A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Tickets officially go on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester
Emily Sergeant
Tickets have now officially gone on sale for rare 70mm IMAX screenings of Dune: Part Three in Manchester.
Arriving on screens from 18 December and gearing up to be one of the most anticipated films of the year, Dune: Part Three – which is the third and final instalment in director Denis Villeneuve’s Dune franchise – will be screening in IMAX 70mm at Vue Manchester Printworks, one of only three venues to show it in this format nationwide.
There are only 40 other venues across the globe showing the film in IMAX 70mm, and Manchester is the only city outside of London to screen the blockbuster this way too.
Based on the novels of Frank Herbert and set nearly two decades after the previous film, Dune: Part Three features an ensemble cast of all-star names led by Timothée Chalamet and Zendaya.
Alongside them will be Jason Momoa, Florence Pugh, Anya Taylor-Joy, Rebecca Ferguson, Robert Pattinson, Charlotte Rampling, Javier Bardem, and Josh Brolin.
After seats for a special early screening of the film in IMAX sold out in less than 30 minutes last month, the IMAX 70mm showings – which officially went live today (20 October) – are expected to be snapped up fast by film fans in Manchester.
“A decade in the making, Denis Villeneuve’s epic Dune trilogy is reaching its dramatic conclusion this December,” explained Dean Cross, who is the Senior Screen Content Manager at Vue.
“As the only venue outside of London to be screening Dune: Part Three in IMAX 70mm, it’s a privilege for us to offer this unique way to experience the film.”
Dune: Part Three is coming to Vue Manchester Printworks on 18 December, and you can book your tickets here.
Featured Image – Warner Bros.
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Free pints and live craft experiences coming to a Manchester pub for one night only
Daisy Jackson
A pop-up pub takeover is opening its doors in Manchester, where you can get your hands on a free pint as well as some amazing craft experiences.
The Uncommon Inn is being operated by premium Italian lager brand Poretti, who want to help us Brits break out of our daily routines.
Matt & Phreds on Tib Street will welcome The Uncommon Inn on Thursday 22 October, from 4pm to 8pm, giving visitors the chance to discover unusual creative skills and watch artisans at work, with a free pint in hand.
It comes after research commissioned by Poretti found that 61% of UK adults feel they are living on autopilot, while a quarter have not tried a new creative pursuit in five years or more.
Free pints and live craft experiences are coming to a Manchester pub for one night only / Credit: Supplied
The study also found that adults have an average of just 90 minutes of genuine personal time each day, with 58% spending that time watching television and 35% scrolling through social media.
Exhaustion and financial constraints came out as the main barriers preventing people from trying new things.
The Uncommon Inn has been designed to offer an alternative, bringing together a collective of specialist makers to showcase their skills in a familiar pub setting.
Visitors to the Manchester event can watch Giulio Miglietta embroidering personalised beer mats, using a vintage Singer sewing machine dating back to the early 1900s, alongside live hand-engraving and bespoke jewellery-style crafting using recycled silver.
The Uncommon Inn is being operated by premium Italian lager brand Poretti / Credit: Supplied
Other demonstrations include 3D body-casting by sculptor Ami of Angelcasts and personalised, hand-engraved glassware from Leigh Calligraphy. Sabira of Sken Studios will also demonstrate how recycled silver can be turned into bespoke bottle openers.
Guests will be able to enjoy complimentary pints of Poretti while watching the makers at work.
Caitlin Maley, Senior Brand Manager at Poretti, said: “Modern life moves at an overwhelming pace, and it’s all too easy to fall into autopilot mode where routine replaces curiosity.
“We believe in celebrating intentional craft, rare skills, and authentic human connection – values that are at the core of our brewing heritage.
“We created The Uncommon Inn to turn an ordinary pub visit into an inspiring journey. By bringing together our Masters of Crafts, from chainstitch embroiderers to live engravers and musicians, we’re inviting pubgoers to slow down, pick up a new skill, and enjoy a pint crafted with genuine passion.”
The Uncommon Inn is at Matt & Phreds in Manchester on Thursday 22 October, from 4pm until 8pm.
Emily Sergeant -
16th August 2022 
