‘You are more than enough, and we are more than just clothing’
Kay Lou Klub doesn’t create ordinary clothes – they are clothes with courage.
Kay Haskins launched her Bolton-based brand to challenge the stigma surrounding mental health through empowering t-shirts and jumpers.
In an effort to encourage people to talk about their feelings and open up about mental health, Kay Lou Klub have created a selection of clothing that are liberating and filled with positive vibes.
From their ‘Flow Your Own Way’ sweatshirt that allows their customers to embrace their flaws, to the ‘Gratitude Attitude’ jumper that encourages you to appreciate the little things in life, each of their items is dedicated to raising awareness for mental health.
“I could never wrap my head round that as a society, there is this unwritten rule that we shouldn’t talk about our feelings, that our feelings are to be kept locked away and for only us to know”, says Kay, the brand’s creator.
A full-time photographer from Bolton, Kay Haskins has a passion for storytelling and promoting individuality. “I see clothing as one of the many beautiful ways to express yourself and tell your own story”, she says.
Kay started to experience anxiety in her daily life in December 2019, causing her to experience severe panic attacks and fall out of love with yoga and other passions.
“I found myself cancelling plans, making excuses and even left a fitness event half way through because the whole thing became mentally and physically draining”, says Kay.
Although her recovery has not been an easy journey, this has been massively helped by journaling, working on breathing techniques and developing a healthy morning routine – all of which she hopes to impart on her audience.
It was only when her niece, age 9 at the time, experienced a loss of confidence that Kay realised the effect mental health can have on everyone at even such a young age, and felt a duty to become part of the change.
“Going through that rubbish time earlier in the year made me realise that there are so many more people that are struggling that have no one (and it took me a while even with a pretty epic support network round me!) It suddenly wasn’t about me, it was about everyone else and others that I could help”
Kay recognised that many people with mental illnesses suffer in silence, and so decided to use combine her merchandising experience with her love of storytelling to create clothing that can make a difference.
Their newest release, which will be available from 2nd November, features the pandemic-inspired ‘the universe has got your back’ print. After a challenging and abnormal year, Kay Lou Klub are dedicating this launch to “all of the amazing people that have adapted, shifted, made it work, believed and haven’t given up.”
But Kay Lou Klub is much more than just a clothing brand – they’re entirely dedicated to helping people who suffer from mental illness. From their live yoga sessions and breathing workshops to inspirational blog posts, they are creating a nurturing and positive community for people who are struggling.
“Kay Lou Klub is not a clothing brand. Kay Lou Klub is a way of life, a place to belong, a mindset, a culture, a place for self-development, a movement”
They also share a variety of resources and call centres that people can reach out to if they need additional help, as well as donating 10% of all sales to MQ, the mental health research charity.
Kay also appreciates her hometown of Bolton as playing an important role in this venture. “We always bounce back”, she says, “the pandemic may have made us distance 2 metres but has actually brought us closer together”
Kay Lou Klub is one to watch as they are continuing to grow their platform and tackle the stigma surrounding mental health head first. From yoga classes to wellness events, there are lots of exciting things that are in the works.
You can become part of the change and help advocate for mental health by taking a look at the Kay Lou Klub store, as well as following their Instagram for positive vibes and motivational quotes.
Style
What people are wearing at Parklife 2025 – ruffles, leopard print, and not much else at all…
Daisy Jackson
Parklife is back, which means festival fashion is back, and Manchester has absolutely delivered on its outfit trends once again.
Every year in the fields of Heaton Park, tens of thousands of music-lovers flock to the biggest party of the year.
And Manchester loves an excuse to get dressed up, whether it’s donning a pair of hot pants, the latest trainers, or something as tiny as a bikini.
Gone are the days where people would just wear jeans to a festival – especially Parklife, which has always delivered a more rave-inspired outfit.
Of course, the inevitable plastic poncho has featured pretty heavily in this year’s Parklife wardrobes.
And we did spot one guy wearing an ankle tag as an accessory…
But here are five other outfits trends we spotted around Parklife this year.
Leopard print
Outfit trends at Parklife 2025 – leopard print
Whoever said leopard print is a neutral is my kinda person, and this is one outfit trend you cannot get away from at Parklife.
We spotted the same pair of sequinned leopard micro-shorts about 300 times on day one of the festival, as well as some other variations on the legendary animal print.
There were leopard print bikini tops, leopard print jeans, leopard print two-pieces and plenty more in between, and they all looked amazing.
Ruffle skirts and frilly shorts
Outfit trends at Parklife 2025 – ruffle skirts
Manchester got the memo – tiny ruffle skirts and frilly shorts are the ultimate festival outfit essential this year, if Parklife is anything to go by.
These have been absolutely everywhere, whether it’s lace-trimmed hot pants or pretty white tennis skirts.
Ideally paired with a little chain belt, we’ll be seeing a lot more ruffles and frills today I reckon.
Cowboy boots
Outfit trends at Parklife 2025 – cowboy boots
Mixed feeling about cowboy boots at a festival – on the one hand, they look absolutely 10/10 gorgeous stunning amazing chic cool.
But on the other hand THINK OF THE BLISTERS. What happened to a sensible wellington boot?!
We saw a lot of people walking around barefoot with their cowboy boots in hand by the end of night one, but at least they looked cute before then.
Sports shirts
Outfit trends at Parklife 2025 – football shirts
It looked like a day out at an American football game out there are Parklife – the trend for colourful, Varsity football shirts was all over the place.
The girls were out in bold red, green, pink and all sorts of other colours, matching their sports shirts with tiny shorts and boots.
Big fan of this one.
Crochet
A festival style as old as time, little crochet shrugs have been making a healthy comeback in the fields of Parklife in 2025.
As well as crochet cardigans we’ve spotted a lot of mini dresses and bikini tops too.
It’s taken over from the trend from a few years ago where everyone squeezed into a full-body fishnet suit and is a much more bohemian twist.
A local indie fashion brand is cleaning tired old trainers while handing out free shoes and ice cream
Danny Jones
A Manchester-based fashion brand is looking to give back to the community with a wholesome new initiative that will see a charitable trainer cleaning service swapped for a brand-new pair of shoes and free ice cream.
Nope, this is not a scam or some kind of prank, just a local indie label doing some lovely for the community and an important a crucial UK non-profit.
In case you’ve not come across the name before, we’re talking about rising sneaker makers KayKrepz, who are behind the increasingly popular model known as the ‘Kezy’, available in a select few colours.
Sneaker heads may have already spotted a select few pairs out on the streets of Manchester, where the designer’s story begins, but we have a very strong feeling you won’t get many other opportunities to get your hands on a pair of these for free.
The ‘Kezy’ in Earth GreenAnd in CreamA very fresh pair of creps, it has to be said – and who could say no to free shoes designed right here in Manchester? (Credit: Supplied)
Speaking to The Manc, creator Kezi told us that building a bit of a community and supporting the local area is just as important as growing the brand itself.
“I really wanted to have a shoe brand that people can afford to buy that are also still comfortable as well as look and feel nice, plus it’s a good way to gather unwanted items to give to Centrepoint.” We couldn’t agree more.
For anyone unfamiliar with Centrepoint, who have a big base here in Greater Manchester, they are a nationwide charity that combats rough sleeping and specialises in youth homelessness, in particular.
It goes without saying that collecting free articles of clothing is an integral part of their work.
So, with that in mind, Kezi and co will be holding ‘The Sweet Swap’, where those who attend can exchange their unwanted, old shoes for a free pair of KayKrepzAND a scoop of premium ice cream.
This is all in return for a free shoe cleaning service which will see those same trainers traded in, given some much-needed TLC, before being donated directly to Centrepoint. Love it.
We’ll back pretty much any small business trying to make it in our region, but it’s fair to say getting behind causes like these is especially easy.
Including the new ‘Butterscotch’ model, the Kezy shoe is usually priced at £69.99, making it arguably one of the most affordable high-end, top-quality trainers on the market at the moment.
Naturally, there will only be a limited number of pairs available and shoes handed in must be of a good enough quality to be passed on via the charity; KayKrepz’s Street Swap scheme will be operating on a strictly first-come, first-served basis.
Taking place on Sunday, 1 June at All Saints Park (M15 6BW). You can reserve your limited free tickets right now from the event page HERE.
Just make sure to leave your name and shoe size when signing up.
Daisy Bradbury -
22nd October 2020 
