Highly-regarded football podcaster and content creator, HLTCO, has finally revealed his face and full identity. Better still, the reaction online has warmed our hearts.
Unveiling himself for the first time on a brand new YouTube channel under the same name, the extremely popular football fanatic, commentator, journalist and Crystal Palace fan brought the mystery surrounding his 12-year-long alias to an end with his first video.
For more than a decade, football Twitter and social media, in general, have known him as HLTCO (‘Hopkin Looking To Curl One’ — inspired by a famous goal by Palace’s David Hopkin in the 1997 play-off final) and while his name has been out there for a while now, most are only familiar with the acronym.
That was until this Monday when the man himself, Dan Cook, showed his face to his 114,200+ strong following for the first time in over a decade and while he admitted it was “genuinely scary putting [himself] out there”, he was embraced with open arms by his fans and social media at large.
Took a lot of courage to do that, so much respect to you for doing so and putting this video out there. Keep going with all your amazing work 👏
As explained in his lengthy 15-minute piece to camera, the main reason that he waited so long to show himself on a public forum was that he suffers from cerebral palsy, stating: “there’s been a real push and pull and emotional turmoil that has gone alongside my perspective on myself”.
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Confessing that he hasn’t always been completely reconciled with how he feels about being disabled, speaking out in this way and going public with what is clearly a very personal struggle was no small feat, so can only applaud him for his bravery.
For the longest time, Dan has defined himself as someone “obsessed with football” and geared virtually all aspects of his personal and professional life towards immersing himself in sport, which is part of the reason why so many people who shared his interests have towards HLTCO to begin with.
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Credit: HLTCO (via YouTube)
Upon seeing his latest update, his social media channels have been awash with touching messages from well-wishers and plenty reassuring him that he had never had anything to worry about when it came to simply being himself.
One person said, “You’ll inspire many others to get involved in things they love”, another labelled him a “hero who deserves all the love [he] is receiving”; a third explained how his content has touched them on an even more direct level:
“I can relate to this and you. I felt the same with my disability affecting parts of speech and my left side. Took me a while to have the guts to do YouTube videos. Keep smashing it”.
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Even those who haven’t always been a fan of his content came out to show their support and recognise the courage it took to overcome the anxiety surrounding his disability.
After having spoken and seen each other on an earlier podcast he alludes to in the video, sports journalist Laura Woods said that she had no idea that Dan had any kind of disability and, like most others aware of the account, simply followed him for his footballing opinions.
She later went on to take up a section of her talkSPORT breakfast show to discuss the reveal video, share her thoughts on his wonderful and insightful content, as well as how she got to know him through the industry and, fundamentally, separate from any knowledge of his condition.
It is a truly lovely watch that clearly hit home with the well-known Twitter personality who had always been wary of sympathy or special treatment and has gone on to make a name for himself through nothing other than hard work and great content.
Honestly, having @laura_woodsy take the time to say this about me on national radio is mind-blowing.
As co-host Ally McCoist rightly points out during the segment, it seems unbelievable that people would abuse others diagnosed with cerebral palsy but as Woods points out, “it’s social media: everything happens on there, everything you can think of”.
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With that in mind, Dan often worried his condition might limit and/or prevent him from feeling confident enough to “go down the path of working for a formal publication”, so he spawned the HLTCO brand which allowed him to talk about his beloved Crystal Palace and develop his career organically instead.
Turns out, he’s gone on to develop one of the most avid followings on the platform, cultivating a huge number of fans who tune in to enjoy his tweets, podcast and, soon, YouTube videos. Moreover, the responses to both his video and Laura’s shows there are still plenty of nice people on the old ‘bird app’.
Your story is nothing short of inspirational. Keep doing what you do mate ❤️
Above all else, his success story serves as a shining example to anyone looking to overcome personal obstacles and do what they love.
Well in, Dan.
You can watch his full face reveal and hear more about what’s coming from him in the near future down below. Be sure to check out the HLTCO Podcast while you’re at it.
Featured Image — HLTCO (via YouTube)/talkSPORT (via Twitter)
Sport
Manchester City auctioning off exclusive ‘artefacts’ from Pep Guardiola’s office
Danny Jones
Manchester City are set to auction off a limited number of used and/or signed items previously owned by legendary football manager Pep Guardiola himself.
The iconic Catalan head coach may have now left the club, but it’s fair to say that supporters are still grieving the bittersweet goodbye – and if you’re one of them, then this might be a good way of clinging on to him and the memories.
Teaming up with MatchWornShirt, an authentic collectables company that deals in memorabilia used by the sporting stars themselves, fans will soon be able to own a ‘piece of Pep’ if they so wish as part of this very special merchandise dump.
So, if you’re a collector of signed or match-worn merch, here’s a taster of what’s up for grabs:
Several items from @PepTeam's office are up for auction 🤝
Yes, should they be willing to put in the winning bid, Blues can genuinely own some of Guardiola‘s office knick-nacks, a tactics board and notes scribed on by the man himself, as well as his actual chair and even his whistle.
Does that count as kissing him? That’s not for us to say…
There is more standard fare, of course, such as worn training kits, photo frames, programmes and other printed media – almost all of which are signed by the 55-year-old.
On the other hand, if you’re so inclined to go for the super rare stuff, you can even buy his desk lamp and go-to coffee cups; whatever floats your boat.
The former Barcelona and Bayern Munich boss left Etihad Stadium this summer after 10 years as a Cityzen – with the club even releasing a dedicated ‘Decade Collection’ in his honour – and it now looks as though he could be set for his next job.
His former assistant turned replacement and ex-U23s/Elite Development Squad (EDS), Enzo Maresca, is now in place and making his first impressions on the City squad; safe to say it’ll take some work to leave the same lasting legacy as his mentor.
As for the auction, the club have labelled these exclusive trinkets as “artefacts”, promising that you won’t get many other opportunities, if any, to claim this kind of ‘KeePepsake’.
Meanwhile, in other MCFC news, the City Football Group (CFG) are taking steps to ensure local fans have easier access to matchday tickets with a new postcode lottery, of sorts.
Featured Images — Manchester City Football Club (supplied)
Sport
Manchester United fan groups issue urgent joint letter as thousands could lose season tickets
Danny Jones
Man United fan groups have banded together to issue a joint statement as they look to urgently rectify thousands of loyal supporters having their season tickets taken away by the club.
The backlash to the confusing cancellations has been huge, and Man United themselves are yet to issue an official response or carry out the mass revocation.
More than 5,000 matchgoers are said to have received emails from MUFC informing them that their season tickets are set to be cancelled due to alleged ‘breaches of their ticket-sharing policies’. This comes as part of a wider attempt at cracking down on touts.
Manchester United’s official Supporters Trust (MUST) has joined forces with the other major fan groups to sign an urgent letter demanding not only answers but a halting of the current process and correction of what looks to be countless mistakes when it comes to ticketing decisions.
2/ The recent actions of Manchester United have finally achieved what those efforts could not: a unanimous, historic and unprecedented unification of
— MUST | Manchester United Supporters Trust (@MU_ST) July 21, 2026
The joint plea comes not only from MUST but also from fellow vocal organisations such as The Red Army (TRA), The 1958, and the Manchester United Youth Supporters Club, all of whom represent some of the most passionate and die-hard fans who travel far and wide to see their team week in and week out.
It goes on to detail that all relevant Fans’ Forum representatives, more than 100 different and crucially official supporters clubs, as well as the notable fanzine, United We Stand, have all signed the document.
The full statement goes on to read: “Earlier today, a message was sent to Manchester United emphasising full support for the Fans’ Forum’s recent letter relating to the premature suspension of Season Ticket Holders without required evidence.
“In summary, we have reiterated the demands made by the FF: immediately halt the ongoing suspension process, immediately retract all unproven suspensions, confirm the current number of season tickets; explain its apparent policy of reducing the number of STs, and confirm that all reclaimed STs are reissued to supporters on the waiting list.”
Here’s just a small taste of what fans are reporting online – including claims of local rivals Manchester City carrying out similarly brutal broad-strokes culling of the core match-going base…
Disgraceful how United are treating their most loyal supporters. The club is completely out of touch with the supporters who have been the lifeblood of the club for years. https://t.co/snM7tgVYmy
Can't even take the piss because this is coming to all Premier League clubs at some stage, including us. They don't want the legacy fans, they want the tourists https://t.co/fkg911xr3y
Many are already turning wherever they can for advice and help over the deeply troubling matter, with the consensus seeming to be that the parameters for these new measures have failed to target the right kind of touting, which does remain a problem throughout football at large.
One person claimed that “the club is targeting ‘super-users’ who log into multiple accounts from the same network or device to submit away applications, handle renewals, check ballot results, etc.”
Passing on tickets when you can’t make matches isn’t just inevitable: it’s been part and parcel of the game since forever and is also an effort to ensure that the person taking your place isn’t just any old fan but an active supporter; i.e. there’s meaning behind that word – it’s not just a noun but a verb.
That being said, it isn’t these people who should be punished but those genuinely trying to scam the system and take already expensive tickets out of real fans’ hands.
In perhaps one of the most heartbreaking posts shared on social media, another X user wrote: “Just back from holiday to discover family and friends have had their season tickets suspended.
“I’ve been offline for the past week and had no idea how widely the club had cast its net – or how many innocent Reds have been caught up in this. My uncle is 82 years old. A lifelong Red. Potentially banned because his son (also facing ban) helps him manage an app he struggles to use.” Simply gutting.
While they are still waiting for direct communication from the club on the matter, MUST have promised to share the reaction publicly “in the interests of transparency and fairness”, along with any and all “potential consequences” as a consequence of what they ultimately decide.
For anyone deliberating over just how important these tickets are not only to people who spend their hard-earned money and downtime following their club, just think of howmany rely on going to the game as a crucial social outlet.
It’s more than just watching a bunch of blokes kicking a ball around.
My heart goes out to everyone battling against the club right now. Whatever has gone on, losing your season ticket, or even the threat of it, is the worst. Seen people who have been all around watching this team for decades who are now being told they can’t go anymore. Horrible.
Danny Jones -
10th January 2023 
