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Aldi has launched the world’s first lickable pigs in blankets wrapping paper… for some reason

There's a first time for everything.

Emily Sergeant Emily Sergeant - 27th November 2025

Aldi has launched its latest Christmas creation, and this one’s arguably wackier than anything else it’s brought out before.

There’s absolutely no denying that pigs in blankets are a staple of festive feasting, with millions of the little delicacies consumed throughout the UK each Christmas, but have you ever wished you could turn the taste of those pigs in blankets into a lickable wrapping paper to wrap all this year’s gifts in? Yeah probably not… Aldi‘s made it though.

It’s anticipated that more than 561 million pigs in blankets are going to be eaten over the festive period, new research has found, which is an average of 10 per person.

But if you just can’t bare to leave the taste of pigs in blankets behind, Aldi’s new wrapping paper is set to give shoppers a fun and tasty twist when it comes to gift-giving.

The limited-edition wrapping paper is inspired by Aldi’s very-own range of pigs in blankets, and is described as capturing the smoky, savoury flavour and smell of the festive treat, with stickers that peel back to reveal a truly unique ‘lickable’ experience.

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Pigs in Blankets wrapping paper
Aldi has launched the world’s first lickable pigs in blankets wrapping paper / Credit: Simon Jacobs/PA Wire (via Aldi UK)

Not only does the novelty wrapping paper taste and smells like pigs in blankets, it also looks the part on presents too with its pastel pink design, festive holly, and snowflake patterns.

“Pigs in Blankets are a highlight of the festive season… so we wanted to create something special to celebrate the Christmas classic,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, as the new creation launches.

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“This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”

Want to get your hands on it then? Unfortunately, it won’t be as simple as popping to your nearest Aldi store and picking up a roll, as with a creation as unique as this, there’s only going to be limited stock and a special shopper competition to win it.

To be in with a chance of winning, you simply need to email [email protected] with your full name before the deadline at 11:59pm on 1 December.

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If you’re a lucky winner, you’ll be notified via email by 12 December, just in time to get wrapping gifts for the big day.

Featured Image – Simon Jacobs (via Aldi UK)