The UK’s best and worst airlines for customer service over the past year have been revealed in a new Which? survey.
It’s peak holiday season for millions of Brits nationwide at the moment, with August having just arrived and schools across the country now out for the summer, so it stands to reason that more people will be hopping on a plane in search of some sunshine than usual, and with that, airlines will have a lot more customers to keep satisfied.
But which airlines are considered to be the ‘worst’ when it comes to customer service?
Well, in a bid to get to the bottom of this, Which? decided to run one of its annual surveys to see “where customer service is going wrong” – and, on the flip side, where it’s going right – and find out who the worst offenders are.
The leading consumer group asked more than 1,000 adult passengers who had travelled with and contacted a major UK airline in the last year about their experiences of customer service, and asked them a series of questions to answer with ratings based on how satisfied or dissatisfied they were with that experience.
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Which? also used undercover researchers posing as customers to contact some of the UK’s most popular airlines, as well as those that previously rated poorly for customer service or rated poorly overall in its recent surveys, during the busy Easter break earlier this year.
British Airways, easyJet, Jet2, KLM, Tui, Ryanair, Vueling, and Wizz Air were the airlines contacted.
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Unfortunately, it was Wizz Air that claimed the not-so-coveted top spot on the 2024 list, with fellow budget airline Ryanair following close behind in second.
A table of results showing the UK’s worst airlines for ‘overall customer service’ in 2024 / Credit: Which?
Wizz Air received the lowest scores with only +13 satisfaction rating for ‘overall customer service’, which is 39 points behind the sector average of +52, while Ryanair also performed poorly and sits at nearly half the sector average with a mere +28.
British Airways was the only other airline to perform below average for ‘overall customer service’, sitting third-from-bottom of the table with a score of +46, which is 6 points below the average.
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While Which? says its latest survey findings go some way to suggesting there may be some underlying issues affecting airlines’ customer service that needs to be addressed, and that improving these should be a “priority to regain customer trust and satisfaction” for the airlines found to be the worst offender, it’s not all doom and gloom.
That’s because, on the positive side, Jet2 achieved the highest satisfaction scores across nearly all categories – including ‘overall customer service’.
The only exception for Jet2 was the question ‘how well my issue/query was resolved’, where Emirates instead claimed the top spot here, with a rating of +81.
Based in the Walshaw area of Bury, just a nine-minute drive from the town’s centre, the family-owned Meadowcroft Farm is run by couple Deb and Deano, who have turned their land into a home dedicated to letting alpacas live their best life – and this includes regular visits from the Greater Manchester public keen to learn all about them.
If you’re looking to swap the hustle and bustle of city life for rolling hills and views as far as the eye can see, then Meadowcroft Farm’s already-popular alpaca walking experience offers just the reset you need.
Oh, and you can make friends with alpacas and other adorable animals too, while you’re at it.
This is Meadowcroft Farm Alpacas / Credit: The Manc Group
The interactive experience starts off with a talk from Deb about everything they do at Meadowcroft Farm, and then you’ll get introduced to each of their 12 fluffy alpacas.
As alpacas are pack animals, this means you need to have at least three living together at one time by law in the UK.
Then each person gets paired up with an alpaca for the walk – with The Manc Group team members, Aimee and Emily, getting to look after the farm’s two new babies, Woody and Buzz.
Once everyone is paired with their alpaca, it’s then time to go for a short walk around the landscape of the farm, with some really gorgeous views to take in along the way.
At this family-run farm in Bury, you can walk a herd of adorable alpacas in the countryside / Credit: The Manc Group
While you’re walking around the flat, grassy route (the walk is suitable for most people, but it’s advised that you dress in correct clothing for the weather and surroundings), Deb takes the time to check in with all the walkers, even stopping to take pictures of everyone with their alpacas before heading back to the farm to feed them.
After working up an appetite, you’ll then get to feed the alpacas, alongside the other animals Meadowcroft takes care of – including baby goats, polish chickens, and rabbits.
Inside Levenshulme Antiques Village, Manchester’s three-story treasure trove of vintage finds
Daisy Jackson
If you’re the sort of person who gets a real kick out of saying ‘Thanks, it’s vintage’, then you probably already know of Levenshulme Antiques Village. But if not, allow us to show you around a little.
This three-story hypermarket has been trading out of the former Levenshulme Town Hall for decades, filling the 127-year-old building with items potentially even older.
It’s a vast antiques centre where every twist in the maze reveals vintage furniture, collectibles, artwork and curiosities from every era imaginable.
The building itself still carries plenty of charm and history from the building’s past as the local council offices, and thankfully very little of its personality was stripped away in the process of transforming the building into the Levenshulme Antiques Village.
Today, visitors still climb the grand staircase beneath soaring ceilings and pass through hallways lined with original wall-to-wall ceramic tiles.
There’s free parking outside (which is good, because you’re likely to leave with a boot-full of treasure), and once inside, the scale of the place quickly becomes apparent.
Friendly traders fill the building, many of whom are more than happy to chat, share stories behind their stock, or guide visitors towards hidden gems tucked away in quieter rooms. And there are plenty of gems to uncover.
A room packed with mid-century furnitureLevenshulme Antiques Village is a treasure trove of vintage findsJust look at this lot…
From antique furniture and oil paintings to jewellery, records, ceramics and shelves overflowing with nicknacks, the village rewards slow wandering. One moment you might stumble across a beautifully carved temple door; the next, a collection of vintage signs or a perfectly preserved mid-century cabinet.
The top floor is perhaps the most striking space of all. Once a ballroom, the enormous room still retains a sense of grandeur, with high ceilings and huge windows flooding the space with natural light, but is now transformed into a densely packed emporium of antiques and collectibles.
Outside, the experience continues with artist workshops and creative studios, among them is craftsman Kip Kaboli, known for producing handcrafted Japanese knives and even hosting oyster events. It’s an unusual but fitting addition to a place that celebrates both heritage and craftsmanship.
Old ceramic tiles still line the hallwaysThe on-site tearoom at Levenshulme Antiques Village
Halfway through exploring, many visitors end up at the affordable tearoom on the first floor, serving comforting classics like salad sandwiches and afternoon teas.
What makes Levenshulme Antiques Village special is not simply the volume of antiques packed inside, but the atmosphere, the warm welcome from traders, and the weird and wonderful history of the place.
Emily Sergeant -
1st August 2024 
