The concept of déjà vu can be pretty confusing, right?
You can say that again.
It stands to reason that over the years there have been many theories that try to explain the weird sensation that is déjà vu and why we get it, but an NHS doctor – who has over 2.5 million followers on TikTok – has potentially put an end to any further debate about what may cause it.
In a short informational video posted to the video sharing social media platform – that started out with a classic repetition joke, just in case you were unsure what the phenomenon actually was – Dr Karan Raj explained that: “It’s a glitch in your brain.
“It’s when a new short term memory gets accidentally stored in the long term memory, so it feels like it’s happened before, because our brain is telling us it’s an old memory.”
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He then concluded using the very technical term: “It’s just sloppy admin by your brain.”
Well it may not quite have been what we were expecting, but it certainly does make sense.
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Before Dr Karan – who is well-known for his #schoolwithdrkaran series on TikTok and across various other social media platforms – stepped in to explain the phenomenon in simple terms, there have been many other theories to account for déjà vu.
It’s believed that déjà vu affects somewhere between two-thirds and four-fifths of all people, and is something which has fascinated scientists over the years.
However, they remain divided as to the cause.
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Some experts believe it originates in the medial temporal lobes of the brain – which control long-term memory – however, they are unable to study the phenomenon deeply because déjà vu, by its nature, is fleeting and brief meaning it cannot be recorded or tracked, as it just happens and then goes away almost immediately.
Scientists have also looked at epilepsy to see whether it holds the key to déjà vu, as seizures also begin in the medial temporal lobe, and according to The Conversation, some researchers reckon they could somehow be linked.
It is possible to study the growth of seizures – which are essentially electrical overloads in the brain – and track them as they pass through the brain, and through this theory, déjà vu is also believed to be an electrical overload, stimulated in the rhinal cortices portion of the brain and then impacted upon the medial temporal lobe, and this would mean that a false signal is sent, implying that the brain has seen something before, even when it hasn’t.
Another theory holds that déjà vu occurs due to a failure of memory.
Although our brain’s “sloppy admin” still remains somewhat unexplained, Dr Karan has done a pretty good job of breaking down déjà vu for the masses, amassing over 338K views in the process.
You can find more of Dr Karan Raj’s videos on TikTok here.
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Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
There’s a FREE Children in Need event coming to MediaCityUK
Thomas Melia
An all-new and completely free to enjoy Children in Need event is making its way to MediaCityUK later this November, and it’s bringing along some iconic brands.
Everyone’s favourite yellow bear is returning to Manchester to take over MediaCityUK and rename it Pudsey’s Piazza for one night only.
Pudsey Bear is heading down to MediaCityUK and he’s bringing all the best activities, games, famous food, live music and more for four hours of FREE family-oriented fun.
You can expect to see Pudsey and the team alongside a whole host of celebrities, brand partners and lots of friends when Children in Need hosts its celebration later this November.
Some of the brands which have been announced include staple high street bakery Greggs, a collaboration between McDonald’s and its sports counterpart, Fun Football UK.
DJ AG is just one of the special guests preparing to take over MediaCityUK this November for Children in Need (Credit: Supplied)
Also joining the bill is viral TikTok potato-loving duo Spud Bros, who will be serving up their famed jacket potatoes with an array of fillings to choose from inside their recognisable big red van.
Greggs will be bringing a huge double-decker bus to Pudsey’s Piazza at MediaCityUK with treats on hand throughout this evening celebration, as well as interactive games for you to play.
You’ll also be able to catch a glimpse of a replica Red Arrows jet, which will be situated on the piazza all night long courtesy of aerial experts Royal Air Force.
If that wasn’t enough for you, your night will be soundtracked by the one and only viral nomad music maker DJ AG, who’ll be playing out tunes as part of a charity livestream at the bandstand.
MediaCityUK is the home of BBC Children in Need, so it’s only fitting that Pudsey would throw one of his biggest parties yet right here in Greater Manchester.
Pudsey and his friends are transforming MediaCityUK into Pudsey’s Piazza on Friday, 14 November from 4pm to 8pm, and they’re encouraging anyone to come along, especially since it’s FREE.