Compare the Market has pulled its series of television adverts that feature animated Russian meerkats from news bulletins and content around the Ukraine invasion.
The price comparison company has stressed that the characters used in their adverts have ‘no association with Russia’.
It says it has reviewed its media strategy in the light of the Russian invasion and escalating crisis in Ukraine, and wishes to be ‘sensitive to the current situation’.
The Compare the Meerkat campaign launched way back in 2009, starring Aleksandr Orlov, a meerkat portrayed as being a wealthy creature of aristocratic stock from a fictional town in Russia.
Oleksandr the Russian meetkat in the Compare the Market adverts. Credit: Compare the Market
As the years have gone on, Aleksandr has been joined by characters like his sidekick Sergei and meer-pup Oleg, as well as celebrity cameos from the likes of Nicole Kidman, Arnold Schwarzenegger, and Macaulay Culkin.
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The creatures were also turned into a range of stuffed toys, which were sent out as promotional gifts for every policy bought through Compare the Market’s website.
The adverts’ catchphrase of ‘Simples’ was even added to the Oxford English Dictionary in 2019.
Compare the Market, which is owned by financial company BGL, said in a statement: “The Comparethemarket meerkats are fictional characters. They have no association with Russia and the current situation.
“We are continually reviewing our advertising to ensure we’re being sensitive to the current situation.”
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Many companies are disassociating themselves with any Russian companies or products following the conflict in Ukraine.
Salford City set to reverse kit colour following clear cut fan vote
Danny Jones
Salford City FC are set to make a historic change, or rather turn back time, as the Greater Manchester side looks set to change its main kit colour back to orange.
The Ammies are undergoing another big overhaul – the most significant since the ‘Class of 92’ bought the club back in 2014 – with supporters being invited to give their thoughts on the direction they want to see the club going in.
Currently sitting ninth in the third tier after making a positive start to the 2025/26 campaign, Salford City have been met not only with fresh investment in recent months but a fresh push for change from the ground up.
Including, as it turns out, the kit colour. After genuine calls to reverse the kit colour from the fans, the Salford board took a fan poll, with over three-quarters of all those who took part voting to return the City jersey to orange.
As you can see, 77.1% of Ammies confirmed that they were in favour of bringing back the predominantly orange and black shirt, shorts and socks; the switch is expected to happen before next season.
The League Two side has made it clear that promotion to the Championship is the big target over the next few years, and as the new consortium headed up by Gary Neville and David Beckham continues to try and transform the club once again, they’re looking to make big statements.
It doesn’t get much more foundational than restoring the orange shirts that Salford City wore for the best part of four decades prior to the initial takeover.
The decision itself comes after a thorough ‘heritage consultation’ process, where the older Neville brother and other key figures took supporter feedback into consideration, including the majority kit vote.
In terms of announcing the change, they’ve had plenty of fun revealing the outcome on social media, too.
Sharing a full statement on the club website, SCFC went on to detail that there is “significant work to be undertaken at the Peninsula Stadium to update cladding and seats, amongst other infrastructure upgrades that are already due to take place.”
Hoping to combine their “tangerine heritage with modern style to create a striking orange identity”, the overall brand aim is now simpler than ever: “when you see orange, you will know what it means. This is Salford. Proud. Unmistakable.”
Long-time supporter, Richard Kedzior – who also owns the recognisable orange and black flag that hangs in the west stand – said of the news: “I’m delighted that we’ve reverted back to orange, which over a 40-year period was the colour we were always associated with prior to the change to red.
“It’s a welcome return to tradition as well as giving us back our unique identity that will once again identify us all as proud supporters of Salford‘s premier football club.”
Before the reversal was fully confirmed, co-owner Neville discussed the potential change in a room full of passionate Salfordians.
Old Dead Tree fanzine committee member, Kev Wright, continued in the statement: “The orange kit represents Salford’s true identity. It sets us apart and reminds everyone that we are our own Club, not just a shadow of Manchester United.
“When we play in red, the comparisons are inevitable, and people can mistake us for something we’re not. Salford is different. It’s about local pride, about belonging to a community with its own history and its own future. Orange gives us a distinct voice and a colour we can call our own. It’s more than just a kit – it’s a statement that we are Salford, and proud!”
Signing off, fellow Ammie Deb Sculthorpe believes that this could be the ‘fresh start’ that the 85-year-old footballing outfit needs, adding that “timing is everything and now is the time.”
A further consultation is set to take place regarding the club crest, too, as some have also suggested reverting the modern logo to the old Salford Central-style badge, with more information to be shared as and when.
What do you make of the decision to swap the modern Salford red for Greater Manchester‘s second city classic orange strip, Ammies?
Manchester Remembers Foundation announces its return for a special anniversary charity match
Danny Jones
The Manchester Remembers Foundation has announced the return of its charity football game in 2027, which will coincide with a special anniversary close to all Mancunians.
For those unaware, the MCR Remembers charity matches were set up in memory of the Manchester Arena victims, helping raise funds for the families of the 22 who sadly died in the attack.
While the fifth iteration of what started out as an annual vision, set for this past summer, was sadly cancelled back in May and the Foundation itself seemingly shut down, the co-founders have decided they’re not ready for it all to end just yet.
Somewhat quietly confirming the return of the fundraising footy match on social media, the next fixture will be returning next year, which marks a full decade since the tragedy.
Folks, having time to reflect we’ve decided that we just couldn’t go out like we did. No matter how difficult things get we have to keep going.
We are planning a spectacular return for the 10th anniversary in 2027. Plans and talks to begin shortly pic.twitter.com/ZRTmAJalov
— The McrRemembers Foundation™️⚽️🐝 (@McrRemembers) October 2, 2025
Writing a slightly lengthier statement on Instagram, MCR Remembers creators Aaron Lee and Paul Corrigan said: “No matter how difficult things get and how little support we get from people in positions to help, we have to keep going.
“We take inspiration from the brave and courageous people who were so closely involved with the arena attack. We will continue to remember those affected and celebrate their legacy.
“We are planning a spectacular return for the 10th anniversary in 2027. Plans and talks to begin shortly We will reassess after that event. As always, thank you to those that stuck by us. We see you, and we appreciate every single one of you. Stay tuned. Aaron / Paul.”
Lee – a local and a former police officer on 22 May 2017 – set up the organisation with his friend and fellow fundraiser (10 marathons in 10 months) with the aim of not only honouring those lost but also to help raise vital funds for their families and native bereavement charities.
They’re two incredibly inspiring individuals who have done a lot to help those in and around Greater Manchester, as well as keep that date in our heads and hearts.
Although information is still scarce in these early stages, The MCR Remembers Foundation has assured that details regarding exactly when and where the game is set to take place will be shared over the coming week and months.
It goes without saying that we here at The Manc are glad to see the moving charity match being confirmed for a comeback, even if it’s only for a one-off, and can’t wait to see which ex-pros and celebrity players get involved.
Then again, who knows? A successful return could signal the start of a fully-fledged revival, and we sincerely hope it does.
Watch this space and see you next year for the anniversary edition of Manchester Remembers 2027.
Daisy Jackson -
1st March 2022 
