The takeover of Salford Red Devils has officially been completed with the club revealing their new owners this week.
Confirming a full change of ownership on Friday, 7 February, the Greater Manchester rugby league side has handed over 100% control to an investment bank.
Pending full ratification from the Rugby Football League (RFL), news of the buyout couldn’t have come at a better time as the Red Devils prepare to get their season underway in just a week’s time.
Sharing a lengthy statement on the club site, they informed supporters of the decision “that secures the future of the club.”
The update explains that following extensive talks with stakeholders, the Community Benefit Society (CBS) and Salford City Council, the purchase of the Super League rugby club has been approved.
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It has now been revealed that Salford has been taken over by a group of investors led by businessman Dario Berta, a Swiss banking insider, former director of the global UBS financial group and now CEO of Matanel, which specialises in real estate.
The update goes on to detail that Chris Irwin, the former Chief Commercial Officer at Salford Red Devils and more recently Exeter City Football Club, has rejoined the club as the new Chief Executive Officer.
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Most importantly for Salford Red Devils, Berta and co.’s first act following the takeover was to clear all of the club’s debts and put forward “additional significant investment for future growth.”
This will be music to fans’ ears, no doubt, especially given the less-than-ideal order handed down by the RFL given the state of Salford’s books and recently enacted financial regulations.
The process of recruiting a new internal management structure is already said to be underway ahead of the final green light to the new owners, though it is understood to be merely a formality at this stage.
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CEO Irwin is said to have met with Paul Rowley, Kurt Haggerty and the current men’s first-team squad at the Salford Community Stadium in Eccles on Friday morning ahead of training.
Although squad reinforcement is inevitable as part of the investment, the statement goes on to clarify that “there will be a selection restriction for this weekend’s Challenge Cup Third Round fixture against the Midlands Hurricanes” but will be lifted ahead of their 2025 season opener.
Significant funds will also be allocated towards stadium redevelopment and the wider club infrastructure. New owner Berta went on to state: “This is the start of a very bright and successful future for Salford…
“I’m very proud to be involved, and with Chris at the helm, I feel like we have the perfect opportunity to build something special. Our focus and dedication now is to work together with stakeholders and fans to build sustainable success on and off the pitch for the long term.”
Salford City Mayor, Paul Dennett, added: “I’m very happy to welcome Dario Berta to Salford and look forward to working closely together to see an exciting future for Salford Red Devils, building on the successes of the last five years.”
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The Red Devils are set to get their new domestic campaign underway against St Helens in their Super League opener on Saturday, 15 February.
Meanwhile, international rugby has returned to our screens and Manchester city centre has plenty of places to watch every second of the action.
While this new venture is focused on youth football, it’s their second in the United States after New York City FC and could help create new pro pathways into the sport at a grassroots level.
Introducing CFG franchise number 13: Man City North Texas FC.
As per an official statement on their website, “Man City North Texas FC delivers youth soccer programs for boys and girls aged 8–19, led by Manchester City coaches and built on the same coaching methodology developed within the Club.
“Every session is designed to help players become better soccer players, technically, tactically, and mentally, through modern, enjoyable training that builds confidence on and off the pitch.”
Basically serving as another academy setup across the pond, North Texas FC will no doubt help not only develop and create opportunities for aspiring young footballers over in the US, but likely serve as yet another feeder programme/outlet for tapping up the latest American talents.
We’ve already seen fairly recently examples such as ex-players Jack Harrison and Zack Steffen coming through the likes of New York and remaining on City’s wider books and either making the move over for a taste of first-team football or being loaned out to other teams.
Even if they ultimately go on to be sold, the aim is to help nurture youngsters and promise three main takeaways: an “authentic Manchester City methodology”, delivered by actual MCFC coaches, and a clear development pathway.
CITYCOACH gives coaches around the world access to the Manchester City methodology – sharing the knowledge, practices, and philosophy that shape how we develop players at every level ⚽️
This most recent ‘youth soccer club’ is just the latest in a long line of fresh Manchester City Football Programs created over the past decade or so, with coaching now being provided to children of all ages across a total of 38 cities in 14 countries.
At present, more than 40,000 kids are estimated to participate in these schemes every year, and thanks to Man City North Texas FC, that number is set to climb even further.
So, if you or someone you know happens to be based in or near the ‘Mean Green’ sporting hub of the ‘Lone Star State’, you can register interest HERE.
Meanwhile, in news closer to home, there are plenty of other big developments happening over at the Etihad Campus. Find out more down below.
The Premier League is keeping its crucial cap on away game ticket prices – for now
Danny Jones
The Premier League has announced it is extending its crucial price cap for away games, as the general cost of match tickets continues to creep up all over the country.
Most season card holders, be they here in Greater Manchester or elsewhere, are likely looking at their annual spending going up simply, so steps like these are key in keeping first division football as affordable as possible.
And that’s just the ongoing cost of living, let alone the clubs that are continuing the trend of charging more each year and, unfortunately, even pricing some supporters out entirely.
With that in mind, the news of England’s top-flight sides voting unanimously to keep the £30 cap intact for at least another two years comes as relief to those who spend most of the year putting their hard-earned cash towards following their team home and away.
BREAKING: The Premier League extend £30 cap on away tickets for another two seasons 🚨 pic.twitter.com/L336aZwmn3
Now confirmed to remain in place until the end of the 2027/28 campaign, travelling fans obviously still spend plenty of money on transport and so on every year, but at least they don’t have to worry about rising general admissions.
At least not for the time being…
Writing in a statement, the Premier League said: “Away fans help create the incredible atmosphere Premier League matches are renowned for. Since the cap’s implementation in 2016, it has contributed to attendance at away games increasing from 82% to 91%.”
They also acknowledged the significant and regular funds that supporters still spend on these trips, with plenty of people online also praising the Football Supporters’ Association (FSA), which helped spearhead the campaign over a decade ago.
With so many other obstacles still getting in the way of fans making it to games either at their usual stadium or on an away day – not least of all the constant and increasingly frustrating rescheduling of fixtures – it’s good to see this isn’t an area the Prem are trying to target.
As always, the multi-billion-pound business can always seek out other, newer money spinners, and we’re absolutley certain they will. For instance, there’s at least one happening over in Spain that we’d happily see carried over here.
Following the news, this now means that fans will ultimately have enjoyed 12 back-to-back seasons of the benefit, and long may it continue.
Nevertheless, the biggest barrier for people to watch the beautiful game at its highest level in the UK remains the cost of standard tickets.
The likes of Manchester United, Arsenal, Leeds and more have already let matchgoers know that their season ticket prices will be going up, and the likes of Man City have already seen backlash for increasing rates amid the expansion of the Etihad Campus.
Danny Jones -
7th February 2025 
