto an app to make the communication and cooperation with the club more streamlined.
It almost sounds too good to be true, especially for a sporting franchise of this size and with such a global fan base. Unsurprisingly, plenty have reacted as such, with one account dubbing it “the funniest thing I’ve heard all week” and another simply saying, “Never ever going to happen”.
Jacobs did go on to state that Zilliacus is likely to submit a formal bid to buy the Glazers out of their shares through his XXI Century Capital investment firm (controlled by the Mobile FutureWorks holding company) before potentially inviting fans to help with funding. Either way, it all sounds very unlikely.
On the other hand, many haven’t been as quick to rubbish the concept off-hand and the fact he also happens to be a former footballer, not to mention part of Finland’s six-time ice hockey champions Jokerit ownership, has also been listed as a positive. Similar has been said of Ratcliffe’s Team Sky and OGC Nice ties.
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You can read his full statement and details of his proposal down below:
Manchester City reveal world-first third kit… designed by AI
Daisy Jackson
Manchester City have just revealed the club’s third kit for the season, and it’s a world-first AI-designed kit.
The new Man City and Puma kit was revealed in full this morning after days of teasing on billboards across Manchester.
For the first time in professional football history, the kit is designed by a fan, using AI.
180,000 fans submitted designs through the Puma AI Creator, with the winning design now projected on some of the city’s biggest digital billboards – on Market Street, and at Printworks.
Created by lifelong Cityzen and stills photographer Elliott, the final design is inspired by Manchester City’s iconic 13/14 season away shirt.
Elliott’s creative interpretation was crowned in January 2025 after a global fan vote.
The digital billboards show each different stage of the AI design process, from prompt to finished design, with the tagline ‘designed by one of us, chosen by all of us’.
The AI Man City kit reveal
Eagle-eyed Man City fans may have noticed a cryptic ‘loading’ screen in town on Tuesday, with just a hint of the shirt visible.
Then on Wednesday, the screens displayed: “AI prompt accepted. Fan vote confirmed. Final Manchester City 26/27 Third Kit design processing.”
Then the full reveal has taken place today, Thursday 27 August, finally unveiling the full shirt with the words: “Designed by one of us. Chosen by all of us”.
Reacting to live images of the billboards, Elliott said: “Seeing my complete design revealed on billboards in the city centre this morning was unbelievable.
“City has been part of our family’s life for as long as I can remember, so this is as good as it gets for me.
“Creativity is naturally part of my everyday life as a photographer, but it was good to turn my hand to something else and see what could be created with the use of AI.
“The 13/14 away shirt was always my favourite, so it felt like the natural starting point for my prompt. From there, it was amazing to see the technology take that spark of an idea and turn it into something I could actually shape and refine.
“To know that a shirt I designed on my lunch break will now be worn by the players is something I still can’t quite get my head around!”
The 26/27 Manchester City Third Kit will be available at mancity.com/shop and Manchester City Official Stores, with 10% off for Members and Seasoncard holders (automatically applied when logged in with a Member account online).
Iconic Manchester United pub reopens after major £400k refurb
Daisy Jackson
An Old Trafford pub that’s long been a favourite with Manchester United fans has reopened its doors after a major refurbishment.
The Tollgate has had a £400,000 investment to become a ‘Grandstand’ sports pub, with gigantic HD screens throughout, tiered seating so you always have a great view of the action, and a menu of classic pub bites to pair with your pint.
There’ll be a big event atmosphere with all key sporting fixtures shown throughout the week, including football, rugby, cricket, tennis, F1, darts, horse racing – you name it, The Tollgate will show it.
The enormous outdoor area has also been refurbished, with new outdoor TV screens and Marston’s ‘Order & Pay’ app letting you order a round from your seat without missing a goal.
You’ll even find screens outside the loos…
Soon, local artist Pic One will be painting a mural onto the side of the pub, making it even more of a landmark boozer for Old Trafford.
The huge new main HD screenInside The Tollgate after its refurbThe Tollgate’s installed a TV box outside
Back inside, you’ll find a regulation dart board and a pool table, with new competition leagues and ‘free to play’ recreational sessions taking place throughout the week.
As well as a smart new interior packed with local sporting memorabilia, The Tollgate has installed market-leading technology, including one particularly gigantic HD screen, along with multiple other HD screens in every area, and a state-of-the-art sound system.
As you pass by, you might spot a huge TV box outside the pub, which has been installed to reflect how big the screen inside is.
The Tollgate is offering fans and customers a chance to shape its future – they’re calling out for locals to provide more photographs and merchandise to decorate the space, including mementos to celebrate the achievements of local sports stars and teams.
United memorabilia on the wallsInside the new-look The TollgateA cosy corner of The Tollgate
On the menus, you’ll find a new menu of perfect pub bites, including sharing combo boxes, chicken wings, nachos, and burgers.
There’ll be bottomless fries on offer for local sports teams who manage to get their hands on a ‘Black Card’, with even more rewards if they win their game.
And all draught beer (and there’s a lot of it) is now available in two-pint cups.
To celebrate its launch, the pub invited a fellow Manchester United icon Ying-Hoi Soo (affectionately known to Reds as ‘Mr Miyagi’) to pull the first pint and officially mark the pub’s opening.
Ying is recognised for his selfless charity work, and The Tollgate plans to work closely with Ying in the future to support this.
The new Grandstand pub concept has been introduced after research revealed that 86% of sports fans prefer to watch games at sports pubs, thanks to their livelier atmosphere, better screens, and community feel.
A huge two-pint beerThere’s a pool tableAnd dart board insideThe food offering
Marston’s picked Tollgate as one of the pubs to receive the Grandstand makeover due to its involvement with local sports teams, community groups and charities.
Pub Partner, Michael McLoughlin, said: “We’ve loved welcoming the community back with open arms!
“The response has been fantastic to our food and drink offers, as well as the new technology to watch all kinds of sports – we’re thankful that our pub is always full of good vibes, and real community spirit.”
Danny Jones -
23rd March 2023 
