A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Pubs can extend their opening hours if England make it to the Euro 2024 semi-finals
Emily Sergeant
Pubs are to be permitted to extend their opening hours if England make it through to the semi-finals of EURO 2024 this summer.
With the Premier League, and the English and Scottish football leagues, all drawing to a close over the next couple of weeks, our nations are already looking ahead to what is gearing up to be a massive summer of sport – with both the UEFA EURO 2024, and the 2024 Olympics coming up before August is out.
And now, it’s been revealed by Home Secretary James Cleverly that if either England or Scotland’s mens national football teams make it to the semi-final of European football’s flagship tournament, then pubs will be allowed to stay open for longer.
But, there’s a bit of a catch… because isn’t there always?
The Government has said that venues will be allowed to stay open for an extra two hours on match days if either or both teams reach the last four or the final of the competition, but this only applies to pubs that already have a license to open until 11pm anyway.
The move to extend opening hours comes after a consultation at the end of last year, and is hoped to provide a boost to the hospitality industry – which has notably been hit hard during the ongoing cost of living crisis.
The Home Secretaries in England and Wales, under Section 172 of the Licensing Act 2003, can make an order relaxing licensing hours to mark occasions of “exceptional national significance”, but the Scottish and Northern Irish Governments have to set their own rules.
“We have listened to the public through our consultation,” explained Home Secretary James Cleverley, “and we will be extending pub licensing hours should England or Scotland reach the semi-finals or final of Euro 2024.”
The EURO 2024 semi-finals are to be held on Tuesday 9 and Wednesday 10 July / Credit: UEFA
Mr Cleverley said the move will “allow friends, families and communities to come together for longer to watch their nation hopefully bring it home”.
This legislation is set to be laid in Parliament today (Wednesday 8 May) to ensure there is enough time for it to be debated and passed before the tournament begins on Friday 14 June, the Government has confirmed.
Blue Peter is launching a FREE book club for kids at Manchester’s Central Library
Emily Sergeant
Blue Peter is launching a book club for kids right here in Manchester later this month, and it’s free for everyone to get involved with.
Book-loving mini Mancs are in for a real treat in a couple of weeks time, as the iconic BBC children’s TV series is partnering with Manchester Libraries and The Reading Agency for an exciting new project called ‘Blue Peter Book Club Live’.
Officially kicking off at the Central Library in the heart of Manchester city centre next Saturday (18 May) Blue Peter Book Club Live is set to be a “fun-filled event” that’s open to all.
It's official! The Blue Peter Book Club is launching live from Manchester Central Library. 💙
— Manchester City Council (@ManCityCouncil) May 8, 2024
Not only will kids get to discover a whole host of “brilliant books” and “celebrate the joy and adventure of reading” with guest authors Eve Ainsworth, and the Children’s Laureate Joseph Coelho, but there’ll also be the chance to meet Blue Peter presenters Abby, Joel, and Shini, along with Henry the Blue Peter Dog, at the free event too.
CBeebies presenters George Webster and Gyasi Sheppi will also be there to take families on some “enchanting escapades” with magical story time sessions.
Creative crafts, masses of books, and the opportunity to meet some classic book characters like Alice, the Mad Hatter, Willy Wonka, Peter Pan, and more, are also set to make the library “come to life”.
Blue Peter is launching a free book club for kids in Manchester / Credit: BBC & The Reading Agency
The Blue Peter Book Club ‘Badge Trail’ also launches on the day too, and it challenges children to discover special Blue Peter badges on display in 12 different cultural venues across Manchester – with a bonus badge in the Blue Peter Garden in Salford, and some exciting prizes up for grabs.
Beyond the launch event, a series of ‘Book Hunt events will also be coming to “unexpected settings” in Manchester’s parks and open spaces throughout the summer too, and schools across the Greater Manchester region can also join in with Blue Peter Book Club Live by using activity packs and reading resources developed by The Reading Agency to create a “nationwide celebration”.
Ahead of the event next weekend, Councillor John Hacking, who is the Executive Member for Skills Employment and Leisure at Manchester City Council, has called Blue Peter’s new book club a “magnificent initiative”.
Blue Peter Book Club Live will kick-off with a launch event at Manchester Central Library / Credit: Ricardo (via Flickr)
“We are thrilled to be hosting this exciting book event alongside our partners in the iconic Central Library,” Cllr Hacking commented.
“The book club is a magnificent initiative to inspire a love of reading and creativity to get our children engaged and excited by books, and this launch event is one that families with young children will not want to miss.”